Archive for the ‘Twitter’ Category
We’ve all seen example of megaposts: multiple-thousand-word posts promising an exhaustive take on a topic. They carry titles like “The Comprehensive Guide to…” blah blah or “101 Ways to…” yada yada.
People may click on them. And they definitely share them. But do they read them? Or do busy professionals really prefer “content snacking” to a big sit-down meal of information?
Let’s say you’re a Facebook marketing expert, for example. Is it better to write one big post along the lines of “105 Ways to Master Facebook Marketing” or to break up that content into a series of smaller posts: 20 Tips for Facebook Advertising, 17 Ways to Grow Your Facebook Audience, etc.?
To test that, here’s a comparison of three marketing statistics megaposts published on Webbiquity within the past 18 months or so, and a series of similar but shorter, more tightly categorized posts.
Versus this themed series of posts:
Which approach works better? The answer is a crystal clear…it depends.
If your goal is short-term shares and traffic, there’s no question megaposts drive more activity than individual, shorter themed posts—but the themed series generates more shares and traffic as a group.
On average, the megaposts received three times as many tweets and five times as much 30-day traffic as the individual themed posts. But the themed series in total got nearly triple the number of retweets and roughly twice as many 30-day visits as the average megapost.
Another advantage of producing a series is that, for a relatively small amount of extra effort, you’ve covered several days (or weeks, depending on your publishing frequency) rather than just a single post.
However, megaposts have their advantages as well. They help establish you as an expert on the topic; they tend to draw traffic over a longer period of time; and they may rank more highly in search (as shown in the chart above).
So which format should you use: megaposts or themed series? As Deion Sanders famously said: “both.”
With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far.
You’ll find all that and more here in the top seven posts on Webbiquity so far this year.
Which advanced practices are most helpful for Twitter marketers? How can brands and individuals make their tweets stand out? Find those answers and many more.
6. 10 Top Marketing Thought Leaders in Social Media (May 21)
If you were asked to name the top thought leaders in marketing today–those you’d definitely advise others to follow on social media–who would be on your list?
5. 27 (of the) Best Social PR Guides and Tips of 2014 (January 6)
In few professions has the emergence of social media been such a double-edged sword as public relations. Here’s how PR pros can help maximize brand visibility.
4. 2015 SEO Checklist [Infographic] (March 17)
As search algorithms have become more sophisticated the practice of SEO has gotten easier to explain yet more challenging to execute. Here’s what to do in 2015.
3. 48 Phenomenal SEO Guides, Tips & Tactics (February 24)
Which SEO tactics are likely to remain effective? What’s most important: on-page optimization, link building or technical SEO? Find those answers and many more.
2. 19 More Outstanding Social Media Marketing Guides (January 13)
What are the best social networks for b2b social media marketing? The best and worst times to post updates? Find those answers and many more here.
And the #1, most-read post of this year so far is…
Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more.
Social media marketing stats and facts are a hot topic! Useful for presentations, planning sessions, bar trivia and more. The Marketing Stats Summer (#statssummer) series will resume next week here.
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users, and 53% of Twitter users recommend products in their tweets at some time.
As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve.
Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? How can brands and individuals make their tweets stand out? What are the most effective techniques and tools for increasing engagement and growing one’s Twitter following? How can marketers best utilize Twitter’s expanded features and the latest tools?
Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros.
Expert Twitter Marketing Tips and Tactics
Social PR Tweets: 8 Ways to Use Visuals in Twitter Chats and More by Social PR Chat
The simply awesome Lisa Buyer demonstrates eight ways to boost the visibility of your tweets, from pinning “your Tweet to the top of your profile before your event or to highlight your news for the week” and changing your logo or profile image to highlight a holiday or cause to using “Canva to create a variety of visuals to promote your most recent blog post and rotate them out using a platform like Buffer. Same story, different visual.”
25 Effective Ways to Use Twitter Search for Marketing, Sales and Support by the Zapier Blog
Danny Schreiber provides instruction on “some of the best ways you can put Twitter search to use for your business, along with some tools that’ll help you learn more from Tweets, identify trends, (and) see how your Tweets are impacting your business,” among them: using Twitter advanced search to monitor brand mentions; monitoring sentiment about a competitor (“only search for those Tweets with one condition: individuals unhappy with the company”); and building a Twitter list of potential customers.
