Archive for the ‘Social Media Marketing’ Category

How to be Twitterific – 39 Expert Twitter Guides and Tips

Tuesday, March 3rd, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users, and 53% of Twitter users recommend products in their tweets at some time.

Twitter priority matrix

Image credit: Buffer

As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve.

Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? How can brands and individuals make their tweets stand out? What are the most effective techniques and tools for increasing engagement and growing one’s Twitter following? How can marketers best utilize Twitter’s expanded features and the latest tools?

Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros.

Expert Twitter Marketing Tips and Tactics

Social PR Tweets: 8 Ways to Use Visuals in Twitter Chats and More by Social PR Chat

Lisa BuyerThe simply awesome Lisa Buyer demonstrates eight ways to boost the visibility of your tweets, from pinning “your Tweet to the top of your profile before your event or to highlight your news for the week” and changing your logo or profile image to highlight a holiday or cause to using “Canva to create a variety of visuals to promote your most recent blog post and rotate them out using a platform like Buffer. Same story, different visual.”

25 Effective Ways to Use Twitter Search for Marketing, Sales and Support by the Zapier Blog

Danny SchreiberDanny Schreiber provides instruction on “some of the best ways you can put Twitter search to use for your business, along with some tools that’ll help you learn more from Tweets, identify trends, (and) see how your Tweets are impacting your business,” among them: using Twitter advanced search to monitor brand mentions; monitoring sentiment about a competitor (“only search for those Tweets with one condition: individuals unhappy with the company”); and building a Twitter list of potential customers.

A to Z of Bite-Size Twitter Tips For Business Startups by Social Success
***** 5 STARS

Ruby RusineRuby Rusine serves up a creative and useful list of Twitter tips, literally from A to Z, beginning with tips for automating posts, being consistent, and clear expectation-setting and progressing through the letter Z: “Zero in on  strategies that will help you attain your marketing goal/s. It is one thing to engage; but it is another to get people do what you want them to do.”

6 Ways to Get Your Tweets Noticed by Social Media Examiner

Aaron LeeAsking “Do people pay attention to your tweets?,” frequent best-of honoree Aaron Lee offers six techniques to increase the impact of your tweets, from setting “yourself apart by adding your own opinion, question or other commentary to” your retweets in order to give your followers context, to simply talking to people (“While everyone else is busy shouting his or her own message, you’ll be the one listening so you can make a better connection”).

Why Should You Use Twitter: Confessions of a Dedicated Tweeter by SumAll

Jacob PastrovichJacob Pastrovich reveals the three major ways he uses Twitter to engage with audiences, along with tips and ideas for each, for example: “I schedule posts to go out over the next week or so, usually around five tweets for each piece of original content. You can…do this using tools like HootSuite, Buffer, TweetDeck, or something else…The reason I schedule tweets with the same link is to make sure each post reaches multiple time zones and as much of our audience as possible, because some people might check their feed at 8am, others at 6pm, and we just want to make sure that each post has the chance to get in front of all of our followers’ eyeballs. Just make sure your tweets don’t all have the same copy. Make it fun, and switch it up as much as possible.”

The Twitter Strategy Guide: 14 Twitter Tips to Take Your Tweeting to the Next Level by Buffer Social

Kevan LeeKevan Lee briefly lists a half-dozen tips helpful to Twitter users of any experience level, then goes deeper into a larger set of recommendations for advanced Twitter users, starting with understanding how Twitter fits into your priorities and customizing the email notifications you get from Twitter and progressing through cleaning up the list of those you follow, using tools like ManageFlitter.

Advanced Twitter Marketing Techniques by Flying Man Productions

Here are sixteen tips for Twitter marketing success, such as following competitors, using the list function to “target different groups with a specific message or angle,” and finding the best times to tweet based on when your followers are online: “Use tools (like Tweriod) to determine the best times of day to tweet.”

Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives by The Sword and the Script

Frank StrongFrank Strong presents a whimsical yet useful infographic guide to Twitter in Dr. Seuss style rhyme and illustrations, produced by HootSuite. Among the five tips for growing one’s Twitter following and influence: “First, let Tweets breathe. Give your message some time. Clogging up feeds has no reason or rhyme. If you send Tweets too much, you’ll risk looking like spam. But not the good kind you fry, with green eggs and ham.”

5 Twitter marketing tactics that generate the most engagement by Brafton

Lauren KayeLauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies. And a first glance at the brand’s content reveals the key to eBay’s success is giving followers what they’d expect”) and catching eyes with visuals like Nokia (“posts containing pictures and links receive 150 percent more engagement than average posts”).

Focus on Twitter: What Comes After Setup? by Digital Marketing Musings

Sue BradyThe delightful Sue Brady takes a deep “dive into using Twitter and increasing your presence there.” Though aimed primarily at those relatively new to Twitter, it’s worth perusing even for experience Twitterers. She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats).

How to Increase Twitter Engagement by 324% by DR4WARD

Dr. William J. WardDr. William J. Ward showcases an infographic illustrating some basic facts about Twitter (e.g., a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.”

How to Build a Twitter Following

Get More Followers and Increase Engagement With These 7 Counterintuitive Twitter Tips by Buffer Social

Roy PovarchikRoy Povarchik shares “advanced tips and tricks to more followers and increased engagement on Twitter,” such as using tools like Tweepi to “get tons of followers but also make sure you have a qualified and engaged following,” following back only accounts that interest you, and—to keep your timeline clean—setting up the “five lists every marketer should create.”

Get More Followers On Twitter With These 12 Tips by Social Media Rush

Reginald ChanReginald Chan shares a dozen practical and actionable tips for growing your Twitter following, from using a smiling face in your profile (“A smiling face picture can increase followers rate by over 10%”) and creating a custom “About Me” page as your primary account link through focusing more on quality than quantity in your Tweets and practicing “strategic following” (as he demonstrates in an eight-minute video here).

How to Get More Twitter Followers by leaderswest Digital Marketing Journal

Jim DoughertyJim Dougherty promises and delivers not just “another article about how to get more Twitter followers…(but) pragmatism. No touchy-feely gobbly-gook – just some straightforward tools (bookended with some cynicism) to help you grow your Twitter followers.” He walks through how to use tools like justunfollow, manageflitter, and socialbro (as well as Twitter advertising) to help quickly build a targeted Twitter following ( with some work).

