Archive for the ‘Social Media Marketing’ Category
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience?
The short answer is to write great content and then promote it effectively. Simple—but not easy.
The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? How often should you post? How can you generate more organic search traffic? Email? Social media? Industry influencers?
Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.
Business Blogging: Five Reasons You Have No Readers by Spin Sucks
Got a well-written business blog, but a shortage of readers? Guest author Eleanor Pierce shares “a few ideas … some possibilities you may want to investigate” to address the issue, such as “You haven’t developed a point-of-view…it’s simple advice. As Oscar Wilde said, ‘Be yourself; everyone else is already taken.’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. Don’t think corporate blogs are immune from this advice. You still need to have a perspective.”
105 Tips To Make Your Blog Rock by jeffbullas.com
Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Among them: “In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.”
Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios
Andy Crestodina reports on findings from the Department of Blogger Labor Survey, which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post. But nearly half—46%—spend on average 2 hours or more. 5% of bloggers spend more than 6 hours, on average, on each post they write. Half write during business hours. And while less than 5% publish daily or more than once per day, 28% publish multiple posts each week.
10 Tactics to Improve Blog Readership by Xpressly
Ruth Zive showcases an infographic with tips on how to “engage your audience, build your credibility, enhance your search ranking and drive meaningful business results” with a business blog, such as mentioning, quoting and referencing industry influencers, “but not the big ones; go after mid-level and niche influencers” as they are more likely to notice, appreciate, and amplify your efforts.
29 Free Ways to Promote Your Business Blog by Zude PR Blog
David Sawyer promises several takeaways from this post featuring more than two dozen helpful blog promotion tips, including “a step-by-step business blog amplification process,”all you need to know on the places you need to go—social media, communities, groups, blogging platforms, influencers—to boost your next article and get thousands of visits,” and “nine medium-to-long term tips on things you can do to get more people reading your content.” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. But unless you’re sharing and commenting, few people are going to take time out to read your latest blog post.”
How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic
Andy Crestodina (again) observes that some bloggers “get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you. And it sucks, right?” Unless you are getting Mashable-level traffic, you know the feeling. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e., use the WPO framework); how to use your blog as the ultimate networking tool; and “always be collaborating” among other tips.
400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive
Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. If you haven’t signed up for this yet please do. You will notice a difference but not immediately. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools).
Yes, the style (and even the blog title) scream “spam!” but once you get past the inevitable annoying pop-up ad, there is actually some very solid guidance in this detailed post. I won’t give away #32, but #12, for example, is: “Make your opt-in boxes stick out like a sore thumb…Making opt in boxes stand out by using different colours or shake can boost conversion rates—forget design it’s all about email sign ups.”
9 Potent Tactics to Promote Your Blog Posts [Infographic] by Social Media Writing
Mitt Ray showcases an infographic that summarizes blog promotion guidance from experts like Larry Kim (“Respond quickly to trends: it’s easier to get bloggers and journalists to write or share information conttaining an interesting new angle on something that was was already at the top of their mind [sic]”), Brian Dean, Rae Hoffman, Elisa Gabbert, Ian Cleary, Ann Smarty, Cendrine Marrouat, and Peg Fitzpatrick.
4 Key Steps the Pros Use to Get Traffic from Search Engines by jeffbullas.com
Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Once you have completed your article, make a note of the subject and the main topic. Now this will immediately give you a basis for your keywords”) and the seven key attributes for on-page optimization of each post.
100+ Bite-Sized Tips To Get You More Social Shares (And Traffic) by Blogging Wizard
Noting that social shares not only increase direct traffic but also provide other benefits such as increased search visibility, Adam Connell passes along more than 100 useful tips to generate more engagement from Twitter (“@mention any individual or company that you have included in your content”), Google+ (“Add a share button to your blog rather than a +1 button”), Pinterest, Facebook, and other social networks.
7 simple ways to optimise a blog post for the search engines by Fairy Blog Mother
For those who’d like their blog content to rank better in search but can’t justify the expense of hiring professional SEO talent, the smart and delightful Alice Elliott outlines seven “simple procedures that can be put in place that will make a big difference” in search visibility, like optimizing images and meta tags (she explains how), as well as keeping text links limited and highly relevant.