A to Z of Bite-Size Twitter Tips For Business Startups by Social Success
***** 5 STARS
Ruby Rusine serves up a creative and useful list of Twitter tips, literally from A to Z, beginning with tips for automating posts, being consistent, and clear expectation-setting and progressing through the letter Z: “Zero in on strategies that will help you attain your marketing goal/s. It is one thing to engage; but it is another to get people do what you want them to do.”
6 Ways to Get Your Tweets Noticed by Social Media Examiner
Asking “Do people pay attention to your tweets?,” frequent best-of honoree Aaron Lee offers six techniques to increase the impact of your tweets, from setting “yourself apart by adding your own opinion, question or other commentary to” your retweets in order to give your followers context, to simply talking to people (“While everyone else is busy shouting his or her own message, you’ll be the one listening so you can make a better connection”).
Jacob Pastrovich reveals the three major ways he uses Twitter to engage with audiences, along with tips and ideas for each, for example: “I schedule posts to go out over the next week or so, usually around five tweets for each piece of original content. You can…do this using tools like HootSuite, Buffer, TweetDeck, or something else…The reason I schedule tweets with the same link is to make sure each post reaches multiple time zones and as much of our audience as possible, because some people might check their feed at 8am, others at 6pm, and we just want to make sure that each post has the chance to get in front of all of our followers’ eyeballs. Just make sure your tweets don’t all have the same copy. Make it fun, and switch it up as much as possible.”
Kevan Lee briefly lists a half-dozen tips helpful to Twitter users of any experience level, then goes deeper into a larger set of recommendations for advanced Twitter users, starting with understanding how Twitter fits into your priorities and customizing the email notifications you get from Twitter and progressing through cleaning up the list of those you follow, using tools like ManageFlitter.
Advanced Twitter Marketing Techniques by Flying Man Productions
Here are sixteen tips for Twitter marketing success, such as following competitors, using the list function to “target different groups with a specific message or angle,” and finding the best times to tweet based on when your followers are online: “Use tools (like Tweriod) to determine the best times of day to tweet.”
Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives by The Sword and the Script
Frank Strong presents a whimsical yet useful infographic guide to Twitter in Dr. Seuss style rhyme and illustrations, produced by HootSuite. Among the five tips for growing one’s Twitter following and influence: “First, let Tweets breathe. Give your message some time. Clogging up feeds has no reason or rhyme. If you send Tweets too much, you’ll risk looking like spam. But not the good kind you fry, with green eggs and ham.”
Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies. And a first glance at the brand’s content reveals the key to eBay’s success is giving followers what they’d expect”) and catching eyes with visuals like Nokia (“posts containing pictures and links receive 150 percent more engagement than average posts”).
Focus on Twitter: What Comes After Setup? by Digital Marketing Musings
The delightful Sue Brady takes a deep “dive into using Twitter and increasing your presence there.” Though aimed primarily at those relatively new to Twitter, it’s worth perusing even for experience Twitterers. She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats).
How to Increase Twitter Engagement by 324% by DR4WARD
Dr. William J. Ward showcases an infographic illustrating some basic facts about Twitter (e.g., a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.”
How to Build a Twitter Following
Roy Povarchik shares “advanced tips and tricks to more followers and increased engagement on Twitter,” such as using tools like Tweepi to “get tons of followers but also make sure you have a qualified and engaged following,” following back only accounts that interest you, and—to keep your timeline clean—setting up the “five lists every marketer should create.”
Get More Followers On Twitter With These 12 Tips by Social Media Rush
Reginald Chan shares a dozen practical and actionable tips for growing your Twitter following, from using a smiling face in your profile (“A smiling face picture can increase followers rate by over 10%”) and creating a custom “About Me” page as your primary account link through focusing more on quality than quantity in your Tweets and practicing “strategic following” (as he demonstrates in an eight-minute video here).
How to Get More Twitter Followers by leaderswest Digital Marketing Journal
Jim Dougherty promises and delivers not just “another article about how to get more Twitter followers…(but) pragmatism. No touchy-feely gobbly-gook – just some straightforward tools (bookended with some cynicism) to help you grow your Twitter followers.” He walks through how to use tools like justunfollow, manageflitter, and socialbro (as well as Twitter advertising) to help quickly build a targeted Twitter following ( with some work).
Kim Garst presents “20 quick and easy steps to help you build a huge, targeted Twitter following” in less than a half-hour per day, from scheduling some of your tweets to maintain an active flow when you can’t be at your computer and using Twitter directories like Wefollow and Twellow to recommending others and using Twitter search to find and follow “people who are talking about your brand, your products, or about something around your niche.”
