Archive for the ‘Random’ Category
In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social media marketing, social PR, and web presence optimization (WPO)—the discipline that ties together these areas plus online advertising and content marketing.
In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category.
Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? What’s the best time to reach b2b sales prospects? How can you maximize results from event marketing (while minimizing the stress of travel)? And what really matters in life?
Find the answers to those questions and others here in almost a dozen of the best general marketing and hard-to-categorize articles and blogs posts of the past 18 months or so.
14 Simple Ways to Show Customers the Love by Blue Kite Marketing
Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Be their biggest advocate.”
19 Simple Marketing Tips That Won’t Break Your Advertising Budget by Branding Beat
Mandy Kilinskis details more than a dozen-and-a-half marketing tips categorized under social media, online advertising, offline advertising, networking, and referrals & customer service (e.g., partnering with other businesses for mutual referrals: “If you are a business coach then find some attorneys, bookkeepers, or website developers who are happy to refer you when they have clients who need what you have to offer. A nice 10% kick back will go a LONG way in the thank you department”).
5 Classic Marketing Tactics That Still Work by Millennial CEO
Guest author Steve Olenski explores a handful of old-school marketing practices that still generate results, including promotional gifts (a.k.a. tchotchkes, or trinkets & trash) bearing a company’s logo, mailing lists, and coupons and mailers (“The ability to send mailers to very specific locations, down to the zip code or neighborhood, allows many service companies to identify and target their best potential customers”).
B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog
Noting that “B2B buyer activity and research peaks at different times of the day, week, month and year,” Amanda Nelson showcases an infographic that reveals “when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.” For example, the best time to call is generally just before lunch time.
The 10 types of people you meet at marketing events by iMedia Connection
Josh Dreller offers a zoological “list of 10 common industry stereotypes you might encounter while attending industry events, along with the dos and don’ts for engaging with each animal personality,” for example, worker bees: “Don’t bother engaging with these people. Learn to recognize the worker bees early and know that they don’t want to be bothered. Killer bees might actually attack if provoked. Do ask them for their drink tickets to the cocktail party that they don’t need.”
13 more of the coolest hidden Google tricks by memeburn
As a followup to her post on 17 of the Coolest Google Tricks, Lauren Granger shares a baker’s dozen more Easter eggs and hidden tricks on Google — such as what happens when you search on the word “askew.” Sadly, Google appears to have “fixed” a few of these; for example, it no longer offers directions from Japan to China by jet ski.
6 Things I Bet You Didn’t Know You Could Do with Google by Mix The Net
Unlike the post above which is mostly for amusement, the tips presented here by Darko Johnson are (mostly) actually useful: for example, how to avoid spam by creating unlimited disposable email addresses with Gmail; how to quickly find beautiful wallpapers; and how to find alternatives to all types of products.
The Complete A to Z Guide to Personal Branding [Infographic] by MarketingProfs
***** 5 STARS
Seth Price highlights a brilliantly clever infographic illustrating the “A to Z” of personal branding, from authenticity, blogging and content through “you” phrasing and zeal (“a strong feeling of interest and enthusiasm that makes one determined to do something. Without it, there’s no point in building a personal brand”).
A Personal Marketing Plan for the New Job Search by The Savvy Intern
What used to work for job hunting and obtaining interviews no longer works, writes Scott Keenan, who recommends job seekers use social media to network and get noticed outside traditional channels, and also “find a way to stand out from the other candidates; to show recruiters you have the skills to solve their problems..those requirements can all easily be organized – and then satisfied – with a personal marketing plan” as he outlines.
Must-Have Gadgets For Carry-On Travel by Soulati-TUDE
The delightful Jayme Soulati reviews seven essential devices for the business traveler, including Tumi wheeled carry-on luggage, which she notes “are not cheap, but you’re not going to replace these bags for 20 years.” This post is from early 2013 so some of the models have been updated, but the brand recommendations remain solid.
(Infographic) The Top 10 Regrets In Life By Those About To Die by Addicted 2 Success
***** 5 STARS
This may sound horribly depressing but it’s well worth a look. We spend so much time focusing on our careers, we can forget what’s truly important. The perspective offered in this infographic showcased by Joel Brown is invaluable. Be excellent at what you do, yes—but take time to enjoy life and enrich the lives of others along the way.
In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013.
There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress.
If you’ve missed any of these, here are top 10 (actually, 11) posts, in ascending order. Note that these are the most-read of the past year; some were written recently, but others as long as four years ago(!). Enjoy!
Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
April 22, 2014
Theme parks really do hold lessons for B2B marketers; here are 10 B2B marketing and business lessons from Walt Disney World and Universal Studios. Though written in April, this came in #14 over the past 12 months.
10. What’s the Best Social Media Monitoring Tool? It Depends
October 13, 2010
Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. Hmm, this one may be due for a new version.
