Archive for the ‘Pinterest’ Category

12 (of the) Best Guides to Marketing on Pinterest of 2013

Thursday, January 30th, 2014

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?

Best Pinterest Guides of 2014

Image credit: Rebekah Radice

If you said Pinterest, you’ve been doing your homework! (Or perhaps guessed it from the title of this post.)

Pinterest still isn’t the right social network for everyone. It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. But it’s value is significantly less for industrial products, tech, finance, or trucks, for example.

But it’s popularity—particularly among women (most sources put membership in the range of 87%-93% female) with money (the average Pinterest user has a household income of over $100,000 per year)—and its ability to drive revenue (47% of online shoppers in the U.S. have made a purchase based on a Pinterest recommendation) make it an imperative platform for brands targeting it demographic to get right.

So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Foster engagement? Generate leads and sales?

Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year.

7 Creative Ways To Use Pinterest To Cross-Promote Your Business by Rebekah Radice

Rebekah RadiceRebekah Radice details “7 ways to use Pinterest to cross-promote your business and support your additional online and social media marketing efforts,” among them offering coupons, promoting contests or sweepstakes, and showcasing videos: create “specialty Pinterest boards designed to provide an easy way to categorize and sort your videos so clients can easily locate what they are looking for.”

50 Things You Need To Know About Pinterest by Search Engine Journal

Albert CostillAlbert Costill presents more than four dozen points to “convince you of the power of Pinterest” for marketing. For example:

  • • Pinterest is the 16th most visited website in the United States.
  • • Users will spend 4.5 more time on Pinterest than Linkedin.
  • • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012.
  • • 93% of Pinterest users are women. (But the site was founded by three men.)

Pinterest: 3 Tips (and The 1 Secret They Share) by Heidi Cohen

Heidi CohenHeidi Cohen shares three key facts about Pinterest (such as that it dominates tablets; Pinterest “gets almost half of the shares on iPads, almost 3x the rate of Facebook and Twitter”) and three Pinterest marketing tips, like focusing on the topics that drive Twitter engagement (“it helps to at least tangentially concentrate on core topics such as DIY, clothes, interior design and food”).

26 Very Pinteresting Stats You Need to Know [Infographic] by Google+

Rebekah Radice (again) showcases an infographic that illustrates more than two dozen Pinterest facts and stats, such as that Pinterest now hosts more than half a million business accounts; visitors spend. on average, more than 14 minutes per session; the typical user spends 98 minutes on the site each month; and than nine million users have connected their Pinterest accounts to their Facebook pages.

Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot

Ginny SoskeyContending that “Pinterest…offer(s) a huge opportunity for most (industries, with) more than 70 million users and a growing international population. Plus, Pinterest users spend the most money of users on popular social networks — nearly double the amount of money spent from Facebook users and triple the amount from Twitter users,” Ginny Soskey proceeds to explain what types of leads can be generated on Pinterest, followed by eight steps for generating those kinds of leads.

Pinterest Pins Last Much Longer Than Tweets or Other Posts by Inspire to Thrive

Lisa BubenLisa Buben makes the case that “Pinterest pins really last longer than any other social share,” in some cases, in some cases, still driving blog traffic a month after posting. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates.

15 “Dos” for Pinterest by Pinterest

Stephanie FordPressed for time? Short attention span? Stephanie Ford serves up 15 helpful tips for success on Pinterest in a quick, visual presentation here. Among her tips: collaborate (“Connect. Share. Inspire. Crowdsource.”) and check sources (“Find originals. Don’t repin spam links”).

8 Pinterest Tips and Tricks: A Cheat Sheet for Newbies by SteamFeed

Rebekah Radice (yet again) offers eight “Pinterest tips and tricks to help you make the most out of this visual marketing tool,” starting with “learn the language,” followed by definitions for terms like board, pin, repin, comments and likes, and the Pin it button (“this can be added to your browser allowing you to easily pin anything you want to share”).

