Best Cool SEO Tools of 2010

February 23, 2011

Like carpenters and cooks, SEO professionals rely on creativity, skill and the right tools to work their magic. And like a craftsman or chef, a talented SEO pro can produce impressive results even with simple tools—but can achieve even more with better, more specialized tools.

Best SEO Tools of 2010In this post you’ll find keyword tools, other SEO tools (backlink checkers, SEO analysis, duplicate content finders), and reviews of even more tools (from smart guys like Lee, Marty, Brent…hmm, why does there seem to be so much SEO talent in Minnesota? Must be something in the water…).

SEO Keyword Research Tools

Tools for Search Marketing Intelligence by ClickZ

Julie Batten reviews eight tools to help with search marketing and SEO planning, including both free (i.e., Google AdWords Keyword Tool) and fee-based (i.e., Search Analytics) alternatives.

5 Powerful Tools For Keyword Suggestions and Ideas by BMD Media Website Design Blog

Illustrated, scored reviews of five keyword tools such as Wordtracker and Keyword Discovery. The highest score goes to…

R.I.P. Google Keyword Tool. Long Live SEO! by aimClear

Marty Weintraub delivers a blog eulogy for Google’s free AdWords Keyword tool, which wasn’t killed so much as neutered in October 2010, and suggests four alternatives including WordStream. Fortunately, however, in response to massive and severe blowback from the search marketing and SEO communities, Google relented two months later and fixed the keyword tool.WordStream Keyword Tools

Comprehensive 2010 SEO Guide to Keywords by Bruce Clay

Brent Rangen details keyword research offerings from the three two major search engines, plus the YouTube keyword tool and a couple of additional offerings.

Other SEO Tools

MazeCore Monitor

A tool with free and fee-based offerings for monitoring and alerting on search position, Google and Alexa ranking, server uptime, backlinks, social bookmarks and more.

Pear Analytics

A fast, free overall SEO analysis tool that checks a site for duplicate content, proper 404 error handling, URL structure, domain age, use of header tags, page load time, inbound links and other search-related attributes.

My Site Grader

A conceivably useful SEO analysis and grading tool, but it asks for a lot of information—your company, name, email address and phone number in addition to URL, keywords and competitive sites.

Screaming Frog SEO Spider

I haven’t had a chance to play with this one yet, but it looks potentially very helpful. The Screaming Frog SEO Spider crawls your site and exports key onsite SEO elements (url, page title, meta descriptions, headings etc) to Excel for easy analysis. Data collected includes redirects, external and internal links, duplicate/missing page titles, image data (large files, missing alt tags) and more.SEO Quake SEO Tool


A slick SEO toolbar that enables you to instantly check a variety of attributes on any web page including pagerank, delicious links, backlinks, keyword density and domain age. What’s really tight though is the ability to run Google searches and then export the results to Excel.


The creators didn’t waste a lot of time on a fancy UI, but URLinfo is a handy collection of 113 tools for, as the site puts it, “handling web pages: finding information about it, translating it, finding related pages, etc.” Find search engine backlinks, blog site references, social media links, Alexa info, and much more, though a few of the tools need updating.

SEOForums SEO Tools

A collection of 70 free tools for link analysis, keywords, rank checking, on-page elements, social media, website speed testing, code optimization and more.

Reviews of SEO Tools

Five Free Link-Building Tools for Small Business SEO Campaigns by Search Engine Smarts

Guest blogger Lee Odden quantifies the value of inbound links for SEO and then provides reviews of five tools “for tracking inbound links (that) small business marketers can use to get a leg up on the competition.”

The Best Free Online SEO Tools by Dreamscape Design

Because “Working in SEO is very similar to working as a carpenter (why does that analogy sound familiar?), painter & decorator, builder, or a mechanic…you are only as good as the tools you have at your disposal. Bad tools lead to bad craftsmanship, and this will ultimately lead to poor conversion rates, wasted money, and unhappy clients,” James Brack reviews four valuable yet free tools for keyword research, competitive diagnostics and links building including Link Diagnosis and Link Hub Finder.