9 Effective Ways To Revive A Struggling Blog by Blogging Wizard
If your blog growth has stagnated and you’re feeling frustrated, check out these nine tips for reviving a struggling blog from Marc Andre. Among his tactics: survey your current readers and subscribers “to make sure that you are covering topics that your readers care about,” analyze your results “to determine if there are types of posts that you should eliminate due to a lack of reader interest,” and adjust your posting frequency.
This was post #2 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity.
It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources.
As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.
Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits:
- • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)
- • 37% of marketers say blogs are the most valuable content type for marketing. (NewsCred)
- • 17% of marketers plan to increase blogging efforts this year. (Forbes)
- • Blogging increases web traffic by 55% for brands. (Rocket Post)
- • B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)
Want to join in? Just write a post focused on some aspect of blogging for business, and tweet it out using the hashtag #b4bweek. That hashtag will be monitored, and the posts (subject to human limitations) shared. The best may even be bookmarked for inclusion in a future best-of post here.
Hope you enjoy (and share!) the posts here over the next week, which will feature valuable guidance from dozens of top experts.
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users, and 53% of Twitter users recommend products in their tweets at some time.
As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve.
Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? How can brands and individuals make their tweets stand out? What are the most effective techniques and tools for increasing engagement and growing one’s Twitter following? How can marketers best utilize Twitter’s expanded features and the latest tools?
Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros.
Expert Twitter Marketing Tips and Tactics
Social PR Tweets: 8 Ways to Use Visuals in Twitter Chats and More by Social PR Chat
The simply awesome Lisa Buyer demonstrates eight ways to boost the visibility of your tweets, from pinning “your Tweet to the top of your profile before your event or to highlight your news for the week” and changing your logo or profile image to highlight a holiday or cause to using “Canva to create a variety of visuals to promote your most recent blog post and rotate them out using a platform like Buffer. Same story, different visual.”
25 Effective Ways to Use Twitter Search for Marketing, Sales and Support by the Zapier Blog
Danny Schreiber provides instruction on “some of the best ways you can put Twitter search to use for your business, along with some tools that’ll help you learn more from Tweets, identify trends, (and) see how your Tweets are impacting your business,” among them: using Twitter advanced search to monitor brand mentions; monitoring sentiment about a competitor (“only search for those Tweets with one condition: individuals unhappy with the company”); and building a Twitter list of potential customers.
A to Z of Bite-Size Twitter Tips For Business Startups by Social Success
***** 5 STARS
Ruby Rusine serves up a creative and useful list of Twitter tips, literally from A to Z, beginning with tips for automating posts, being consistent, and clear expectation-setting and progressing through the letter Z: “Zero in on strategies that will help you attain your marketing goal/s. It is one thing to engage; but it is another to get people do what you want them to do.”
6 Ways to Get Your Tweets Noticed by Social Media Examiner
Asking “Do people pay attention to your tweets?,” frequent best-of honoree Aaron Lee offers six techniques to increase the impact of your tweets, from setting “yourself apart by adding your own opinion, question or other commentary to” your retweets in order to give your followers context, to simply talking to people (“While everyone else is busy shouting his or her own message, you’ll be the one listening so you can make a better connection”).
Jacob Pastrovich reveals the three major ways he uses Twitter to engage with audiences, along with tips and ideas for each, for example: “I schedule posts to go out over the next week or so, usually around five tweets for each piece of original content. You can…do this using tools like HootSuite, Buffer, TweetDeck, or something else…The reason I schedule tweets with the same link is to make sure each post reaches multiple time zones and as much of our audience as possible, because some people might check their feed at 8am, others at 6pm, and we just want to make sure that each post has the chance to get in front of all of our followers’ eyeballs. Just make sure your tweets don’t all have the same copy. Make it fun, and switch it up as much as possible.”
Kevan Lee briefly lists a half-dozen tips helpful to Twitter users of any experience level, then goes deeper into a larger set of recommendations for advanced Twitter users, starting with understanding how Twitter fits into your priorities and customizing the email notifications you get from Twitter and progressing through cleaning up the list of those you follow, using tools like ManageFlitter.
Advanced Twitter Marketing Techniques by Flying Man Productions
Here are sixteen tips for Twitter marketing success, such as following competitors, using the list function to “target different groups with a specific message or angle,” and finding the best times to tweet based on when your followers are online: “Use tools (like Tweriod) to determine the best times of day to tweet.”
Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives by The Sword and the Script
Frank Strong presents a whimsical yet useful infographic guide to Twitter in Dr. Seuss style rhyme and illustrations, produced by HootSuite. Among the five tips for growing one’s Twitter following and influence: “First, let Tweets breathe. Give your message some time. Clogging up feeds has no reason or rhyme. If you send Tweets too much, you’ll risk looking like spam. But not the good kind you fry, with green eggs and ham.”
Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies. And a first glance at the brand’s content reveals the key to eBay’s success is giving followers what they’d expect”) and catching eyes with visuals like Nokia (“posts containing pictures and links receive 150 percent more engagement than average posts”).
Focus on Twitter: What Comes After Setup? by Digital Marketing Musings
The delightful Sue Brady takes a deep “dive into using Twitter and increasing your presence there.” Though aimed primarily at those relatively new to Twitter, it’s worth perusing even for experience Twitterers. She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats).
How to Increase Twitter Engagement by 324% by DR4WARD
Dr. William J. Ward showcases an infographic illustrating some basic facts about Twitter (e.g., a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.”
How to Build a Twitter Following
Roy Povarchik shares “advanced tips and tricks to more followers and increased engagement on Twitter,” such as using tools like Tweepi to “get tons of followers but also make sure you have a qualified and engaged following,” following back only accounts that interest you, and—to keep your timeline clean—setting up the “five lists every marketer should create.”
Get More Followers On Twitter With These 12 Tips by Social Media Rush
Reginald Chan shares a dozen practical and actionable tips for growing your Twitter following, from using a smiling face in your profile (“A smiling face picture can increase followers rate by over 10%”) and creating a custom “About Me” page as your primary account link through focusing more on quality than quantity in your Tweets and practicing “strategic following” (as he demonstrates in an eight-minute video here).
How to Get More Twitter Followers by leaderswest Digital Marketing Journal
Jim Dougherty promises and delivers not just “another article about how to get more Twitter followers…(but) pragmatism. No touchy-feely gobbly-gook – just some straightforward tools (bookended with some cynicism) to help you grow your Twitter followers.” He walks through how to use tools like justunfollow, manageflitter, and socialbro (as well as Twitter advertising) to help quickly build a targeted Twitter following ( with some work).
Kim Garst presents “20 quick and easy steps to help you build a huge, targeted Twitter following” in less than a half-hour per day, from scheduling some of your tweets to maintain an active flow when you can’t be at your computer and using Twitter directories like Wefollow and Twellow to recommending others and using Twitter search to find and follow “people who are talking about your brand, your products, or about something around your niche.”
Expert Guides to Twitter Stats and Analytics
Twitter Experiencing Massive Growth: New Research by Social Media Examiner
Suzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”
Kevan Lee (again) presents his list of the “15 most useful Twitter stats used by the pros…as well as how you can find these stats for your Twitter profile.” His list ranges from how to discover the top interests of your followers and who your followers are following to level of engagement (retweets and favorites) and tweet reach percentage (how many of your followers you actually reach).
How Do You Know if Your Twitter Strategy is Effective? by Razor Social
Ian Cleary outlines four questions to ask to help determine if (and how well) your Twitter marketing strategy is working, and how to gather the supporting metrics to answer each one. For example: to answer the question “Is Twitter driving relevant traffic back to your website?”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources.
How to Use Twitter Analytics to Find Important Data by Social Media Examiner
Alex Bossenger shows how to use Twitter analytics to “find the data you need to track your campaign success” in this richly illustrated post. He explains the importance of and how to use the Twitter dashboard, followers dashboard, how to manage user profiles, and even how to switch between managed accounts if you use your Twitter handle to manage multiple Twitter accounts.
15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] by Social Marketing Writing
Mitt Ray shares an infographic featuring 15 Twitter stats to help you “get better results on Twitter…(including) statistics that can be used to get more retweets, clicks on the links you share and followers.” Among the stats: tweets with open and close quotes are 30% more likely to be retweeted than those without (who knew?); tweets including numbers get 17% more retweets; and tweets that contain links shortended using Bit.ly are about 9% more likely to be retweeted.
