Guest post by Sam Allcock.
Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.
There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.
There are many ways in which you can combine content marketing with SEO for more search traffic, but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?