New Features Added to B2B Marketing Zone and Social Media Informer

August 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design.

Redesigns Enhance Social Media Informer and B2B Marketing ZoneBoth of these sites bring together content from leading experts and companies like Brian Carroll, Paul Dunay, Ambal Balakrishnan, Harry Hoover, Gini Dietrich–really too many to list. You can find a long list of the Featured sources on the right side.  There is a lot more content that comes in as well beyond the Featured sources.

The home page itself will show you the latest and best content at any time.  For example as I’m writing this, I see a few great posts right up top:

Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.  And the goal of both sites is to make sure that great content from lesser known sources still makes it to the top.

Each day, week, month and year, each site generates a “Best Of” Edition.  You can change the Edition at any time.  That allows you to see some really great stuff beyond what you typically see on the home page.  For example, included in the July 25th edition on Social Media Informer are these posts (among others):

Posts on both sites are categorized by subject. Topics on B2B Marketing Zone include social media, inbound marketing and business blogging. Social Media Informer covers topics such as social networking, small business and brand monitoring.

The intent of the sites is to aggregate and make it easy to find great content.  You’ll see only see a snippet of each post.  When you click the link, you will be directed back to the source.  In other words, we curate the content, but don’t own it.  You can still comment and interact with the content on the original site.

Visiting these sites is a great way to find fresh content, but you can also subscribe to newsletter digests on both sites.

This is a quick overview of the new features on these sites.  Tony and I look forward to continuing to improve them.  If you have thoughts, or comments, please feel free to contact Tony Karrer via email at: akarrer@techempower.com.

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3 Responses

  1. This is great news, Tony and team. Glad to see the changes and looking forward to future new developments.


  2. Tom 

    Thanks Chad!

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