Guides to Using Twitter Features
15 Twitter Hacks That Will Turn You into a Twitter Ninja by Buffer Social
Neil Patel offers instructions for 15 Twitter “hacks” to become a power user, from creating follow lists and discovering which lists you are on (“From your lists page, click on ‘Member of.’ Knowing what lists you’re on gives you an idea of how you’re perceived on Twitter”) to managing the apps that have access to your Twitter account and a full list of Twitter keyboard shortcuts.
5 Twitter hacks that will blow your mind by iMedia Connection
Though much of what’s covered here (using Twitter advanced search operators, keyboard shortcuts, timing tweets) is detailed in other posts in this collection, Greg Kihlstrom adds his own unique spin, and includes one “hack’ not explained elsewhere: “If you’re ready to move to the next level, get ready to use Twitter to perform real-world tasks. Whether you want it to make a pot of coffee or operate a remote dog feeder, working with Twitter’s API opens up a whole new world of possibilities.”
5 Tips for Brands to Get the Most Out of Twitter’s Latest Update by Social Media Today
Though these features are no longer “new,” the detail provided here by Mike Lewis is helpful. He details the “what” and “how to” of Twitter capabilities like “best tweets,” “pinned tweets” (“the ability to ‘Pin’ or feature one of your tweets at the top of your profile stream so visitors to your profile see it immediately”), filtered tweets, and the new look of follower / following lists.
How to Schedule Photo Tweets That Expand in the Twitter Feed by Search Engine Watch
Pointing out that “Although photo tweets do a great job captivating our audiences, it can be a challenge for social media marketers to schedule visual content ahead of time. Platforms like Hootsuite let you schedule photo tweets, but they don’t appear expanded in the feed like a direct upload would,” Travis Bernard explains, step by step, how to “schedule a photo tweet from the native Twitter client.”
Twitter News and the Setting You May Want to Change Right Now by The Wonder of Tech
Carolyn Nicander Mohr explains how Twitter’s photo tagging capability works, noting that you no longer “have to waste any of your precious 140 characters with @TwitterID’s. Instead you can tag someone in the photo and free up space for more words, hashtags and links.” She also explains how this potentially impacts privacy, and how to change your settings if you’d rather not be tagged in just any photo on Twitter.
Aaron Lee (again) talks about “10 brilliant ways to use Twitter Lists to always be engaging,” from the basics of creating lists and who you should add to them (influencers, retweeters, co-workers, etc.) to how to follow tweets based on conversations and interests using Flipboard.
Five Ways To Use Twitter’s Favorite Button by SocialTimes
While acknowledging that “The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting,” Lauren Dugan nevertheless makes her case for its growing popularity, explaining a handful of different uses for favorites, such as to save links, pay it forward, or to network (“Using favorites, you can mark the tweets from the people you want to network with, and make sure you follow up with them about their tweet shortly”).
The 20 different ways of using the Twitter favourite button by Econsultancy
Going beyond Lauren’s post above, Chris Lake explores 20 ways of using the “favorites” button, including liking something (obviously), disliking a tweet (using the favorites button sarcastically), to bookmark a tweet, to trigger some further action using IFTTT, to attract more followers, build a personal brand, and other purposes that may never have occurred to you.
Best Guides to Twitter Tools
5 Tools for Downloading and Analyzing Twitter Data by Entepreneur
Guru-ess of online tools and frequent best-of honoree Ann Smarty reports on five data mining tools “you can take advantage of to archive your own Twitter data,” among them BirdSong Analytics (“an absolutely unique tool that lets you download all the followers of any Twitter accounts. It’s a paid tool but I don’t think such feature has any alternatives”) and NodeXL (which enables you to take “archived data from Twitter, input it into NodeXL, and create a breathtaking visual representation of your tweets from any period you like”).
How to Find the Best Twitter Hashtags by Sprout Social
Michael Patterson showcases nine helpful tools for finding hashtags that are relevant to your brand, including Hashtags.org, #tagdef (“essentially a combined dictionary/thesaurus for trending hashtags”), and Tagboard (“one of the most aesthetically pleasing of all of the hashtag research sites. For each ‘Tagboard’ you create, you specify a specific hashtag for it to track. Tagboard then displays popular posts containing that hashtag on a board”) and others.