9. What are the Best Social Networks for B2B Marketing? (Research)
August 27, 2013
More than 80% of b2b marketers now distribute content on social networks. But are these efforts paying off? If so, which social networks are most productive?
8. 14 Brilliant B2B Marketing Strategy Guides
June 17, 2014
Find out how b2b marketers should evolve their strategies, what types of messages matter most to today’s buyers, which long-held beliefs to discard, and more.
7. The Ultimate List of The Best WordPress eCommerce Plugins
October 10, 2012
Get the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins, along with ratings and download stats.
What do buyers really want from social media? What’s the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.)
How do marketers and consumers view social media differently? How do top execs use social media? Growth companies? B2b? Find those answers and many more here.
4. 18 of the Best Content Marketing Strategy Guides of 2013
December 11, 2013
Here are the best practices and frameworks for creating a content marketing strategy, along with critical elements to include and pitfalls to avoid.
3. 83 Exceptional Social Media and Marketing Statistics for 2014
April 14, 2014
Here’s some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.
2. The Top #Nifty50 Women Writers on Twitter for 2013
October 28, 2013
Last year’s #Nifty50—the second-most-viewed post on Webbiquity over the past 12 months—highlighted men and women who write business-related online content and who actively engage on Twitter.
And the #1 most-read post here since Labor Day 2013 is…(drumroll please):
1. 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
November 12, 2013
Discover the role of social media in brand visibility, how social media use differs in B2B vs. B2C companies and between large and small businesses, and more.
Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)…
It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S. and Canada. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post.
cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career. These photos may bring back memories for anyone who can recall when the 286 (for those under 30: that’s the Intel chip that preceded the 386, which preceded the 486, which preceded the Pentium, which preceded the Core i7 possibly powering your laptop today) was considered fast.
Back in the day before software was a service, it had to be installed. And installing something significant, such as an operating system upgrade, was a project. Windows 3.1 came on diskettes–14 of them:
Diskettes gave way to CDs, which made installation faster and easier. Here’s the CD for Microsoft Office. Not Office 1.5, or 3.0, or 95, or XP, or 2013–just Office.
The great leap from DOS to Windows was that one could use a mouse. The original wasn’t cordless, or IR, or ergonomically correct, but IBM nevertheless sold a zillion of these.
Finally, there’s this: an anti-static wrist strap. When installing circuit boards or memory chips, or doing any other kind of word on the inside of older PCs, one had to wear one of these things clipped to the computer chassis in order to avoid damaging sensitive components with static electricity. These are no longer required.
Have a great holiday / Canada Day / 4th of July!
Here’s a quick gift to readers of this blog: I Saw Three Ships Come Sailing In, sung by Cantamus, the Iowa State University Women’s choir. It’s amazazing.
“Peace on earth, and good will toward all.”
One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”
There are three kinds of marketing data analysts: those who can count and those who can’t. If a book about failures doesn’t sell, is it a success? I once saw a subliminal advertising executive, but only for a second.
Yes, the marketing profession can be a challenging and frustrating one: unrealistic expectations, dizzying change, crazy demands on time—and that’s before heading to the office.
So, grab a cup of coffee (or glass of wine, depending on what time of day you’re reading this), sit back for a few minutes, and enjoy some of the funniest, oddest and/or most creative posts, videos, lists and infographics of the past year.
The 7 best “what I’m really doing” graphics by iMedia Connection
Bethany Simpson writes “Whether you’re a runner, a designer, or a marine biologist, you finally have the chance to tell the world you’ve been misunderstood for too long. Thanks to the ‘What I really do’ meme, everyone gets a voice! We’ve listed some of our favorites.”
10 Funniest QR Code Fails by Mashable
Christine Erickson shares a compilation of some of the dumbest placements and uses of QR codes, such as across subway tracks (or great placement–if you are trying to actually kill your target customers), in subway cars (for products you wouldn’t be caught dead scanning), on billboards, and more.
It’s unclear whether or not these are still available, but Diana Adams highlights custom Nike sneaker designs from Daniel Reese that range from Twitter and Pac Man to Super Mario and Flash (the superhero, not the software).
12 Most Hilarious Parody Accounts on Twitter by 12 Most
Cara Friedman highlights a dozen of the best Twitter parody accounts, including @Lord_Voldemort7 (“If Lord Voldemort was evil at Hogwarts, imagine him giving commentary on current pop culture”), @FakeAPStylebook and @BettyFckinWhite.
31 Jokes for NERDS! by vlogbrothers (on YouTube)
Hank Green tells 31 rapidfire jokes which combine funny stuff with nerdy stuff. One of the best: Argon walks into a bar. The bartender says “We don’t serve noble gasses here!” Argon doesn’t react.
Not so much funny as surprising (and even educational), this post explains how six, well, as the title says, “iconic things” had their origins in PR. One (perhaps) surprising example: the Guinness Book of World Records was invented by the beer company to sell in bars, so that patrons would have an “official book of records that could be used to settle bar bets.”
