Email is the most direct and least costly way to reach your current and prospective customers. Done right, it can help you:
- Stay in front of prospects who aren’t quite ready to buy;
- Move those who are through the purchase funnel (and for some products, even close the sale!); and
- Cross-sell and up-sell existing customers.
Done wrong, it leads to wasted effort, disappointing results, poor deliverability, and even a reputation as a “spammer.” Not good.
Given email marketing’s significant potential (for benefit or harm), it’s vital to do it right. Every element of your program, from the opt-in form to the call–to-action links, should be tested, tweaked, and optimized. Continually.
Is your email list growing? Is your list segmented, so each recipient receives targeted content? Are your email marketing efforts producing the results you hoped for?
If not, maybe we should talk.
My B2B Email Marketing Services
Opt-in list building
Prospect / customer newsletters
Content curation / development