Posts Tagged ‘Amy Howell’

The Top #Nifty50 Women Writers on Twitter for 2013

Monday, October 28th, 2013

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.

The #Nifty50 Women Writers on Twitter for 2013The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. When the timing is right, the #Nifty50 will be expanded to include an element of social good—the #Nifty50 Kids project, which will provide access to advanced technologies for low-income children.

This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers).

Since the first awards, the #Nifty50 hashtag has been tweeted and retweeted nearly 7,000 times, with a total exposure of more than 50 million people, according to Topsy. The #Nifty50 was also featured in the new book by Mark (@mnburgess) and Cheryl Burgess (@ckburgess), The Social Employee (McGraw-Hill, August 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a social culture.

For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog) who are both outstanding writers and content producers and active social media connectors and engagers. Beyond their professional lives, the interests of these women range from the fairly conventional (travel, food, wine, health, fashion, family) to the unexpected (Star Wars, Milk Duds, beer, Swedish fish).

We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. You can find and subscribe to or follow the entire list on Twitter here.

(Editor’s note: Though I’d be proud to claim her as a member of my extended clan, I’m fairly certain that Marissa Pick and I have no familial relationship.)

Jennifer Aaker
@Aaker

Jennifer Aaker

 

Diana Adams
@adamsconsulting

Diana Adams

 

Ardath Albee
@ardath421

Ardath Albee

 

Kare Anderson
@kareanderson

Kare Anderson

 

Judy Bellem
@JudyBellem

Judy Bellem

 

Meghan M. Biro
@MeghanMBiro

Meghan M. Biro

 

Susan Borst
@susanborst

Susan Borst

 

Lisa Buyer
@lisabuyer

Lisa Buyer

 

Sandy Carter
@sandy_carter

Sandy Carter

 

Karima-Catherine
@karimacatherine

Karmia-Catherine

 

Ann Charles
@annmcharles

Ann Charles

 

Dorie Clark
@dorieclark

Dorie Clark

 

Heidi Cohen
@heidicohen

Heidi Cohen

 

Julie Cottineau
@JCottin

Julie Cottineau

 

Gini Dietrich
@ginidietrich

Gini Dietrich

 

Jenna Dobkin
@JennaSD

Jenna Dobkin

 

Esther Dyson
@edyson

Esther Dyson

 

Marni Edelhart
@CarpeDiFemme

Marni Edelhart

 

Kristi Eells
@Kristi_Eells

Kristi Eells

 

Laurie Friedman
@lauriefriedman

Laurie Friedman

 

Anne Deeter Gallaher
@AnneDGallaher

Anne Deeter Gallaher

 

Ann Handley
@annhandley

Ann Handley

 

Catherine Hays
@catharinehays

Catherine Hays

 

Elizabeth Hitchcock
@ElizHitchcock

Elizabeth Hitchcock

 

Amy Howell
@HowellMarketing

Amy Howell

 

Martine Hunter
@martinehunter

Martine Hunter

 

Jennifer Kane
@JenKaneCo

Jennifer Kane

 

Julie Kehoe
@juliekehoe

Julie Kehoe

 

Katrina Klier
@KatrinaKlier

Katrina Klier

 

Shelly Kramer
@shellykramer

Shelly Kramer

 

Megan Leap
@MeganLeap

Megan Leap

 

Heather Lloyd-Martin
@heatherlloyd

Heather Lloyd-Martin

 

Margaret Molloy
@MargaretMolloy

Margaret Molloy

 

Wendy Marx
@wendymarx

Wendy Marx

 

Lori Moreno
@LoriMoreno

Lori Moreno

 

Marissa Pick
@marissapick

Marissa Pick

 

Maria Poveromo
@mariapoveromo

Maria Poveromo

 

Tonia Ries
@tonia_ries

Tonia Ries

 

Jill Rowley
@jill_rowley

Jill Rowley

 

Lori Ruff
@LoriRuff

Lori Ruff

 

Angie Schottmuller
@aschottmuller

Angie Schottmuller

 

Esta H. Singer
@sheconsulting

Esta H. Singer

 

Mari Smith
@marismith

Mari Smith

 

Michele Smorgon
@maxOz

Michele Smorgon

 

Elizabeth Sosnow
@elizabethsosnow

Elizabeth Sosnow

 

Jayme Soulati
@Soulati

Jayme Soulati

 

Ann Tran
@AnnTran_

Ann Tran

 

Casie Vogel
@casievogel

Casie Vogel

 

Deborah Weinstein
@DebWeinstein

Deb Weinstein

 

Patricia Wilson
@brandcottage

Patricia Wilson

 

Again, you can find and follow the entire 2013 #Nifty50 Twitter women’s list here.