How to Build a HUGE, Targeted Twitter Following In 20 Minutes a Day by Boom Social

Kim GarstKim Garst presents “20 quick and easy steps to help you build a huge, targeted Twitter following” in less than a half-hour per day, from scheduling some of your tweets to maintain an active flow when you can’t be at your computer and using Twitter directories like Wefollow and Twellow to recommending others and using Twitter search to find and follow “people who are talking about your brand, your products, or about something around your niche.”

Expert Guides to Twitter Stats and Analytics

Twitter Experiencing Massive Growth: New Research by Social Media Examiner

Suzanne DelzioSuzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics by Buffer Social

Kevan Lee (again) presents his list of the “15 most useful Twitter stats used by the pros…as well as how you can find these stats for your Twitter profile.” His list ranges from how to discover the top interests of your followers and who your followers are following to level of engagement (retweets and favorites) and tweet reach percentage (how many of your followers you actually reach).

How Do You Know if Your Twitter Strategy is Effective? by Razor Social

Ian ClearyIan Cleary outlines four questions to ask to help determine if (and how well) your Twitter marketing strategy is working, and how to gather the supporting metrics to answer each one. For example: to answer the question “Is Twitter driving relevant traffic back to your website?”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources.

How to Use Twitter Analytics to Find Important Data by Social Media Examiner

Alex BossengerAlex Bossenger shows how to use Twitter analytics to “find the data you need to track your campaign success” in this richly illustrated post. He explains the importance of and how to use the Twitter dashboard, followers dashboard, how to manage user profiles, and even how to switch between managed accounts if you use your Twitter handle to manage multiple Twitter accounts.

15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] by Social Marketing Writing

Mitt RayMitt Ray shares an infographic featuring 15 Twitter stats to help you “get better results on Twitter…(including) statistics that can be used to get more retweets, clicks on the links you share and followers.” Among the stats: tweets with open and close quotes are 30% more likely to be retweeted than those without (who knew?); tweets including numbers get 17% more retweets; and tweets that contain links shortended using Bit.ly are about 9% more likely to be retweeted.

Guides to Using Twitter Features

15 Twitter Hacks That Will Turn You into a Twitter Ninja by Buffer Social

Neil PatelNeil Patel offers instructions for 15 Twitter “hacks” to become a power user, from creating follow lists and discovering which lists you are on (“From your lists page, click on ‘Member of.’ Knowing what lists you’re on gives you an idea of how you’re perceived on Twitter”) to managing the apps that have access to your Twitter account and a full list of Twitter keyboard shortcuts.

5 Twitter hacks that will blow your mind by iMedia Connection

Greg KihlstromThough much of what’s covered here (using Twitter advanced search operators, keyboard shortcuts, timing tweets) is detailed in other posts in this collection, Greg Kihlstrom adds his own unique spin, and includes one “hack’ not explained elsewhere: “If you’re ready to move to the next level, get ready to use Twitter to perform real-world tasks. Whether you want it to make a pot of coffee or operate a remote dog feeder, working with Twitter’s API opens up a whole new world of possibilities.”

5 Tips for Brands to Get the Most Out of Twitter’s Latest Update by Social Media Today

Mike LewisThough these features are no longer “new,” the detail provided here by Mike Lewis is helpful. He details the “what” and “how to” of Twitter capabilities like “best tweets,” “pinned tweets” (“the ability to ‘Pin’ or feature one of your tweets at the top of your profile stream so visitors to your profile see it immediately”), filtered tweets, and the new look of follower / following lists.

How to Schedule Photo Tweets That Expand in the Twitter Feed by Search Engine Watch

Travis BernardPointing out that “Although photo tweets do a great job captivating our audiences, it can be a challenge for social media marketers to schedule visual content ahead of time. Platforms like Hootsuite let you schedule photo tweets, but they don’t appear expanded in the feed like a direct upload would,” Travis Bernard explains, step by step, how to “schedule a photo tweet from the native Twitter client.”

Twitter News and the Setting You May Want to Change Right Now by The Wonder of Tech

Carolyn Nicander MohrCarolyn Nicander Mohr explains how Twitter’s photo tagging capability works, noting that you no longer “have to waste any of your precious 140 characters with @TwitterID’s. Instead you can tag someone in the photo and free up space for more words, hashtags and links.” She also explains how this potentially impacts privacy, and how to change your settings if you’d rather not be tagged in just any photo on Twitter.

How to Use Twitter Lists to Follow Thousands (and Appear Superhuman) by Post Planner

Aaron Lee (again) talks about “10 brilliant ways to use Twitter Lists to always be engaging,” from the basics of creating lists and who you should add to them (influencers, retweeters, co-workers, etc.) to how to follow tweets based on conversations and interests using Flipboard.

Five Ways To Use Twitter’s Favorite Button by SocialTimes

Lauren DuganWhile acknowledging that “The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting,” Lauren Dugan nevertheless makes her case for its growing popularity, explaining a handful of different uses for favorites, such as to save links, pay it forward, or to network (“Using favorites, you can mark the tweets from the people you want to network with, and make sure you follow up with them about their tweet shortly”).

The 20 different ways of using the Twitter favourite button by Econsultancy

Chris LakeGoing beyond Lauren’s post above, Chris Lake explores 20 ways of using the “favorites” button, including liking something (obviously), disliking a tweet (using the favorites button sarcastically), to bookmark a tweet, to trigger some further action using IFTTT, to attract more followers, build a personal brand, and other purposes that may never have occurred to you.

Best Guides to Twitter Tools

5 Tools for Downloading and Analyzing Twitter Data by Entepreneur

Ann SmartyGuru-ess of online tools and frequent best-of honoree Ann Smarty reports on five data mining tools “you can take advantage of to archive your own Twitter data,” among them BirdSong Analytics (“an absolutely unique tool that lets you download all the followers of any Twitter accounts. It’s a paid tool but I don’t think such feature has any alternatives”) and NodeXL (which enables you to take “archived data from Twitter, input it into NodeXL, and create a breathtaking visual representation of your tweets from any period you like”).

