Archive for the ‘Business Blogging’ Category
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience?
The short answer is to write great content and then promote it effectively. Simple—but not easy.
The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? How often should you post? How can you generate more organic search traffic? Email? Social media? Industry influencers?
Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.
Business Blogging: Five Reasons You Have No Readers by Spin Sucks
Got a well-written business blog, but a shortage of readers? Guest author Eleanor Pierce shares “a few ideas … some possibilities you may want to investigate” to address the issue, such as “You haven’t developed a point-of-view…it’s simple advice. As Oscar Wilde said, ‘Be yourself; everyone else is already taken.’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. Don’t think corporate blogs are immune from this advice. You still need to have a perspective.”
105 Tips To Make Your Blog Rock by jeffbullas.com
Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Among them: “In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.”
Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios
Andy Crestodina reports on findings from the Department of Blogger Labor Survey, which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post. But nearly half—46%—spend on average 2 hours or more. 5% of bloggers spend more than 6 hours, on average, on each post they write. Half write during business hours. And while less than 5% publish daily or more than once per day, 28% publish multiple posts each week.
10 Tactics to Improve Blog Readership by Xpressly
Ruth Zive showcases an infographic with tips on how to “engage your audience, build your credibility, enhance your search ranking and drive meaningful business results” with a business blog, such as mentioning, quoting and referencing industry influencers, “but not the big ones; go after mid-level and niche influencers” as they are more likely to notice, appreciate, and amplify your efforts.
29 Free Ways to Promote Your Business Blog by Zude PR Blog
David Sawyer promises several takeaways from this post featuring more than two dozen helpful blog promotion tips, including “a step-by-step business blog amplification process,”all you need to know on the places you need to go—social media, communities, groups, blogging platforms, influencers—to boost your next article and get thousands of visits,” and “nine medium-to-long term tips on things you can do to get more people reading your content.” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. But unless you’re sharing and commenting, few people are going to take time out to read your latest blog post.”
How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic
Andy Crestodina (again) observes that some bloggers “get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you. And it sucks, right?” Unless you are getting Mashable-level traffic, you know the feeling. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e., use the WPO framework); how to use your blog as the ultimate networking tool; and “always be collaborating” among other tips.
400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive
Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. If you haven’t signed up for this yet please do. You will notice a difference but not immediately. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools).
Yes, the style (and even the blog title) scream “spam!” but once you get past the inevitable annoying pop-up ad, there is actually some very solid guidance in this detailed post. I won’t give away #32, but #12, for example, is: “Make your opt-in boxes stick out like a sore thumb…Making opt in boxes stand out by using different colours or shake can boost conversion rates—forget design it’s all about email sign ups.”
9 Potent Tactics to Promote Your Blog Posts [Infographic] by Social Media Writing
Mitt Ray showcases an infographic that summarizes blog promotion guidance from experts like Larry Kim (“Respond quickly to trends: it’s easier to get bloggers and journalists to write or share information conttaining an interesting new angle on something that was was already at the top of their mind [sic]”), Brian Dean, Rae Hoffman, Elisa Gabbert, Ian Cleary, Ann Smarty, Cendrine Marrouat, and Peg Fitzpatrick.
4 Key Steps the Pros Use to Get Traffic from Search Engines by jeffbullas.com
Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Once you have completed your article, make a note of the subject and the main topic. Now this will immediately give you a basis for your keywords”) and the seven key attributes for on-page optimization of each post.
100+ Bite-Sized Tips To Get You More Social Shares (And Traffic) by Blogging Wizard
Noting that social shares not only increase direct traffic but also provide other benefits such as increased search visibility, Adam Connell passes along more than 100 useful tips to generate more engagement from Twitter (“@mention any individual or company that you have included in your content”), Google+ (“Add a share button to your blog rather than a +1 button”), Pinterest, Facebook, and other social networks.
7 simple ways to optimise a blog post for the search engines by Fairy Blog Mother
For those who’d like their blog content to rank better in search but can’t justify the expense of hiring professional SEO talent, the smart and delightful Alice Elliott outlines seven “simple procedures that can be put in place that will make a big difference” in search visibility, like optimizing images and meta tags (she explains how), as well as keeping text links limited and highly relevant.
