Seven of the Best Guides to Marketing with Pinterest of 2012

November 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

Best Pinterest Marketing Guides of 2012So, is Pinterest worthwhile for business marketing? Does it really help with SEO? And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it?

The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While some B2B marketers will likely remain skeptical, there’s no sign of Pinterest’s growth slowing anytime soon and the demographics are shifting, making the site at least worth keeping an eye on for now.

How To Get The Most Out Of Pinterest by Search Engine People

Matt BeswickAdvising “If you’re an entrepreneur, marketer or small business owner, do yourself a favor and join the site now,” Matt Beswick provides a concise but helpful guide to using the visual social network, from getting started and building a following to generating more traffic and properly categorizing your graphics.

Why Pinterest Is NOT Your SEO Miracle Worker by Search Engine Land

Jordan KastelerJordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. Nevertheless, he does suggest seven ways for SEO pros to constructively use Pinterest as a social network rather than a source of easy backlinks.

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog

Chris Russell offers five tips for using Pinterest for B2B marketing, such as “Pinterest’s search is all about keywords…simply adding a description (adjectives help!) will immediately get eyes on your pin…They’re basically the same rules as Yahoo search circa 1996.  Load up relevant, popular keywords in the description of your pins and boards and you are guaranteed to get more views/likes/follows.”

10 *Useful* Rules for Using Pinterest for Business [Infographic] by Unbounce

Oli GardnerOli Gardner provides the “10 commandments” of using Pinterest for business, in both text and infographic form, among them: “honor thy source,” “remember to be social” and perhaps most helpfully, “Research and measure your pins — A key here is to check Google Analytics to see the value of the Pinterest traffic you are getting…also don’t be afraid NOT to use Pinterest if you can’t make it successful.”

7 Surprising Pinterest Insights Every Marketer Needs by Heidi Cohen

Heidi CohenHeidi Cohen contends that if you are skipping Pinterest because you’ve heard it’s “a female dominated, crafting ghetto” then you are “missing out on an important social media marketing opportunity regardless of whether your business is B2C, B2B, not-for-profit or solopreneur oriented.” And she backs it up with research showing that Pinterest’s user base is increasing male, 80% prime working age (between 25 and 54 years old), highly engaged and mobile-savvy.

Pin to Win: The Ultimate Short Guide to Pinterest for Business by Social Media Today

Brett RelanderBrett Relander puts forth nine “no-fail guidelines” to business success on Twitter, such as “Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense,” and “Take care with your links…Make sure that your Pinterest links take the viewer directly to the exact right content. Another important point is to check links for images that you are re-pinning. When you re-pin, you are implicitly delivering a recommendation, so make sure the link works and is not spam.”

25 Tips to More Effective Marketing on Pinterest by Brent Price Carnduff

Brent CarnduffBrent Carnduff suggests setting up a business page, verifying your account, tagging other Pinterest users, adding “follow me on Pinterest” and “Pin it” buttons to your website or blog, and creating boards with tutorials or product instructions among the more than two dozen helpful Pinterest tips here.

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7 Responses

  1. Thanks Tom & Webbiquity for including my article on your list – very honored to be part of it!

    Pinterest is definitely an interesting social platform. Like all social media, I think it ultimately comes down to the personality and passions of the users and his/her market. Its so important to be authentic on social media. If you are visually creative and enjoy visual content, I think that Pinterest can be benefit your business. If you business/products/services do not lend themselves to a visual presentation, you may have to be more creative to make it work – but it can work!

  2. Tom 

    Agreed Brent, but the barrier for b2b technology firms is the perception their customers and prospect aren’t on Pinterest. Could be a chicken-and-egg thing, no vendors so no customers so no vendors…

    Time and resources are finite, so for now, LinkedIn continues to get the most interest and to be the most productive (again, somewhat self-fulfilling).

  3. Thanks for another great collection of experts on a very relevant subject. I agree Pinterest is best used for sharing graphics and photos, which makes it ideal for crafts, recipes, decorating and wedding planning. It can, however, also be used by other types of organizations which can share and pin photos of products and services in action as well as industry trends, stats, and information using infographics.

    Pinterest now allows business accounts. I’d encourage businesses who even think they might want to use the platform in the future to create an account and “claim their name” on Pinterest. There’s even an option to convert a personal account to a business account, so any “work” previously done on Pinterest can be carried over to the business account.

    As with all social networks, change is constant. I agree it will be interesting to see how Pinterest evolves; savvy businesses, nonprofits, and associations will need to keep their eyes on this fast-growing (and changing) potential marketing powerhouse.

  4. ” Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important.I really do agree with you Pinterest is just brilliant for social networking.i think it is a great way of getting your images and information noticed on the worldwide web. Great article thanks for sharing this with us.

  5. Tom 

    Thanks Rivera. Haven’t done a lot with Pinterest yet but it’s on my list.

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