Funny Business: The Best Digital Marketing Humor, 2014 Edition

November 11, 2014

What are you laughing at?

If the answer is “nothing,” then you need to read this post!

Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us.

Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so.

The Most Epic Safety Video Ever Made by Air New Zealand

Air New Zealand celebrates it’s tie in with the popular Hobbit Trilogy movie franchise by creating quite possibly the best airplane safety video ever (though Southwest Airlines does a pretty awesome job with this as well).

Dirt Devil-The Exorcist

A very clever twist on a horror classic.

3 PPC Fails That Can Hurt Your Brand by ClickZ

Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this:

New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV

First, THIS is how to handle complaint trolls, and second, it’s also how to make weekday morning news shows actually seem interesting.

What This Guy Has Done With These Photos Is Totally Brilliant by ViralSpell

While PhotoShopping is nothing new, this guy’s work really is amazing. Check out this eight-image collection.

PhotoShop genius

Parallel Consumerverse: If Retailers Were Like Google | The Checkout

Inappropriate search suggestion autocomplete, irrelevant search results, creepy re-marketing ads…this video brilliantly nails it all.

The 18 Most Hilarious And Clever Print Ads Ever by Business Insider

Okay, perhaps not most hilarious and clever ever, but certainly amusing and worth wasting a few minutes with.

Ronald M. visits Burger King

12 Smart Jokes That Make You Sound Like a Genius by Reader’s Digest

Andy Simmons presents a dozen jokes that will make people think. Or at least make them think you’re a nerd. Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? His goal: transcend dental medication.

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review

Josh Olejarz showcases cartoon caption winners from HBR.

HBR cartoon - retirement plan

Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review

If you enjoyed the cartoons above, check out this updated collection.

HBR cartoon - math answer

25 hilariously unexplainable images by Just something (creative)

Just a collection of images that, as the title of the post implies, defy explanation. Really.

Impossible to explain

17 Cartoons that Will Change Your Business by Brian Solis

What authemticity isBrian Solis shares a collection of cartoons created by Hugh MacLeod for Brian’s book, What’s the Future of Business. This post highlights the first cartoon, all of which are compiled in a Slideshare presentation.

The Hundred Best Lists of All Time by The New Yorker

Not all of the lists on this list of lists compiled by Gary Belsky are funny per se, but the list is quite extraordinary. Some of the lists are actually useful (e.g., U.S. News and World Report’s best-college rankings and “The 7 Habits of Highly Effective People”) while others are…just interesting (such as The World Rock Paper Scissors player’s responsibility code and the 1927 Yankees’ opening-day lineup).

Dracula’s LinkedIn Profile by Social Media Today

This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example.

Dracula's LinkedIn profile

20 Funny Tweets Your Brand Should Take Seriously by Mashable

Max Knoblauch shares a collection of brand tweets that are funny, creative, or in some cases, just plain odd. But they seemed to resonate with Twitterers.

SEGA tweet

“#Hashtag” with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon)

On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.”

10 hilarious digital media parodies by iMedia Connection

From “Catvertising” to “Are Chairs Like Facebook” to “I Have Timeline” to “”CIA’s ‘Facebook’ Program Dramatically Cuts Agency’s Costs,” here are 10 of the best spoofs and satires of digital marketing and media. Some are a bit dated, but still funny.

9 of the craziest PR and social media requests by Ragan’s PR Daily

Writing “With the assistance of Help A Reporter Out (HARO), I wanted to document some of the craziest, most absurd requests or assignments PR and social media professionals have received,” Ryan Greives has compiled quite a list here, with such gems as ““Please have Matt Lauer read this exact script” and “Get Queen Noor and NASA on the phone.” Enough to make PR pros laugh (or maybe cry).

Digital Marketing Buzzword Bingo by Digital Growth

For some interactive fun, Luke Chapman offers a downloadable digital marketing buzzword (Key Influencers, Halo Effect, Content is King, etc.) bingo card to print and bring along to your next marketing meeting or seminar. “Cross out a square each time you hear the buzzword. When you have an entire row crossed out, stand up and shout ‘BINGO!'” Something you probably don’t want to try when your boss is speaking.

THIS JUST IN: Harvard professor explains how to perfectly market on mobile by iMedia Connection

Harvard professor of network marketing Ellis Fowler has provided a step-by-step guide to mobile marketing, and reportedly “doesn’t understand why digital marketers find mobile so confusing.” I won’t spoil it, but this is worth a quick look.