9 Effective Ways To Revive A Struggling Blog by Blogging Wizard
If your blog growth has stagnated and you’re feeling frustrated, check out these nine tips for reviving a struggling blog from Marc Andre. Among his tactics: survey your current readers and subscribers “to make sure that you are covering topics that your readers care about,” analyze your results “to determine if there are types of posts that you should eliminate due to a lack of reader interest,” and adjust your posting frequency.
This was post #2 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity.
It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources.
As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.
Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits:
- • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)
- • 37% of marketers say blogs are the most valuable content type for marketing. (NewsCred)
- • 17% of marketers plan to increase blogging efforts this year. (Forbes)
- • Blogging increases web traffic by 55% for brands. (Rocket Post)
- • B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)
Want to join in? Just write a post focused on some aspect of blogging for business, and tweet it out using the hashtag #b4bweek. That hashtag will be monitored, and the posts (subject to human limitations) shared. The best may even be bookmarked for inclusion in a future best-of post here.
Hope you enjoy (and share!) the posts here over the next week, which will feature valuable guidance from dozens of top experts.
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model, to maximize their opportunities to be “found” online when buyers are looking.
And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable.
What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?
Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources.
9 General Marketing Stats
1. People want to be in control of the content they receive:
- • 86% of people skip TV commercials.
- • 44% of direct mail is never opened.
- • 91% of people have unsubscribed from company emails they previously opted into.
2. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. (NewsCred)
3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)
4. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. (Econsultancy)
5. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. (Forbes)
6. Internet advertising will make up 25% of the entire ad market in 2015. (Social Fresh)
7. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. (Social Fresh)
8. Videos on landing pages increase conversions by 86%. (Social Fresh)
9. As one would suspect, Facebook is the most popular method for sharing interesting content. Surprisingly though, the fifth-most popular sharing method is offline (print) shares. (Heidi Cohen)
5 Online Demographics Stats
10. The Google+ platform has 67 percent male users. (Rocket Post)
11. There are 76 million millennials (born between 1981 and 2000) in the U.S. — 27% of the total population. (leaderswest Digital Marketing Journal)
12. 63% of millennials have at least a bachelors degree. (leaderswest Digital Marketing Journal)
13. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. (leaderswest Digital Marketing Journal)
14. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. (Jeff Bullas)
13 Content Marketing Stats
15. B2B content matters. 57% of a typical purchase decision is made before a customer even talks to a supplier. (Corporate Executive Board)
16. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. (Target Marketing)
17. Not all content has to be original. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). (Design & Promote)
18. 62% of companies outsource their content marketing. (Iconsive)
19. $118 billion was spend on content marketing last year. (NewsCred)
20. 70% of consumers say they prefer getting to know a company via articles rather than ads. (NewsCred)
21. 90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing. (NewsCred)
22. Or maybe 93% of B2B marketers use content marketing. (Iconsive)
23. And yet…54% of brands don’t have an onsite, dedicated content director. (NewsCred)
24. There are 27 million pieces of content shared each day. (NewsCred)
25. Companies will spend $135 billion on digital marketing collateral this year. (Social Fresh)
26. Customer testimonials have the highest effectiveness rating for content marketing at 89%. (Social Fresh)
27. 17% of marketers plan to increase efforts on SlideShare this year. (Forbes)
7 Blogging Stats
28. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)
29. Each month, 329 million people read blogs. (NewsCred)
30. 37% of marketers say blogs are the most valuable content type for marketing. (NewsCred)
31. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (NewsCred)
32. 17% of marketers plan to increase blogging efforts this year. (Forbes)
33. Blogging increases web traffic by 55% for brands. (Rocket Post)
34. B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)
7 Visual and Video Marketing Stats
35. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. (Rocket Post)
36. 16% of marketers plan to increase efforts on Pinterest this year. (Forbes)
37. The use of video content for marketing increased 73% this year; use of infographics grew 51%. (Digital Marketing Philippines)
38. Articles with images get 94% more views than those without. (NewsCred)
39. Posts with videos attract three times as many inbound links as plain text posts. (NewsCred)
40. 62% of marketers use video in their content marketing. (NewsCred)
41. Two-thirds of firms plan to increase spending on video marketing in the coming year. (Heidi Cohen)
5 SEO Stats
42. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” (Earnest Agency)
43. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. (NewsCred)
44. 57% of B2B marketers say SEO has the biggest impact on lead generation. (NewsCred)
45. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. (NewsCred)
46. 33% of clicks from organic search results go to the top listing on Google. (Social Fresh)
15 Social Media Marketing Stats
