Posts Tagged ‘Alicia Arenas’
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”
That is what has driven social media adoption. From freedom seekers living under oppressive regimes connecting with each other and with people around the world who support them, to individuals with uncommon viewpoints or highly specialized professional interests connected with the like-minded anywhere on the globe, social media is about not being alone. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before.
Talking recently with Cheryl Burgess (@ckburgess)—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog—we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well). Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities.
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. We decided to recognize and share the names of some of these noteworthy individuals with our respective readers and followers, starting today with 50 remarkable women (just in time for Mother’s Day, as we’re pretty certain that every woman on this list either is a mom, has a mom, knows someone who’s a mom, or some combination thereof).
One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams (@adamsconsulting) and Amy D. Howell (@HowellMarketing), a list on which Cheryl was honored. Though it’s a remarkable list, to keep ours distinct we haven’t duplicated any of Diana and Amy’s picks.
Next month, we are following up with our list of 50 men, just in time for Father’s Day. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.
Diana is a USC grad now based in Atlanta. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s smart, personable, sometimes controversial and never dull.
Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.
Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences.
Ambal is co-founder of ClickDocuments, based in Silicon Valley. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone—is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.
Director of Sales for @klout. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. A USC grad, Amber’s past includes stints at Hulu, Yahoo!, and the E! Entertainment Network.
Amy serves as social media editor for the St. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. She’s an informative and prolific Twitterer, and active in Twin Cities social media.
A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Friend, mentor, and source of inspiration. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her).
Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.
Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Becky is also an MBA Candidate at San Francisco State University with a strong appetite for Social Media and Marketing.
Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME, BlackBook Magazine, and NextBillion.
Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer.
Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Connie recently migrated from the frozen tundra of northern Minnesota to much balmier climate of Minneapolis.
Diedre is the president of Mango! Marketing, author of PR 2.0: New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, an adjunct professor in the New York city area, and co-founder of #PRStudChat.
Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. And she’s energetic and inspirational on Twitter.
Eileen has more than 14 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses pharma marketing and social media.
Oregon-based Ekaterina is a corporate social media strategist as well as a “speaker, connector (and) passionate marketer.” She’s also a frequent guest-poster who’s written bookmarkable pieces like 9 Ways to Sell Social Media to the Boss.
Ellen Hoenig Carlson
Based in New Jersey, Ellen is focused on simplifying consumer and healthcare marketing for “elegant solutions in a complex world.” Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.
Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.
Connecticut-based Elise is active in social media, an enterprise technology sales and business development pro who is passionate about inside sales and sales strategy. She’s a fellow member of the #Lebronians team “drafted” by Robert Rose in FollowFriday & Who’s The Lebron In Your Strategy – Maybe It’s You.
CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.
CEO of Chicago PR agency Arment Dietrich, author of spinsucks.com, Vistage member, author, speaker, communicator and writer of amazingly entertaining and insightful rants like Get Rich Quick! Lose Weight Tomorrow!.
Based in New York City, Gretchen is the best-selling author of The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun, the account of the year she spent test-driving studies and theories about how to be happier. On her blog, she shares her insights to help readers create their own happiness projects.
Heidi is a fascinating marketer who shares practical advice about marketing and life from New York, NY.
Minnesota social media rock star, Business Development Director at Pixel Farm Digital, founder of the annual Twin Cities Top 10 Titans in Social Media awards, talk show regular on myTalk 107.1, and never boring.
Karen heads Reciprocate LLC, a small business marketing consultancy in Minneapolis. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. She’s active in local community and business organizations as well as social media.
Katie reports on technology and pop-culture for one of the world’s greatest newspapers—the Wall Street Journal—and is the author of If You Knew Suzy: A Mother, a Daughter, a Reporter’s Notebook.
Eve Mayer Orsburn
Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. And yes, she really knows LinkedIn.
Based in Chicago, Lisa is CEO of C-Level Strategies Inc, CEO Connection Co-Chair, Leadership & Executive Marketing Consultant, and #LeadershipChat co-Founder. Like Elise Segar and Cheryl Burgess, Lisa is a star of the #Lebronians team.
Liz is the founder of SOBCon, a brand strategist and leadership trainer based in Chicago. She’s also an insightful, prolific and generous social media presence.
Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. Also big on green business marketing. Unofficially – friendly, smart, and writer of many highly bookmarkable blog posts.
Lucretia M. Pruitt
Living in and tweeting from beautiful Denver, Lucretia refers to herself as a “random muse, speaker, ex-CIS Professor, social media devotee, geek, mom, wife, & insomniac.” Lucretia is a highly engaging and sophisticated observer of technology developments.
Digital PR Specialist for the Mall of America in Bloomington, Minnesota, Lisa describes herself as “a gal constantly awed by the intricacies of human behavior. Love my family, peeps, dogs, film, food and learning.”
