Posts Tagged ‘Angie Schottmuller’
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed?
You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Perhaps you’d look at existing “top” lists from other sites. You’d develop a “long list” of worthy experts, then gradually narrow it down based on followers, level of engagement, quality of posts, and other factors. You’d carefully develop your final list, possibly using a method like pairwise ranking.
But—what if you had to answer on the spot? What if you had to respond immediately, or within just a few minutes? You’d forget some important names, of course, but your answers would reveal those you keep top of mind.
If you’re up for it, try this now; spend no more than five minutes listing your top 10—then come back to this post.
This recently happened to me. Below is my list in response to the question:
Cheryl Burgess would unquestionably be on the list. In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess) of The Social Employee, and the authority on how to inspire employee social media advocacy inside large organizations.
Meghan M. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.
Carla Johnson is one of the top experts on enterprise content marketing. Plus, she went to grade school in a one-room schoolhouse, making her ascent all the more impressive (or perhaps that just explains it?).
Jeff Bullas — does anyone know more about blogging than Jeff? He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media.
Glen Gilmore has long been known as an author and expert on the intersection of social media and the law. But not content with that, he’s more recently emerged as a top authority on the Internet of Things (IoT) as well.
J-P De Clerck is a “digital business and marketing strategist” whose expertise stands in the crossroads of content, search, and social media. Plus he’s from Belgium, so along with Jeff Bullas (Australia) he keeps this list from being too U.S.-centric.
Gini Dietrich is a top PR pro, author of Spin Sucks and co-author of Marketing in the Round (incidentally a great primer on building a team to execute a web presence optimization strategy), and tweeter of consistently good stuff.
Wendy Marx is a brilliant b2b PR strategist whose B2B PR Sense blog is a must-read for any marketing or PR pro seeking wisdom and insights into b2b content marketing and social media.
In the moments after rattling off this list, my first thought was: not bad, for a group quickly compiled off the top of my head.
But my second thought was: wow, I missed a lot of important and worthy names!
In the realm of content marketing, Michael Brenner, Neal Schaffer, Rebecca Lieb, Heidi Cohen and Ann Handley are certainly worthy additions. As are, getting more granular, experts in developing b2b buyer personas, like Ardath Albee and Tony Zambito.
Even at that, there are deserving names left off the list.
If I’m ever again asked to name a list of the top 10 social media marketers, I think I’ll answer—I can’t name 10. But I can give you 75 or so.
Who’s on your “top of mind” top 10 list?
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open.
Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization, and SEO—whether its ROI can be determined with any accuracy or not?
Despite well-crafted arguments from sources like John Heggestuen on Business Insider that social media ROI is a myth, and Angie Schottmuller on Search Engine Watch making the opposite case (and providing more than two dozen formulas for measuring the return on social media efforts), the social media ROI debate rages on.
Six experts continue the argument below, three on each side of the issue. What do you think?
You can’t calculate ROI from social media…
Analyze This: A Social Media Measurement Process by FeedBlitz
Yvette Pistorio shares tips from Jay Baer on social media measurement, such as the importance of selecting the right social media marketing metrics to track, and doing so as early as possible in the social marketing process. She contends that calculating the ROI of social media “can be difficult with social media so you may want to take a look at how your efforts tie to business success over the long haul.”
Are brands moving away from trying to quantify the ROI of social media marketing? Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” Brands are instead focusing on reach, engagement and sentiment metrics.
CMOs On Social Media – Where’s The ROI? by Forbes
Dorie Clark reports on a survey of CMOs which found that “Almost half (49%) said they aren’t able to quantify whether social media has made a difference for their companies, while 36% said they had a good sense of qualitative – though not quantitative – results. Only a meager 15% said they’ve seen a proven quantitative impact.” Lack of a clear strategy often contributes to the inability to quantify results.
…of course you can! And here’s how.
Social Media ROI: 11 FREE Tools for Measuring Social Media Success by Search Engine Watch
Can the ROI of social media marketing be measured? Chuck Price reports that Nicole Harrison is “adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success,” including SocialMention, TweetReach and Keyhole.
10 Examples of Social Media ROI [INFOGRAPHIC] by Social Media Today
Contrary to the story above, Pam Dyer presents an infographic which illustrates 10 real-world examples of social media ROI for brands, such as Kraft’s “National Thank You Day” campaign for Toblerone, which drove half a million website visits and increased sales of Toblerone by 132%.
Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things… by Distilled
***** 5 STARS
Contending that “ROI is a woefully poor measure of the success or failure of social media activity…(not a bad metric but) it’s misunderstood and often misappropriated,” Hannah Smith proceeds to explain the calculation, uses and limitations of ROI analysis, and suggests other metrics (related to brand perceptions and reputation management) that may be more suitable for measuring the value of social media initiatives.
Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.
The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. When the timing is right, the #Nifty50 will be expanded to include an element of social good—the #Nifty50 Kids project, which will provide access to advanced technologies for low-income children.
This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers).
Since the first awards, the #Nifty50 hashtag has been tweeted and retweeted nearly 7,000 times, with a total exposure of more than 50 million people, according to Topsy. The #Nifty50 was also featured in the new book by Mark (@mnburgess) and Cheryl Burgess (@ckburgess), The Social Employee (McGraw-Hill, August 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a social culture.
For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog) who are both outstanding writers and content producers and active social media connectors and engagers. Beyond their professional lives, the interests of these women range from the fairly conventional (travel, food, wine, health, fashion, family) to the unexpected (Star Wars, Milk Duds, beer, Swedish fish).
We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. You can find and subscribe to or follow the entire list on Twitter here.
(Editor’s note: Though I’d be proud to claim her as a member of my extended clan, I’m fairly certain that Marissa Pick and I have no familial relationship.)
