Archive for the ‘Content Marketing’ Category
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience?
The short answer is to write great content and then promote it effectively. Simple—but not easy.
The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? How often should you post? How can you generate more organic search traffic? Email? Social media? Industry influencers?
Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.
Business Blogging: Five Reasons You Have No Readers by Spin Sucks
Got a well-written business blog, but a shortage of readers? Guest author Eleanor Pierce shares “a few ideas … some possibilities you may want to investigate” to address the issue, such as “You haven’t developed a point-of-view…it’s simple advice. As Oscar Wilde said, ‘Be yourself; everyone else is already taken.’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. Don’t think corporate blogs are immune from this advice. You still need to have a perspective.”
105 Tips To Make Your Blog Rock by jeffbullas.com
Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Among them: “In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.”
Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios
Andy Crestodina reports on findings from the Department of Blogger Labor Survey, which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post. But nearly half—46%—spend on average 2 hours or more. 5% of bloggers spend more than 6 hours, on average, on each post they write. Half write during business hours. And while less than 5% publish daily or more than once per day, 28% publish multiple posts each week.
10 Tactics to Improve Blog Readership by Xpressly
Ruth Zive showcases an infographic with tips on how to “engage your audience, build your credibility, enhance your search ranking and drive meaningful business results” with a business blog, such as mentioning, quoting and referencing industry influencers, “but not the big ones; go after mid-level and niche influencers” as they are more likely to notice, appreciate, and amplify your efforts.
29 Free Ways to Promote Your Business Blog by Zude PR Blog
David Sawyer promises several takeaways from this post featuring more than two dozen helpful blog promotion tips, including “a step-by-step business blog amplification process,”all you need to know on the places you need to go—social media, communities, groups, blogging platforms, influencers—to boost your next article and get thousands of visits,” and “nine medium-to-long term tips on things you can do to get more people reading your content.” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. But unless you’re sharing and commenting, few people are going to take time out to read your latest blog post.”
How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic
Andy Crestodina (again) observes that some bloggers “get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you. And it sucks, right?” Unless you are getting Mashable-level traffic, you know the feeling. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e., use the WPO framework); how to use your blog as the ultimate networking tool; and “always be collaborating” among other tips.
400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive
Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. If you haven’t signed up for this yet please do. You will notice a difference but not immediately. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools).
Yes, the style (and even the blog title) scream “spam!” but once you get past the inevitable annoying pop-up ad, there is actually some very solid guidance in this detailed post. I won’t give away #32, but #12, for example, is: “Make your opt-in boxes stick out like a sore thumb…Making opt in boxes stand out by using different colours or shake can boost conversion rates—forget design it’s all about email sign ups.”
9 Potent Tactics to Promote Your Blog Posts [Infographic] by Social Media Writing
Mitt Ray showcases an infographic that summarizes blog promotion guidance from experts like Larry Kim (“Respond quickly to trends: it’s easier to get bloggers and journalists to write or share information conttaining an interesting new angle on something that was was already at the top of their mind [sic]”), Brian Dean, Rae Hoffman, Elisa Gabbert, Ian Cleary, Ann Smarty, Cendrine Marrouat, and Peg Fitzpatrick.
4 Key Steps the Pros Use to Get Traffic from Search Engines by jeffbullas.com
Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Once you have completed your article, make a note of the subject and the main topic. Now this will immediately give you a basis for your keywords”) and the seven key attributes for on-page optimization of each post.
100+ Bite-Sized Tips To Get You More Social Shares (And Traffic) by Blogging Wizard
Noting that social shares not only increase direct traffic but also provide other benefits such as increased search visibility, Adam Connell passes along more than 100 useful tips to generate more engagement from Twitter (“@mention any individual or company that you have included in your content”), Google+ (“Add a share button to your blog rather than a +1 button”), Pinterest, Facebook, and other social networks.