Easily Manage Twitter #Hashtag Contest with Zapier by Brad S. Knutson
Brad Knutson offers a detailed, six-step guide to creating a Twitter content using Zapier, from getting set up and modifying your settings through connecting your Twitter and Google Docs accounts, selecting your content hashtag, and testing the “zap” (“After I created this Zap, I essentially just let the contest go in the background, and after it was all said and done, I used the spreadsheet to randomly select the winner. It took me longer to set up the Zap than it did to actually monitor and maintain the contest”).
10 Awesome Twitter Analytics and Visualization Tools by Twitter Tools & Tips Blog
Garin Kilpatrick reviews 10 tools “designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network,” including Tweet Archivist, Twitonomy, Twitter Counter (“a way to visualize and track the growth of your own followers, and even compare your growth to the growth of other users”), and Tweetstats.
5 Tools to Simplify Twitter by Social Media Today
Eva Gantz writes about her handful of “absolute favorite Twitter tools to save you time and energy, and let you get back to running your business,” including UnTweeps (“UnTweeps lets you improve your following-to-followers ratio (i.e., I’m following 1500 people, and 2000 people are following me) with minimal effort. It simply auto-unfollows any account that hasn’t tweeted in x amount of days”) and Twubs for tracking hashtags.
5 Twitter Tools to Increase Your Blog Retweets by Social Media Examiner
Aaron Lee (once more) helps readers of this post “discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content.” Four of the five are WordPress plugins; the other is ClickToTweet.com, a website that lets you “install a prepopulated tweet and use your own call to action in your blog post…you can use it on blogging platforms besides WordPress, in PDFs and in your newsletters.”
5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends
Ann Smarty (again) highlights five “great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way,” among them BirdSong Analytics: “Do a quick analytics search of any social media profile and find out exactly what conversations your brand is generating. That includes through followers, who you can target more efficiently while still improving your visibility for reaching out to new demographics.”
5 Free and Awesome Tools To Use #Hashtags Wisely by Search Engine Journal
Ann Smarty (once more) writes, “hashtags are everywhere…you can use them for any number of things, but you always want to do so smartly. These tools will help you out,” such as TwChat, a tool for managing tweetchats “which turns a collection of hashtags into a chatroom.” Furthermore, she notes, TwChat is “very simple, free, and no downloads are required.”
Ericson Ay Mires serves up brief reviews of nearly four dozen tools for tweet scheduling, social media management / monitoring, content sharing, follower management, Twitter profile design, Twitter research, WordPress plugins, creating “rich tweets,” and bonus Twitter tools such “Group Tweet – Group tweet enables you and several other people to tweet from the same twitter account while maintaining your individual user name. If you run a business that requires lots of people to tweet, don’t miss this one.”
What Twitter Tools Do Social Media Managers Use? By More in Media
Dorien Morin-van Dam lists more than two dozen of her favorite Twitter productivity tools in nine categories, including brand monitoring (Hootsuite, SproutSocial, Socialmention); tweet scheduling (BufferApp, Social Oomph); finding great content (Triberr, Feedly, Scoop.it); and audience-building (Nearbytweets, List.ly).
And Finally…Twitter Skepticism
The Unbearable Lightness of Tweeting by The Atlantic
Journalist Derek Thompson details his experiment in using Twitter Analytics to determine the value of his tweets in driving web traffic to the publication that employs him. His conclusion? “In the last month, I’ve created nearly 2 million impressions for Twitter. Whether that is good for my Twitter persona and my pride is a qualitative question whose answer resides outside the bounds of an analytics dashboard. But it is quantitatively…” (see the article for the actual metrics).
As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.”
Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s.
How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?
What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?
Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.