 

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The Nifty 50 Top Women of Twitter for 2011

Tuesday, May 3rd, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”

That is what has driven social media adoption. From freedom seekers living under oppressive regimes connecting with each other and with people around the world who support them, to individuals with uncommon viewpoints or highly specialized professional interests connected with the like-minded anywhere on the globe, social media is about not being alone. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before.

Talking recently with Cheryl Burgess (@ckburgess)—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog—we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well). Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities.

Nifty 50 Women of Twitter 2011Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.  We decided to recognize and share the names of some of these noteworthy individuals with our respective readers and followers, starting today with 50 remarkable women (just in time for Mother’s Day, as we’re pretty certain that every woman on this list either is a mom, has a mom, knows someone who’s a mom, or some combination thereof).

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams (@adamsconsulting) and Amy D. Howell (@HowellMarketing), a list on which Cheryl was honored. Though it’s a remarkable list, to keep ours distinct we haven’t duplicated any of Diana and Amy’s picks.

Next month, we are following up with our list of 50 men, just in time for Father’s Day.  This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.  Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Jennifer AakerJennifer Aaker
@aaker

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.

 

Diana Adams
Diana Adams@adamsconsulting

Diana is a USC grad now based in Atlanta. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s smart, personable, sometimes controversial and never dull.

 

Alicia ArenasAlicia Arenas
@AliciaSanera

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

 

Allison MooneyAllison Mooney
@allimooney

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences.

 

Ambal BalakrishnanAmbal Balakrishnan
@Ambal

Ambal is co-founder of ClickDocuments, based in Silicon Valley. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone—is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

 

Amber BuhlAmber Buhl
@amberbuhl

Director of Sales for @klout. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. A USC grad, Amber’s past includes stints at Hulu, Yahoo!, and the E! Entertainment Network.

 

Amy NelsonAmy Nelson
@AmyPioneerPress

Amy serves as social media editor for the St. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

 

Ardath AlbeeArdath Albee
@ardath421

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Friend, mentor, and source of inspiration. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her).

 

Angie SchottmullerAngie Schottmuller
@aschottmuller

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.

 

Becky DennistonBecky Denniston
@Becalynd

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Becky is also an MBA Candidate at San Francisco State University with a strong appetite for Social Media and Marketing.

 

Jenara NerenbergJenara Nerenberg
@bopsource

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME, BlackBook Magazine, and NextBillion.

 

Maria PopovaMaria Popova
@brainpicker

Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer.

 

Connie BensenConnie Bensen
@cbensen

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Connie recently migrated from the frozen tundra of northern Minnesota to much balmier climate of Minneapolis.

 

Deirdre BreakenridgeDeirdre Breakenridge
@dbreakenridge

Diedre is the president of Mango! Marketing, author of PR 2.0: New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, an adjunct professor in the New York city area, and co-founder of #PRStudChat.

 

Deborah WeinsteinDeborah Weinstein
@DebWeinstein

Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. And she’s energetic and inspirational on Twitter.

 

Eileen O’Brien
Eileen O'Brien@EileenOBrien

Eileen has more than 14 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses pharma marketing and social media.

 

Ekaterina Walter
Ekaterina Walter@Ekaterina

Oregon-based Ekaterina is a corporate social media strategist as well as a “speaker, connector (and) passionate marketer.” She’s also a frequent guest-poster who’s written bookmarkable pieces like 9 Ways to Sell Social Media to the Boss.

 

Ellen Hoenig Carlson
Ellen Hoenig Carlson@Ellenhoenig

Based in New Jersey, Ellen is focused on simplifying consumer and healthcare marketing for “elegant solutions in a complex world.” Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.

 

Ellen McGirtEllen McGirt
@ellmcgirt

Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

 

Elise Segar
Elise Segar@Esegar

Connecticut-based Elise is active in social media, an enterprise technology sales and business development pro who is passionate about inside sales and sales strategy. She’s a fellow member of the #Lebronians team “drafted” by Robert Rose in FollowFriday & Who’s The Lebron In Your Strategy – Maybe It’s You.

 

Gail NelsonGail Nelson
@gail_nelson

CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

 

Gini Dietrich
Gini Dietrich@ginidietrich

CEO of Chicago PR agency Arment Dietrich, author of spinsucks.com, Vistage member, author, speaker, communicator and writer of amazingly entertaining and insightful rants like Get Rich Quick! Lose Weight Tomorrow!.