47. 85% of B2B buyers believe companies should present information via social networks. (Iconsive)
48. And yet – only 20% of CMOs leverage social networks to engage with customers. (Marketing Land)
49. Marketers will spend $8.3 billion on social media advertising in 2015. (NewsCred)
50. “Interesting content” is one of the top three reasons people follow brands on social media. (NewsCred)
51. 87% of B2B marketers use social media to distribute content. (NewsCred)
52. 17% of marketers plan to increase podcasting efforts this year. (Forbes)
53. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. (eMarketer)
54. Nearly three-quarters of US marketers believe customer response management on digital channels is important (so…25% think it’s okay to ignore consumers?); however, just one-third say their company does a good job at this. (eMarketer)
55. Social media marketing budgets are projected to double over the next five years (Social Fresh)
56. 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. (Forbes)
57. Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
58. 72% of all internet users are now active on social media. (Jeff Bullas)
59. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Just 11% of marketers cite legal or regulatory concerns. (i-SCOOP)
60. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. (i-SCOOP)
61. By department, companies most often have dedicated social media staff (not surprisingly) in marketing (73%), communications/PR (66%) and customer support (40%). At the other end of the scale are legal (9%) and market research (8%). (i-SCOOP)
7 Facebook Marketing stats
62. Facebook accounts for 15.8% of total time spent on the Internet. (Rocket Post)
63. 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day. (Heidi Cohen)
64. More than a third (36%) of online adults use only one social networking site. Of these, 83% use Facebook. 8% use LinkedIn. (Heidi Cohen)
65. One million web pages are accessed using the “Login with Facebook” feature. (Jeff Bullas)
66. Nearly a quarter (232%) of Facebook users login at least five times per day. (Jeff Bullas)
67. 47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
68. 70% of marketers used Facebook to gain new customers. (Jeff Bullas)
3 LinkedIn Marketing Stats
69. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. (Real Business Rescue)
70. The average time spent on LinkedIn per month is 17 minutes. (Rocket Post)
71. 91 of the Fortune 100 companies use LinkedIn for candidate searches. (Rocket Post)
7 Twitter Marketing Stats
72. The average time per month spent by users on Twitter is 170 minutes. (Rocket Post)
73. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. The rest are lurkers. (Rocket Post)
74. Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. Google is #3. (AllTwitter)
75. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand. (AllTwitter)
76. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Surprising: apparel brands are the least engaging. (AllTwitter)
77. Twitter now has over 550 million registered users, and 215 million active monthly users. (Jeff Bullas)
78. 34% of marketers use Twitter to successfully generate leads. (Jeff Bullas)
3 Google+ Stats
79. 18% of marketers plan to increase efforts on Google+ this year. (Forbes)
80. There are now over 1 billion Google+ accounts, and that figure is growing 33% per year. (Jeff Bullas)
81. Google+ has 359 million monthly active users. (Jeff Bullas)
13 Email Marketing Stats
82. There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. Postal Service. (Mark the Marketer)
83. Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. SEO is #2. Banner ads have the lowest ROI. (Mark the Marketer)
84. 66% of consumers have made a purchase online as a result of an e-mail marketing message. (Mark the Marketer)
85. Email subject lines matter. Really. 64% of people say they open an e-mail because of the subject line. (Mark the Marketer)
86. Personalized subject lines are 22.2% more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. (Mark the Marketer)
87. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Mark the Marketer)
88. Timing is important too. 76% of e-mail opens occur in the first two days after an e-mail is sent. E-mail open rates are noticeably lower on weekends than on weekdays. (Mark the Marketer)
89. Only 8% of companies and agencies have an e-mail marketing team. E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)
90. 72% of B2B buyers are most likely to share useful content via e-mail. (Mark the Marketer)
91. Still, the average click-through rate for B2B marketing e-mails is just 1.7%. (Mark the Marketer)
92. Emails with social sharing buttons increase click-through rates by 158%. (Social Fresh)
93. 64 percent of marketers say increasing email click-throughs and open rates is among their top priorities this year. (Forbes)
94. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI. (Forbes)
10 Mobile Marketing Stats
95. 94% of CMOs plan to use mobile applications within the next 3-5 years. (Marketing Land)
96. 75% of smartphone owners watch videos on their phones; 26% at least once per day. (NewsCred)
97. Over half of all mobile searches lead to a purchase. (Rocket Post)
98. 78% of Facebook users are mobile-only. (Rocket Post)
99. E-mail is the most popular activity on smartphones among users ages 18-44. (Mark the Marketer)
100. 64% of decision-makers read their e-mail via mobile devices. (Mark the Marketer)
101. Almost half–48%–of all emails are opened on mobile devices. Yet 39% of marketers say they have no strategy for mobile email, and only 11% of e-mails are optimized for mobile. (Mark the Marketer)
102. Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social. (Forbes)
103. 71% of users access social media from a mobile device. (Jeff Bullas)
104. 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. (leaderswest Digital Marketing Journal)
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands, blogs produce sales and leads. According to recent research, more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs.