Expert Guides to Twitter Stats and Analytics
Twitter Experiencing Massive Growth: New Research by Social Media Examiner
Suzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”
Kevan Lee (again) presents his list of the “15 most useful Twitter stats used by the pros…as well as how you can find these stats for your Twitter profile.” His list ranges from how to discover the top interests of your followers and who your followers are following to level of engagement (retweets and favorites) and tweet reach percentage (how many of your followers you actually reach).
How Do You Know if Your Twitter Strategy is Effective? by Razor Social
Ian Cleary outlines four questions to ask to help determine if (and how well) your Twitter marketing strategy is working, and how to gather the supporting metrics to answer each one. For example: to answer the question “Is Twitter driving relevant traffic back to your website?”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources.
How to Use Twitter Analytics to Find Important Data by Social Media Examiner
Alex Bossenger shows how to use Twitter analytics to “find the data you need to track your campaign success” in this richly illustrated post. He explains the importance of and how to use the Twitter dashboard, followers dashboard, how to manage user profiles, and even how to switch between managed accounts if you use your Twitter handle to manage multiple Twitter accounts.
15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] by Social Marketing Writing
Mitt Ray shares an infographic featuring 15 Twitter stats to help you “get better results on Twitter…(including) statistics that can be used to get more retweets, clicks on the links you share and followers.” Among the stats: tweets with open and close quotes are 30% more likely to be retweeted than those without (who knew?); tweets including numbers get 17% more retweets; and tweets that contain links shortended using Bit.ly are about 9% more likely to be retweeted.
Guides to Using Twitter Features
15 Twitter Hacks That Will Turn You into a Twitter Ninja by Buffer Social
Neil Patel offers instructions for 15 Twitter “hacks” to become a power user, from creating follow lists and discovering which lists you are on (“From your lists page, click on ‘Member of.’ Knowing what lists you’re on gives you an idea of how you’re perceived on Twitter”) to managing the apps that have access to your Twitter account and a full list of Twitter keyboard shortcuts.
5 Twitter hacks that will blow your mind by iMedia Connection
Though much of what’s covered here (using Twitter advanced search operators, keyboard shortcuts, timing tweets) is detailed in other posts in this collection, Greg Kihlstrom adds his own unique spin, and includes one “hack’ not explained elsewhere: “If you’re ready to move to the next level, get ready to use Twitter to perform real-world tasks. Whether you want it to make a pot of coffee or operate a remote dog feeder, working with Twitter’s API opens up a whole new world of possibilities.”
5 Tips for Brands to Get the Most Out of Twitter’s Latest Update by Social Media Today
Though these features are no longer “new,” the detail provided here by Mike Lewis is helpful. He details the “what” and “how to” of Twitter capabilities like “best tweets,” “pinned tweets” (“the ability to ‘Pin’ or feature one of your tweets at the top of your profile stream so visitors to your profile see it immediately”), filtered tweets, and the new look of follower / following lists.
How to Schedule Photo Tweets That Expand in the Twitter Feed by Search Engine Watch
Pointing out that “Although photo tweets do a great job captivating our audiences, it can be a challenge for social media marketers to schedule visual content ahead of time. Platforms like Hootsuite let you schedule photo tweets, but they don’t appear expanded in the feed like a direct upload would,” Travis Bernard explains, step by step, how to “schedule a photo tweet from the native Twitter client.”
Twitter News and the Setting You May Want to Change Right Now by The Wonder of Tech
Carolyn Nicander Mohr explains how Twitter’s photo tagging capability works, noting that you no longer “have to waste any of your precious 140 characters with @TwitterID’s. Instead you can tag someone in the photo and free up space for more words, hashtags and links.” She also explains how this potentially impacts privacy, and how to change your settings if you’d rather not be tagged in just any photo on Twitter.
Aaron Lee (again) talks about “10 brilliant ways to use Twitter Lists to always be engaging,” from the basics of creating lists and who you should add to them (influencers, retweeters, co-workers, etc.) to how to follow tweets based on conversations and interests using Flipboard.
Five Ways To Use Twitter’s Favorite Button by SocialTimes
While acknowledging that “The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting,” Lauren Dugan nevertheless makes her case for its growing popularity, explaining a handful of different uses for favorites, such as to save links, pay it forward, or to network (“Using favorites, you can mark the tweets from the people you want to network with, and make sure you follow up with them about their tweet shortly”).