 

Gretchen RubinGretchen Rubin
@gretchenrubin

Based in New York City, Gretchen is the best-selling author of The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun, the account of the year she spent test-driving studies and theories about how to be happier. On her blog, she shares her insights to help readers create their own happiness projects.

 

Heidi CohenHeidi Cohen
@heidicohen

Heidi is a fascinating marketer who shares practical advice about marketing and life from New York, NY.

 

Jill Konrath
Jill Konrath@jillkonrath

Minnesota-based keynote speaker, sales trainer, motivator, creator of fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies.

 

 

Judy GrundstromJudy Grundstrom
@JudyGrundstrom

Minnesota social media rock star, Business Development Director at Pixel Farm Digital, founder of the annual Twin Cities Top 10 Titans in Social Media awards, talk show regular on myTalk 107.1, and never boring.

 

Karen EmanuelsonKaren Emanuelson
@KarenEman

Karen heads Reciprocate LLC, a small business marketing consultancy in Minneapolis. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. She’s active in local community and business organizations as well as social media.

 

Katie RosmanKatie Rosman
@katierosman

Katie reports on technology and pop-culture for one of the world’s greatest newspapers—the Wall Street Journal—and is the author of If You Knew Suzy: A Mother, a Daughter, a Reporter’s Notebook.

 

Eve Mayer OrsburnEve Mayer Orsburn
@LinkedInQueen

Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. And yes, she really knows LinkedIn.

 

Lisa PetrilliLisa Petrilli
@LisaPetrilli

Based in Chicago, Lisa is CEO of C-Level Strategies Inc, CEO Connection Co-Chair, Leadership & Executive Marketing Consultant, and #LeadershipChat co-Founder. Like Elise Segar and Cheryl Burgess, Lisa is a star of the #Lebronians team.

 

Liz StraussLiz Strauss
@LizStrauss

Liz is the founder of SOBCon, a brand strategist and leadership trainer based in Chicago.  She’s also an insightful, prolific and generous social media presence.

 

Lorna Li
Lorna Li@lornali

Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. Also big on green business marketing. Unofficially – friendly, smart, and writer of many highly bookmarkable blog posts.

 

Lucretia PruittLucretia M. Pruitt
@LucretiaPruitt

Living in and tweeting from beautiful Denver, Lucretia refers to herself as a “random muse, speaker, ex-CIS Professor, social media devotee, geek, mom, wife, & insomniac.” Lucretia is a highly engaging and sophisticated observer of technology developments.

 

Lisa GrimmLisa Grimm
@lulugrimm

Digital PR Specialist for the Mall of America in Bloomington, Minnesota, Lisa describes herself as “a gal constantly awed by the intricacies of human behavior. Love my family, peeps, dogs, film, food and learning.”

 

Mari SmithMari Smith
@MariSmith

Mari (like Ferrari) describes herself as a “passionate leader of social media, relationship marketing and Facebook mastery,” but most of us know her as the ultimate guru-ess of Facebook marketing and co-author of Facebook Marketing: An Hour a Day. Formerly Canadian, now living in San Diego (nicer weather, but even worse taxes).

 

Missy BerggrenMissy Berggren
@MarketingMama

A phenomenally busy yet amazingly prolific blogger, Missy is a marketing pro at healthcare network Allina, co-founder of the Minnesota Blogger Conference, and is also active social media as the MarketingMama.

 

Martine HunterMartine Hunter
@martinehunter

Idea generator, b2b marketing professional, creative director, process engineer and writer at MLT Creative in Atlanta, as well as a mother, friend, sister, daughter, diabetic, crocheter and jazz fan. She’s also really nice.

 

Sally ChurchSally Church
@MaverickNY

Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. She blogs about marketing strategy, market research, science, oncology, hematology and immunology.

 

Michelle TrippMichelle Tripp
@michelletripp

Working and tweeting from New York, Michelle is a creative director, brand strategist, and author of The BrandForward Blog. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool.

 

Jennifer PrestonJennifer Preston
@NYT_JenPreston

A staff writer for the New York Times, Jennifer writes about the use of technology and social media in politics, government, and real life.

 

Susan Kang Nam
Susan Kang Nam@PinkOliveFamily

Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc., a member of Andover’s Harvard Club, founder of Boston-based career club Salty Legs, “an entrepreneur, former recruiter and non-profit advocate who grew up in Asia (Korea, Japan) and US (Hawaii, California, New Jersey, NYC) and since 1994…using the world wide web exploring different platforms to engage in various of conversations”—and a classical pianist.

