Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts” believe will work best in 2011? What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website?
Link Building with the Experts – 2010 Edition by Outspoken Media
18 Examples of Awesome Viral Linkbait by Acquisition Engine
Sean McColgan showcases examples of exceptionally creative and successful linkbait videos, infographics and widgets.
Link Building 101 – The Almost Complete Link Guide by Scott McLay
***** 5 Stars
Noting that “link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before,” Scott McLay offers an outstanding guide to link building strategies, considerations, methods and tools.
Baby Got Backlinks – Google Don’t Want None Unless You’ve Got Backlinks Hun by Creative Marketing Channel
***** 5 Stars
Catherine Lockey has compiled a list of nearly 50 types of potential link sources, ranging from the obvious (RSS feeds, directories, online profiles) to the less traveled (letters to the editor, speaking opportunities, contributing to charities that link to donors).
SEO Pro Tip: Use Google Blogs to Find Fresh, Relevant Blog Posts for Link-Building by ZDNet SEO Whistleblower
Stephen Chapman supplies a helpful guide to building contextually relevant links through blog comments.
How to Value Links? by Search Engine Watch
Jeremy Bencken cites data from multiple sources to quantify the importance of links (“a 93 percent correlation between links and traffic”) but notes that coming up with a “fair” ROI of link building remains challenging, and concludes with “When you make a list of all the link building strategies, content you will need to create, arm twisting, and promotion involved, the most important consideration is how compelling the website is.”
10 tips for developing a better Internal Link Architecture by Web SEO Analytics
Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Additionally the internal link structure affects the navigation, the user experience and the conversion rates, ” Vasilis Vryniotis provides 10 tips for developing a better link architecture.
4 Ways to Build Links Without Anchor Text by Search Engine Watch
Of course link building is critical for SEO, and of course anchor text links are some of the most valuable, but Kristi Hines identifies four other situations where links are also helpful, such as link building for branding: “Branding is becoming more important, especially if you think about the fact that A stands for Amazon and AOL, B stands for Bank of America and Best Buy, and so on when it comes to Google Instant results. Therefore, you’ll want to build links to the business/brand name so that the brand becomes more authoritative in search.”