The Most Powerful Branding Tool You’re Not Using: Pinterest by digitaria

Charles CrawfordCharles Crawford makes an interesting case for guys to use Pinterest, even though, as the post below notes, its users are 87% female. He suggests several ways brands can (more productively, in most cases) use Pinterest, including having a vision (“Your boards should reflect a consistent, unique visual identity”) and posting content from outside of Pinterest (“The site tends to become an echo chamber, with most users finding everything on their boards from other boards. Be a source of fresh content to those people”).

How Small Businesses Can Use Pinterest To Boost Traffic by Assist Social Media

Elizabeth ManessNoting that “Pinterest is the fastest growing social network EVER and drives more traffic to sites than LinkedIn, Google+, and YouTube combined,” Elizabeth Maness shares an infographic filled with Pinterest stats and facts, such as that 80% of pins are “repins” of previously submitted content; 55% of members are between the ages of 25 and 44; and that crafts, gifts and hobbies are the top interests.

5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures

Brynna BaldaufBrynna Baldauf provides a handful of helpful tips to “find links and build relationships using Pinterest,” among them identifying which users have blogs: while “There is no magic search operator for finding only pinners with blogs, unfortunately, she notes, “If you look at a user’s profile, you may see a URL to the immediate right of his or her picture. This is a website that they have chosen to link to and it is usually a personal blog or website.”

6 Quick and Easy Ways to Boost SEO With Pinterest by Rebekah Radice

Writing that “Pinterest can…have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales,” Rebekah Radice (notice a pattern here?) outlines half a dozen ways it can also be used to boost search results, such as using keywords to your advantage: “Using keywords will increase your standings within a specific search and just like other search engines, the higher up you appear, the more likely you are to be found.”

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Wednesday, January 2nd, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

Social Media and Online Marketing StatisitcsThe first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.)

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email,  mobile and other marketing stats and facts from the past few months.

25 Social Media Facts and Statistics

1. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. (e-Strategy Trends)

2. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (e-Strategy Trends)

3. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). (Earnest Agency)

4. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. (Marketing Charts)

5. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. (Marketing Charts)

6. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. “Nearly half of respondents (47%) feel they or their companies are either not very good at social marketing measurement, or do not measure well at all.” (Marketing Charts)

7. Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? There’s a reason for that! Interruptions (like email and social media) are messing us up. Consider:

  • • The typical worker is interrupted once every 28 minutes on average.
  • • 28% of the average work day is spent on interruptions and recovery time.
  • • 45% of workers believe they are expected to work on too many things at once.
  • • And tasks done in parallel take on average 30% longer to complete than those performed in a sequence.

(Visual.ly)

8. Everyone knows women vastly outnumber men on Pinterest, but how about on other social networks? Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. (iMedia Connection)

9. Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” (Convince & Convert)

10. Only a quarter of all U.S. small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” Another 20% of both groups say they use social media, but in an ad hoc manner. (eMarketer)

11. Despite growing interest in the concept of social business, less than 20% of U.S. companies have integrated social media with their customer service, sales, or product development processes. (eMarketer)

12. Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. (eMarketer)

13. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Of those using this channel, social media accounts for 32% of SMB marketing activities. (Marketing Charts)

14. Okay, so most marketers have now embraced social media. But why? 84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.” (Marketing Charts)

15. Still, not every small business should be using social media—or at least not using it as they are currently. 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media. These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. No deposit, no return. (Leaders West)

16. Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (B2B Lead Blog)

17. Which social network sends the largest share of website traffic? The answer is…unknown. Literally. The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. (The Atlantic)

18. The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) and 23% share content on SlideShare. (MarketingProfs)

19. Using social media boosts website traffic: companies gain a 185% lift in Web traffic after achieving 1,000 Facebook likes, and businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers. (MarketingProfs)

20. 92% of U.S. companies now use social media in their marketing efforts. (Heidi Cohen)

21. Different social media channels serve different purposes. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. (Heidi Cohen)

