Comments on: Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools http://webbiquity.com/business-blogging/corporate-websites-vs-blogs-similar-goals-but-very-different-tools/ Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. Webbiquity - be everywhere online. Mon, 14 May 2012 13:55:29 +0000 hourly 1 By: Eric Goldman http://webbiquity.com/business-blogging/corporate-websites-vs-blogs-similar-goals-but-very-different-tools/comment-page-1/#comment-2318 Eric Goldman Thu, 24 Jun 2010 17:51:14 +0000 http://webbiquity.com/?p=664#comment-2318 A great way to look at the differences - thanks for posting it! About the only thing I would add is that because a blog is updated frequently, and because it has a conversational and informal tone, it's easy to use it to forge thought-leadership status in your industry. Your website does the same thing in a way, but the frequency and style of the blog can add to this impression and once you have established your presence, each blog enhances it thus raising the competitive barriers higher for the others in your space. A great way to look at the differences – thanks for posting it!

About the only thing I would add is that because a blog is updated frequently, and because it has a conversational and informal tone, it’s easy to use it to forge thought-leadership status in your industry. Your website does the same thing in a way, but the frequency and style of the blog can add to this impression and once you have established your presence, each blog enhances it thus raising the competitive barriers higher for the others in your space.

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