Your prospective customers can’t buy from you if they can’t find you, and today that means finding you online. My clients typically generate 50 to 70 percent of their total website traffic from organic search. That makes SEO vital to their business success.
SEO starts with understanding who you are creating content for and what type of query you are answering: informational (what, where, when, and who types of questions), problem-solving (the big “how do I…” strategic inquiries), or instructional (more specific “how to” type searches). Keyword research helps identify the search phrases your prospects are likely to use when searching for these answers.
SEO copy writing is the art of developing content that search engines will rank highly because it serves readers well. It is not about “writing for search engines” (which hasn’t worked for at least a decade) but rather about writing to ideally meet the needs and expectations of your readers—with search engines in mind.
On-page SEO is optimizing the page URL, meta tags, image file names, and other elements for search. Technical SEO means minimizing page load time (to provide a better visitor experience) and maximizing your site’s “curb appeal” to search engines by continually monitoring and repairing broken links or other errors.
Search engines rank pages based on two primary factors: relevance and authority. Relevance is largely determined by the quality and proper optimization of your content. Authority is a reflection of the quality and quantity of links to your content from other websites, which is where link building (or better, “link earning”) has an impact.
Keyword research, writing, on-page SEO, technical SEO, and link building are all essential to getting your pages to rank highly in search, but do you know the one thing that really drives SEO success? Perhaps we should talk.
SEO isn’t the only element of online brand visibility. But it is a key component of a comprehensive web presence optimization (WPO) strategy, which is designed to make your company and offerings as prominent as possible in search results when your prospective buyers are searching for what you provide.
My SEO Services
Blog / article / web page copy writing
On-page / meta tags / URLs
- WordPress maintenance
- monitor GSC and BWT
- broken link checking / repair
Link building / competitor backlink analysis
Local link building