How to Find the Best Twitter Hashtags by Sprout Social

Michael PattersonMichael Patterson showcases nine helpful tools for finding hashtags that are relevant to your brand, including Hashtags.org, #tagdef (“essentially a combined dictionary/thesaurus for trending hashtags”), and Tagboard (“one of the most aesthetically pleasing of all of the hashtag research sites. For each ‘Tagboard’ you create, you specify a specific hashtag for it to track. Tagboard then displays popular posts containing that hashtag on a board”) and others.

Easily Manage Twitter #Hashtag Contest with Zapier by Brad S. Knutson

Brad KnutsonBrad Knutson offers a detailed, six-step guide to creating a Twitter content using Zapier, from getting set up and modifying your settings through connecting your Twitter and Google Docs accounts, selecting your content hashtag, and testing the “zap” (“After I created this Zap, I essentially just let the contest go in the background, and after it was all said and done, I used the spreadsheet to randomly select the winner. It took me longer to set up the Zap than it did to actually monitor and maintain the contest”).

10 Awesome Twitter Analytics and Visualization Tools by Twitter Tools & Tips Blog

Garin KilpatrickGarin Kilpatrick reviews 10 tools “designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network,” including Tweet Archivist, Twitonomy, Twitter Counter (“a way to visualize and track the growth of your own followers, and even compare your growth to the growth of other users”), and Tweetstats.

5 Tools to Simplify Twitter by Social Media Today

Eva GantzEva Gantz writes about her handful of “absolute favorite Twitter tools to save you time and energy, and let you get back to running your business,” including UnTweeps (“UnTweeps lets you improve your following-to-followers ratio (i.e., I’m following 1500 people, and 2000 people are following me) with minimal effort. It simply auto-unfollows any account that hasn’t tweeted in x amount of days”) and Twubs for tracking hashtags.

5 Twitter Tools to Increase Your Blog Retweets by Social Media Examiner

Aaron Lee (once more) helps readers of this post “discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content.” Four of the five are WordPress plugins; the other is ClickToTweet.com, a website that lets you “install a prepopulated tweet and use your own call to action in your blog post…you can use it on blogging platforms besides WordPress, in PDFs and in your newsletters.”

5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends

Ann Smarty (again) highlights five “great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way,” among them BirdSong Analytics: “Do a quick analytics search of any social media profile and find out exactly what conversations your brand is generating. That includes through followers, who you can target more efficiently while still improving your visibility for reaching out to new demographics.”

5 Free and Awesome Tools To Use #Hashtags Wisely by Search Engine Journal

Ann Smarty (once more) writes, “hashtags are everywhere…you can use them for any number of things, but you always want to do so smartly. These tools will help you out,” such as TwChat, a tool for managing tweetchats “which turns a collection of hashtags into a chatroom.” Furthermore, she notes, TwChat is “very simple, free, and no downloads are required.”

44 Twitter Tools That Will Cover All Your Marketing Needs by BloggerJet

Ericson-Ay-MiresEricson Ay Mires serves up brief reviews of nearly four dozen tools for tweet scheduling, social media management / monitoring, content sharing, follower management, Twitter profile design, Twitter research, WordPress plugins, creating “rich tweets,” and bonus Twitter tools such “Group Tweet – Group tweet enables you and several other people to tweet from the same twitter account while maintaining your individual user name. If you run a business that requires lots of people to tweet, don’t miss this one.”

What Twitter Tools Do Social Media Managers Use? By More in Media

Dorien Morin-van DamDorien Morin-van Dam lists more than two dozen of her favorite Twitter productivity tools in nine categories, including brand monitoring (Hootsuite, SproutSocial, Socialmention); tweet scheduling (BufferApp, Social Oomph); finding great content (Triberr, Feedly, Scoop.it); and audience-building (Nearbytweets, List.ly).

And Finally…Twitter Skepticism

The Unbearable Lightness of Tweeting by The Atlantic

Derek ThompsonJournalist Derek Thompson details his experiment in using Twitter Analytics to determine the value of his tweets in driving web traffic to the publication that employs him. His conclusion? “In the last month, I’ve created nearly 2 million impressions for Twitter. Whether that is good for my Twitter persona and my pride is a qualitative question whose answer resides outside the bounds of an analytics dashboard. But it is quantitatively…” (see the article for the actual metrics).

Post to Twitter

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Tuesday, February 10th, 2015

As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.”

Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s.

The importance of emotion in B2B marketing

Image credit: Business 2 Community

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?

What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.

21 Social Media Statistics

1. 54% of B2B marketers said they have generated leads from social media. (CMO)

2. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors. (VentureBeat)

3. Is the value of social media marketing for b2c brand overrated? 68% of U.S. consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” (Experience: The Blog)

4. Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. (Experience: The Blog)

5. Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than .01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. (Experience: The Blog)

6. And yet – 80% of brands advertised on social media sites in 2014. (DashBurst)

7. But – social media can be effective for selling things to marketers. Marketing professionals are 50% more likely than consumers in general to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to have completed a purchase as a result of a tweet. (Experience: The Blog)

8. Only 20% of CMOs use social networks to engage and collaborate with customers. (MarketingLand)

9. But 24% of brand say they do “social listening.” (DashBurst)

10. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. (MediaPost)

11. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. (DashBurst)

12. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements. (#Socialnomics 2014)

13. 82% of hyper growth SMBs say social media is effective for generating new leads. (Business 2 Community)

14. 58% of marketers indicate that their social media efforts have generated leads. (Believable.) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Not as believable.) (Business 2 Community)

15. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. What you may not know is that WhatsApp would be #5 (followed by the U.S.), Google+ #7, LinkedIn #9, and Twitter the 10th largest country. (#Socialnomics 2014)

16. For online merchants, the average order value influenced by social media last year was $143.46. (AddShoppers)

17. Though 60% of people say they get their news from TV and 29% from newspapers, social media comes in third as a news source at 28%. It’s followed by radio at 19% and other print media at 6%. (Digital Information World)