5 Funniest Pinterest Parodies by SEO Chat

The wild success of Pinterest has inspired the creation of other photo-sharing platforms, but also some parodies. Here are five rather interesting sites designed to playfully mock the original, including Pinstrosity (which includes categories “like missing directions, misprinted supplies, cleaning tips gone awry, DIY project fails and less than stellar recipes”) and Really Pinterest?, a showcase for some of the oddest shared images, like this one.

Odd images from Pinterest

12 Vertical Social Networking Sites You May Not Know Of by TwittNotes

Sure, LinkedIn is for professionals, Pinterest is for sharing recipes, and Snapchat is for exhibitionists, but this collection of specialty social networks goes way beyond. There’s Ravelry, a network just for “knitters, weavers, spinners, and crocheters”; Catster, a community for cat lovers; and many more.

20 Worst Advertising Placement Fails by Bored Panda

When good creative meets bad placement, the results can be embarrassing for brands, but funny for everyone else. Check out these unfortunate but amusing examples.

Unfortunate ad placement fail

How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET

Humor doesn’t come naturally to all of us. Okay, more like not to most of us. Looking for some expert guidance on how to liven up your next presentation? Watch as standup comic Brendan Fitzgibbons gives Dino Dogan practical tips on how to be funny. This video is useful (though not short—about 26 minutes).

Post to Twitter

 

14 Key Takeaways from the B2B Content Marketing Report

November 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. For example, having a documented strategy makes companies much more successful–but only 30% of firms have a formally documented content strategy. And content marketing ROI remains difficult to measure.

2014 B2B Content Marketing ReportHere are more than a dozen noteworthy findings from the report.

1. Current customers may be under-valued. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates.

2. Content marketing is not about revenue. Just 16% of respondents said revenue generation was a top goal. Not surprising, as it’s never been easy to tie most marketing activities directly to dollars in. There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven) before a prospect will buy.

Those seven (or eight, or 12) brand exposures can come through a variety of channels—industry news sites, social networks, blogs, online ads, analyst reports, search—which is why content development forms the base of a web presence optimization strategy.

3. Having a documented content marketing strategy is vital. Companies with a documented strategy are three times as likely as those without to describe their content marketing as “very” or “extremely” effective–and only one-third as likely to say they are “not sure” of its effectiveness.

4. Strategy means money… Nearly two-thirds (64%) of companies that have a documented content marketing strategy also have a dedicated content marketing budget. But just 14% of companies without a documented strategy have a dedicated budget for content creation and distribution.

5. …though often not enough money… Despite the importance of content marketing, 43% of companies devote less than 20% of their total marketing budget to content creation and distribution. More than a quarter spend 10% or less. Just 10% spend in the ideal range of 25-30%. On the other hand, more than three-quarters (77%) of marketers plan to increase spending on content production in the next 12 months.

6. …and strategy (often) includes automation. More than two-thirds (69%) of companies that have a documented content marketing strategy also use marketing automation. But just 42% of firms without a written strategy use such tools.

7. Content marketing starts with blogging. Blogging is the most commonly used content marketing format, with nearly two-thirds of survey respondents maintaining blogs. Rounding out the top five tactics are:

  • • Social media (64%)
  • • Case studies (64%)
  • • White papers (55%)
  • • Press releases (51%)

On the other hand, webinars/webcasts are used by less than half of b2b marketers. And less than 10% report using tactics like branded apps, podcasts, printed books, or games.

8. The C-suite is asking for metrics… Consistent with recent years, the top two content marketing challenges remain a lack of time/resources to create content, and the inability to create enough content variety and volume. However, this year’s report notes, “Measuring the effectiveness of content marketing has risen from the number six spot last year (28%) to number four (38%) reflecting increasing pressure to demonstrate results and justify investment in content marketing.”

Responding to those demands will require CMOs and marketing leaders to investigate a new class of tools designed to measure multi-channel web and competitive metrics, rather that relying on point solutions (social media monitoring, web metrics) that provide limited, siloed views.

9. …but ROI measurement remains elusive. Just 39% of marketers believe they are “at least somewhat successful at tracking content marketing ROI.” Yet as noted above, there is increasing pressure to provide such measurement. Closing this gap will require marketers to embrace a new breed of metrics to support improved marketing decision making.

10. The connections aren’t always clear. Not surprisingly, the top metrics used to measure content marketing success are website traffic (63%) and downloads / conversions (59%). More surprisingly though, just a third of marketers identify “social media sharing” or “SEO / search engine ranking” as key metrics—even though these are vital in supporting those top two metrics.