But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote, “The most epic content will FAIL without content distribution. If no one sees your content, what good is it?”
So, once you’ve created great content, how do you get it “out there”? Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?
Find the answers to these questions and more here among hundreds of recommendations about tools, tactics and techniques to promote blog posts.
25 Easy Ways to Promote Your Blog by Kim Garst
Kim Garst shares a list she’s compiled of “strategies that will help you promote your blog and drive traffic to your website,” such as promoting posts to your email list, commenting on other blogs, participating in industry forums, creating a Slideshare based on a post, and buying “cheap banner ads on niche sites.”
50 Experts Reveal How to Promote Your Blog with Just 3 Tools by clambr
***** 5 STARS
Richard Marriott curates answers from 50 (actually 53) experts on which tools they would use to promote their blog content if they could only use three. Among the tools mentioned are Buffer, Triberr, Wistia, Facebook, and several others; but according to this group of experts, the three most helpful tools are…(read the post).
120 Marketing Tactics for Blogs [Infographic] by Customer Think
***** 5 STARS
Pam Dyer outlines five steps for creating a successful blog—from understanding your goals to using marketing tactics to create visibility—then showcases an infographic illustrating 120 blog marketing tactics, from social networks to eBooks to PR to video, contests, “egobait” and forum posting.
How I promote my new blog posts by The Social Media Hat
Mike Alton updates a detailed post about post promotion, helpfully advising readers not only how to promote their blog posts but also which tactics to avoid or drop, as they are no longer effective; for example, regarding social sharing sites, “The New MySpace no longer allows link sharing. And I have dropped Bebo and Diigo and Viadeo.”
25 Smart Ways to Promote Your Latest Blog Post by Rebekah Radice
***** 5 STARS
Pinterest diva Rebekah Radice here outlines more than two dozen tactics for promoting posts, from social networks to blogger communities like Triberr, Social Buzz Club and Viral Content Buzz, to manual and automated social bookmarking sites.
25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen
Heidi Cohen serves up more than two dozen tips for promoting your blog through social media, among them: writing “regular features responding to your audience’s needs and interests;” including sidebar links that make it easy for readers to follow you on Facebook and Twitter (and other social networks, as applicable): and thanking people for sharing your posts.
50 Ways to Promote and Market your Blog Posts by jeffbullas.com
***** 5 STARS
Guest author Samuel Pustea suggests more than four dozen ways to promote blog posts, from the big social networks to newer tools like Pinterest, Triberr, Pligg and Scoop.it to RSS directory posting, infographics and guest blogging.
Active RSS and Blog Directories List by Buzzkeep
As Arvid Linde notes here, there were once hundreds of blog directories across the web—but most existed solely for “spam purposes.” This post provides a short list of 43 still-active, reasonably high-quality directories that can actually drive traffic, even if the links no longer have much SEO benefit.
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
Still—not every company that blogs realizes the medium’s full potential. And blogs require significant effort and resources, so even companies that have effective blogs want to assure they are maximizing results.
How can you attract more sales prospects to your blog? Get visitors to engage with your content? Become recognized as an industry thought leader? Optimize your blog for search? What common mistakes should you avoid? Which tools and plugins should you be using?
Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year.
Best Business Blogging Guides and Tips
7 Steps To Make Your Blog A Marketing Machine by Heidi Cohen
To make your blog a marketing machine rather than a me-me-me (or me-too) blog, Heidi Cohen advises focusing on your audience’s hot buttons, outlining a series of ongoing columns, branding your blog, and incorporating clear calls to action, among other tactics.