18. Though most customer service requests (40%) still come through call centers, 18% now originate via email and 13% through “eService” (web, social and chat). Customer service requests through that eService channel are expected to grow 53% in the coming year. (Bluewolf)

19. 90% of enterprises say they use social media to respond to customer service inquiries–yet 58% of consumers who have tweeted about a bad experience never received a response from the offending company. (Bluewolf)

20. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. (Social Media Slant)

21. 75 of the top 100 brands have a presence on Google+. (Social Media Slant)

5 Digital Marketing Statistics

22. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013. (MediaPost)

23. U.S.  marketers spent $12.8 billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. (MediaPost)

24. However–just 32% of consumers say they trust online advertising of any type. Consumers trusted the messages in text message ads the least at 12%. (MediaPost)

25. 81% of marketing professionals believe that digital marketing technologies will cause their role to change within the next three years, but just 14% know how to “reinvent” themselves. (FierceCMO)

26. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. (FierceCMO)

8 Content Marketing Statistics

27. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. 31% included conversion rate optimization. Just 9% placed video marketing, and 2% connected TV, in their top priorities. (B2B Marketing Insider)

28. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred. However, 24% of B2B marketers identified content marketing as their most exciting opportunity, compared to just 11% of B2C counterparts. (B2B Marketing Insider)

29. B2B purchasing decisions in general are taking longer and involving more people on the buying team. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. (Marketing Interactions)

30. 88% of business buyers say online content plays a major to moderate role in vendor selection, yet just 9% of respondents think of vendors as trusted sources of content (ouch!); the most influential types of content across both the awareness and evaluation phases of the buying journey are third-party validated research reports and studies. (MediaPost)

31. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? Hmm…), and 25% are activated by an email from a trusted source or peer. (MediaPost)

32. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). (MediaPost)

33. Content plays a pivotal role in add-on buying decisions or supplemental purchases following an initial contract; 86% of B2B buyers frequently or sometimes use digital content to identify complementary or add-on products. (MediaPost)

34. B2B marketers spent an estimated $16.6 billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. (MediaPost)

22 B2B Marketing Statistics

35. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. (CMO)

36. Only 16 percent of B2B consumers prefer live webinars. (CMO)

37. The average B2B marketing budget is about 2% of revenue. (CMO)

38. Metrics matter. 88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. (CMO)

39. The highest paying marketing jobs are in B2B. (CMO)

40. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. (SteamFeed)

41. 34% of tech companies have reduced their traditional advertising budget to fund digital marketing activities. (Only 34%?) (SteamFeed)

42. Just 6% of b2b buyers say that a prospective vendor’s social media activity has “a lot” of impact on their purchase decisions. 30% say it is “important but not a deal breaker.” (Content Marketing Institute)

43. On the other hand, 55% of buyers will eliminate a vendor from consideration if contact information and a phone number are not easy to find on the vendor’s website. (Content Marketing Institute)

44. The vast majority of buyers prefer to contact vendors through email (81 percent) or phone (58 percent). Just 17% want to use live chat and 9% social media. (Content Marketing Institute)

45. After visiting the home page and products/services pages, the most important next stop for b2b buyer’s is a prospective vendor’s “About Us” page. (Content Marketing Institute)

46. U.S. B2B marketers are projected to spend more than $100 billion on social media advertising by 2017. (Gerardo Lara on Pinterest)

47. The top social networks and social media tactics used by B2B marketers are LinkedIn and Facebook (each used by 86% of marketers), followed by Twitter (81%), blogging (64%), annd YouTube (53%). At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. (Gerardo Lara on Pinterest)

48. More than 80% of B2B marketers say their top goal in social media is increased brand awareness. (Gerardo Lara on Pinterest)

49. 53% of B2B Fortune 500 companies use marketing automation. (Marketing Interactions)

50. 63% of industrial supplies buyers say they purchase online, making it the most popular purchasing channel. Paper catalogs are least important. (Internet Retailer)

51. 54% of B2B buyers say they spend half or more of the industrial supply budgets online, and 39% say they plan to increase the amount they spend online in the coming year. (Internet Retailer)

52. 67% of industrial buyers say it is “very” or “extremely” important for suppliers to offer the ability to purchase on their websites. Just 7% say this is “not important.” (Internet Retailer)

53. Emotion plays a surprisingly large role in B2B purchases. Even when buyers see the value to the business, only 14% perceive a real difference in supplier offerings. (Business 2 Community)

54. But 71% of B2B buyers who see a personal value will buy a product. (Business 2 Community)

55. And 68% of buyers who see a personal value will pay a higher price for business product or service–but just 8% of buyers who see no personal value will pay the higher price. (Business 2 Community)

56. More than two-thirds of tech B2B searches occur outside of North America. (Social Media Slant)

6 Twitter Statistics

57. “Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. (CMO)

58. There is 50% crossover of members on Instagram and Twitter. (SteamFeed)

59. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement. (SteamFeed)

60. Grandparents are the fastest-growing demographic on Twitter. (#Socialnomics 2014)

61. Twitter has 255 million monthly active users. (Social Media Slant)

62. 53% of Twitter users recommend products in their tweets at some time. (Social Media Slant)

7 LinkedIn Statistics

63. 83% of B2B marketers use LinkedIn for distributing content. (Gerardo Lara on Pinterest)

64. For B2B websites and blogs, 90% of social traffic is driven by the big three networks–with half of it coming from LinkedIn. (Business 2 Community)

65. 83% of business-to-business marketers use LinkedIn for content marketing. (Business 2 Community)

66. 93% of B2B marketers find LinkedIn the most effective social network for B2B lead generation, and 77% say they have acquired a customer through LinkedIn. (Business 2 Community)

67. Each second, two new members join LinkedIn – the equivalent of the entire enrollment of the Ivy League joining every day. (#Socialnomics 2014)

68. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. (Social Media Slant)

69. LinkedIn (74%) and Tumblr (54%) are the only social networks that U.S. users access predominantly via desktop. (Social Media Slant)