And just 19% cited “inbound links” as key metric, despite the fact that link earning through content marketing is essential to maintaining strong organic search presence in the post-Penguin world.

11. Outside talent can help. As noted above, most marketers say they are resource-constrained in producing enough volume or variety of content. Yet more than half (53%) rely on corporate marketing for content production. 36% depend on internal subject matter experts (SMEs, who have content knowledge, but not format knowledge) and just 30% on external agencies or consultants (the flipside of internal SMEs, with expertise in format but not product or service knowledge).

Connecting external resources with internal SMEs enables companies to produce more high-value content with less corporate or product marketing effort. And yet—25% of marketers don’t outsource any content creation, and less than 1-in-5 (19%) outsource half or more of all content development.

In terms of what types of content creation are outsourced, it’s not surprising that the majority of companies keeping blogging (76%) and case study writing (78%) in-house. But it is surprising that less than a quarter of marketers outsource the production of content formats requiring specialized skills, such as white papers, videos, and infographics.

12. Outside sources can help, too. 92% of companies create content internally (no surprise). But just 38% report that they “curate or syndicate third-party content.” An ideal content marketing strategy should contain a mix of internally and externally produced content, both to maximize the value of content to the company’s target audience and make the most efficient use of content development resources.

13. LinkedIn rules, Facebook…not so much. Per the report, “LinkedIn tops the list of the most effective social media platforms to deliver content and engage audiences (82%).” Just 41% of B2B marketers, however, say that Facebook is effective for content delivery. That’s nearly a mirror image of the B2C content marketing world, where 90% of marketers rely on Facebook but just 51% use LinkedIn.

14. Weekly content updates are the norm. 40% of marketers say they publish new content either “weekly” or “multiple times per month” (i.e., roughly weekly). 30% publish just once per month or less,  and 30% publish more than weekly (multiple times per week or daily).

There’s much more, so check out the complete 2014 B2B Content Marketing Report to review all of the findings.

Post to Twitter

 

Accomplish More, Stress Less – Five Ways to Be More Productive

October 29, 2014

If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible). It’s why we’re told that as marketers, we have only 30 seconds (or less) to get a reader’s attention, and why 40% of website visitors will abandon a page that takes more than three seconds to load (four or five seconds – who’s got that kind of time?!).

It’s certainly not the case that five years ago, workers had all the time in the world–that they could stresslessly ponder the ramifications of and reflect upon the results of each task. No, people were already very busy back in 2008-2009; but the great recession magnified this. Many large companies have discovered how much they can get done with how little, and are unlikely to relax demands much even in an improving employment climate.

Here then are five ways to get more done without simply working longer hours.

The Rock-Pebble-Sand-Water Model

The Rock-Pebble-Sand-Water ModelIf you’re not familiar with this model, it involves categorizing tasks as either rocks (large and important projects), pebbles (smaller, but still somewhat important activities), sand (the small stuff, e.g., checking email) and water (everything else). The idea is that if you think of your time as a jar and start by filling it with pebbles and sand, the rocks will never fit it.

But if you put the rocks into your “jar” first, the pebbles, sand and water will fill in the spaces.

This model is popular with management gurus, but can be challenging to implement. The key is to understand that, ultimately, you have to decide which of your tasks are really rocks–and which are pebbles, sand, or even something that just doesn’t belong in your jar at all.

The Eisenhower Decision Matrix

The Eisenhower Decision MatrixIn the Eisenhower Decision Matrix (originally developed by President Dwight D. Eisenhower but later popularized by Stephen Covey), tasks are organized into four boxes, with the degree of urgency on one scale and importance on the other.

Items that are both urgent and important (significant problems or opportunities) represent the largest “rocks” in the model above. Tasks that are important but not necessarily urgent (e.g., getting a blog post written for next week, catching up on project management organization) are smaller rocks. They have to get done, just not necessarily immediately.

Two important considerations when using this model are 1) making clear who decides which tasks are in which box (as it’s likely not everyone will agree on either the urgency or importance of any given task) and 2) properly setting expectations, particularly for those tasks which are important but not urgent.

Dayparting

Combine either or both of the models above with scheduling or day planning.

Once beyond college age, the majority of people are most mentally alert in the early morning hours. To take advantage of this, use the first part of the morning (i.e., from as early as you’re able to start work until about 10:00) to take care of “rocks” or urgent+important tasks, particularly those requiring significant mental effort.

Use the “core” hours of the day (10:00 to 4:00) for tasks involving communication and coordination with others, and late afternoon for tasks requiring time and effort but not strenuous mental exertion.