The 20 different ways of using the Twitter favourite button by Econsultancy
Going beyond Lauren’s post above, Chris Lake explores 20 ways of using the “favorites” button, including liking something (obviously), disliking a tweet (using the favorites button sarcastically), to bookmark a tweet, to trigger some further action using IFTTT, to attract more followers, build a personal brand, and other purposes that may never have occurred to you.
Best Guides to Twitter Tools
5 Tools for Downloading and Analyzing Twitter Data by Entepreneur
Guru-ess of online tools and frequent best-of honoree Ann Smarty reports on five data mining tools “you can take advantage of to archive your own Twitter data,” among them BirdSong Analytics (“an absolutely unique tool that lets you download all the followers of any Twitter accounts. It’s a paid tool but I don’t think such feature has any alternatives”) and NodeXL (which enables you to take “archived data from Twitter, input it into NodeXL, and create a breathtaking visual representation of your tweets from any period you like”).
How to Find the Best Twitter Hashtags by Sprout Social
Michael Patterson showcases nine helpful tools for finding hashtags that are relevant to your brand, including Hashtags.org, #tagdef (“essentially a combined dictionary/thesaurus for trending hashtags”), and Tagboard (“one of the most aesthetically pleasing of all of the hashtag research sites. For each ‘Tagboard’ you create, you specify a specific hashtag for it to track. Tagboard then displays popular posts containing that hashtag on a board”) and others.
Easily Manage Twitter #Hashtag Contest with Zapier by Brad S. Knutson
Brad Knutson offers a detailed, six-step guide to creating a Twitter content using Zapier, from getting set up and modifying your settings through connecting your Twitter and Google Docs accounts, selecting your content hashtag, and testing the “zap” (“After I created this Zap, I essentially just let the contest go in the background, and after it was all said and done, I used the spreadsheet to randomly select the winner. It took me longer to set up the Zap than it did to actually monitor and maintain the contest”).
10 Awesome Twitter Analytics and Visualization Tools by Twitter Tools & Tips Blog
Garin Kilpatrick reviews 10 tools “designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network,” including Tweet Archivist, Twitonomy, Twitter Counter (“a way to visualize and track the growth of your own followers, and even compare your growth to the growth of other users”), and Tweetstats.
5 Tools to Simplify Twitter by Social Media Today
Eva Gantz writes about her handful of “absolute favorite Twitter tools to save you time and energy, and let you get back to running your business,” including UnTweeps (“UnTweeps lets you improve your following-to-followers ratio (i.e., I’m following 1500 people, and 2000 people are following me) with minimal effort. It simply auto-unfollows any account that hasn’t tweeted in x amount of days”) and Twubs for tracking hashtags.
5 Twitter Tools to Increase Your Blog Retweets by Social Media Examiner
Aaron Lee (once more) helps readers of this post “discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content.” Four of the five are WordPress plugins; the other is ClickToTweet.com, a website that lets you “install a prepopulated tweet and use your own call to action in your blog post…you can use it on blogging platforms besides WordPress, in PDFs and in your newsletters.”
5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends
Ann Smarty (again) highlights five “great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way,” among them BirdSong Analytics: “Do a quick analytics search of any social media profile and find out exactly what conversations your brand is generating. That includes through followers, who you can target more efficiently while still improving your visibility for reaching out to new demographics.”
5 Free and Awesome Tools To Use #Hashtags Wisely by Search Engine Journal
Ann Smarty (once more) writes, “hashtags are everywhere…you can use them for any number of things, but you always want to do so smartly. These tools will help you out,” such as TwChat, a tool for managing tweetchats “which turns a collection of hashtags into a chatroom.” Furthermore, she notes, TwChat is “very simple, free, and no downloads are required.”
Ericson Ay Mires serves up brief reviews of nearly four dozen tools for tweet scheduling, social media management / monitoring, content sharing, follower management, Twitter profile design, Twitter research, WordPress plugins, creating “rich tweets,” and bonus Twitter tools such “Group Tweet – Group tweet enables you and several other people to tweet from the same twitter account while maintaining your individual user name. If you run a business that requires lots of people to tweet, don’t miss this one.”