5 Facebook Statistics

70. Facebook posts with less than 250 characters get 60% more engagement. (SteamFeed)

71. Nearly half (45%) of B2B marketers say their company has gained at least one new customer through LinkedIn. (Gerardo Lara on Pinterest)

72. 52% of digital news consumers say they get at least some of their news from Facebook and Twitter. (Digital Information World)

73. Facebook has 802 million daily active users–609 million on mobile devices. (Social Media Slant)

74. Posting to Facebook on Fridays is likely to result in better engagement: 17% of weekly comments, 16% of weekly likes and shares, and 25% of videos played occur on that day. Updates posted on Sundays generate the fewest comments. (Social Media Slant)

2 YouTube Statistics

75. YouTube reaches more U.S. adults 18-24 years old than any cable network. (SteamFeed)

76. U.S. marketers spent $2.8 billion on online video advertising in 2013. (MediaPost)

6 Pinterest Statistics

77. Pinterest outperforms Twitter and LinkedIn in the time spent on each network. (SteamFeed)

78. Almost half of all Pinterest activity is on tablets. (SteamFeed)

79. For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. (AddShoppers)

80. Pinterest now hosts roughly 30 billion pins on 750 million boards. (Social Media Slant)

81. 100,000 of Pinterest’s members are retailers.  (Social Media Slant)

82. 92% of all pins are posted by women, and as of April 2014, there were 15 times more pins by women than by men. (Social Media Slant)

5 SEO and SEM Statistics

83. One-third of all organic search clicks on Google are on the first result. (SteamFeed)

84. 43% of all online advertising dollars are spent on search ads. U.S. marketers spent $18.4 billion on paid search ads in 2013. (MediaPost)

85. 72% of PR agencies are now offering SEO services. (MarketingProfs)

86. Each day, 20% of the terms typed into Google have never been searched before. (#Socialnomics 2014)

87. By 2018, one of every $10 spent on digital marketing services will be spent on SEO. (MediaPost)

7 Email Marketing Statistics

88. By industry, the highest average email click-through rates are in media/publishing (20%), software/SaaS (19%), and technology equipment/hardware (14%). The lowest are in real estate (8%) along with education/healthcare and nonprofits (both at 7%). (MarketingSherpa)

89. As of 2013, there were 3.6 billion email accounts (roughly one for every two people on earth). (HubSpot)

90. 91% of consumers check their email daily. (HubSpot)

91. 74% of consumers prefer to receive commercial communications via email. (HubSpot)

92. Suppressing anyone in your list who hasn’t engaged with your emails in over a year increases your deliverability rate by 3-5% immediately. (HubSpot)

93. For ecommerce merchants, the average value of Twitter share is 85 cents and the average value of a Facebook “like” is $1.41. But the average value of an email share is $12.10. (AddShoppers)

94. Also for ecommerce merchants, email subscribers convert at more than twice the rate of those reached through Google+ or Facebook shares. (AddShoppers)

12 Mobile Marketing Statistics

95. Half of all clicks on mobile banner ads are accidental. (SteamFeed)

96. CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. (MarketingLand)

97. U.S. marketers spent $7.1 billion on mobile ads in 2013–more than double the amount spent in 2012. (MediaPost)

98. 61% of marketers specify social media as the most critical area of focus over the next 12 months, followed closely by mobile at 51%.  (FierceCMO)

99. 48% of emails are opened on mobile devices. But only 11% of emails are optimized for mobile. And 69% of mobile users delete emails that aren’t optimized for mobile. (HubSpot)

100. 25% of emails are opened on iPhones. (HubSpot)

101. As of January 2014, 58% of American adults owned smartphones and 42% owned tablets. (Pew Research Center)

102. By the end of 2015, 81% of all U.S. cell phone users will have a smartphone. (Social Media Slant)

103. 63% of adult cell owners use their phones to go online; 34% of cell internet users go online mostly using their phones. (Pew Research Center)

104. 81% of cell phone owners use their phones for text messaging; 74% use their phone to get directions or other information based on their current location; and 52% use it to send or receive email. (Pew Research Center)

105. Many mobile marketers still don’t get it though. Nearly 70% of cell phone owners say they receive unwanted sales/marketing calls, spam or text messages on their phones. 25% say they receive these unwanted calls and texts at least weekly. (Pew Research Center)

106. Mobile sharing grew 2.6 times faster than desktop sharing through the first part of 2014, and now accounts for the majority of social actions. (Social Media Slant)

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How to Optimize Events with Social Media [Infographic]

Wednesday, February 4th, 2015

Guest post by Dave Landry.

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time.

How to promote events with social mediaIn order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Find event pages on Facebook or Google Plus and join in conversations.

During the event, post updates with photography or prepared graphics. Let those not present at the event know what your business is doing and generate additional interest for those who are.

Content is extremely important for social event marketing. When appealing to other businesses, it’s necessary to choose your presentation and share it optimally.

Blogs

Blog posts covering events either before or after the actual event date are a great way to keep your audience informed. They give an overall picture of your business’s activities as well as the important details. Event wrap-ups also serve to close the loop with new or existing clients or partners who weren’t able to attend the event.

LinkedIn

Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits.

In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves. In the first case, join the MJSA LinkedIn group and post about your company’s attendance. For the latter, it may be very helpful to join a jewelry designer group and post information about tradeshows like MJSA.

If there isn’t an event page, create one. Whatever your company’s level of involvement in an event, groups facilitate connecting with those from other participating organizations.

Twitter

Twitter is perhaps the most important tool for communicating about events in real time. Your business presence on Twitter is crucial not only for presenting a specific side of your company through microblogging and thought leadership, it also serves as a platform for real-time events. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show.

Certainly, hashtagging is a fast and convenient way of cataloging information. Twitter’s instant and continual format has aided in breaking news, from uprisings to elections; this quality also lends itself to the purposes of planners and organizers who instate a Twitter hashtag for events. Take advantage of event hashtags by informing everyone at an event—such as, say, the recent Consumer Electronics Show—of where to find your company and why. Simply using #CES2015 grabs the attention of other marketers and representatives scrolling a trending hashtag for the latest pertinent news.

Using social networks for events is one application for which such platforms are ideally suited. See the infographic below on how to round out your event marketing strategy with strong social media activity.