Mari (like Ferrari) describes herself as a “passionate leader of social media, relationship marketing and Facebook mastery,” but most of us know her as the ultimate guru-ess of Facebook marketing and co-author of Facebook Marketing: An Hour a Day. Formerly Canadian, now living in San Diego (nicer weather, but even worse taxes).
A phenomenally busy yet amazingly prolific blogger, Missy is a marketing pro at healthcare network Allina, co-founder of the Minnesota Blogger Conference, and is also active social media as the MarketingMama.
Idea generator, b2b marketing professional, creative director, process engineer and writer at MLT Creative in Atlanta, as well as a mother, friend, sister, daughter, diabetic, crocheter and jazz fan. She’s also really nice.
Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. She blogs about marketing strategy, market research, science, oncology, hematology and immunology.
Working and tweeting from New York, Michelle is a creative director, brand strategist, and author of The BrandForward Blog. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool.
A staff writer for the New York Times, Jennifer writes about the use of technology and social media in politics, government, and real life.
Susan Kang Nam
Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc., a member of Andover’s Harvard Club, founder of Boston-based career club Salty Legs, “an entrepreneur, former recruiter and non-profit advocate who grew up in Asia (Korea, Japan) and US (Hawaii, California, New Jersey, NYC) and since 1994…using the world wide web exploring different platforms to engage in various of conversations”—and a classical pianist.
Prolific Twitterer, Bostonite, CEO and founder of the oneforty social business software hub, as well as co-author of Twitter For Dummies.
Rebel has been a marketing and business consulting for more than 20 years, is a popular speaker and author of Defy Gravity. She’s also a self-described “spiritual seeker, horse crazy, ski freak, and animal lovin’ nature gal.”
Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. She’s also a founder of a cappella group Common Sound. And yes, she is a rock star.
Rosabeth Moss Kanter
Harvard Business School Professor, author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good – a look at how a new generation of values-driven businesses do well by doing good, and a living legend in the world of business strategy.
A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. She is a former model, auxiliary member in the U.S. Air Force, and a self-proclaimed “SEO nerd” who loves NASCAR, steak and rock n’ roll. Definitely one of the most awesome and unique bios in social media.
CEO of Small Business Trends, an online small biz community reaching over 250,000 each month. Anita tweets from Cleveland, Ohio, the hometown of rock n’ roll.
Liana ‘Li’ Evans
Liana describes herself as “an online marketing geek girl who loves all things social media.” She’s a top expert in social media and SEO, and the author of Social Media Marketing.
Wendy is a blogger and digital marketer focused on the pharmaceutical industry. She’s an executive vice president at at Intouch Solutions, a marketing agency serving the pharmaceutical, animal health, medical device, and similarly regulated industries.
Based in Trumbull, CT, Wendy is an award-winning PR and marketing communications executive who helps B2B companies become well-known brands, and a truly engaging social media personality.
Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.
One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. through co-creation and crowdsourcing) and customer service (Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas) and sales groups. Although the efforts may be separate, success (or failure) in one area can certainly impact the effectiveness of social media efforts in other areas; for example, developing a reputation for delivering reliable customer service through social media channels will almost certainly help make social media marketing and sales efforts more rewarding.
In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. It may be even more important in sales, as sales professionals deal with prospects as individuals (the level where social media can be most impactful) while marketers still for the most part deal with prospects in groups. The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out.
The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. If they are pointing out quality issues with a specific product, that’s an issue that members of the sales team need to be prepared to address. Sales professionals will be more productive with a solid understanding of the social media monitoring, interaction and promotion activities being conducted by the marketing group.
For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog.
What has 28 links and will make you laugh? This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009.
Amusing, Creative and/or Just Plain Odd Blog Posts
Top 30 Social Media Jokes, Clips and Cartoons! Episode 4 by Thoughtpick
An outstanding collection of social media-themed cartoons and videos. Mostly safe for work.
The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News
An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos” to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.”
Ten Reasons NOT to Use Social Media by Sanera People Development Company
Exhausted from trying to explain the benefits to social media to clueless executives, Alicia Arenas switches gears here and delightfully makes the case for “why you should avoid social media like the plague,” with reasons such as “Because what your customers say about you and your company is irrelevant” and “Because participating in the world’s fastest growing communication tool is not a good use of your time.”
How social media is like the seventh grade by Training Marketer
How automated social media responses make online introductions as awkward as junior high.
SEO, SEM and Web Design
You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing
David Leonhardt takes on Jeff Foxworthy with his own list of 50 signs you may be a redneck SEO, including “If your other Mac is a truck, you might be a redneck SEO.”
The 100 most funny and unusual 404 error pages by Blog of Francesco Mugnai
Who says 404 error pages have to be boring? Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL.
10 unbelievably cute 404 page illustrations by Limeshot Design
If your taste in custom 404 error pages runs more toward sweet than strange, then check out this collection of plump cartoon animals and other frilly stuff.