22. Globally, eight different social networks have now reached the 100 million user mark. Three of those (Weibo, the fourth-largest social nework, RenRen at #5 and Badoo at #7) are primarily used by non-English speakers. (WordPress Hosting SEO)

23. The average user spends nearly seven hours per month on Facebook, but just 21 minutes on Twitter, 17 on LinkedIn, and only three minutes on Google+. (WordPress Hosting SEO)

24. Social media now accounts for 18% of all time spent online, and the average American spends 6.9 hours per month on social networking. But we are spending less time on the phone, sending/reading email, and watching TV than we did just a few years ago. (WordPress Hosting SEO)

25. One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. (The Backup List)

12 WPO, Inbound and Content Marketing Stats

26. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. (Earnest Agency)

27. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Social media and SEO together account for 70% of that spending. (iMedia Connection)

28. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. (iMedia Connection)

29. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. 48% have generated customers through Twitter and 42% through Facebook. (iMedia Connection)

30. Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. (Convince & Convert)

31. 9 out of 10 marketers say they measure social presence (e.g., number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. (Convince & Convert)

32. Need more evidence that measuring social media ROI is hard? While about 90% of all companies do some form of social media marketing, just one out of eight measure the revenue impact directly from social media. (eMarketer)

33. The two biggest challenges faced by B2B content marketers are producing enough content (cited by 29% of marketers) and producing the kind of content that engages (18). Only 2% of marketers say that finding trained content marketing professionals is a big challenge. (MarketingProfs)

34. More content = more leads. On average, companies “with 51-100 web pages generate 48% more traffic than companies with 1-50 pages.” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. (Polaris B)

35. Lots more content = lots more leads. Companies with 101-200 web pages generate 2.5x more leads than those with 50 or fewer pages. More landing pages and more blog posts also mean more leads. On average, companies that have published 200 or more total blog posts generate 5X as much traffic as those with 10 posts or fewer. (Polaris B)

36. Inbound marketing leads cost on average 62% less than outbound-generated leads, and the “big three” inbound channels—blogs, social media and SEO—all cost less on average than any outbound channel. (Polaris B)

37. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. Companies in these industries are also the most likely to have formal content marketing editorial calendars. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. (MediaPost)

8 SEO Stats and Facts

38. SEO has the biggest impact on lead generation for B2B companies. 59% of B2B marketers say SEO has the biggest impact on their lead gen goals, followed by social media (21%) and pay per click (20%). Not surprisingly, 98% of B2B marketers plan to maintain or increase SEO budgets next year. (Marketing Charts)

39. SEO also has the biggest impact on B2C lead gen. 49% of B2C marketers rank SEO tops for impact on lead generation, followed by pay per click (26%) and social media (25%). (Marketing Charts)

40. Agencies do SEO better. 21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. (Marketing Charts)

41. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services (iMedia Connection)

42. Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). More searches are taking place on websites (e.g. Twitter, Facebook, and on Amazon.com, which is the top destination for product search). Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. (MediaPost)

43. SEO is rated as the most effective lead generation tactic, with 34% of marketers calling it “very effective” while just 7% say it is not effective. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (B2B Lead Blog)

44. Demand for SEO skills has never been greater. SEO job postings on job board indeed.com increased 1900% last year and people with ‘SEO’ in their LinkedIn profile have increased by 112%. Still, few SEO jobs pay six figures. (Conductor Blog)

45. The largest number of SEO job openings are in New York and San Francisco, with Boston at #5, Austin at #11 and my own Minneapolis at #12. (Conductor Blog)

3 SEM Facts

46. Think AdWords isn’t important? For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. (Founder’s Blog)

47. Agencies do SEM better. 20% of respondents working with agencies for PPC report being highly satisfied with their program’s performance, compared to 15% who manage pay-per-click programs in-house. (Marketing Charts).

