Interest in influencer marketing has taken off over the past couple of years, and for good reason. As noted in Forbes, “Influencer marketing is on the rise, because people tend to trust recommendations from people they see as thought leaders. The right influencers establish credibility (for your company) through each social media post,” podcast, blog post, or other brand mention.
Put simply, advertising is about telling your prospective customers how good you are. Influencer marketing is about smart, highly respected experts in your industry telling your prospects how smart you are. It works because people tend to trust those they view as independent experts more than they trust advertising.
Every industry has bloggers, podcasters, speakers, and others who are widely followed and respected. Successful influencer marketing is about identifying these individuals, forming relationships, then giving them reasons to talk and write favorably about your brand.
The result is greater exposure, enhanced credibility for your brand, website traffic, buyer interest, and ultimately leads and sales.
My B2B Influencer Marketing Services
Influencer research / identification
Outreach strategy development
Influencer content strategy / development:
- Guest blog posts
- Expert roundup posts
- Research reports
Influencer messaging / outreach
Influencer analytics, reporting and recommendations