Best Business Blogging Guides and Tips of 2010

January 3, 2011

How can you improve your blog’s position in search engines? Grow your audience? Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Find free, high-quality images to add visual appeal to your posts? Avoid common mistakes that can cost you traffic and goodwill?

Best Business Blogging Guides and Tips of 2010Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year.

Blogging Guides, Tips and Techniques

The Step-by-Step Guide to Guest Blogging by 2 Create a Website

One key way to spread the fame of your own blog is to guest post on others; you reach a new audience, hopefully pick up some new fans, and get valuable backlinks to your blog. Here, Ann Smarty contributes a guest post on best practices in guest posting, from planning your approach and brainstorming topics to following through by responding to comments.

5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and comment again later.”

7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips

In yet another guest post, Jonathan Beebe offers seven common (e.g., promote via Twitter and Facebook) and not-so-obvious (e.g., use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog.

How To Optimise Your WordPress Ping List by Pimp My WordPress

A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post.

Best practices for a killer corporate blog by iMedia Connection

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open? by MarketingSherpa

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,” then provides tips for maximizing company blog success.

Why Host a Blog on Your Corporate Website? by ClickZ

The smart and prolific Mark Jackson supplies five compelling reasons for adding a blog to a company website, both subjective (a blog gives you the opportunity to demonstrate thought leadership) and objective (blogs are much more effective than typical commercial website content at attracting unsolicited links).

What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog by MLT Creative

Acknowledging that “Blogging is hard work. You must consistently create relevant compelling content,” Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload.

A random writing-related pictureHow I Achieved Blogging Success In 30 Days by bizchickblogs

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests.

Inciting Insight: How to make thought leaders think by The Communicator

Peter Schram offers a “recipe” for designing a thought leadership program within an organization to create a steady stream of fresh and compelling content, such as priming the pump: “Ideas are usually generated incrementally. This means that the more ‘inspiration’ that a thought leader is exposed to, the more valuable and insightful their ‘Big Ideas’ will be.”

35 Ways to Market Your Blog by Junta42

The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon” methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ.

Is blog marketing dead or just growing up? The naked (conversation) facts by conversionation

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.” Furthermore, many of the companies that do blog don’t do it well; nearly three-quarters of all corporate blog posts don’t reflect the company’s message. Given that more than half of all Internet users in the U.S. read blogs, and the figure is expected to rise to 60% in the next four years, J-P notes that corporate blogging, far from being “dead,” is an area of growing importance and opportunity.

How to Make an Awesome Corporate Blog by Entrepreneur Magazine

Bianca Male shares tactics for corporate blog success (such as “Your content should go beyond your company…contribute to the discussion of topics that readers are interested in, by talking about trends in the industry and having thought leaders offer their take, for example”) and links to some noteworthy examples, closing with “If you can’t commit to focusing on fresh, interesting content, avoiding all direct marketing ploys, (and) getting creative and moving beyond boring company info…just don’t do it.”

10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz

Adam Singer provides 10 valuable tips for effective blogs, including investing in a custom design, connecting with the social web “power users” in your segment, and even making enemies (the kind that will debate you blog-to-blog).

What Can You Learn from 7 Awesome Corporate Blogs? by KISSmetrics

Cameron Chapman highlights winning corporate blogs (such as The Facebook Blog), discusses the key features and provides takeaways from each (e.g., “having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns”), and concludes with a brief guide to starting a corporate blog.

9 Awesome Ways to Market a Business Blog by HubSpot Blog

Kipp Bodnar details nine techniques for increasing traffic to a company blog, like including your blog URL on business cards and in corporate email signatures, name-dropping media editors and other influencers, and checking out content networks in your niche (content syndication and aggregation sites such as Social Media Informer in the social media space).

Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger

Erika Napoletano channels fashion authority Tim Gunn to provide style tips for bloggers, such as “SEO is not the new black” (“you don’t have to optimize every piece of content you create) and “conversation never goes out of style” (embrace comments).

Get High Resolution Photos And Edit For Free by Trailblaze Social Media With Josh

Joshua Lyons reveals his favorite source for free photos and his favorite free online tool for editing them.

Five Key Ingredients for a Successful Corporate Blog by Sysomos

Mark Evans offers five commonsense, but not always adhered to, recommendations for corporate blogging success, starting with the need for quality content: “Content that provides insight, perspective and information. At its core, a corporate blog has to give its readers information they can use to increase their knowledge, learn new things or receive insight.”

