Guest post by Alice Koval.
Many marketing and business executives believe that the press release has become an outdated promotion tool. That’s not really true. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly.
You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective. So before you start writing your next press release, keep in mind the following questions to make it more effective.