 

Laura FittonLaura Fitton
@Pistachio

Prolific Twitterer, Bostonite, CEO and founder of the oneforty social business software hub, as well as co-author of Twitter For Dummies.

 

Rebel Brown
Rebel Brown@rebelbrown

Rebel has been a marketing and business consulting for more than 20 years, is a popular speaker and author of Defy Gravity. She’s also a self-described “spiritual seeker, horse crazy, ski freak, and animal lovin’ nature gal.”

 

Rebecca CorlissRebecca Corliss
@repcor

Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. She’s also a founder of a cappella group Common Sound. And yes, she is a rock star.

 

Rosabeth Moss KanterRosabeth Moss Kanter
@RosabethKanter

Harvard Business School Professor, author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good – a look at how a new generation of values-driven businesses do well by doing good, and a living legend in the world of business strategy.

 

Stacey AceveroStacey Acevero
@sacevero

A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. She is a former model, auxiliary member in the U.S. Air Force, and a self-proclaimed “SEO nerd” who loves NASCAR, steak and rock n’ roll. Definitely one of the most awesome and unique bios in social media.

 

Anita CampbellAnita Campbell
@smallbiztrends

CEO of Small Business Trends, an online small biz community reaching over 250,000 each month. Anita tweets from Cleveland, Ohio, the hometown of rock n’ roll.

 

Liana EvansLiana ‘Li’ Evans
@storyspinner

Liana describes herself as “an online marketing geek girl who loves all things social media.” She’s a top expert in social media and SEO, and the author of Social Media Marketing.

 

Wendy Blackburn
Wendy Blackburn@WendyBlackburn

Wendy is a blogger and digital marketer focused on the pharmaceutical industry. She’s an executive vice president at at Intouch Solutions, a marketing agency serving the pharmaceutical, animal health, medical device, and similarly regulated industries.

 

Wendy MarxWendy Marx
@wendymarx

Based in Trumbull, CT, Wendy is an award-winning PR and marketing communications executive who helps B2B companies become well-known brands, and a truly engaging social media personality.

 

There you have it, the Nifty 50 Women of Twitter for this year. To keep it to 50, we had to leave off some deserving names—it was a tough call. Maybe next year…

Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

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Best Social PR Guides and Tips of 2010 (So Far)

Wednesday, September 1st, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches” from corporate PR departments and firms over the past two years.

Best Social PR Guides and Tips of 2010 (So Far)Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what? Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary

Writing that “The most productive PR path…is a blended approach to social and traditional media,” Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works” through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR.  When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.” CON: It takes time to post all client news, especially when you have multiple clients (frequently) in the news…(but) It’s worth the extra time and effort and adds extra value on top of what’s already successful.”

How Is PR Changing? by Journalistics

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), and what PR pros need to do differently to succeed in this new environment.

Trail of Breadcrumbs by PR-Squared

***** 5 stars
Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” In light of this, Todd views the PR pro’s role as “casting breadcrumbs” through social media for journalists and consumers/buyers to follow back to the PR sources.

Social Media, PR, and the Shape of Things to Come by CIO Zone

Michael Neubarth reacts to a PR Week piece in which Scott Monty details three ways in which PR pros have the opportunity to “shape social media’s future.” After reviewing these three areas, Michael contends that, “In the big picture, it is social media that is shaping the practice of PR more than PR is shaping social media.”

How PR Pros Are Using Social Media for Real Results by Mashable

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.” Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

How to Reach Out to Bloggers by Chris Brogan

“Are you hoping to connect with bloggers and get the word out about your product or service?” If so, social media guru Chris Brogan has several helpful tips to make your outreach more successful, such as “Be there before the sale…If you want people to write about you, they should probably know about you first,” or what I term “warm outreach” (as opposed to cold outreach, where the first the blogger ever hears of you is your pitch).

SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog

Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Her advice includes knowing your audience (so you’re using the right keywords and story angle), incorporating images and video, and optimizing content elements like text links and image alt- tags.

The Top Free Press Release Distribution Sites by BigNews.biz

***** 5 stars
An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate.

10 Free Social Media Tools Every PR Pro Should Master by Social Media Today

Adam Vincenzini reviews 10 tools that he believes “MUST be part of a modern communicator’s arsenal” including AllTop (for finding the most influential bloggers in any space), Social Mention (social media monitoring tool) and SWiX (an interesting tool though it appears to be no longer free).

10 More Online Tools Every PR Pro Should Master (Part Two) by Social Media Today

Building on his post above, Adam reviews 10 more key tools for PR pros including Addictomatic (social media dashboard), HootSuite (social media management platform) and Twitter Advanced Search, as well as a few worthy but less-known apps.

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