Guest post by Joan Guilbert.
Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges.
While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating.
Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner. Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content.