How to use social media to promote events

Dave Landry Jr.About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. He is very excited to contribute to Webbiquity.

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10 Social Media Marketing Mistakes Businesses Must Avoid

Monday, February 2nd, 2015

Guest post by Gary Dek.

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored.

Top social media marketing mistakes to avoidWhile the ROI of social media marketing remains hotly debated, there is no doubt that it can be a great tool for optimizing your web presence—or total nightmare experience depending on the execution of your strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success.

  1. Paying for fans and followers.

Having thousands of fans, followers, and likes leverages the power of validation and social proof, especially since visitors tend to take positive action when they see others have already shared the page.

However, social media sites have algorithms that track and analyze user engagement and interaction, including the number of people interested in an account’s updates as a percentage of total followers. When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Therefore, fake followers only serve to hurt brands in the long run.

Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Considerations include:

  • Having specific, measurable goals with timelines.
  • Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions.
  • Identifying the appropriate corporate persona and tone via social media.
  1. Using too many social networks.

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). However, the three social networks you should focus on depend on your niche or industry.

Recent research shows that the largest social platforms of 2014 were:

  • Facebook, 1.28 billion active users
  • Google Plus, 540 million active users
  • Twitter, 255 million active users
  • Instagram, 200 million active users
  • LinkedIn, 187 million active users
  • Pinterest, 40 million active users

If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. The networks you dedicate time to should yield the highest ROI for your niche and target demographic; otherwise, your time, money, and resources would be better spent elsewhere.

  1. Failing to use (or optimize) hashtags.

Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. It is critical that you create a hashtag that has a specific message, one that’s interesting, engaging and free of ambiguity.

Examples: #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? He even caught the attention of President Obama!).

Brands should also be using trending hashtags. This can help spike your reach and inject your brand into trending conversations. So, how do you find trending hashtags that you can use effectively?

  • Use tools such as Hashtagify.me to identify hashtags that are related to your business.
  • Then use RiteTag.com to tell you when a hashtag is overused, and that you should choose another hashtag to piggyback off of. This way, your content won’t get lost in the sea of tweets and posts.
  1. Isolating social media marketing from other activities.

The focus on social media marketing is so high that some marketers forget the other assets of the business. In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework.

Setting up and growing a business blog is critical to your brand’s long-term success. After all, followers don’t want to click-through to product pages from Twitter, but are more than willing to check out interesting news, tips, advice, or guides.

For instance, if you manage a skincare product company, linking to a page selling acne medicine won’t get you many visits. On the other hand, blog posts titled “Top Skin Care Experts Reveal Secrets” or “How To Feel Confident In Your Own Skin” will get tons of engagement. The added benefit is that consumers will also develop positive associations with your brand.

  1. Overselling.

One of the biggest mistakes marketers often make is pushing their brand too hard. Don’t be overly promotional and forget to share some value-added content. This means brands shouldn’t only broadcast their own posts, products, and company-specific information. Showing the consumer you care about their well-being, regardless of whether they buy your product, is critical to developing a loyal fan base.

  1. Not using visuals to drive engagement.

The power of visual content cannot be overstated. For example, on Twitter:

  • Photos average 35% more Retweets
  • Videos earn 28% more
  • Famous quotes get 19% more
  • Tweets with numbers achieve 17% more
  • Hashtags receive 16% more

With a high volume strategy, the boost you can achieve with a visual aid is too good to past up.

  1. Including the full URL in the description.

When you paste a link in the status field, Facebook generates a clickable image/excerpt. The link you’ve pasted is thus redundant, should be removed and a catchy description should be incorporated. The bare link should never take the place of your description.

An expansion of this concept can be applied to Twitter—don’t use long, full URLs in your Tweets. Marketers should leverage URL shorteners (including Twitter’s own) to leave space for other users to respond or share. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs.

  1. Sharing too much at once and overwhelming your followers’ feeds/streams.

Sharing posts one after another within a few minutes time is a good way to get people to unfollow you or overlook all your posts. Businesses should use scheduling tools such as Buffer and Hootsuite to space out tweets and posts for optimal sharing times. For Facebook, marketers can visit “Insights” then “Posts” to see what times most fans are online.

On the other end of the spectrum, sharing infrequently or irregularly will make your followers forget you. Create a regular posting schedule so your readers know when to expect new content from you.

  1.   Ignoring comments/tweets.

Whoever is responsible for your social media marketing strategy and message should be responsive to customers by replying to comments on Facebook, tweeting to customers on Twitter, thanking followers for Retweets, and proactively engaging with others, including influencers.

Similarly, brands must deal with negative messages as quickly as possible. If you ignore this aspect of your marketing efforts, you’re bound to lose credibility and followers. Sometimes turning a negative experience into a positive one by rectifying issues can earn a company life-long customers.

  1. Not measuring results.

To optimize results, businesses need to analyze their social media marketing efforts. Is your reach growing? Are you engaging more followers month after month, or are your engagement stats decreasing? Is your social message consistent with your mission statement and branding? If possible, can you calculate an ROI? What metrics are important to you?

Whether you’re getting positive or negative results, analyzing and understanding your performance is crucial to a successful marketing campaign. But remember, it’s not just about getting more followers, comments, likes, etc. You can be growing your account every month, but if your effort isn’t translating into sales revenue, lead generation, growing your email subscriber list or whatever your goal is, you are wasting your time.

Final Word

While the idea of going viral and earning thousands of shares and likes is exciting, businesses should always keep in mind that social media is a tool within a broad, overall marketing strategy—every aspect of which must be laser focused and executed. By avoiding these social media marketing mistakes, marketers can prevent setbacks and further grow their online presence.

What mistakes have you avoided or committed and learned from?

Gary Dek is a professional blogger, writer and SEO expert. He helps new and experienced bloggers grow their online businesses at StartABlog123.com.

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28 (of the) Best LinkedIn Marketing Guides of 2014

Tuesday, January 20th, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups.

2014 Top LinkedIn Tips

Image credit: Cox Business

What’s more, as reported here previously, LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

The site’s expanded features have created new opportunities, but using all of these new features—and using them effectively—can be challenging. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there? How can you make the most of LinkedIn groups? How does LinkedIn advanced search work? What are the best practices for utilizing Showcase pages?