48. Search (paid and organic) is a leading driver of new customer sales, while email matters most for repeat business. Social media isn’t a significant driver of either type of sale, though of course it is vital for support SEO, brand image (which leads to higher PPC click-through rates) and customer service. (Marketing Pilgrim)

3 Email Marketing Stats

49. There are 62 billion emails sent every day. The average worker receives 112 emails and spends 28 of his or her time on email each day. (Visual.ly)

50. Email is the most common lead gen tactic, used by 81% of marketers. (MarketingSherpa)

51. SEO drives traffic, but email drives conversions. While 43% of marketers say that organic search drives the greatest volume of traffic to their websites, only 29% say that traffic converts at the highest rate. On the other hand, though just 22% cite email as their largest web traffic generator, 25% say those visits convert at the highest rate. (MarketingSherpa)

7 Business Blogging Stats and Facts

52. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (e-Strategy Trends)

53. Only 185 of the Inc. 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. (e-Strategy Trends)

54. Meanwhile, 55% of small businesses have a blog. (Leaders West)

55. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don’t blog at all, and those that blog 9-15 times per month generate three times more traffic than companies that don’t maintain blogs. (MarketingProfs)

56. Companies that publish new blog posts just 1-2 times per month generate 70% more leads than companies that don’t blog at all. (MarketingProfs)

57. 57% of companies that blog have acquired a customer through their blogs. (Polaris B)

58. Blogs are the core of social media marketing. Among companies that use social media in their marketing efforts, 59% rank their company blog as critical or important to their business, higher than any other social sharing site or network. (Heidi Cohen)

8 Facebook Facts and Statistics

59. There are one billion posts per day made on Facebook. The average user spends nearly 7 hours per month on the social networking site, and one out of every five pageviews on the Internet is on…Facebook. (Visual.ly)

60. Three out of four American moms use Facebook. (iMedia Connection)

61. Facebook accounts for one out of every five pageviews on the Internet. It’s used by more than half of all people in North America, more than a third of all citizens in Australia and New Zealand, and more than a quarter of the population in Europe. (iMedia Connection)

62. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. The most popular operating systems for mobile Facebook access are iOS (26%) and Android (21%). (Jeff Bullas)

63. Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. (Marketing Charts)

64. 90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. (Leaders West)

65. All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. (WordPress Hosting SEO)

66. Facebook grew 18% in 2012 and accounted for more than half of all social content sharing. (AddThis Blog)

6 Twitter Stats

67. There are 400 million tweets per day on Twitter. A million new Twitter accounts are opened each day. The average user spends nearly and hour and a half on the site each month. (Visual.ly)

68. Twitter now has more than 500 million users worldwide, including more than 100 million in the U.S. Twitter’s second-largest user base is in Brazil. (Jeff Bullas)

69. Almost two-thirds (64%) of Twitter access is via Twitter.com (web access), while 16% of use is mobile and 10% is via Twitter clients like HootSuite and TweetDeck. (Jeff Bullas)

70. What’s the most popular marketing tactic on Twitter? 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. (Marketing Charts)

71. Twitter grew 55% in 2012 and accounted for 15% of all social content sharing. (AddThis Blog)

72. 42% of companies have acquired at least one customer through Twitter. (Polaris B)

6 LinkedIn Facts

73. LinkedIn has more than 150 million users, but less than 20% have reached the level of having 500 or more first-degree connections, and only 8% are using the paid premium version. (Jeff Bullas)

74. Also, only 51% of LinkedIn users have “complete” profiles, and just 52% spend two hours or more per week on the site. (Jeff Bullas)

75. The most popular use of LinkedIn is for researching people and companies (77%). Other popular uses include building relationships with industry influencers (50%), finding job opportunities (38%) and increasing brand recognition in the marketplace (37%). Just 28% of companies say they have generated identifiable business opportunities on the site. (Jeff Bullas)

76. The most popular marketing tactics on LinkedIn are the use of LinkedIn groups (cited by 33% of marketers) followed distantly by InMail messaging (14%), LinkedIn Events (13%) and LinkedIn ads (10%). (Marketing Charts)

77. LinkedIn is the most powerful social site for driving B2B sales. Pinterest is most valuable for driving B2C business. (Heidi Cohen)

