(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

February 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant, corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Whether you’re looking for guidance on measuring social media results, justifying investments, utilizing best practices, finding the best tools, or just want to broaden your social media knowledge, you’ll find it here.

Webbiquity Logo - Best of 2009Social Media Measurement
and ROI

ROI Is Dead by StraightUpSearch Blog

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB)
Ryan Walker

Understand the Impact of Social Media by ClickZ
Jason Burby

Study: Social Media Pays by MediaPost Online Media Daily
Mark Walsh

6 ways to dispel fear and loathing of social media by iMedia Connection
Kevin Nalty

A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad
Margot Heiligman

Social Media Measurement: It’s Not Impossible by Journal of Interactive Advertising
Chris Murdough

Top Ten blogs: Social Media Measurement by Seldom Seen Kid
Matt Churchill

How To Measure The Value Of A Fan Or Follower In Social Media by Search Engine Land
Kelsey Childress

Social Media Has Direct Influence on Brand Search by Marketing Charts

Social Media: The Need For Measurement by SEO Book
Peter Da Vanzo

6 Must Read Posts about the ROI of Social Media by Social Media Today
Maddie Grant

This Guy Gets the Basics of Social Media ROI by My Venture Pad
Zane Safrit

Measuring Results in Social Media Marketing by Optimize This

17 areas to benchmark for social media optimization by John Haydon
John Haydon

Measuring Social Media ROI: Why it fails by Social Media Today
Urs E. Gattiker

Socialnomics – Social Media ROI or Social Media Measurement? by SocialSteve’s Blog
Steve Goldner

Social media measurement: a 10-step guide by Econsultancy
Chris Lake

Social Media’s Elusive ROI by CIOZone
Michael Neubarth

8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing by Jeffbullas’s Blog
Jeff Bullas

Social Media ROI: Does It Matter? by CIOZone
Michael Neubarth

Common Social Media Mistakes to Avoid

The Seven Deadly Sins of Social Media by Search Engine Journal
Jennifer Horowitz

B2B’s biggest social media screw-ups by {grow}
Mark W. Schaefer

8 social media sins to avoid by iMedia Connection
Chris Aarons

We Have Sinned by MediaPost Social Media Insider
David Berkowitz

5 Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog
Andrew Ballenthin

Five reasons corporations are failing at social media by Social Media Today
Amy Mengel

Hiring for Social Media: The Ugly Side by Altitude
Amber Naslund

7 steps to avoid social media pitfalls by iMedia Connection
Taddy Hall

Social Media Statistics and Research

Did You Know 4.0 by YouTube

What Neuromarketing Can Teach Social Media by Social Media Today

Why Many Businesses Still Fear Social Media by The Marketing Mélange
Mike Frichol

Wow! Top execs say they are influenced by social networks by ZDNet Blogs
Tom Foremski

Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog
Steve Goldner

Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily
Mark Walsh

New Harvard Study: 30 Key Findings on How The CEO Engages With Social Media by Jeffbullas’s Blog
Jeff Bullas

Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart
Dana Oshiro

Data: What are the Benefits of Social Media Marketing? by Mashable
Adam Ostrow

2009 in Review: The Rise of Social Media by The Milwaukee SEO
Tony Verre

Facebook Marketing

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily
Mark Walsh

Facebook is a Personal CRM for Baby Boomers by iMediaConnection
Daniel Flamberg

Facebook for Business SuperGuide by Interactive Insights Group
Robin Broitman

Facebook: Who you know; Twitter: What you know by Social Media Today
Thomas Crampton

SEO tips for Facebook and Twitter by iMedia Connection
Drew Hubbard

Social Media Monitoring

How to Build a Reputation Monitoring Dashboard by aimClear
Marty Weintraub

How to listen in a bad economy- 67 social media/web/reputation management tools and sites by Social Media Today
Marc Meyer

Online brand reputation or social media listening software – a review of 26 tools by SMART Insights Digital Marketing Blog
Dave Chaffey

Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog
Chris Koch

We Care: 5 Easy Steps to Make Listening a Form of Activity by SocialNetDaily
Anne Deeter Gallaher

Social Media Marketing Strategy, Tactics and Best Practices

5 Steps to build Social Media team by Social Media Today
Michael Brito

Are You Blogging or Doing Social Media for SERPs & Links? by SEM ClubHouse
Liana “Li” Evans

Social Media and SEO: 5 Essential Steps to Success by Mashable
Lee Odden

6 ways to simplify social media updates by iMedia Connection
Todd Tweedy

Managing Twitter Accounts for Companies by Ignite Social Media
Olivia Hayes

4 signs you’re a social media failure by iMedia Connection
Denise Zimmerman

100 Tips and Tools to Research the Social Web by Sociable Blog

10 Golden Rules of Social Media by WebWorkerDaily
Aliza Sherman

How to market your social media presence by iMedia Connection
Steve Glauberman

New e-Book: “GOING SOCIAL…” Developing a Social Media Program for Your Business, Your brand or Your Clients by CVMonologues
Gretel Going