To help maintain this regimen, minimize checking email during the early morning and late afternoon time slots.

The Pomodoro Technique

The Pomodoro Technique for productivityWhile there’s an entire book devoted to this strategy, to grossly oversimplify, the Pomodoro technique involves working in short 25-minute bursts of concentrated effort, punctuated by five-minute breaks. After four “pomodoros” (Italian for “tomatoes”) have passed, you take a longer (15-20 minute) break.

Writers and others who need to get and stay “in the zone” mentally for a bit longer in order to be optimally productive may opt for what could be called the “big tomato” or “ripe tomato” variation of this strategy: work for 60-90 minute periods, followed by a 10-15 minute break, with a 30-minute break after three such stretches.

Delegate

The most direct way to get more done is to get more people working. “Many hands make light work,” as your grandmother may have said.

Delegation is not only for those in management roles. Bloggers, for example,  can delegate by inviting guest posters to contribute content or asking experts to answer questions for a round-up post.

Freelancers can be hired, often at nominal cost, to perform specific tasks. And partnering with another individual–and sharing the credit–is a great way to double the end result of a project, or cut the effort required in half.

What productivity hacks do you find most useful?

Post to Twitter

 

11 Remarkable Guides to Marketing, Search, and Life

October 21, 2014

In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social media marketing, social PR, and web presence optimization (WPO)—the discipline that ties together these areas plus online advertising and content marketing.

In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category.

Understanding B2B Buyer Behavior

Image credit: salesforce blog

Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? What’s the best time to reach b2b sales prospects? How can you maximize results from event marketing (while minimizing the stress of travel)? And what really matters in life?

Find the answers to those questions and others here in almost a dozen of the best general marketing and hard-to-categorize articles and blogs posts of the past 18 months or so.

14 Simple Ways to Show Customers the Love by Blue Kite Marketing

Laura ClickLaura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Be their biggest advocate.”

19 Simple Marketing Tips That Won’t Break Your Advertising Budget by Branding Beat

Mandy KilinskisMandy Kilinskis details more than a dozen-and-a-half marketing tips categorized under social media, online advertising, offline advertising, networking, and referrals & customer service (e.g., partnering with other businesses for mutual referrals: “If you are a business coach then find some attorneys, bookkeepers, or website developers who are happy to refer you when they have clients who need what you have to offer. A nice 10% kick back will go a LONG way in the thank you department”).

5 Classic Marketing Tactics That Still Work by Millennial CEO

Steve OlenskiGuest author Steve Olenski explores a handful of old-school marketing practices that still generate results, including promotional gifts (a.k.a. tchotchkes, or trinkets & trash) bearing a company’s logo, mailing lists, and coupons and mailers (“The ability to send mailers to very specific locations, down to the zip code or neighborhood, allows many service companies to identify and target their best potential customers”).

B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog

Amanda L. NelsonNoting that “B2B buyer activity and research peaks at different times of the day, week, month and year,” Amanda Nelson showcases an infographic that reveals “when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.” For example, the best time to call is generally just before lunch time.

The 10 types of people you meet at marketing events by iMedia Connection

Josh DrellerJosh Dreller offers a zoological “list of 10 common industry stereotypes you might encounter while attending industry events, along with the dos and don’ts for engaging with each animal personality,” for example, worker bees: “Don’t bother engaging with these people. Learn to recognize the worker bees early and know that they don’t want to be bothered. Killer bees might actually attack if provoked. Do ask them for their drink tickets to the cocktail party that they don’t need.”

13 more of the coolest hidden Google tricks by memeburn

Lauren GrangerAs a followup to her post on 17 of the Coolest Google Tricks, Lauren Granger shares a baker’s dozen more Easter eggs and hidden tricks on Google — such as what happens when you search on the word “askew.” Sadly, Google appears to have “fixed” a few of these; for example, it no longer offers directions from Japan to China by jet ski.

6 Things I Bet You Didn’t Know You Could Do with Google by Mix The Net

Unlike the post above which is mostly for amusement, the tips presented here by Darko Johnson are (mostly) actually useful: for example, how to avoid spam by creating unlimited disposable email addresses with Gmail; how to quickly find beautiful wallpapers; and how to find alternatives to all types of products.

The Complete A to Z Guide to Personal Branding [Infographic] by MarketingProfs
***** 5 STARS

Seth PriceSeth Price highlights a brilliantly clever infographic illustrating the “A to Z” of personal branding, from authenticity, blogging and content through “you” phrasing and zeal (“a strong feeling of interest and enthusiasm that makes one determined to do something. Without it, there’s no point in building a personal brand”).

