Comments on: The One Effective Use of Facebook for B2B Marketing

By: Terrance

Terrance — Sun, 15 Apr 2012 23:03:57 +0000

It’s amazing since the date of this post…that number has almost doubled, and Facebook will have nearly a billion members in a couple years !!

By: webbiqu1

webbiqu1 — Fri, 16 Mar 2012 12:16:23 +0000

Thanks John. There is actually one other use of Facebook for b2b companies, closely related to this one: HR. Use it as a show-the-company-culture recruitment tool. Marketing can check in on the page now and then but it becomes primarily a tool for “marketing” the company to prospective employees rather than actually promoting b2b products and services.

By: Facebook Marketing

Facebook Marketing — Fri, 16 Mar 2012 04:01:01 +0000

Hey Webbiquity,
I was wondering on a similar note,, Facebook marketing can be powerful and a lot of marketers are making sorry attempts at marketing. They go out and start marketing their business opportunity to all their friends. They post their business opportunities on group walls, on friends walls and send messages with offering their business opportunities. They are advertising and prospecting extremely hard with little to no success to show for it.
Good Job!

By: webbiqu1

webbiqu1 — Sun, 26 Jun 2011 12:33:31 +0000

For consumer brands, restaurants, local retail…absolutely. But I remain skeptical about the value of Facebook for b2b marketers. I just don’t think people use Facebook to research suppliers of parts, enterprise software or industrial supplies. But I’m open to counterarguments.

By: Brian McC

Brian McC — Sat, 25 Jun 2011 23:02:57 +0000

If you are a business or looking to grow your business then Marketing on Facebook is must.. It’s where all your customers are and if you have the right tools it can be done very easily & successfully.

By: webbiqu1

webbiqu1 — Sat, 21 May 2011 13:23:48 +0000

So true Sam. And in my experience, it’s tough for b2b companies to generate much activity there.

By: Sam Orchard

Sam Orchard — Sat, 21 May 2011 10:32:36 +0000

If you’re not going to go all out and market on Facabook properly, it’s not worth it. I quite often come across small companies who started it, but didn’t bother following through – it just looks embarrassing and unprofessional to have an empty facebook page with 3 likes.

By: Sourcing3 Buyer & Supplier Magazine - Top 25 Articles and 8 Topics in B2B Marketing for March 2010

Mon, 18 Apr 2011 10:02:35 +0000

[...] The One Effective Use of Facebook for B2B Marketing, March 9, 2010 [...]

By: Jake Coventry

Jake Coventry — Wed, 16 Feb 2011 14:26:35 +0000

Nice article. Really interesting point – “Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing. It can serve one helpful role: humanizing a company.”

By: B2B Facebook Marketing: 20 Recommendations, Tips, & Resources - KoMarketing Associates

Thu, 06 Jan 2011 15:04:46 +0000

[...] The One Effective Use of Facebook for B2B MarketingTom Pick’s argument that Facebook helps B2B organizations humanize a company. “People don’t buy from companies. They buy from people.” [...]