Ten Blogging Mistakes I Learned in Year One by Nectar

Josh Wade shares 10 common blogging mistakes to avoid, like misspelling someone’s name when you highlight them in post (oops!), picking fights, trying to be everywhere rather than focusing, and being a conformist.

8 Incredibly Simple Ways to Get More People to Read Your Content by Copyblogger

Pamela Wilson suggests that “writing less and styling your text so it’s easy to read” is key to attracting greater blog readership, and offers corresponding tips for doing so effectively such as breaking up blocks of copy using subheads, bulleted lists and numbers.

Blog SEO

11 Must Do SEO Tips for WordPress by Better Blog Building

An excellent list of SEO tips for WordPress blogs, including using (optimized) images, installing key plugins like All In One SEO Pack and Google XML Sitemaps Generator, and linking within your posts to relevant older posts.

6 Ways to Optimize Your Blog for Search Engines by Social Media Examiner

Jim Lodico offers six helpful tips for improving your blog’s position in search engine results. While the tactics themselves are mostly common knowledge, the value of this post is in the tools Jim recommends (such as SEOCentro’s Meta Tag Analyzer for optimizing meta tags).

7 Ways to Create Blog Content That Attracts More Back Links by Digital Labz

Links are critical both for SEO purposes and attracting direct traffic–but they don’t appear magically. This post provides proven strategies for naturally attracting more backlinks to your blog posts, such as capitalizing on current events, making big lists (think “101 Tips” rather than “10 Tips”) and creating an infographic.

Link Building Tips for Personal Blogs by SEOmoz

Links are SEO fuel, and in this post SEO guru Rand Fishkin helpfully advises bloggers on which link-building tactics to avoid (generic directories, link buying) as well as dozen technigues to use such as niche blog listing sites, answering questions in online forums and social sharing in order to improve your blog’s rank in search.

And Finally…

90 Tips To Make Your Blog Rock by Jeff Bullas

And as if all of ideas above aren’t enough to keep you busy for the next year, Jeff Bullas offers 90 more including writing about industry trends, highlighting customer successes, writing a series of “how to” posts and then turning those into short videos, turn the results of surveys or polls into blog posts and more.

Related Posts

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

The Step-by-Step Guide to Guest Blogging by 2 Create a Website

http://blog.2createawebsite.com/2010/06/14/the-step-by-step-guide-to-guest-blogging-part-1/

One key way to spread the fame of your own blog is to guest post on others; you reach a new audience, hopefully pick up some

new fans, and get valuable backlinks to your blog. Here, Ann Smarty contributes a guest post on best practices in guest

posting, from planning your approach and brainstorming topics to following through by responding to comments.

5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips

http://www.dailyblogtips.com/5-reasons-why-you-should-respond-to-every-comment/

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that

doing so encourages more comments: “People don’t leave comments just so they can be left unread. By replying, you’re not only

letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and

comment again later.”

7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips

http://www.quickonlinetips.com/archives/2010/06/promote-blog-posts/

In yet another [italics] guest post, Jonathan Beebe offers seven obvious (e.g., promote via Twitter and Facebook) and not-so-

obvious (e.g., use automated social bookmarking tools like IMAutomater [http://www.imautomator.com/] and Shareaholic

[http://www.shareaholic.com/]) tips for increasing traffic to your blog.

How To Optimise Your WordPress Ping List by Pimp My WordPress

http://www.pimpmywordpress.com/wordpress-tutorials/optimise-wordpress-ping-list

A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post.

Best practices for a killer corporate blog by iMedia Connection

http://www.imediaconnection.com/content/27253.asp

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from

creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open? by MarketingSherpa

http://sherpablog.marketingsherpa.com/business-to-business/the-importance-of-b2b-blogs/

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B

marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,”

then provides tips for maximizing company blog success.

Why Host a Blog on Your Corporate Website? by ClickZ

http://www.clickz.com/clickz/column/1727984/why-host-blog-your-corporate-website

The smart and prolific Mark Jackson [http://webbiquity.com/?s=Mark+Jackson] supplies five compelling reasons for adding a blog

to a company website, both subjective (a blog gives you the opportunity to demonstrate thought leadership) and objective

(blogs are much more effective than typical commercial website content at attracting unsolicited links).