21 Social Media Statistics
1. 54% of B2B marketers said they have generated leads from social media. (CMO)
2. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors. (VentureBeat)
3. Is the value of social media marketing for b2c brand overrated? 68% of U.S. consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” (Experience: The Blog)
4. Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. (Experience: The Blog)
5. Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than .01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. (Experience: The Blog)
6. And yet – 80% of brands advertised on social media sites in 2014. (DashBurst)
7. But – social media can be effective for selling things to marketers. Marketing professionals are 50% more likely than consumers in general to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to have completed a purchase as a result of a tweet. (Experience: The Blog)
8. Only 20% of CMOs use social networks to engage and collaborate with customers. (MarketingLand)
9. But 24% of brand say they do “social listening.” (DashBurst)
10. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. (MediaPost)
11. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. (DashBurst)
12. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements. (#Socialnomics 2014)
13. 82% of hyper growth SMBs say social media is effective for generating new leads. (Business 2 Community)
14. 58% of marketers indicate that their social media efforts have generated leads. (Believable.) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Not as believable.) (Business 2 Community)
15. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. What you may not know is that WhatsApp would be #5 (followed by the U.S.), Google+ #7, LinkedIn #9, and Twitter the 10th largest country. (#Socialnomics 2014)
16. For online merchants, the average order value influenced by social media last year was $143.46. (AddShoppers)
17. Though 60% of people say they get their news from TV and 29% from newspapers, social media comes in third as a news source at 28%. It’s followed by radio at 19% and other print media at 6%. (Digital Information World)
18. Though most customer service requests (40%) still come through call centers, 18% now originate via email and 13% through “eService” (web, social and chat). Customer service requests through that eService channel are expected to grow 53% in the coming year. (Bluewolf)
19. 90% of enterprises say they use social media to respond to customer service inquiries–yet 58% of consumers who have tweeted about a bad experience never received a response from the offending company. (Bluewolf)
20. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. (Social Media Slant)
21. 75 of the top 100 brands have a presence on Google+. (Social Media Slant)
5 Digital Marketing Statistics
22. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013. (MediaPost)
23. U.S. marketers spent $12.8 billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. (MediaPost)
24. However–just 32% of consumers say they trust online advertising of any type. Consumers trusted the messages in text message ads the least at 12%. (MediaPost)
25. 81% of marketing professionals believe that digital marketing technologies will cause their role to change within the next three years, but just 14% know how to “reinvent” themselves. (FierceCMO)
26. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. (FierceCMO)
8 Content Marketing Statistics
27. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. 31% included conversion rate optimization. Just 9% placed video marketing, and 2% connected TV, in their top priorities. (B2B Marketing Insider)
28. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred. However, 24% of B2B marketers identified content marketing as their most exciting opportunity, compared to just 11% of B2C counterparts. (B2B Marketing Insider)
29. B2B purchasing decisions in general are taking longer and involving more people on the buying team. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. (Marketing Interactions)
30. 88% of business buyers say online content plays a major to moderate role in vendor selection, yet just 9% of respondents think of vendors as trusted sources of content (ouch!); the most influential types of content across both the awareness and evaluation phases of the buying journey are third-party validated research reports and studies. (MediaPost)
31. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? Hmm…), and 25% are activated by an email from a trusted source or peer. (MediaPost)
32. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). (MediaPost)
33. Content plays a pivotal role in add-on buying decisions or supplemental purchases following an initial contract; 86% of B2B buyers frequently or sometimes use digital content to identify complementary or add-on products. (MediaPost)
34. B2B marketers spent an estimated $16.6 billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. (MediaPost)
22 B2B Marketing Statistics
35. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. (CMO)
36. Only 16 percent of B2B consumers prefer live webinars. (CMO)
37. The average B2B marketing budget is about 2% of revenue. (CMO)
38. Metrics matter. 88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. (CMO)
39. The highest paying marketing jobs are in B2B. (CMO)
40. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. (SteamFeed)
41. 34% of tech companies have reduced their traditional advertising budget to fund digital marketing activities. (Only 34%?) (SteamFeed)