20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider
Wondering if anyone has ever entered “where did I put my keys” into a Google search box, Rob Garner discovers an array of loopy searches, from “Why am I hot” (9,900 searches per month) to “Why am I so broke (16 searches per month – comforting to know that narcissism is so much more common than destitution, I guess) to “What is the number for 911” (yes, these people can vote too).
Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy
***** 5 Stars
As anyone involved in online advertising knows, contextual advertising attempts to match ads with the surrounding text, so that, for example, if you’re reading an article about European sports cars, you’ll see an ad from Porsche or BMW. Sometimes, however, this can go horribly wrong–as the examples in this post demonstrate. A Bank of America ad showing up next to a news story on mortgage fraud; an ad for cheap life insurance next to a story about the untimely death of “Crocodile Hunter” Steve Irwin; an ad for Kaplan University with the headline “Jobs become obsolete; talent doesn’t” next to a report about Steve Jobs taking a medical leave of absence from Apple. Ouch! Some of these will make you laugh, others will make you cringe.
How a Web Design Goes Straight to Hell by The Oatmeal
Anyone involved in design will relate to this; the decline of a design from the “everything is cool…the client communicates their needs and you set expectations” stage through “minor changes” and the everyone-gets-a-say stage through the final abomination of the original, georgeous design.
Advertising & PR
The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith
Grace Smith imagines the LOL Cats from I Can Has Cheezeburger taking on various types of challenging clients in the world of freelancing.
The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations
A collection of funny, clever and inspiring PR stunts from around the world; you’ll laugh, you’ll cry, you’ll pick some trivia for the next happy hour, you’ll maybe even be inspired in these vignettes about the origins of the Tour de France and Macy’s Thanksgiving Parade to the “Barbie Street,” how Liz Hurley became famous, and much more.
Six Business Lessons from the North Pole by The Communicator
Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?).
Hard to Categorize
32 Absurd Action Figures by TrendHunter
A bizarre collection of action figures the world probably doesn’t really need, but some people will buy regardless, such as the cast of the “Twilight” movies, political action figures (including Sarah Palin, Joe the Plumber and BHO), the Katy Perry doll, and the “Jesus Action Figure and Cleaning Kit.” Really.
Won Park – The Master of Origami Paper Folding by The Design Inspiration
“Bending, twisting, and folding, Won Park creates life-like shapes inspired by objects living and not– both in stunning detail.” An amazing collection of Origami art using $1 bills.
Review of webmarketcentral.blogspot.com by Global Business Blog Reviews
This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Who knew a marketing blog could be “visually restorative” and “enchanting”? Well I thought it was funny anyway.
Funny, Clever or Otherwise Remarkable Videos
Billy Mays’ Resurrectifier Commercial – YouTube
Jimmy Kimmel explains how late pitchman Billy Mays is able to keep selling products even after his untimely passing. Tasteless, but funny.
Remarkably creative spoof commercial for “The UK’s best handheld for 40 years” – the Sun newspaper.
The Vendor Client relationship – in real world situations by Erin Blaskie
If you’ve ever worked in a marketing agency, you’ll find this video hilariously familiar. In you work on the client side, hopefully you won’t and you can just laugh at the inconsideration of others.
Top 5 Media Industry Parody Videos – a Little Too Close for Comfort? by iMedia Connection
***** 5 Stars
Matthew DiPietro collects some of the funniest agency-related videos of last year. The language gets a bit rough in spots though, so wear your headphones or earbuds if watching at work.
Resco Packer-Viking Week – YouTube
Mail fulfillment house Resco created this video to some publicity in the Minnesota-Wisconsin region by capitalizing on the passionate Vikings-Packers rivalry-which was intensified last year by the defection of Packers legend Brett Favre signing on with Minnesota. But this destined-to-be-a-classic video really speaks to the primal emotions of fandom anywhere, in any sport. And it’s very funny.
“It’s a phone that runs Windows Vista, and it connects to the Internet through America Online.” Get a sneak peek at Microsoft’s answer to the Android and iPhone.
An email service provider rap video. `Nuff said.
Comic Relief – The Process by Web Marketing Therapy
What stop signs would look like if they were designed by clients and advertising agencies. It’s not pretty, but it is funny.
14 hilariously effective online campaigns by iMedia Connection
From rapping preppies and a disturbing Australian Flash Dance take-off to John McCain and Paris Hilton, Jim Nichols reviews a slew of the most entertaining viral video ads of last year.
The gold standard of viral videos. With almost 24 million views, yeah, chances are you’ve seen this, but it’s still absolutely amazing.
Top 10 Shockingly Bad Tech Ads by Listverse
2009 The Year in Social Media by The Group News Blog
A nine-minute wrapup of the social media “highlights” of 2009.