7 simple ways to optimise a blog post for the search engines by Fairy Blog Mother
For those who’d like their blog content to rank better in search but can’t justify the expense of hiring professional SEO talent, the smart and delightful Alice Elliott outlines seven “simple procedures that can be put in place that will make a big difference” in search visibility, like optimizing images and meta tags (she explains how), as well as keeping text links limited and highly relevant.
9 Effective Ways To Revive A Struggling Blog by Blogging Wizard
If your blog growth has stagnated and you’re feeling frustrated, check out these nine tips for reviving a struggling blog from Marc Andre. Among his tactics: survey your current readers and subscribers “to make sure that you are covering topics that your readers care about,” analyze your results “to determine if there are types of posts that you should eliminate due to a lack of reader interest,” and adjust your posting frequency.
This was post #2 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity.
It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources.
As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.
Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits:
- • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)
- • 37% of marketers say blogs are the most valuable content type for marketing. (NewsCred)
- • 17% of marketers plan to increase blogging efforts this year. (Forbes)
- • Blogging increases web traffic by 55% for brands. (Rocket Post)
- • B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)
Want to join in? Just write a post focused on some aspect of blogging for business, and tweet it out using the hashtag #b4bweek. That hashtag will be monitored, and the posts (subject to human limitations) shared. The best may even be bookmarked for inclusion in a future best-of post here.
Hope you enjoy (and share!) the posts here over the next week, which will feature valuable guidance from dozens of top experts.
Guest post by Tom Whatley.
Getting in front of senior decision makers is a common struggle among marketers. When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard.
There is a methodology that can make this process easier. It’s a methodology that’s helped companies such as NetSuite, SAS and Ixonos to build trust with the senior decision makers in their target market and, eventually, secure seven figures in sales pipeline.
Before we dive in, there are some foundational elements you should be aware of. There are some things you need to understand about the C-Suite when marketing and selling to them.
C-Suite marketing foundations
A recent Harvard study discovered that the C-Suite spends only 2% of their time with vendors like you and I. That’s around an hour a week, so no wonder it’s so difficult to get their attention.
There are two elements to C-Suite marketing that make up this entire methodology: value and trust. By value we don’t mean how-to articles and other traditional forms of content, though they do have their place in the process.
To the C-Suite, valuable content means insight, statistics and hard facts that provide a logical argument for change. It’s okay to compliment this form of content with how-to guides, but you need to give them a reason to get involved in a discussion with you.
To do this, find out what your market is saying about a topic closely related to your value proposition. Leave all assumptions at the door and really listen to what’s already being discussed. Find a unique angle that aligns this message with your own value proposition.
Once you have their attention, you need to build trust. It gets pretty lonely at the top, and the C-Suite rarely get challenged on their decisions. Everyone reports to them, so it’s not often that their opinions are tested.
This is a huge frustration for senior decision makers, but a great advantage for the C-Suite marketer. By challenging their views, you cut through the noise and put yourself into a trusted space.
You can do this by bringing the opinions of several executives together and seeking out differences of opinion. Turn your content into a discussion and have them leaving feeling like their opinion has been challenged or confirmed with confidence.
Turning content into independence
These two principles of value and trust need to be communicated in a way that positions you away from the stance of a “seller.” Even if your content ticks the boxes above and provides incredible value, when you come from the position of the vendor the C-Suite will still have their guard up.
To get through this, and build trust quickly, try creating an independent brand to position you a trustworthy entity.
One way to do this is by creating a club platform. The club brings together C-Suite executives and decision makers from our clients’ target market and focuses on the elements above.
How NetSuite used a club platform to secure a seven-figure sales pipeline
NetSuite is a cloud business management suite. Their most challenging sales & marketing goal is targeting and getting in front of senior decision makers in their target markets.
In order to do this, The Ortus Club was created. The club platform was built in order to explore and debate upon how to increase visibility and growth within the organisations of the senior decision makers who engaged with it.
The club took on a digital format, utilising content and LinkedIn as platforms to nurture their target audience, as well as a face-to-face element – which was crucial in developing solid relationships based on trust and value – in the form of a dinner.