78. Want to connect with top-level executives? 26% of Fortune 500 CEOs are on LinkedIn. Less than 8% are on Facebook. o% use Pinterest. (Heidi Cohen)

3 Google+ Statistics

79. Google+ has more than 400 million users, with 100 million accessing the site each month. The typical user is a male in his late 20s with a technical position or background. (Jeff Bullas)

80. Google+ users tend to be more technical than Facebook users. The top three brands on Google+ are Android, Mashable, and Chrome; on Facebook, the three most popular brands are Coca-Cola, Disney, and Starbucks. (Jeff Bullas)

81. 12 of the top 15 interest categories on Pinterest are related to commerce, including jewelry and accessories (#1), flowers and gifts (#2), food (#4), books (#7), travel (#8), apparel (#11), home furnishings (#14) and toys (#15). (Jeff Bullas)

3 Pinterest Facts

82. Mothers are 61% more likely to use Pinterest than the average American. Pinterest ranks as the #1 “family and lifestyle site” for moms – ahead of Disney Online. (iMedia Connection)

83. Pinterest’s user base is 79% female, and Apple-centric. The iPad is the most device for mobile access (55%), while an additional 17% of mobile access is through the iPhone. (Jeff Bullas)

84. Pinterest grew an astounding 379,599% in 2012. The biggest driver of growth was pins of food photos. (AddThis Blog)

6 B2B Marketing Facts and Stats

85. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor. 81% use search, 59% look for peer recommendations, and 41% read content from “thought leaders.” (Earnest Agency)

86. For purchases over $10,000, 70% of buyers review four or more pieces of content before making a decision. (That actually sounds quite low, doesn’t it?) The most popular type of content: white papers, read by 88% of buyers. (Earnest Agency)

87. Traditional marketing tactics are not dead. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical. (Earnest Agency)

88. 75% of B2B marketers use SEO for lead generation. 72% utilize social media, and 54% have embraced content marketing, while just 15% of marketers say they are using mobile marketing. (MarketingSherpa)

89. B2B marketers are spending more on content marketing. “On average, B2B content marketers are spending 33% of their marketing budgets on content marketing (in 2012), up from 26% (in 2011, and) 54% plan to increase content marketing spending next year.” (MarketingProfs)

90. The most popular B2B content marketing tactics are the use of social media other than blogs (used by 87% of B2B marketers), articles on their own websites (83%), eNewsletters (78%) and blogs (77%), followed by case studies, videos and externally published articles, all at about 70%. On the other end of the scale is gamification, used by just 11% of B2B marketers. (MarketingProfs)

3 Video Marketing Statistics

91. 75% of senior executives watch videos on business sites every week. 65% go on to visit a vendor’s website after watching a video. (Earnest Agency)

92. 71% of American Internet users watch online videos; 28% do so on a daily basis. (iMedia Connection)

93. YouTube is the world’s second largest social media site, with 800 million unique monthly visitors, and the second largest search engine. (Heidi Cohen)

6 Mobile Marketing Stats and Facts

94. Of the four billion mobile phones in use globally, more than a quarter (27%) are smartphones. Half of all local searches are performed on mobile devices. (iMedia Connection)

95. The top online uses of mobile phones are gaming (61% of users do this), checking the weather (55%), maps and search (50%) and social networking (49%). (iMedia Connection)

96. Despite the growing popularity of local mobile search and social activity, only 3% of U.S. small businesses use geolocation services. (eMarketer)

97. Mobile marketing is “becoming mainstream” for small to midsized businesses (SMBs). 18% said they were “very likely” and 31% “somewhat likely” to incorporate mobile elements in their advertising and marketing efforts to reach potential customers in the coming year. Meanwhile, 7 in 10 plan to either maintain or increase spending in this area (Marketing Charts)

98. Is mobile marketing effective for lead generation? The jury is still out. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. (B2B Lead Blog)

99. 30% of all the time spent on mobile device use is on social networks. (MediaPost)