Find the answers to those questions and many others here in more than two dozen of the best LinkedIn guides of the past year.

Guides to Publishing on LinkedIn

How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner

Viveka von RosenLinkedIn expert Viveka von Rosen shares half a dozen “best practices for publishing your posts to LinkedIn for more visibility,” including knowing the elements of a good post (“A catchy title…Attractive images…Good marketing/sharing strategy for your post…Luck”) and deciding what to publish (“writing posts about LinkedIn influencers or influential people in your industry is a good place to start. If they decide to share your post with their network… kaboom! It might go viral”).

Writing and Sharing on LinkedIn Just Got Easier by LinkedIn Official Blog

Akshay KothariWriting that “Whatever your style, your subject, your background, we’ve made it easier than ever to share insights and ideas with the world in a blog post,” Akshay Kothari shares tips for making the most of LinkedIn’s redesigned publishing features, from picking a vibrant visual (adding a “cover photo to make your post stand out”) to concentrating more on the quality of the content than any certain length.

10 Tips for LinkedIn Publishing by ragan.com
***** 5 STARS

Kevin J. AllenKevin J. Allen passes along 10 tips for LinkedIn publishing success based on a study of “3,000 of the highest performing pieces of content published on LinkedIn.” Among the recommendations: keep headlines under 50 characters; use multiple images; don’t be afraid of long posts (those with 1,900-2,000 words do well); don’t use questions as headlines; and publish on Thursdays.

How to Write Your First Blog Post on the LinkedIn Publishing Platform by Neal Schaffer (on LinkedIn)

Neal SchafferAnyone can now publish on LinkedIn, but not everyone should–at least not without knowing the ropes. Social media expert Neal Schaffer explains the main features, including headings, formatting, quotes, links, and visuals.

7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer

Kevan LeeMoving beyond the basics in Neal’s post above, Kevan Lee shares some compelling stats about LinkedIn (e.g., “LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook”) and explains how to take advantage of each finding (for example, “6 out of every 10 LinkedIn users are interested in industry insights”–so “industry and company insights should compose a fair majority of your posted content, and the overall content plan should feel relevant and actionable to your followers”).

How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner

Gregory CiottiBuilding upon the guidance from Viveka von Rosen above, Gregory Ciotti offers advanced tips for gaining larger readership on LinkedIn, using tactics such as “channel stacking: publish (or stack) topics on different days of the week,” researching winning topics, and planning publishing times to hit peak hours.

How To Dominate LinkedIn Publishing by Heidi Cohen

Heidi CohenFrequent best-of honoree Heidi Cohen showcases several key statistics about LinkedIn publishing (such as that “LinkedIn content pages attract 7 times more views than the job pages because people only check job pages when they’re seeking a new job”), then explains how to take action to capitalize on each finding or observation.

LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat by Content Marketing Institute

Mike BaileyMike Bailey details four valuable tactics for making the most of publishing on LinkedIn, while not succumbing to “the temptation to exploit a shiny new promotional tool.” His first tip is to share your expertise, as this is a common thread among highly engaging influencer posts: “Authors with hard business advice to offer are the ones who are read most often and generate the most engagement, with posts on ‘spotting talent,’ ‘acting ethically,’ ‘leading with purpose,’ and ‘building company culture’ topping the popularity list.”

Guides to Using LinkedIn Groups

How To Find LinkedIn Groups With Target—ed Prospects by Top Dog Social Media

Melonie DodaroMelonie Dodaro explains how to find groups using keywords, “look under the hood” at group statistics to help narrow the list, determine what a “good” group is, and leave an impression by adding value. Just one caveat to add here: newer groups may not have a lot of interaction (yet) but offer the opportunity to “get in on the ground floor” as a key influencer in the group. Don’t overlook these opportunities.

How To Become A Top Contributor In Any LinkedIn Group by Top Dog Social Media

Once you’ve found the right groups to target, Melonie Dodaro (again) outlines a nine-step plan to “become a top contributor in ANY LinkedIn group and then what you should do about it once that happens,” warning that “You’ll need a heavy dose of ACTION along with this knowledge before you see results.” Among her tips: “Pay close attention to the most highly engaging content in the group. What are the specific topics that are evoking strong emotions and discussions? What keywords seem to be popping up in popular discussions? Answering these questions will help you get down to the core interests of the group,” and then develop content likely to resonate with group members.

Guides to B2B Marketing on LinkedIn

What We Learned After Spending $50,000 on LinkedIn Ads by Social Media Today
***** 5 STARS

Dave RigottiThinking about trying out LinkedIn ads? Wondering if (and how) they work? Dave Rigotti here shares his lessons learned after spending $50K on LinkedIn advertising. Among his findings: LinkedIn is great for driving leads from gated content, though offers and ads should be switched out every six weeks or so, and “The CPCs are significantly (5 – 10X) higher than many other channels, but converts much higher than other social networks. In the end we see the cost/customer as effective.” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn. While this is great for increasing ad impressions, this is generally bad for gated content.”

B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda

Samit AroraThe English is little rough, but Samit Arora here does an outstanding job of explaining how showcase pages are different from other areas of LinkedIn (e.g., 2-column layout; no tabs for careers, products or services; link back directly to the main business page; no employee profiles are associated), how to create a showcase page, and best practices for B2B marketing using showcase pages.

Breaking Down the LinkedIn Social Selling Funnel by Social Media Today
***** 5 STARS

Melonie Dodaro (yet again) walks through a “7-step system (that) will help you go from finding prospects on LinkedIn to taking the relationship offline,” from using LinkedIn Advanced Search and groups to idenify prospects to engaging with them on LinkedIn and other social platforms before taking the conversation offline.

5 Reasons Why LinkedIn Showcase Pages are an Audience Marketer’s Dream Come True by LinkedIn Pulse

Celia BrownWriting that LinkedIn has “grown to be far more than a recruiting solution- offering opportunities for everyone from freelancers to Fortune 500 brands to connect, market, engage, and influence members of the community. And LinkedIn’s Showcase pages enable brands to connect with audiences ion the social platform where they are already learning, networking, and engaging with peers,” Celia Brown explains why and shows how to use showcase pages for industry thought leadership.