42. Just 6% of b2b buyers say that a prospective vendor’s social media activity has “a lot” of impact on their purchase decisions. 30% say it is “important but not a deal breaker.” (Content Marketing Institute)
43. On the other hand, 55% of buyers will eliminate a vendor from consideration if contact information and a phone number are not easy to find on the vendor’s website. (Content Marketing Institute)
44. The vast majority of buyers prefer to contact vendors through email (81 percent) or phone (58 percent). Just 17% want to use live chat and 9% social media. (Content Marketing Institute)
45. After visiting the home page and products/services pages, the most important next stop for b2b buyer’s is a prospective vendor’s “About Us” page. (Content Marketing Institute)
46. U.S. B2B marketers are projected to spend more than $100 billion on social media advertising by 2017. (Gerardo Lara on Pinterest)
47. The top social networks and social media tactics used by B2B marketers are LinkedIn and Facebook (each used by 86% of marketers), followed by Twitter (81%), blogging (64%), annd YouTube (53%). At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. (Gerardo Lara on Pinterest)
48. More than 80% of B2B marketers say their top goal in social media is increased brand awareness. (Gerardo Lara on Pinterest)
49. 53% of B2B Fortune 500 companies use marketing automation. (Marketing Interactions)
50. 63% of industrial supplies buyers say they purchase online, making it the most popular purchasing channel. Paper catalogs are least important. (Internet Retailer)
51. 54% of B2B buyers say they spend half or more of the industrial supply budgets online, and 39% say they plan to increase the amount they spend online in the coming year. (Internet Retailer)
52. 67% of industrial buyers say it is “very” or “extremely” important for suppliers to offer the ability to purchase on their websites. Just 7% say this is “not important.” (Internet Retailer)
53. Emotion plays a surprisingly large role in B2B purchases. Even when buyers see the value to the business, only 14% perceive a real difference in supplier offerings. (Business 2 Community)
54. But 71% of B2B buyers who see a personal value will buy a product. (Business 2 Community)
55. And 68% of buyers who see a personal value will pay a higher price for business product or service–but just 8% of buyers who see no personal value will pay the higher price. (Business 2 Community)
56. More than two-thirds of tech B2B searches occur outside of North America. (Social Media Slant)
6 Twitter Statistics
57. “Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. (CMO)
58. There is 50% crossover of members on Instagram and Twitter. (SteamFeed)
59. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement. (SteamFeed)
60. Grandparents are the fastest-growing demographic on Twitter. (#Socialnomics 2014)
61. Twitter has 255 million monthly active users. (Social Media Slant)
62. 53% of Twitter users recommend products in their tweets at some time. (Social Media Slant)
7 LinkedIn Statistics
63. 83% of B2B marketers use LinkedIn for distributing content. (Gerardo Lara on Pinterest)
64. For B2B websites and blogs, 90% of social traffic is driven by the big three networks–with half of it coming from LinkedIn. (Business 2 Community)
65. 83% of business-to-business marketers use LinkedIn for content marketing. (Business 2 Community)
66. 93% of B2B marketers find LinkedIn the most effective social network for B2B lead generation, and 77% say they have acquired a customer through LinkedIn. (Business 2 Community)
67. Each second, two new members join LinkedIn – the equivalent of the entire enrollment of the Ivy League joining every day. (#Socialnomics 2014)
68. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. (Social Media Slant)
69. LinkedIn (74%) and Tumblr (54%) are the only social networks that U.S. users access predominantly via desktop. (Social Media Slant)
5 Facebook Statistics
70. Facebook posts with less than 250 characters get 60% more engagement. (SteamFeed)
71. Nearly half (45%) of B2B marketers say their company has gained at least one new customer through LinkedIn. (Gerardo Lara on Pinterest)
72. 52% of digital news consumers say they get at least some of their news from Facebook and Twitter. (Digital Information World)
73. Facebook has 802 million daily active users–609 million on mobile devices. (Social Media Slant)
74. Posting to Facebook on Fridays is likely to result in better engagement: 17% of weekly comments, 16% of weekly likes and shares, and 25% of videos played occur on that day. Updates posted on Sundays generate the fewest comments. (Social Media Slant)
2 YouTube Statistics
75. YouTube reaches more U.S. adults 18-24 years old than any cable network. (SteamFeed)
76. U.S. marketers spent $2.8 billion on online video advertising in 2013. (MediaPost)
6 Pinterest Statistics
77. Pinterest outperforms Twitter and LinkedIn in the time spent on each network. (SteamFeed)
78. Almost half of all Pinterest activity is on tablets. (SteamFeed)
79. For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. (AddShoppers)
80. Pinterest now hosts roughly 30 billion pins on 750 million boards. (Social Media Slant)
81. 100,000 of Pinterest’s members are retailers. (Social Media Slant)
82. 92% of all pins are posted by women, and as of April 2014, there were 15 times more pins by women than by men. (Social Media Slant)
5 SEO and SEM Statistics
83. One-third of all organic search clicks on Google are on the first result. (SteamFeed)
84. 43% of all online advertising dollars are spent on search ads. U.S. marketers spent $18.4 billion on paid search ads in 2013. (MediaPost)
