New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

April 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

SEMRush Geo Tool - Mapping AdWords Users

Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar). Clicking the SEMRush icon within the pop-out or sidebar opens a new window displaying the keywords bid on by that company, and for each keyword the average cost per click, destination URL, percentage of AdWords traffic driven, percentage of AdWords costs and more. The free link displays only partial data; a Pro subscription to SEMRush (at $50 per month) is required to view all of the AdWords data, plus organic keywords, history and export capabilities.

SEMRush AdWords Detail Information by Company

For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly. But it’s a good reminder for all of us that what we online is, usually,  there for the world to see if one knows where to look. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine. Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns. For consultants and agencies that provide SEM services, this is definitely worth checking out.

FTC Disclosure: SEMRush provided access to their tools to assist in conducting this evaluation but did not provide any direct compensation for writing this post.

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11 Responses

  1. Tom,

    Thank you for, once again, sharing your vast knowledge with the rest of us! I learn from every one of your posts. You always seem on top of the latest. Thanks for taking the time to educate me and the masses!


  2. Tom 

    Thanks for the positive feedback Karen! Are you concerned at all that this tool is “creepy” or just a part of doing business online?

  3. Thanks for providing SEO tool above. This is one of the best knowledge I have read. Thanks again.


  4. Edmund 

    Hi Tom,

    That looks like a very useful tool. I use the free version of SEMRush and didn’t know that thus information was available. It might even convince me to sign up for the Pro subscription!


  5. Tom 

    Thanks Edmund, it really is a pretty cool tool. All I ask is that if you decide to go with it, please go to http://www.webmarketcentral.com and click on the ad. I’d like to make a few cents on the deal. :-)

  6. Wow, what a great little tool. I wish I would have had that available when I was focused on local businesses. Sure would have made prospecting much more targeted. I recently enrolled at the University of San Francisco’s internet marketing training classes. Learning lots of cool stuff with credentials to add to the resume for those that are interested.


  7. Scott 

    SEM Rush is definitely a great tool. I use it almost daily when I need to find some quick data on keywords. I still use Google Adwords for my more extensive research.

  8. Yup, Sometime i starts my day with SEMRUSH,another good one is Brightlocal.. check it out


  9. Tom 

    Agreed Dharam. And good to see this post has some shelf life!

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