This blog is about “webbiquity,” a shorthand term for web presence optimization or WPO–maximizing your organization’s online visibility and success.
“Web presence” is all of the places your organization can potentially be found online, through owned (e.g., your website and blog), earned (e.g., third-party reviews, trade press coverage, analyst reports, social media conversations) and paid (SEM and advertising) media.
Optimization is coordinating the efforts of your SEO, PR, content marketing, advertising, and social media staff, consultants or agencies to maximize your online visibility when prospective customers are looking for information about whatever it is you offer.
The Webbiquity blog provides informative and how-to posts about all aspect of maximizing your organization’s online visibility to drive business results. Posts are written by managing editor Tom Pick (me: email tom[at]tompick.com) as well as guest bloggers.
I’m a B2B marketing consultant who’s helped dozens of organizations from solopreneurs to billion-dollar enterprises improve their online visibility, website traffic, lead generation, and business results. I help companies with B2B marketing planning and execution as well as marketing technology strategy. You can see more about my background on LinkedIn.