When Social Media & PR Matters More Than SEO by Small Business Search Marketing
Matt McGee

Free Social Media Marketing Checklist by NikkiPilkington.com
Nikki Pilkington

16 Rules For Social Media Optimization Revisited by TopRank Online Marketing Blog
Adam Singer

Answers to Social Media Questions You Should Know by Xigaware

How to Extend Your Customer Experience Through Social Media by Harvard Business Review
Peter Merholz

10 social media strategies from top brands by iMedia Connection
Lois Kelly

10 Best Social Networking Tips for Business by Simple Thoughts

10 SEO tips for YouTube by iMedia Connection
Drew Hubbard

10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog
Edward Boches

6 socially savvy brands by iMedia Connection
Kent Lewis

How to maximize revenue through social media by Social Media Today
Jordan Julien

A scientific method to tame social media madness by iMedia Connection
Tamsen McMahon

The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing
Ian Lurie

Report Reveals:15 Best Practices of Social Media Implemented by the Top 100 Brands by Jeffbullas’s Blog
Jeff Bullas

Social Media Policies

A Corporate Social Media Policy: Do You Really Need One? by Social2B
Kent Huffman

Online Database of Social Media Policies by Social Media Governance

How to create B2B social media policies by Chris Koch’s B2B Blog
Chris Koch

How a 40,000+ Employee Company Trains its Employees on Social Media by Mashable
Adam Ostrow

Social Networking

Why LinkedIn is essential for brand marketers by iMedia Connection
Lori Luechtefeld

Sphinn: SEO/Social Media Niche Site by Search Engine Marketing Group
Alysson Fergison

Social Media Tools

Google Wave: The Next Social Media King? by SEM Nook

6 social media platforms at a glance by iMedia Connection
Kent Lewis

20 Free Buzz Monitoring Tools by Econsultancy
Jake Hird

Social Media Marketing Guide by SEOmoz

Social Media Dashboard Aggregates Data by MediaPost Online Media Daily
Laurie Sullivan

The Big List of Social Aggregators by Search Engine People
Helen Overland

10 Social Media Tools – Best Kept Secrets by Junta42
Joe Pulizzi

Social Media for B2B Marketing

Why B2B companies need social media too by iMedia Connection
Reid Carr

How Social Media Monitoring Can Benefit B2B by Search Engine Land
Shellie Foriska

Seven Reasons B2Bers Ignore Social Media by Bianchi Biz Blog
Jim Bianchi

How To Sell Social Media to B2B Executives by Social Media B2B
Jeffrey L. Cohen

Crushing the Myth of B2B Social Media by Convince & Convert
Jay Baer

9 Ways to Find Your B2B Industry Influencers by Social Media B2B
Jeffrey L. Cohen

Online Reputation Management

SEO Tips For Building Your Personal Brand by Search Engine Land
Kevin Gibbons

Three steps for B2B marketers to build a personal social media presence by Chris Koch’s B2B Blog
Chris Koch

Social Media and Public Relations

The Convergence of Marketing and PR – What It Means for the Communications Professional by The Marketing & Communications Exchange
Stephen Debruyn

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13 Responses

  1. Thank you very much for mentioning my guest post on Search Engine Land. I’m really proud of that article. :) If you liked that article, you should read my social media/SEM blog- http://thesocialrobot.com

    Have a good week!

  2. webbiqu1 

    No problem Kelsey, happy to recognize helpful writing. Thanks for the blog link, but – can robots be social? :-)

  3. Thank you so much for including one of my posts from {grow}. I’m appreciative and flattered.

    ~ Mark

  4. Tom 

    Hi Mark, no worries! Always appreciate your thoughtful and helpful blog posts. Feel free to grab the “best of” badge and link to this if you like.

  5. Thanks for including one of my blog posts in your list – appreciate it… Overall, this list is an excellent compilation of relevant info!

  6. Tom 

    You’re welcome Stephen, really appreciate your wisdom and perspective.

  7. Thanks for the recognition and inclusion on the list…appreciate it…


  8. Tom 

    Michael, you’re more than welcome. Very thoughtful content. I look forward to reading more from you this year.

  9. Nency Nixon 

    And how about adding some more pictures? No offence, blog is really great. Just according to the scientists visitors acquire information much more effective if they see some helpful pictures.

    Nency Nixon
    cell phone jammer

  10. Brenda 

    Wow, You have a great list here! I am sure they are really worth the time that you spend checking each of them. Thanks for the list btw.

  11. Fantastic resource list! Thanks for posting :)

  12. Great list! Thanks a lot.

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