One of the most recent dinner and discussion events had attendees from fast growing software and online companies. These were executives that they would not have had access to previously.
It’s easy to dismiss this form of C-Suite and content marketing due to its face-to-face element, but when marketing to senior decision makers it’s an important piece of the system to include.
If you’re only creating content online, then you’re ending the journey there. Marketing to (and securing sales from) the C-Suite means getting out there and bringing them together.
This methodology I’ve just shared with you should speed that process up, as long as you remember to separate the message from your core brand and create an independent entity. This is the key to cutting through the clutter and getting their attention.
Content marketing is a hot topic. According to Google Trends, searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing, and collectively they will spent $135 million on digital marketing content this year.
Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? What role does visual content play? How should success be measured? Is there too much content being produced?
Find the answers to those questions and more here in 22 noteworthy content marketing guides. While some of these posts date back the beginning of 2014, all remain relevant and useful.
10 Things You Must Know About Your Audience! by The Marketing Nut
***** 5 STARS
Writing that “You must know who your audience is, who you are and how you can help them solve problems. It’s only after you have this foundational knowledge that you can determine your social strategy and approach for building your social media plan,” frequent best-of honoree Pam Moore offers a free audience analysis worksheet and suggests 10 key questions to ask when developing content plans, starting with questions to identify your audience and key pain points and concluding with the emotional reasons customers buy from you.
How to measure content marketing success by iMedia Connection
Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”).
Optimize Content Marketing Strategy in 7 Steps by Business2Community
Angela Hausman expounds on an infographic which illustrates “how to optimize content marketing strategy” in seven steps, starting with setting goals and conducting research, and progressing through promoting your content and analyzing results (“Use the KPI’s created earlier to monitor your performance. Keep doing things that work and tweak things that DON’T work or get rid of them”).
what is awesome content and why do you need it? by bowden2bowden blog
Randy Bowden outlines a four-step process for creating awesome client, from identifying and getting to know your audience (“In order to capture the attention of your readers, you need to know how to capture their attention. In order to know how to capture their attention, you need to get to know them“) to including a call to action in the conclusion of your content.
The 5 biggest myths about content marketing by iMedia Connection
Tom Foran debunks “five of the most common myths and (tries) to set the record straight for marketers.” For example, “Myth No. 2: Creating content is the hard part.” Actually, according to Foran, most of the work is in promotion. “Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. Marketers should instead consider starting with a distribution strategy that answers…key questions.”
Rebekah Radice offers a dozen tips for “creating compelling content that engages your audience and inspires them to share that content,” from analyzing competitors and knowing your ideal reader (starting with a customer persona) through sharing success stories, sharing newsworthy content, and building an email list.
While acknowledging that “there is too much of some types of content,” the brilliant and prolific Sonia Simone makes the case that despite the deluge of online content today, content marketing is far from dead, as “There is no glut of quality content…we are a long way from the day when too much high-quality, Rainmaker-style content is being created…there is not a glut of content that is useful, passionate, individual, and interesting.”
What You Absolutely Need To Know About Content Marketing by The B Squared Media Blog
Brooke Ballard explains three “must-knows” about content marketing, starting with “Content Marketing Always Starts With A Strategy…everything starts with a ‘why.’ Why are we creating this blog post / eBook / status update? What do we want people to do with this piece of content; what’s the purpose?” Each point also includes several “things to consider,” such as “Can you repurpose old content for use in the future?”
Content Marketing Editorial Calendar Template by The Marketing Nut
Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.
After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. (Yet) despite the overwhelming interest in content marketing, 55% of B2B content marketers think their campaigns are ineffective”—Benjy Boxer contends that content marketing efforts need to show ROI, and provides an example worksheet.
