Is there any question content marketing has taken off? As noted in the last post here, nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area.
And in other marketing research recently covered here:
- • On average, 25% of marketing budgets are now spent on content development, delivery and promotion;
- • 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO; and
- • 87% of buyers say online content has a major or moderate impact on vendor preference and selection.
With that in mind, we at the Webbiquity blog propose Content Marketing Week—a week dedicated to promulgating best practices, research, guidance and wisdom in general starting tomorrow. From December 10 through December 17 (yeah, that’s actually eight days—a “baker’s week”?), this blog will highlight some of the best articles and blog posts from the past year on the topic of content marketing, from leading experts like Joe Pulizzi, Heidi Cohen, Michael Brenner, Pam Dyer, and Jim Dougherty.
This isn’t a proprietary idea though—anyone who likes can participate! Want to be part of Content Marketing Week? Here’s all you need to do:
- • Write a post focused on some aspect of content marketing: strategy, tips, stats, infographics, videos, anything that may be helpful to content marketers.
- • Tweet out a link to the post using hashtag #cmweek.
- • Visit this blog for the latest best-of content marketing compilations.
We WILL retweet all posts with this hashtag (subject to human limitations) and MAY include tweeted posts in future round-ups of best-of content marketing curation posts.
And comments, social shares, etc. are of course always welcome. 🙂
Content marketing is of course about creation and sharing. Spread the word(s)!