What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog by MLT Creative

http://www.mltcreative.com/blog/bid/37259/What-s-Up-Blog-Seven-Ways-to-Revive-a-Neglected-B2B-Blog

Acknowledging that “Blogging is hard work. You must consistently create relevant compelling content,” Martine Hunter presents

seven tactics for re-engaging with a neglected blog, including refreshing old blog psots, turning news releases into blog

articles, and enlisting guest bloggers to lighten the workload.

How I Achieved Blogging Success In 30 Days by bizchickblogs

http://www.bizchickblogs.com/2010/09/blogging-success.html

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog,

using tactics such as Facebook postings, the BloggerLuv [http://www.bloggerluv.com/] community, Twitter, LinkedIn and

contests.

Inciting Insight: How to make thought leaders think by The Communicator

http://communicationsunlimited.ca/blog/2010/09/08/inciting-insight

Peter Schram offers a “recipe” for designing a thought leadership program within an organization to create a steady stream of

fresh and compelling content, such as priming the pump: “Ideas are usually generated incrementally. This means that the more

‘inspiration’ that a thought leader is exposed to, the more valuable and insightful their ‘Big Ideas’ will be.”

35 Ways to Market Your Blog by Junta42

http://blog.junta42.com/content_marketing_blog/2010/09/ways-to-market-your-blog.html

The brilliant Joe Pulizzi [http://webbiquity.com/?s=Joe+Pulizzi] shares his list of 35 “common and some uncommon” methods for

promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees

and using the blog as your customer FAQ.

Is blog marketing dead or just growing up? The naked (conversation) facts by conversionation

http://www.conversionation.net/blog/bid/46187/Is-blog-marketing-dead-or-just-growing-up-The-naked-conversation-facts

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and

cornerstones of inbound marketing.” Furthermore, many of the companies that do blog don’t do it well; nearly three-quarters of

all corporate blog posts don’t reflect the company’s message. Given that more than half of all Internet users in the U.S. read

blogs, and thr figure is expected to rise to 60% in the next four years, J-P notes that corporate blogging, far from being

“dead,” is an area of growing importance and opportunity.

How to Make an Awesome Corporate Blog by Entrepreneur Magazine

http://www.entrepreneur.com/article/217393

Bianca Male shares tactics for corporate blog success (such as “Your content should go beyond your company…contribute to the

discussion of topics that readers are interested in, by talking about trends in the industry and having thought leaders offer

their take, for example”) and links to some noteworthy examples, closing with “If you can’t commit to focusing on fresh,

interesting content, avoiding all direct marketing ploys, (and) getting creative and moving beyond boring company info…just

don’t do it.”

10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz

http://thefuturebuzz.com/2010/10/04/blog-marketing-tactics/

Adam Singer provides 10 valuable tips for effective blogs, including investing in a custom design, connecting with the social

web “power users” in your segment, and even making enemies (the kind that will debate you blog-to-blog).

What Can You Learn from 7 Awesome Corporate Blogs? by KISSmetrics

http://blog.kissmetrics.com/7-awesome-corporate-blogs/

Cameron Chapman highlights winning corporate blogs (such as The Facebook Blog [http://blog.facebook.com/]), discusses the key

features and provides takeaways from each (e.g., “aving a huge blogging team that includes employees from throughout your

organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns”), and

concludes with a brief guide to starting a corporate blog.

9 Awesome Ways to Market a Business Blog by HubSpot Blog

http://blog.hubspot.com/blog/tabid/6307/bid/6788/9-Awesome-Ways-to-Market-a-Business-Blog.aspx

Kipp Bodnar [http://webbiquity.com/?s=Kipp+Bodnar] details nine techniques for increasing traffic to a company blog, like

including your blog URL on business cards and in corporate email signatures, name-dropping media editors and other

influencers, and checking out content networks in your niche (content syndication and aggregation sites such as Social Media

Informer [http://www.socialmediainformer.com] in the social media space).

11 Must Do SEO Tips for WordPress by Better Blog Building

http://betterblogbuilding.com/10-must-do-seo-tips-for-wordpress/

An excellent list of SEO tips for WordPress blogs, including using (optimized) images, installing key plugins like All In One

SEO Pack and Google XML Sitemaps Generator, and linking within your posts to relevant older posts.

