Guest post by Jill Phillips.
When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently.
One of the best solutions to this problem is including your employees in the content marketing strategy. Many companies leverage the power of their employees to produce content on a regular basis. However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time.
You can show your team that contributing to the company blog doesn’t have to be a daunting task. Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program.