10 Steps To Use LinkedIn For Small Business by MarketingThink

Gerry MoranReporting on research from the Wall Street Journal showing that “80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and…41% of small businesses feel that LinkedIn provides them the most potential to generate business,” Gerry Moran lays out a 10-step plan for small business success on LinkedIn, from the basics (setting up a company page, connecting with local groups) through shining up “your LinkedIn curbside appeal” with a complete and optimized profile.

5 Ways to Grow Your Leads With LinkedIn by Social Media Examiner

Melonie Dodaro (one more time) looks at five ways to use LinkedIn to “better connect with leads and prospects,” such as saving successful advanced searches (“LinkedIn’s advanced search tool is also great for finding potential prospects. It offers excellent functionality with the ability to search for people by keywords, relationship, groups, location and industry”) and creating a sequence of messages.

Company Pages Products & Services Page – No Longer Supported by LinkedIn Help Center

While this is no longer “news,’ for those who haven’t adjusted to LinkedIn’s late summer changes, this post explains what’s gone, what’s taken its place, and how to adjust your business’s LinkedIn company page to take advantage of the new structure.

Expert Advice About LinkedIn For Business And Your B2B Marketing by MLT Creative

Writing that “One of the reasons LinkedIn works so well is that it tells us exactly how we’re related to the people in our network (1st, 2nd and 3rd level connections) and the best ways of communicating with them. To a first level connection we can simply send a message, 2nd and 3rd level connections might get an invitation or an introduction,” guest blogger Viveka von Rosen (again) succinctly explains how best to utilize this communications framework.

Guides to Personal Branding on LinkedIn

30 Things You Must Do on LinkedIn to Find More Success This Year by Email Marketing Tips Blog

Marya JanMarya Jan recaps 30 tips for optimizing your use of LinkedIn, from using your profile to differentiate your skills (rather than being boring), using the new header image, and providing case studies, to optimizing your profile (“Use [keywords] throughout in key places like your title, summary and work experience”) and maximizing your endorsements.

The Five Fundamentals to Using LinkedIn by Bryan Kramer

Bryan KramerBryan Kramer shares a handful of helpful tips for getting the most out of LinkedIn, from the standard (join groups, keep your profile updated) to the inspiring: “use LinkedIn to establish yourself as an expert. Getting recognized as a top influencer on LinkedIn can have a dramatic effect on your brand. Simply put, people love to identify with an expert. It not only inspires trusts within your prospective client base, but it can open doors in terms of new business ventures.”

How to Structure a Perfect LinkedIn Profile by Cox Business BLUE

Neil PatelNoting that 40% of LinkedIn users log in each day, and “you can reach at least 60% of your audience if you post 20 posts or more a month,” frequent best-of author Neil Patel presents an infographic illustrating the elements of a “perfect LinkedIn profile,” from using a current, professional profile image and “connecting the dots” in your background to asking for and giving recommendations.

Cracking the #LinkedIn Profile Code by Social PR Chat

Lisa BuyerFrequent best-of honoree Lisa Buyer taps LinkedIn expert Jabez LeBret for his guidance on the “four P’s” of LinkedIn profiles: personalization, professionalism (tip: to keep your profile professional, “write your summary in the 3rd person. As he put it, ‘Don’t write in the 1st person. Don’t sound like an a-hole'”), progress, and publishing.

Social Media: 4 steps to build your personal brand using LinkedIn by MarketingSherpa

Rachel Minion offers helpful tips for establishing your personal brand on LinkedIn, most critically optimizing your summary: “The biggest key here is you want to talk to visitors using a conversational tone that connects with them. Talk about yourself in the same way you would if I’m standing next to you. Allow the conversation to be easy to understand and interpret.”

3 Stunningly Original LinkedIn Headlines by Linkedinsights.com

Andy FooteAndy Foote illustrates how not to be boring on LinkedIn, using three outstanding examples (including Cindy Gallop, whose personal headline is: “I like to blow shit up. I am the Michael Bay of business.”), plus advice on how to think about crafting your own unique, non-boring headline, and why this exercise is worth the effort.

New LinkedIn Profile Features: 4 Tips to Optimize Your Presence by TopRank Online Marketing Blog

Evan ProkopExtending on the information in the post above, Evan Prokop outlines a four-step process for getting the most out of recent LinkedIn profile design changes, from the new image options (“think about what kind of imagery could add a tasteful yet personal touch and tell a story about you and your professional background”) to measuring and comparing your visibility (“The new ‘How You Rank’ report will show where you fit into the top 100 most viewed profiles among your company and first degree connections”).

The LinkedIn Profile Header – How to Improve Your Look by Integrated Alliances

Mike O'NeilMike O’Neil supplies detailed guidance on how to optimally use the LinkedIn profile header (for paid LinkedIn subscribers only), company pages, and showcase pages (“So, what goes in a header image?…You could upload a large image or graphic. Be thinking of something that fits your brand…This is a GREAT OPPORTUNITY should you choose to take advantage of it”).

6 Lessons to Make the Most of LinkedIn by LinkedIn Pulse

Eric HoltzclawEric Holtzclaw passes along half-a-dozen “important lessons…how to use LinkedIn more effectively,” such as segmenting your connections using tagging: “To be successful on LinkedIn you need to ensure all communication with your connections is as personal, specific and targeted as possible. Your connections need to be segmented in their specific fields so that at any given time you are able to effectively communicate with any one of your contacts.”

And Finally…

5 Reasons LinkedIn Has Lost Its Luster by {grow}

Eric WittlakeIs LinkedIn’s value and position as the premier professionally-oriented changing? Eric Wittlake contends it’s at least at risk, due to recent changes that have diminished LinkedIn’s value, such as the gamification of recommendations (“Now LinkedIn prompts us to endorse people for skills they don’t even have, but it’s far easier to click “Endorse” than it is to actually edit what you are endorsing someone for!”), the diminished value of connections, and “going Facebook” (with the addition of profile header images).

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