A Personal Marketing Plan for the New Job Search by The Savvy Intern

Scott KeenanWhat used to work for job hunting and obtaining interviews no longer works, writes Scott Keenan, who recommends job seekers use social media to network and get noticed outside traditional channels, and also “find a way to stand out from the other candidates; to show recruiters you have the skills to solve their problems..those requirements can all easily be organized – and then satisfied – with a personal marketing plan” as he outlines.

Must-Have Gadgets For Carry-On Travel by Soulati-TUDE

Jayme SoulatiThe delightful Jayme Soulati reviews seven essential devices for the business traveler, including Tumi wheeled carry-on luggage, which she notes “are not cheap, but you’re not going to replace these bags for 20 years.” This post is from early 2013 so some of the models have been updated, but the brand recommendations remain solid.

(Infographic) The Top 10 Regrets In Life By Those About To Die by Addicted 2 Success
***** 5 STARS

Joel BrownThis may sound horribly depressing but it’s well worth a look. We spend so much time focusing on our careers, we can forget what’s truly important. The perspective offered in this infographic showcased by Joel Brown is invaluable. Be excellent at what you do, yes—but take time to enjoy life and enrich the lives of others along the way.

Post to Twitter

 

Nine Practical Guides to Public Speaking and Presentations

October 14, 2014

Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. And something most of us could improve at.

Practical Guides to Better PresentationsHow can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones?

Find the answers to those questions and more in these helpful guides from professional speakers. Some date back nearly two years, but all are still relevant and useful.

How To Stand In Front Of A Room Full Of People And Tell A Stellar Story by Fast Company

Jane PorterJane Porter passes along five valuable tips from master storyteller Kevin Allison. Among them: realize you’re never up there alone (think of it as a conversation, not a monologue); decide where you want to end up and work backwards; and vary your pace (“the juicier moments in your story should take up proportionately more room”).

The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog

Gavin McMahonNoting that Pixar continually tells great stories in its movies, Gavin McMahon shares 22 rules for storytelling from Emma Coats, former story artist at Pixar. He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff).

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider

Michael BrennerMichael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. The event is seen more like a conversation that continues well before and long after the physical part.” He also shares specific tips from three professional event planners.

15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute

Joe PulizziBased on his extensive experience both delivering and listening to presentations at social media and marketing events, Joe Pulizzi lists 15 helpful tips for better presentations, such as putting your Twitter handle on every slide; walking around; smiling a lot (it’s contagious); and “switching the flow and telling a story every eight minutes.”

7 Tips to Transform Your SlideShares From Good to Great by HubSpot

Erik DevaneyErik Devaney provides advice for content creators on how to avoid getting stuck in the “mediocrity loop” and instead embrace the improvement loop when creating new content. His seven practical recommendations for continually creating better Slideshare decks include choosing the perfect fonts (“a bold, stylized font for headers, and…a simple, easy-to-read font for body text”); using contrasting colors; and placing text legibly on top of images using a semi-transparent overlay.

What You Don’t Know About Speaking by Communication Rebel

Michelle MazurPublic speaking rock star Michelle Mazur shares a video outlining a handful of tips from Darren LaCroix, a past winner of the Toastmasters Superbowl. Among Darren’s recommendations for being a more successful public speaker: let go of the ME mentality – “On that stage when you are focused on the me, you are not focused on the ‘you’ in the audience. It dampens your connection with the audience.”

How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET

Dino DoganDino Dogan presents a video interview with speaker, writer and standup comic Brendan Fitzgibbons about how to be funny (rather than intense) when presenting. It’s not easy (at least not for many us), but it is powerful. Brendan recommends starting off by showing vulnerability with some self-deprecating humor.

A 47-Point Guide for First-Time Webinar Success by MarketingProfs

In this timeless piece, Agnieszka Wilinska presents four dozen helpful tips covering all the bases for delivering a successful webinar, from focusing on providing value and setting goals (“If the webinar is designed to produce sales, set your expectations in units and in dollars and cents”) to polling participants, managing and concluding the meeting.

13 Ways to be an Awesome Guest Speaker by SlideShare

Barbara NixonBarbara Nixon shares a baker’s dozen recommendations for delivering as a guest speaker. She recommends starting by learning about the audience and tailoring your presentation for them, as well as creating a presentation with the flexibility to expand or contract the content. She also suggests being prepared for the technology (including the Internet connection) to fail, with a backup plan to keep the show going on.

Post to Twitter

 

« Newer EntriesOlder Entries »