6 Ways to Optimize Your Blog for Search Engines by Social Media Examiner

http://www.socialmediaexaminer.com/6-ways-to-optimize-your-blog-for-search-engines/

Jim Lodico offers six helpful tips for improving your blog’s postion in search engine results. While the tactics themselves

are mostly common knowledge, the value of this post is in the tools Jim recommends (such as SEOCentro’s Meta Tag Analyzer

[http://www.seocentro.com/tools/search-engines/metatag-analyzer.html] for optimizing meta tags).

Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger

http://www.copyblogger.com/tim-gunn/

Erika Napoletano channels fashion authority Tim Gunn [http://www.fabsugar.com/10-Fashion-Essentials-According-Tim-Gunn-763661]

to provide style tips for bloggers, such as SEO is not the new black (“you don’t have to optimize every piece of content you

create) and conversation never goes out of style (embrace comments).

Get High Resolution Photos And Edit For Free by Trailblaze Social Media With Josh

http://joshuajlyons.wordpress.com/2010/10/24/get-high-resolution-photos-and-edit-for-free/

Joshua Lyons reveals his favorite source for free photos and his favorite free online tool for editing them.

Five Key Ingredients for a Successful Corporate Blog by Sysomos

http://blog.sysomos.com/2010/11/03/five-key-ingredients-for-a-successful-corporate-blog/

Mark Evans offers five commonsense, but not always adhered to, recommendations for corporate blogging success, starting with

the need for quality content: “Content that provides insight, perspective and information. At its core, a corporate blog has

to give its readers information they can use to increase their knowledge, learn new things or receive insight.”

7 Ways to Create Blog Content That Attracts More Back Links by Digital Labz

http://digitallabz.com/blogs/7-ways-to-create-blog-content-that-attracts-more-back-links.html

Links are critical both for SEO purposes and attracting direct traffic–but they don’t appear magically. This post provides

proven strategies for naturally attracting more backlinks to your blog posts, such as capitalizing on current events, making

big lists (think “101 Tips” rather than “10 Tips”) and creating an infographic.

Link Building Tips for Personal Blogs by SEOmoz

http://www.seomoz.org/blog/link-building-tips-for-personal-blogs

Links are SEO fuel, and in this post SEO guru Rand Fishkin helpfully advises bloggers on which link-building tactics to avoid

(generic directories, link buying) as well as dozen technigues to use such as niche blog listing sites, answering questions in

online forums and social sharing in order to improve your blog’s rank in search.

Ten Blogging Mistakes I Learned in Year One by Nectar

http://drinknectar.com/2010/11/24/ten-blogging-mistakes-i-learned-in-year-one/

Josh Wade shares 10 common blogging mistakes to avoid, like misspelling someone’s name when you highlight them in post (oops),

picking fights, trying to be everywhere rather than focusing, and being a conformist.

8 Incredibly Simple Ways to Get More People to Read Your Content by Copyblogger

http://www.copyblogger.com/scannable-content/

Pamela Wilson suggests that “writing less and styling your text so it’s easy to read” is key to attracting greater blog

readership, and offers corresponding tips for doing so effectively such as breaking up blocks of copy using subheads, bulleted

lists and numbers.

90 Tips To Make Your Blog Rock by Jeff Bullas

http://www.jeffbullas.com/2010/12/02/90-tips-to-make-your-blog-rock/

And as if all of ideas above aren’t enough to keep you busy for the next year, Jeff Bullas offers 90 more including writing

about industry trends, highlighting customer successes, writing a series of “how to” posts and then turning those into short

videos, turn the results of surveys or polls into blog posts and more.

Post to Twitter

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Responses

  1. Thanks so much for including one of our Sysomos blogs here! We’re honoured.

    Cheers,
    Sheldon, community manager for Sysomos

  2. Lots of really great stuff in here and I’m happy to see someone else acknowledging that the most popular social media platforms present a great way to…get lost in the crowd. 1,000 blog subscribers beats 10K “followers” any day.

    Love the part about “pull PR” too. I’ve been in 100+ major media outlets (I have books out) and never called up any of them. They found me, mostly through my blogs.

  3. Wow – what a list of resources, thank you. The theme through many of the blogs is that it comes down to quality content – delivered consistently, which I totally agree with.
    Thanks for it all!

Leave a Reply