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Best Web Analytics Tools and Tips of 2009
Tuesday, May 18th, 2010There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.” In the world of analytics, all information is, by its nature, backward [...]
77 (of the) Best SEO Blog Posts and Articles of 2009
Monday, March 8th, 2010Search engine optimization (SEO) can sometime seem like the province of quick-buck hucksters, particularly when well-regarded technology writers like John Dvorak refer to SEO proponents as “snake oil salesmen” (wrong as he is). This is particularly so for those on Twitter, which is infested with scammers and spammers: “Buy my miracle internet marketing kit and [...]
Best AdWords Tips and Tactics of 2009, Part 2
Thursday, February 18th, 2010Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor [...]
Marketing Automation: Like Bringing a Gun to a Knife Fight
Sunday, February 14th, 2010One of the biggest challenges b2b marketers face is what to do with all of those “names” that come into your system that aren’t really “leads” yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? How can you efficiently [...]
Best Twitter Tips, Tools and Tactics of 2009, Part 1
Sunday, January 10th, 2010What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the “secrets” of top corporate Twitterers? Learn the answers to these questions and others here in more of the [...]
