Guest post by Katrina Manning.
What is a Sales Funnel?
Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales.
Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. They use multiple online marketing technologies and often incorporate automation at some point. Sales funnel are frequently intricate, however. They’re not easily created and can be very confusing to design.
The good news is that once set up and tested, an effective sales funnel can last a considerable time. It does much of the work for the marketer. It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. These funnels can also be tailored to a business and the specific tools they prefer to use.
What Tools are Needed to Create The Funnel for Your Brand?
The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content, running campaigns and ads, and designing landing pages.
Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place.
Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. engage in an online chat, or complete some other task enabling you to start or move forward a potential sale.
Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.