9 Ways To Get More Prospects To Discover Your B2B Blog by Business2Community
Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.”
An Almost Effortless Way to “Get Your Name Out There” by The Un-Self-Help Blog
Stephan Wiedner shares six reasons to write guest posts for other blogs, among them: “It builds relationships. If you write for someone else’s blog and their readers like what you share, they will be grateful, potentially ask you to write again, and who knows, maybe scratch your back in other ways some time in the future.” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead.
30+ powerful adjectives and verbs for eye-catching headlines by Econsultancy
Quoting advertising legend David Ogilvy that “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar,” Chris Lake offers guidance on choosing compelling blog post topics then grabbing attention by using key adjectives and verbs in the headline. Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others.
Rebekah Radice explains why post titles are so important, the four objectives a post title should achieve, and a handful of tips to help craft compelling titles, such as keeping them concise: “It has been found that titles with eight words or less perform best.”
6 Ways To Go From Anonymous Hermit To Thought Leader by Fast Company
Contending that “Becoming a thought leader in your industry doesn’t mean that you’re necessarily the smartest kid on the block. It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events.
How to Optimize Your Blog Content for Social Media by Maximize Social Business
Kristi Hines shares a handful of helpful tips for optimizing blog posts for social sharing, from adding social sharing buttons (a task done easily with tools like AddThis or ShareThis]) to including a social call to action (“let readers know that you want them to share your posts by adding a call to action at the end such as ‘If you’ve enjoyed this post, please share it with your friends'”).
33 Experts Share Their Secrets For Improving Reader Engagement by Blogging Wizard
Adam Connell compiles advice from nearly three dozen seasoned bloggers on increasing reader engagement, including tips from Seth Godin (“The only thing I do to increase reader engagement is to write things worth sharing”), frequent Webbiquity best-of contributor Neil Patel, Dino Dogan, Anita Campbell, Ted Rubin, Lisa Buben, Joel Comm and more.
7 company blogs that build community by Ragan.com
Emma Siemasko looks at “seven company blogs that do it right, along with some practical tips for getting the same success with your blog,” among them 37Signals: “Signal vs. Noise, 37 Signals’ blog, does a lot more than promote the company…The blog provides thoughtful, inquisitive, and truth-seeking articles about working from home, whether an iPhone camera is enough of a camera, and more.”
How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner
Kristi Hines (again) supplies a handful of helpful tips for generating leads via a blog, like placing opt-in forms around your blog content with “calls to action such as free trials, free consultations or a simple mailing list opt-in form.”
How to Contribute to a Blog and be Seen by Geekless Tech
Noting that contributing to other blogs “helps with reach, and exposes you to an audience you just don’t have with your own blog,” Steven Hughes shares a handful of tips for constructively contributing such as following directions: “Some sites will spell out exactly what they’re looking for and what you need to do to be considered,” and creating solid, original content.
20 ideas for content that people love to share on social media by Firebrand Ideas Ignition
Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.
How to Make Your WordPress Blog to Stand Out by Themefuse
Karol Król presents five ideas to make your blog stand out from the crowd, from picking a new publication schedule (“you won’t know which posting frequency is the best for your blog until you try at least a couple of them”) to launching a contest (“Create a genuine task, or ask a genuine question…Then gather the entries and pick the winner”).
Best Tips for Beginning Bloggers
7 Content Writing Secrets Every Blogger Should Know by Basic Blog Tips
Glen Andrews details basic but helpful strategies for writing compelling blog posts, from crafting an attention-grabbing headline and opening through “giving it a rest”–“Before you publish that post – give it a rest. Why? Because, no matter how good we think our post is today, tomorrow never lies…Our posts will be more powerful and professional if we ‘let it rest’ and review it tomorrow with fresh eyes.”
Bernard Zarifovic diagrams a first-time blogger’s business plan, starting with selecting a topic or niche and writing the first set of posts and progressing through social sharing, social engagement, and guest blogging.
While most of the points here will be familiar to experienced bloggers, Megan Bernstein offers some interesting insights for corporate blog strategy, such as understanding the competitive landscape: “Your competitors in the online space are not always the same as those in ‘real life’.”