And Finally, 3 Other Miscellaneous Online Marketing Stats

100. While 45% of all B2B businesses have now implemented some type of marketing automation software, less than 20% of SMBs have done so. However, smaller companies that have embraced marketing process automation are nearly 50% more likely to report revenue growth above plan than those that haven’t. (MediaPost)

101. Half of all employed people in the U.S. have been with their current employer for less than five years. The average tenure for all employees is 4.6 years. Professionals in architecture and engineering (7 years) and management (6.3 years) tend to have the longest tenures, while occupations with the shortest tenures include food service (2.3 years) and sales (3.4 years). (westXdesigns)

102. Social media crisis management in crisis? More than 10% of companies report they will not take any action to respond to a damaging article or social media post. Worse, less than two-thirds of B2C executives and just 43% of B2B leaders even believe their companies could respond to a negative post within 24 hours. (The Backup List)

 

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Seven of the Best Guides to Marketing with Pinterest of 2012

Thursday, November 29th, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

Best Pinterest Marketing Guides of 2012So, is Pinterest worthwhile for business marketing? Does it really help with SEO? And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it?

The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While some B2B marketers will likely remain skeptical, there’s no sign of Pinterest’s growth slowing anytime soon and the demographics are shifting, making the site at least worth keeping an eye on for now.

How To Get The Most Out Of Pinterest by Search Engine People

Matt BeswickAdvising “If you’re an entrepreneur, marketer or small business owner, do yourself a favor and join the site now,” Matt Beswick provides a concise but helpful guide to using the visual social network, from getting started and building a following to generating more traffic and properly categorizing your graphics.

Why Pinterest Is NOT Your SEO Miracle Worker by Search Engine Land

Jordan KastelerJordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. Nevertheless, he does suggest seven ways for SEO pros to constructively use Pinterest as a social network rather than a source of easy backlinks.

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog

Chris Russell offers five tips for using Pinterest for B2B marketing, such as “Pinterest’s search is all about keywords…simply adding a description (adjectives help!) will immediately get eyes on your pin…They’re basically the same rules as Yahoo search circa 1996.  Load up relevant, popular keywords in the description of your pins and boards and you are guaranteed to get more views/likes/follows.”

10 *Useful* Rules for Using Pinterest for Business [Infographic] by Unbounce

Oli GardnerOli Gardner provides the “10 commandments” of using Pinterest for business, in both text and infographic form, among them: “honor thy source,” “remember to be social” and perhaps most helpfully, “Research and measure your pins — A key here is to check Google Analytics to see the value of the Pinterest traffic you are getting…also don’t be afraid NOT to use Pinterest if you can’t make it successful.”

7 Surprising Pinterest Insights Every Marketer Needs by Heidi Cohen

Heidi CohenHeidi Cohen contends that if you are skipping Pinterest because you’ve heard it’s “a female dominated, crafting ghetto” then you are “missing out on an important social media marketing opportunity regardless of whether your business is B2C, B2B, not-for-profit or solopreneur oriented.” And she backs it up with research showing that Pinterest’s user base is increasing male, 80% prime working age (between 25 and 54 years old), highly engaged and mobile-savvy.

Pin to Win: The Ultimate Short Guide to Pinterest for Business by Social Media Today

Brett RelanderBrett Relander puts forth nine “no-fail guidelines” to business success on Twitter, such as “Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense,” and “Take care with your links…Make sure that your Pinterest links take the viewer directly to the exact right content. Another important point is to check links for images that you are re-pinning. When you re-pin, you are implicitly delivering a recommendation, so make sure the link works and is not spam.”

25 Tips to More Effective Marketing on Pinterest by Brent Price Carnduff

Brent CarnduffBrent Carnduff suggests setting up a business page, verifying your account, tagging other Pinterest users, adding “follow me on Pinterest” and “Pin it” buttons to your website or blog, and creating boards with tutorials or product instructions among the more than two dozen helpful Pinterest tips here.

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