Guest post by Alphonso Sanchez.
Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected.
With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense.
Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts.
The Categorization Approach to Email Segmentation
Let’s look at a typical listing of various email sends you may deploy in a given week:
- Promotional sales email
- Email showcasing your latest blog posts
- Announcement about some recent industry or company change