Top 10 Strategies to Successful B2B Blogging by TopTenWholesale.com
Naomi Ruth Ganhinhin offers 10 tips for blogging success, from setting clear objectives (“A clear set of objectives makes it easier to organize the type of content you publish. It also dictates the tone you are going to use and determine the right people to write your blog posts”) to including calls to action.
Best Guides to Blogging Mistakes and Pitfalls to Avoid
Are You Making These 20 Mistakes on Your Blog? by jeffbullas.com
Jeff Bullas (again) steps through 20 “common mistakes that a lot of ‘newbie’ and other bloggers slip into,” such as not providing additional reading sources with each post, writing posts that are too long or too short (he recommends aiming for 500-800 words), and not using post categories to help readers find posts of interest.
Still Using Google Images for Your Blog Posts? Stop It! by She Owns It
Writing that she has “seen too many people served with unexpected ‘bills’ and/or lawsuits for using images that held copyrights,” guest author Shelley Webb explains what types of actions and sources can get bloggers into trouble, and lists alternative / free image sources like Stock.XCHNG.
Blogging: 34 Things You’re Doing Wrong by Social Media Today
Yvonne Lyons reveals “34 things that could be keeping your posts from getting traction and making the jump from good to remarkable,” such as errors / lack of editing, choosing a topic that’s been “done to death,” and having no links within the post to your own site—and how to fix each problem.
Why Your Company Blog is Striking Out by Marketo Blog
Guest blogger K’Lee Banks offers advice on what to do “if you are spending time writing posts, but no one is listening,” for example: use interesting images (not just stock photos), always include social sharing buttons; and “Invite other professionals in your industry to guest post and connect with their readers.”
Best Blog SEO Guides and Tips
How To Move Your Blog Post Up In Search Results by V3 Integrated Marketing
Guest author Ian Cleary outlines a half-dozen tactics to improve a blog’s search rankings, including the strategic use of internal and external links: “You don’t want to include a ton of internal links, as that looks spammy. Instead, make sure you’re directing your readers to the resources that they need (internal or external).”
How to Optimize Your Business Blog [Checklist] by Unbounce
***** 5 STARS
In this highly bookmark-worthy post, Lindsey Kirchoff lays out a simple four-quadrant checklist for optimizing all aspects of a business blog: structure (e.g., navigation, search, categories); SEO (attributes like keyword use, internal links and Google authorship); CTAs; and social elements.
15 SEO Experts Give Their Best Tips For Blogging by Heidi Cohen
Heidi Cohen (again) shares blog SEO trips from experts like Kipp Bodnar and Jeffery L. Cohen (“The single biggest factor in SEO success for bloggers comes down to consistent publishing. Those who publish regularly receive more search traffic”), Eric Enge, Ron Jones, Rebecca Lieb and Charlie White.
Best Business Blogging Tools, WordPress Tips and Plugins
4 Useful Creative Commons Browser Plugins by Internet Marketing Ninjas
Online tools maven Ann Smarty reviews four browser plugins to help find free (creative commons) images for use in blog posts, including CC Search, a search plugin that provides “quick access to about 10 Creative Commons search engines (including flickr, spinxpress, wikimedia, fotopedia, etc). It’s a good search plugin when you need more options that just Flickr.”
How to Make WordPress Sites Load 72.7% Faster by CopyBlogger
In an attempt to “cut the crap and turn down the hype” regarding how to create a faster WordPress site, Jerod Morris recommends staring by examining and optimizing the “core” of every WordPress site, which includes “hosting, theme, and plugins,” then offers a series of speed optimization tips. Not all are simple, but most bloggers should at least be able to find some helpful site speed-related takeaways here.
7 Emerging and Free WordPress Plugins of Fall 2013 by SteamFeed
Jesse Aaron reviews seven newer WordPress plugins, including WooSidebars (for creating custom sidebars by page), All In One Schema.org Rich Snippets (self-explanatory) and his favorite: the WordPress Calls to Action Plugin, which makes it “insanely easy” to do things like “create an effective call to action button, direct the call to action to a landing page, and direct the landing page to a conversion form.”
Easily Move Your WordPress Website to a New Host by Masterful Marketing
This is an instance where “easily” may be in the eyes of the reader, but nonetheless Debra Murphy does an exemplary job here of detailing the non-trivial process of moving an existing blog to a new web host as simple and understandable as possible.