The 3 C’s of Successful Content Marketing by iMedia Connection
Nate Holmes outlines the “3C’s” of content marketing execution, starting with create [italix]: “Creating quality content is the heart of content marketing. Relevant, valuable content is what will make your audience stop to think and behave differently…There must be a purpose to content creation; a goal…Understand who your audience is and what they want to know…Offer what no one else can.”
5 Content Marketing Trends & Predictions for 2014 by Web Content Blog
For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well. For each trend here, she also lists several helpful related ideas for content marketing success, among them “Create a definite social media strategy in place to promote your blog posts, whitepapers, case studies and seminars” and “Outline a strategy that works for different devices.”
10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog
James Scherer outlines 10 reasons to incorporate videos and images into content marketing efforts, including both stats you’ve likely seen before (e.g., “videos on landing pages increase average page conversion rates by 86%) and a few you may not have (“67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings”).
Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., an offer of an assessment or ROI calculator).
31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog
Joe Pulizzi (who knows just a bit about content marketing) shares a “list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few,” such as launching content marketing projects together with partners; keeping your social media influencer list up to date; and setting up editorial calendars for each of your key markets or products.
Content Marketing in 2014: Are You Prepared? by HubSpot
Kieran Flanagan writes that content marketing has largely replaced link building as a primary SEO tactic, then explores processes for proving the value of content, scaling content, and promoting content: “When it comes to distribution, marketers need to focus on increasing the size of their available audience (by increasing their blog readership, email lists, and number of social followers), but also increasing the number of distribution channels they have,” coordinating promotion efforts across all of the channels in the web presence optimization (WPO) model.
The 3 Goals For Your Content Marketing by B2B Marketing Insider
Given that buyers now complete 60-70% of their purchase process before contacting a vendor sales rep, Michael Brenner believes it’s critical to reach buyers through content marketing, and that all content marketing programs should be based on the same three fundamental goals, starting with reach: “reach measures can be criticized as vanity metrics. But it’s important to be building a healthy audience of the right people and to track those measures over time.”
3 Types of Schema Markup Content Marketers Should Know by Small Business Trends
Observing that “It’s harder and harder to get above-the-fold Google rankings, especially for the competitive queries,” frequent best-of honoree Ann Smarty delves into how Schema markup works, and three types that content marketers should be aware of: VideoObject schema, Review schema, and Article schema.
7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog
Noting that “71% of businesses across a variety of industries have increased company funding for online video marketing budgets,” Oren Smith looks at more than half a dozen ways to improve video SEO, such as targeting the right keywords and using supporting images and text: “images, links, and accompanying text all assist search engines with determining page quality. In a ranking sense, a page with nothing but video content on it isn’t attractive.”
Written a year ago but still timely, Tommy Walker shares his five-step process to make “content more strategic, efficient and powerful,” starting with creating “content for a small group of real people” and progressing through fleshing out a content calendar, complete with examples.
In another older but still relevant post, Stephanie Chang delves into four key content marketing trends, including “Determining the key metrics to measure content’s success will be more important,” an exploration of the varied metrics available for determining success and which are most valuable.
Want to be a Better Content Marketer? Think Like a Journalist by Blue Kite Marketing
After showcasing an example from her alma mater’s journalism school, Laura Click writes “companies that are doing brand journalism well aren’t just throwing a blog on their website. They are creating an entirely new destination for readers that looks less like a corporate website and more like a news magazine. This gives companies the opportunity to be the go-to resource in their industry.” She then serves up six practical tips for thinking like a journalist.
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model, to maximize their opportunities to be “found” online when buyers are looking.
And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable.
What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?
Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources.
9 General Marketing Stats
1. People want to be in control of the content they receive:
- • 86% of people skip TV commercials.
- • 44% of direct mail is never opened.
- • 91% of people have unsubscribed from company emails they previously opted into.
2. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. (NewsCred)
3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)
4. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. (Econsultancy)
5. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. (Forbes)
6. Internet advertising will make up 25% of the entire ad market in 2015. (Social Fresh)
7. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. (Social Fresh)
8. Videos on landing pages increase conversions by 86%. (Social Fresh)
9. As one would suspect, Facebook is the most popular method for sharing interesting content. Surprisingly though, the fifth-most popular sharing method is offline (print) shares. (Heidi Cohen)
5 Online Demographics Stats
10. The Google+ platform has 67 percent male users. (Rocket Post)
11. There are 76 million millennials (born between 1981 and 2000) in the U.S. — 27% of the total population. (leaderswest Digital Marketing Journal)
12. 63% of millennials have at least a bachelors degree. (leaderswest Digital Marketing Journal)
13. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. (leaderswest Digital Marketing Journal)
14. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. (Jeff Bullas)
13 Content Marketing Stats
15. B2B content matters. 57% of a typical purchase decision is made before a customer even talks to a supplier. (Corporate Executive Board)
16. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. (Target Marketing)
17. Not all content has to be original. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). (Design & Promote)
18. 62% of companies outsource their content marketing. (Iconsive)
19. $118 billion was spend on content marketing last year. (NewsCred)
20. 70% of consumers say they prefer getting to know a company via articles rather than ads. (NewsCred)
21. 90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing. (NewsCred)
22. Or maybe 93% of B2B marketers use content marketing. (Iconsive)
23. And yet…54% of brands don’t have an onsite, dedicated content director. (NewsCred)
24. There are 27 million pieces of content shared each day. (NewsCred)
25. Companies will spend $135 billion on digital marketing collateral this year. (Social Fresh)
26. Customer testimonials have the highest effectiveness rating for content marketing at 89%. (Social Fresh)
27. 17% of marketers plan to increase efforts on SlideShare this year. (Forbes)
7 Blogging Stats
28. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)
29. Each month, 329 million people read blogs. (NewsCred)
30. 37% of marketers say blogs are the most valuable content type for marketing. (NewsCred)
31. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (NewsCred)
32. 17% of marketers plan to increase blogging efforts this year. (Forbes)
33. Blogging increases web traffic by 55% for brands. (Rocket Post)
34. B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)
7 Visual and Video Marketing Stats
35. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. (Rocket Post)
36. 16% of marketers plan to increase efforts on Pinterest this year. (Forbes)
37. The use of video content for marketing increased 73% this year; use of infographics grew 51%. (Digital Marketing Philippines)
38. Articles with images get 94% more views than those without. (NewsCred)
39. Posts with videos attract three times as many inbound links as plain text posts. (NewsCred)
40. 62% of marketers use video in their content marketing. (NewsCred)
41. Two-thirds of firms plan to increase spending on video marketing in the coming year. (Heidi Cohen)
5 SEO Stats
42. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” (Earnest Agency)
43. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. (NewsCred)
44. 57% of B2B marketers say SEO has the biggest impact on lead generation. (NewsCred)
45. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. (NewsCred)
46. 33% of clicks from organic search results go to the top listing on Google. (Social Fresh)
15 Social Media Marketing Stats
47. 85% of B2B buyers believe companies should present information via social networks. (Iconsive)
48. And yet – only 20% of CMOs leverage social networks to engage with customers. (Marketing Land)
49. Marketers will spend $8.3 billion on social media advertising in 2015. (NewsCred)
50. “Interesting content” is one of the top three reasons people follow brands on social media. (NewsCred)
51. 87% of B2B marketers use social media to distribute content. (NewsCred)
52. 17% of marketers plan to increase podcasting efforts this year. (Forbes)
53. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. (eMarketer)
54. Nearly three-quarters of US marketers believe customer response management on digital channels is important (so…25% think it’s okay to ignore consumers?); however, just one-third say their company does a good job at this. (eMarketer)
55. Social media marketing budgets are projected to double over the next five years (Social Fresh)
