Comments on: The One Effective Use of Facebook for B2B Marketing

By: webbiqu1

webbiqu1 — Sun, 26 Jun 2011 12:33:31 +0000

For consumer brands, restaurants, local retail…absolutely. But I remain skeptical about the value of Facebook for b2b marketers. I just don’t think people use Facebook to research suppliers of parts, enterprise software or industrial supplies. But I’m open to counterarguments.

By: Brian McC

Brian McC — Sat, 25 Jun 2011 23:02:57 +0000

If you are a business or looking to grow your business then Marketing on Facebook is must.. It’s where all your customers are and if you have the right tools it can be done very easily & successfully.

By: webbiqu1

webbiqu1 — Sat, 21 May 2011 13:23:48 +0000

So true Sam. And in my experience, it’s tough for b2b companies to generate much activity there.

By: Sam Orchard

Sam Orchard — Sat, 21 May 2011 10:32:36 +0000

If you’re not going to go all out and market on Facabook properly, it’s not worth it. I quite often come across small companies who started it, but didn’t bother following through – it just looks embarrassing and unprofessional to have an empty facebook page with 3 likes.

By: Sourcing3 Buyer & Supplier Magazine - Top 25 Articles and 8 Topics in B2B Marketing for March 2010

Mon, 18 Apr 2011 10:02:35 +0000

[...] The One Effective Use of Facebook for B2B Marketing, March 9, 2010 [...]

By: Jake Coventry

Jake Coventry — Wed, 16 Feb 2011 14:26:35 +0000

Nice article. Really interesting point – “Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing. It can serve one helpful role: humanizing a company.”

By: B2B Facebook Marketing: 20 Recommendations, Tips, & Resources - KoMarketing Associates

Thu, 06 Jan 2011 15:04:46 +0000

[...] The One Effective Use of Facebook for B2B MarketingTom Pick’s argument that Facebook helps B2B organizations humanize a company. “People don’t buy from companies. They buy from people.” [...]

By: Wayne Pruner

Wayne Pruner — Thu, 18 Nov 2010 04:54:19 +0000

Thanks for the article. It will help me formulate my FB strategy.

By: Francis

Francis — Tue, 28 Sep 2010 03:33:59 +0000

Facebook is not just the one that works. I trust Twitter more than FB since twitter has its real time updates.

By: webbiqu1

webbiqu1 — Tue, 14 Sep 2010 11:32:01 +0000

True Jaya, but the jury is still out on how effective that is. The key to social media success is interaction, not just promotion. Thanks!