What Twitter Tools Do Social Media Managers Use? By More in Media
Dorien Morin-van Dam lists more than two dozen of her favorite Twitter productivity tools in nine categories, including brand monitoring (Hootsuite, SproutSocial, Socialmention); tweet scheduling (BufferApp, Social Oomph); finding great content (Triberr, Feedly, Scoop.it); and audience-building (Nearbytweets, List.ly).
And Finally…Twitter Skepticism
The Unbearable Lightness of Tweeting by The Atlantic
Journalist Derek Thompson details his experiment in using Twitter Analytics to determine the value of his tweets in driving web traffic to the publication that employs him. His conclusion? “In the last month, I’ve created nearly 2 million impressions for Twitter. Whether that is good for my Twitter persona and my pride is a qualitative question whose answer resides outside the bounds of an analytics dashboard. But it is quantitatively…” (see the article for the actual metrics).
As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients.
I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible.
Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. In the pre-Internet days, professionals kept their knowledge and skills up to date by attending conferences, reading books, and subscribing to trade magazines.
Many still use those same resources, but also broaden their perspective and specific expertise through social media. The problem with relying on “paid” media is that the costs of print publishing and events necessarily limit the number of “voices” that can be heard to the most popular.
Though such voices still command large audiences, blogging and social networks have greatly increased the number of voices that can be heard. Smart people with interesting perspectives who may, for a variety of reasons, not have been published in traditional media can attract modestly sized but specialized and highly engaged audiences online. Professionals have a much wider and richer range of sources to turn to for ongoing learning.
I’m grateful this year in particular for the expanding list of marketing and PR professionals who really stand out in terms of producing and sharing valuable content and being socially engaging. Here’s a partial visual snapshot; you can find and subscribe to the full list here. Check out these experts; you may find yourself thankful for them well before this time next year.
Guest post by Logan Strain.
There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content?
Merely providing links to your followers without thinking about presentation isn’t enough. Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties.
Here are five simple ways to improve your tweets for a higher CTR.
Create Custom URLs
You’re already using a URL shortener to make the most of the limited space you have on Twitter. But are you carefully crafting those URLs, or are you letting your shortener turn them into a nonsensical garble of words and numbers? Random characters in a link have the whiff of spam, so they may get unfairly overlooked on Twitter.
Bitly, one of the most popular link shorteners, now features vanity URLs, which means that your social media links are 100% customizable. So you can turn “bit.ly/jd59i8” into “bit.ly/PrettyLink.” The latter, since it contains an actual word, is appealing and is more likely to earn those coveted clicks from your audience.
Choose An Eye-Catching Image
Gaining followers is only half the Twitter battle. Since your followers scroll through countless other tweets on their feed, you also need to stop them in their tracks when they see your tweets. When we promote blog posts on Instant Checkmate’s Twitter account, we create a banner image for both the blog post and the tweet. This not only makes the post itself more visually appealing, it creates a graphic that can help your tweets get noticed.
Fortunately, you don’t have to be a graphic designer or spend half an hour tweaking an image in Photoshop to create pro-style images. Online graphic creators like Canva can help you make high-quality, customized Twitter graphics in mere minutes. Simply create an image that contains your content’s headline and a visually striking background and your tweets will stand out.
Command Them To Click
Experienced marketers and salespeople know that you have to ask for what you want. Ambiguous calls to action produce lackluster results. But for some reason they consistently fail to apply that knowledge to their social posts. If you want your followers to click the link, tell them to do just that. Commanding your audience with a simple, brief “click here” or “check this out” will turn more Twitter followers into website visitors.
Tweet Multiple Times
When pushing your content through Twitter, there’s no reason to take a “one and done” approach. When scheduling your posts, set your most valuable content to be tweeted multiple times throughout the week. Just like you, your followers have other things to do and might miss tweets relevant to their interests. A tweeting schedule that pushes your best pieces multiple times gives them many opportunities to see your content.
Leverage Hashtags From Industry Events
Relevancy always increases click through rates. If there is a major conference or Twitter chat that is relevant to your industry, take advantage. Include the event’s hashtag in your tweets to promote your content. You’ll get in front of a brand new and intensely passionate audience for your content. By using this technique, you won’t just gain new traffic, you’ll probably also see a bump in followers.
Logan Strain is a web content creator who regularly contributes to Instant Checkmate’s blog, a father, and a podcast addict. When he’s not browsing Reddit, playing with his daughter, or binge-watching Netflix, he’s creating top notch web content. Follow him on Twitter @LM_Strain.