The Top 10 SEO Competitor Tools for 2010 by ineedhits Blog

Rene LeMerle supplies mini-reviews of 10 competitive analysis tools to help discover “who is out ranking you and what they’re doing to achieve the results,” including Spyfu, SEMrush and Linkscape. The list is great, the site a bit spammy; apologies if you get an annoying popup when clicking the link, I wish bloggers would realize how annoying this is and how it cheapens the experience of visiting a site, but some still don’t get it.

Tools to Predict and Monitor Competitor Traffic by The Daily SEO Blog

Sam Crocker serves up detailed reviews of nine free and fee-based tools for gaining insights into competitors’ website traffic data.On-the-fly URL Shortener

Top 10 Must Have SEO Extensions for Google Chrome by The YOUmoz Blog

Patrick Ahler supplies helpful, illustrated reviews of 10 SEO exensions for the Google Chrome browser including SEO Site Tools, IE Tab (allows you to view a web page as if you were using IE) and Google Screen Capture.

Top 6 Best SEO Tools for Google Chrome by Daily SEO Tip

On the topic of Google Chrome, Lyuben Georgiev here reviews his half-dozen favorite SEO tools such as MozBar and SEO SERP.

The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3] by Search Engine Watch

If the collection of tools above isn’t enough to keep you busy for a while, Garry Przyklenk provides brief reviews of another 20+ free SEO tools, toolbars and browser plugins, “freemium” and fee-based tools.

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15 Responses

  1. You may also be interested in checking out, a SEO platform designed for non-SEO Marketing Agencies and Marketers.

  2. Tom 

    Thanks Jeff, I’ll give it a look when time permits.

  3. So many to choose from. What’s your favorite for 1) search engine optimization and 2)link building? I’m getting ready to buy and I like Raven Tools because it’s a complete SEO package. I also like SEOMoz.

  4. Tom 

    Hi Kathy – tough to answer that because I’m constantly trying new things. I agree though that both vendors you mention have nice SEO tool suites.

  5. Hi webbiqu1,
    Pearanalytics is new to me. i have checked it. it works well. Thanks for notifying this to me.

  6. Some great tools. I do believe that for keyword and SEO, and other goodies too, that Market Samurai is a fantastic product and I would really recommend it. It does so much in one product, it replaces many others that you would buy separately.

  7. Tom 

    Thanks for the comment and the heads-up John, I’ll have to check that out.

  8. SEO Quake is really a nice SEO tool. It really helps me a lot in my SEO Campaign by finding relevant and effective keywords. There are some good SEO tools in market that really help you a lot and save your precious time that you spend in finding keywords.

  9. Thanks for sharing these SEO tools. I am already using SEO Quake. It is very nice SEO tool. It really help me a lot in my SEO campaign.

  10. Thanks to sharing such great tools


    The program I’m talking about can be SocialMonkee, which offers an instant and simple strategy to how to build backlinks to any site, whether it is your own personal web site or even a site which hyperlinks on your web site. Submitting any URL to SocialMonkee usually takes just one couple of minutes, and yes it only requires a few seconds if you are using your Safari or perhaps Opera WordPress tool (given to you at no cost).

  12. Tom 

    My research indicates that Social Monkee is a black hat-type tool which could gets sites in trouble with Penguin. Not something I would recommend.

  13. Hi Tom,

    Nice list of tools you have here. Most I’ve used, some I still use now and some I haven’t heard of before.

    A good addition to the beginning of the article, where you have included a couple of keyword research tools, would be Market Samurai. It use it mostly just for it’s competition analysis features, it uses MajesticSEO data for all the keywords it gathers, really useful stuff!

    I’ve done quite an in depth review on the software, if you think your readers may find it useful then I’d be happy for you to include it in your article :)

    You can check it out here, got a little video demonstration in there too:



  14. Tom 

    Thanks Jamie, I had not heard of that tool previously but will check it out. Also, there’s a newer SEO tools roundup here: 11 (of the) Best SEO Tools and Keyword Research Guides of 2012, and a 2013 version will be published soon.

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