Guest post by Philip Masterson.
Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too.
So far, so good.
However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. In this article, we’re going to discuss seven digital marketing horrors and provide tactful ways to handle these scary situations.
Horror #1: The Haunted E-commerce
Your higher-ups have already provided substantial financial support for your team’s plan to ramp up and promote a brand new e-commerce system. So far, everything is in order. You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place.
Everything’s lined up for a sale. Only one thing’s missing: customers.
Before you panic, make sure every digital effort is properly deployed and in sync with other elements. If you have already checked every digital marketing activity at least three times and find everything’s running smooth, it’s time to consider the prospective customer’s level of trust with your e-commerce site.
To easily build trust, opt for tested and proven payment solutions that offers quick, easy, and secure transactions like PayPal. Offer clear and user-friendly policies so that prospective customers understand the details of the transaction and they’re more inclined to part with their money.