We all know that stock photos are what designers turn to when they need to put SOME kind of photographic image on a page, that reflects some idea, but don’t have access to any real photography from the client. Many have been overused (the business meeting including the white-haired guy with glasses, the attractive brunette with the telephone headset that just screams “customer service!,” etc.). This site, however, showcases stock photos that…no one is quite sure of the intended purpose for.
15 of the Funniest Tumblr Sites Out There by Sexy Social Media
Blogs aren’t just for sharing in-depth “hot to” articles or thought leadership pontification. And you certainly won’t find either of those things in this collection, but you will likely find amusement (and bemusement) on these specialty blogs such as Breaded Cats, The Lisa Simpson Book Club and the can’t miss Lesbians who look like Justin Bieber.
The Digiday Dictionary: What It Really Means by Digiday
Saya Weissman helpfully explains what many commonly used business and digital marketing phrases really mean. A few examples:
social strategy: give it to the intern
synergy: whose idea was this anyway?
Uncommon Sense: A Rose By Any Other Name by MediaPost
In a twist on the dictionary concept above, Jeff Einstein riffs on 21st-century euphemisms, such as artificial intelligence: “AI is where we currently deposit all of our hopes for a better future through digital technology — largely because we have no faith in our own intelligence anymore (for obvious reasons).”
Nathan Lloyd compiles 100 actual examples of the types of information it’s best not to include on your resume, among them:
KEY SKILLS – “Perfectionist with a keen I for details.”
SIZE OF EMPLOYER: “Very tall, probably over 6’5?.”
COVER LETTER – “Please disregard the attached CV; it’s totally outdated”
10 Ways to Make Your Next Infographic Totally Awesome [Infographic] by DIYBlogger.NET
The inimitable Dino Dogan observes that some people are good at visualization, and some are good at link baiting, and that when it comes to infographics, the two groups don’t like each other much. After being trashed by a visual purist, here is the infographic on how to produce infographics that resulted “one lousy link-baiter/infographic-maker decided to strike back, with vengeance.”
Five ideas to prevent a Facebook phone fail by leaderswest
Noting that the concept of a Facebbok phone “looks to be a derivative product developed a few years too late into a market that it can’t differentiate in,” the prolific Jim Dougherty suggests a handful of enhancements that could nevertheless turn this product into a winner, among them: “Game thwart. In response to any Zynga game request, with Facebook phone you can pay to ruin that person’s social game. Dispatch a small Army of gophers into anyone’s Farmville or get the word out in Mafia Wars that your friend is a snitch. The best feature is that you don’t even have to understand the game to do this. Just pay Zynga through Facebook’s PayPal analog FacePal and they will take care of it for you.”
Bing’s Sponsored Results For ‘Keyword’ Are Out Of Control by Business2Community
Why do ads for “a seemingly random assortment of merchants – Bloomingdales, BMW of Sudbury, ankylosing spondylitis treatments, whip cream chargers” show up on Bing for a search on the term “keyword”? Elisa Gabbert gets to the bottom of it.
40+ humorous print ads by Web Design Depot
Stacey Kole showcases more than three dozen print ads that will make you alternatingly cringe, chuckle, scratch your head, admire the art director’s creativity, wonder why the art director hasn’t yet been confined to an institution, and express other emotions.
Blog Theft is Serious…but Sometimes It Can Be Entertaining by Inkling Media
Ken Mueller displays the humorous result of scraping and auto-rewording (Ken surmises “it must have been run through some sort of program that looks for synonyms, and then replaces a lot of the words, while supposedly keeping the intent and context”) gone horribly wrong. Hey, at least the original backlinks were left intact.
Spinning Beach Ball of Death by Improv Everywhere
As the post notes, “a presenter at the TED conference has his talk interrupted by the Mac spinning wait cursor” that slips its digital bounds, and, well…the results are fun–and the look on the presenter’s face is priceless.
25 signs you work in social media by Ragan’s PR Daily
Kevin Allen identifies more than two dozen signs of a social media affliction beyond addiction, such as:
14. When you think of “engagement,” a future wedding is no longer top of mind.
20. Man or woman, you write like an excited teenage girl sometimes and you just can’t help it.
22. You don’t just use exclamation points—you abuse them!
The most meaningless (and hilarious) job titles on LinkedIn by iMedia Connection
Josh Dreller pokes fun at 17 real by ridiculous job titles, including Wizard of Light Bulb Moments (“How many HR directors does it take to fire a ‘Wizard of Light Bulb Moments’?”), Social Media Badass (really, is your mom proud to tell her friends that?) and Direct Mail Demi-God (“I would think an omnipotent, all-knowing being would have had the sense to get out of traditional media by now”).
What’s made you laugh today?