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  1. Great post! That graph is just perfect for explaining how they can connect so organically. Disjointed efforts definitely harm each other, while a combined campaign will bring solid results.

  2. Interesting post – FYI I picked it up through the B2B Marketing Zone feed into my Reader, so you’re clearly practicing what you’re preaching!

  3. Thanks Lauren! Glad you found the diagram helpful. Just like the old days of integrated marketing campaigns with TV, print and direct mail, today’s marketing and PR efforts have to work together online. And social media is a key component of that.

  4. Thanks for the post. I think it highlights the importance of using combinations in marketing. Treating each medium as a stand alone item can lead to your PR and social media statements not matching, among other things. Very useful to make sure different things are working together.

  5. Thanks for the comment Renan, but PR is critical in many b2b markets. The niche industry trade press still has a lot of influence with buyers, so spreading the word about new products and services and other news through PR is a vital tactic.

  6. I am a little embarrassed to admit that although I realized a symbiotic relationship between PR and Social Media, I didn’t quite see their connection as being this strong. The diagram you included really drives the point home and makes you take a second look at what you are doing today. I thing as we move forward and Social Media takes a strong hold on the mainstream, the relationship between Social Media and PR will become even stronger.

  7. I agree with Luke’s comment. The diagram you include is a great way to illustrate just how important these tools are to each other and to web marketing as a whole

  8. This is basically a link wheel, is it not? Rather elaborate though. Wouldn’t it take quite a bit of time to actually implement this process? On the other hand, maybe serious marketers with a staff can afford to do such advanced strategies.

  9. There’s a bit more to it than that. As for the time required, it depends on the size and type of business. If PR is a key part of the strategy, then the effort is worthwhile, whether done internally or outsourced.

  10. Currently, all our blog posts (about many different subjects) get posted to our company Facebook, Twitter, LinkedIn pages, with a link to the post in question.

    We use Dlvr.it to do this, the posts are automatically distributed.

    Rather than just regurgitating the content like this, should we be using something like PitchEngine also and then linking to what’s created with that via our Twitter feed?

    Thanks for the post, very informative.

  11. Hi Stephen, thanks for the comment. Though it’s had a few stumbles, I like PitchEngine for creating “social” news releases. I don’t use it for everything, but selectively for “big news,” particularly new product releases or significant updates. I believe it works best when there is a visual component to the story – a product photograph, software screenshots, or a related video. Hope that helps!

  12. Social media did seem to be changing the way companies approach consumers. However, it is imperative for every company out there to understand that any social media communication should be aligned with the company’s positioning and as result any and every marketing effort including PR.

  13. You know, I’ve figured out that I’m one of those people who you give a hammer and then everything else seems like a nail. I looked at your diagram (excellent, by the way) and immediately started considering its SEO ramifications.