The very best time to have your company or product name pop up in front of a prospective customer is precisely when they are looking for what you sell. Pay-per-click (PPC) search engine ads deliver just that.
Organic search engine optimization (SEO) is great for driving high-volume, relevant website traffic over time. But highly popular, commercial, and competitive keyword phrases can be difficult to rank for organically. PPC ads provide instant visibility for any term..
They also offer precise control over when and where your ads are shown. PPC ads on social networks let you target your ads at precisely the right audience.
And an additional, often under-appreciated benefit of PPC ads is their branding value. Since you pay only for clicks, all of the other brand exposure you get from those ads is free.
The downside? You can waste a lot of money in a hurry if your PPC campaigns aren’t properly monitored and managed. Generating exceptional results from your PPC advertising requires the expertise to optimize every element—from ads to landing pages to bids to targeting—on an ongoing basis.
New to PPC advertising? Had a disappointing past experience but thinking about trying again? We should talk.
My Online Advertising Services
Search engine marketing:
- Ad copy writing
- Landing page writing and design
- PPC advertising program setup and management
- Actionable reporting and recommendations
Content network / online display
Social media advertising
Retargeting / remarketing