56. 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. (Forbes)
57. Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
58. 72% of all internet users are now active on social media. (Jeff Bullas)
59. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Just 11% of marketers cite legal or regulatory concerns. (i-SCOOP)
60. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. (i-SCOOP)
61. By department, companies most often have dedicated social media staff (not surprisingly) in marketing (73%), communications/PR (66%) and customer support (40%). At the other end of the scale are legal (9%) and market research (8%). (i-SCOOP)
7 Facebook Marketing stats
62. Facebook accounts for 15.8% of total time spent on the Internet. (Rocket Post)
63. 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day. (Heidi Cohen)
64. More than a third (36%) of online adults use only one social networking site. Of these, 83% use Facebook. 8% use LinkedIn. (Heidi Cohen)
65. One million web pages are accessed using the “Login with Facebook” feature. (Jeff Bullas)
66. Nearly a quarter (232%) of Facebook users login at least five times per day. (Jeff Bullas)
67. 47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
68. 70% of marketers used Facebook to gain new customers. (Jeff Bullas)
3 LinkedIn Marketing Stats
69. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. (Real Business Rescue)
70. The average time spent on LinkedIn per month is 17 minutes. (Rocket Post)
71. 91 of the Fortune 100 companies use LinkedIn for candidate searches. (Rocket Post)
7 Twitter Marketing Stats
72. The average time per month spent by users on Twitter is 170 minutes. (Rocket Post)
73. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. The rest are lurkers. (Rocket Post)
74. Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. Google is #3. (AllTwitter)
75. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand. (AllTwitter)
76. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Surprising: apparel brands are the least engaging. (AllTwitter)
77. Twitter now has over 550 million registered users, and 215 million active monthly users. (Jeff Bullas)
78. 34% of marketers use Twitter to successfully generate leads. (Jeff Bullas)
3 Google+ Stats
79. 18% of marketers plan to increase efforts on Google+ this year. (Forbes)
80. There are now over 1 billion Google+ accounts, and that figure is growing 33% per year. (Jeff Bullas)
81. Google+ has 359 million monthly active users. (Jeff Bullas)
13 Email Marketing Stats
82. There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. Postal Service. (Mark the Marketer)
83. Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. SEO is #2. Banner ads have the lowest ROI. (Mark the Marketer)
84. 66% of consumers have made a purchase online as a result of an e-mail marketing message. (Mark the Marketer)
85. Email subject lines matter. Really. 64% of people say they open an e-mail because of the subject line. (Mark the Marketer)
86. Personalized subject lines are 22.2% more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. (Mark the Marketer)
87. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Mark the Marketer)
88. Timing is important too. 76% of e-mail opens occur in the first two days after an e-mail is sent. E-mail open rates are noticeably lower on weekends than on weekdays. (Mark the Marketer)
89. Only 8% of companies and agencies have an e-mail marketing team. E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)
90. 72% of B2B buyers are most likely to share useful content via e-mail. (Mark the Marketer)
91. Still, the average click-through rate for B2B marketing e-mails is just 1.7%. (Mark the Marketer)
92. Emails with social sharing buttons increase click-through rates by 158%. (Social Fresh)
93. 64 percent of marketers say increasing email click-throughs and open rates is among their top priorities this year. (Forbes)
94. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI. (Forbes)
10 Mobile Marketing Stats
95. 94% of CMOs plan to use mobile applications within the next 3-5 years. (Marketing Land)
96. 75% of smartphone owners watch videos on their phones; 26% at least once per day. (NewsCred)
97. Over half of all mobile searches lead to a purchase. (Rocket Post)
98. 78% of Facebook users are mobile-only. (Rocket Post)
99. E-mail is the most popular activity on smartphones among users ages 18-44. (Mark the Marketer)
100. 64% of decision-makers read their e-mail via mobile devices. (Mark the Marketer)
101. Almost half–48%–of all emails are opened on mobile devices. Yet 39% of marketers say they have no strategy for mobile email, and only 11% of e-mails are optimized for mobile. (Mark the Marketer)
102. Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social. (Forbes)
103. 71% of users access social media from a mobile device. (Jeff Bullas)
104. 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. (leaderswest Digital Marketing Journal)