85. 72% of PR agencies are now offering SEO services. (MarketingProfs)
86. Each day, 20% of the terms typed into Google have never been searched before. (#Socialnomics 2014)
87. By 2018, one of every $10 spent on digital marketing services will be spent on SEO. (MediaPost)
7 Email Marketing Statistics
88. By industry, the highest average email click-through rates are in media/publishing (20%), software/SaaS (19%), and technology equipment/hardware (14%). The lowest are in real estate (8%) along with education/healthcare and nonprofits (both at 7%). (MarketingSherpa)
89. As of 2013, there were 3.6 billion email accounts (roughly one for every two people on earth). (HubSpot)
90. 91% of consumers check their email daily. (HubSpot)
91. 74% of consumers prefer to receive commercial communications via email. (HubSpot)
92. Suppressing anyone in your list who hasn’t engaged with your emails in over a year increases your deliverability rate by 3-5% immediately. (HubSpot)
93. For ecommerce merchants, the average value of Twitter share is 85 cents and the average value of a Facebook “like” is $1.41. But the average value of an email share is $12.10. (AddShoppers)
94. Also for ecommerce merchants, email subscribers convert at more than twice the rate of those reached through Google+ or Facebook shares. (AddShoppers)
12 Mobile Marketing Statistics
95. Half of all clicks on mobile banner ads are accidental. (SteamFeed)
96. CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. (MarketingLand)
97. U.S. marketers spent $7.1 billion on mobile ads in 2013–more than double the amount spent in 2012. (MediaPost)
98. 61% of marketers specify social media as the most critical area of focus over the next 12 months, followed closely by mobile at 51%. (FierceCMO)
99. 48% of emails are opened on mobile devices. But only 11% of emails are optimized for mobile. And 69% of mobile users delete emails that aren’t optimized for mobile. (HubSpot)
100. 25% of emails are opened on iPhones. (HubSpot)
101. As of January 2014, 58% of American adults owned smartphones and 42% owned tablets. (Pew Research Center)
102. By the end of 2015, 81% of all U.S. cell phone users will have a smartphone. (Social Media Slant)
103. 63% of adult cell owners use their phones to go online; 34% of cell internet users go online mostly using their phones. (Pew Research Center)
104. 81% of cell phone owners use their phones for text messaging; 74% use their phone to get directions or other information based on their current location; and 52% use it to send or receive email. (Pew Research Center)
105. Many mobile marketers still don’t get it though. Nearly 70% of cell phone owners say they receive unwanted sales/marketing calls, spam or text messages on their phones. 25% say they receive these unwanted calls and texts at least weekly. (Pew Research Center)
106. Mobile sharing grew 2.6 times faster than desktop sharing through the first part of 2014, and now accounts for the majority of social actions. (Social Media Slant)
Guest post by Dave Landry.
Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time.
In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Find event pages on Facebook or Google Plus and join in conversations.
During the event, post updates with photography or prepared graphics. Let those not present at the event know what your business is doing and generate additional interest for those who are.
Content is extremely important for social event marketing. When appealing to other businesses, it’s necessary to choose your presentation and share it optimally.
Blog posts covering events either before or after the actual event date are a great way to keep your audience informed. They give an overall picture of your business’s activities as well as the important details. Event wrap-ups also serve to close the loop with new or existing clients or partners who weren’t able to attend the event.
Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits.
In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves. In the first case, join the MJSA LinkedIn group and post about your company’s attendance. For the latter, it may be very helpful to join a jewelry designer group and post information about tradeshows like MJSA.
If there isn’t an event page, create one. Whatever your company’s level of involvement in an event, groups facilitate connecting with those from other participating organizations.
Twitter is perhaps the most important tool for communicating about events in real time. Your business presence on Twitter is crucial not only for presenting a specific side of your company through microblogging and thought leadership, it also serves as a platform for real-time events. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show.
Certainly, hashtagging is a fast and convenient way of cataloging information. Twitter’s instant and continual format has aided in breaking news, from uprisings to elections; this quality also lends itself to the purposes of planners and organizers who instate a Twitter hashtag for events. Take advantage of event hashtags by informing everyone at an event—such as, say, the recent Consumer Electronics Show—of where to find your company and why. Simply using #CES2015 grabs the attention of other marketers and representatives scrolling a trending hashtag for the latest pertinent news.
Using social networks for events is one application for which such platforms are ideally suited. See the infographic below on how to round out your event marketing strategy with strong social media activity.
About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. He is very excited to contribute to Webbiquity.