How can you improve your blog’s position in search engines? Grow your audience? Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Find free, high-quality images to add visual appeal to your posts? Avoid common mistakes that can cost you traffic and goodwill?
Blogging Guides, Tips and Techniques
The Step-by-Step Guide to Guest Blogging by 2 Create a Website
One key way to spread the fame of your own blog is to guest post on others; you reach a new audience, hopefully pick up some new fans, and get valuable backlinks to your blog. Here, Ann Smarty contributes a guest post on best practices in guest posting, from planning your approach and brainstorming topics to following through by responding to comments.
5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips
In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and comment again later.”
7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips
In yet another guest post, Jonathan Beebe offers seven common (e.g., promote via Twitter and Facebook) and not-so-obvious (e.g., use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog.
How To Optimise Your WordPress Ping List by Pimp My WordPress
A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post.
Best practices for a killer corporate blog by iMedia Connection
Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open? by MarketingSherpa
Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,” then provides tips for maximizing company blog success.
The smart and prolific Mark Jackson supplies five compelling reasons for adding a blog to a company website, both subjective (a blog gives you the opportunity to demonstrate thought leadership) and objective (blogs are much more effective than typical commercial website content at attracting unsolicited links).
What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog by MLT Creative
Acknowledging that “Blogging is hard work. You must consistently create relevant compelling content,” Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload.
How I Achieved Blogging Success In 30 Days by bizchickblogs
In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests.
Inciting Insight: How to make thought leaders think by The Communicator
Peter Schram offers a “recipe” for designing a thought leadership program within an organization to create a steady stream of fresh and compelling content, such as priming the pump: “Ideas are usually generated incrementally. This means that the more ‘inspiration’ that a thought leader is exposed to, the more valuable and insightful their ‘Big Ideas’ will be.”
35 Ways to Market Your Blog by Junta42
The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon” methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ.
Is blog marketing dead or just growing up? The naked (conversation) facts by conversionation
J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.” Furthermore, many of the companies that do blog don’t do it well; nearly three-quarters of all corporate blog posts don’t reflect the company’s message. Given that more than half of all Internet users in the U.S. read blogs, and the figure is expected to rise to 60% in the next four years, J-P notes that corporate blogging, far from being “dead,” is an area of growing importance and opportunity.
How to Make an Awesome Corporate Blog by Entrepreneur Magazine
Bianca Male shares tactics for corporate blog success (such as “Your content should go beyond your company…contribute to the discussion of topics that readers are interested in, by talking about trends in the industry and having thought leaders offer their take, for example”) and links to some noteworthy examples, closing with “If you can’t commit to focusing on fresh, interesting content, avoiding all direct marketing ploys, (and) getting creative and moving beyond boring company info…just don’t do it.”
10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz
Adam Singer provides 10 valuable tips for effective blogs, including investing in a custom design, connecting with the social web “power users” in your segment, and even making enemies (the kind that will debate you blog-to-blog).
What Can You Learn from 7 Awesome Corporate Blogs? by KISSmetrics
Cameron Chapman highlights winning corporate blogs (such as The Facebook Blog), discusses the key features and provides takeaways from each (e.g., “having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns”), and concludes with a brief guide to starting a corporate blog.
9 Awesome Ways to Market a Business Blog by HubSpot Blog
Kipp Bodnar details nine techniques for increasing traffic to a company blog, like including your blog URL on business cards and in corporate email signatures, name-dropping media editors and other influencers, and checking out content networks in your niche (content syndication and aggregation sites such as Social Media Informer in the social media space).
Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger
Erika Napoletano channels fashion authority Tim Gunn to provide style tips for bloggers, such as “SEO is not the new black” (“you don’t have to optimize every piece of content you create) and “conversation never goes out of style” (embrace comments).
Get High Resolution Photos And Edit For Free by Trailblaze Social Media With Josh
Joshua Lyons reveals his favorite source for free photos and his favorite free online tool for editing them.
Mark Evans offers five commonsense, but not always adhered to, recommendations for corporate blogging success, starting with the need for quality content: “Content that provides insight, perspective and information. At its core, a corporate blog has to give its readers information they can use to increase their knowledge, learn new things or receive insight.”
Josh Wade shares 10 common blogging mistakes to avoid, like misspelling someone’s name when you highlight them in post (oops!), picking fights, trying to be everywhere rather than focusing, and being a conformist.
Pamela Wilson suggests that “writing less and styling your text so it’s easy to read” is key to attracting greater blog readership, and offers corresponding tips for doing so effectively such as breaking up blocks of copy using subheads, bulleted lists and numbers.
11 Must Do SEO Tips for WordPress by Better Blog Building
An excellent list of SEO tips for WordPress blogs, including using (optimized) images, installing key plugins like All In One SEO Pack and Google XML Sitemaps Generator, and linking within your posts to relevant older posts.
6 Ways to Optimize Your Blog for Search Engines by Social Media Examiner
Jim Lodico offers six helpful tips for improving your blog’s position in search engine results. While the tactics themselves are mostly common knowledge, the value of this post is in the tools Jim recommends (such as SEOCentro’s Meta Tag Analyzer for optimizing meta tags).
7 Ways to Create Blog Content That Attracts More Back Links by Digital Labz
Links are critical both for SEO purposes and attracting direct traffic–but they don’t appear magically. This post provides proven strategies for naturally attracting more backlinks to your blog posts, such as capitalizing on current events, making big lists (think “101 Tips” rather than “10 Tips”) and creating an infographic.
Link Building Tips for Personal Blogs by SEOmoz
Links are SEO fuel, and in this post SEO guru Rand Fishkin helpfully advises bloggers on which link-building tactics to avoid (generic directories, link buying) as well as dozen technigues to use such as niche blog listing sites, answering questions in online forums and social sharing in order to improve your blog’s rank in search.
90 Tips To Make Your Blog Rock by Jeff Bullas
And as if all of ideas above aren’t enough to keep you busy for the next year, Jeff Bullas offers 90 more including writing about industry trends, highlighting customer successes, writing a series of “how to” posts and then turning those into short videos, turn the results of surveys or polls into blog posts and more.