Meghan M. Biro
Anne Deeter Gallaher
Esta H. Singer
Again, you can find and follow the entire 2013 #Nifty50 Twitter women’s list here.
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” stage to the “how do I do it?” level to the current “how do I measure and optimize social media marketing efforts?” phase.
You’ve seen the statistics on social media marketing: 93% of marketers use social media for business. 90% of Inc. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool.
Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? What are the best strategies for promoting social content (and which bad ideas should be avoided)? Which social media marketing tools are most useful? And how do we ultimately attract new customers through social media?
Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far.
Social Media Marketing Guides, Strategies and Tactics
15 Strategies To Get More Shares For Your Content by Marketing Land
We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. Argh! Why? Noting that “The secret of getting your content shared by more people isn’t always producing better stuff – sometimes it’s making better connections or just thinking a little differently,” Courtney Seiter shares 15 strategies for getting making your great content “go that extra mile,” such as forming alliances, joining communities and rewarding sharers.
Social Media Priorities – Where Should You Focus? by Social-Hire
Where should you focus your social media time and efforts? While acknowledging that the “audience you want to reach and your own professional goals will influence where your social media priorities for the coming year should lie,” Tony Restell nevertheless offers some concrete recommendations, like spending time on Google+ communities because of “the overlap between Google+ and Google search results.”
Jasmine Sandler suggests marketers take six key considerations into account when budgeting for 2013 (or 2014) social media marketing plans, among them social media content development (“Content takes professionalism in design, writing skills, video production, photography, webcast production, audio development, and more”) and social media management (“Social media management takes listening, research, staying on top of trends and influencers, and ongoing creative thinking. Social media management, even for SMB organizations, takes a full-time salary worth of work. Don’t skimp on this and expect a junior person to take it on and run it”).
The Truth About Social Media by Forbes
Writing that social media is “not about how many tasks you can tick off your to do list but about nurturing your following and making sure they feel valued…about creating community, relationships and loyalty”), Suw Charman-Anderson offers eight thought-provoking if sometimes painful observations, such as “being a writer doesn’t make you special” and “accept that you can’t be everywhere.”
Ellie Mirman advises marketers to ignore these 30 examples of social media “wisdom” that really isn’t, like “social media is the new SEO” (no, it’s a supplementary activity—and a valuable one—but not a replacement), “an intern can manage it all for you” (hmm, sounds like another post on social media marketing myths), and that you should “use a tool that autopublishes your posts to all social networks at once … to save time” (ach, no!).
How Small Businesses Can Use Social Media at Events by MyBeak Social Media
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Re-tweet positive PR and update followers daily during the event. Request a re-tweet and support other exhibitors if they are willing to do the same.”
Writing that, “Successful people believe they are adding value to your day, on and off social media,” TJ McCue details how social media pros use the tools effectively. Among their practices: they are genuine; they focus on quality over quantity; and they “believe in their network and leverage it.” They do not, however, send auto-DMs to all new followers or tweet what they had for lunch.
7 steps to rank your video higher on YouTube by iMedia Connection
Jon Whiting lists seven tips for improving video rank on YouTube. Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Try to encourage as many people as possible to view and like your video.” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start.
Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century
Can social media help shorten b2b sales cycles? Perhaps, but here the insightful and engaging Margie Clayman skewers some of the arguments made on behalf of that premise. Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Email can work. Even better, send hand-written thank-you cards. That will really blow them away. It’s not a bad thing to use LinkedIn for post-meeting messages, but it’s not a convincing argument when debating whether social media can shorten the sales cycle.”
Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog
Steve Goldner lays out a practical action plan for moving “potential customers from interest to promoter step by step,” starting with gaining their attention (e.g., by determining and using they keywords your potential buyers use) and ending with nurturing advocates (when advocates “genuinely like you or your brand and what you deliver…you are now extending to the reach beyond your audience – to your audience’s audience”).
Expert’s Corner: How Manufacturers Are Harnessing Social Media by ThomasNet News
Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”
Jim Dougherty highlights an infographic which illustrates that which is the “best” social network for your marketing efforts depends upon several factors such as your goals (Google+ and YouTube are great for SEO, Facebook and Twitter for driving traffic, LinkedIn and Pinterest for brand exposure), target audience demographics, and the skills at your disposal.
31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen
The prolific and insightful Heidi Cohen here culls more than 30 tips from Social Media Examiner’s 2013 Social Media Marketing Industry Report, among them guest blogging, providing perks to brand advocates on social media, and answering “customer questions…Make a list of your customers’ top questions and respond to each one.”
Reporting that “while B2B social media spending increased 9.6% last year, the majority of B2B companies failed to integrate social media into their business practices,” the brilliant Wendy Marx offers guidance for how B2B vendors can improve the productivity of their online social activities, such as by carefully structuring a social media team, training employees, and establishing accountability.
Social Media Strategy: The Answer to the Top 5 Social Media Marketer Questions by Maximize Social Business
Neal Schaffer answers five common questions about social media marketing, including questions about the best social media management tools (see below), how to measure the ROI of social media marketing (see further below) and how to create a social media marketing strategy.
Writing that “People have an attention span of eight seconds, so it’s incumbent upon writers to make their content as accessible as possible,” Jim Dougherty (again) here presents an infographic that “offers some very pragmatic and practical tips” such as including images on Facebook posts, mentioning influencers in tweets to drive engagement, and tagging brands and people with the @ sign on Google+.
Social Media Tools and Reviews
50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama
***** 5 STARS
Frequent best-of honoree Pam Dyer provides brief reviews of a wide range of free and fee-based social media tools, from Buffer (“An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”).
SlideShare Is The Biggest Opportunity In B2B Content Marketing by B2B Marketing Insider
Writing that “With more than 50 Million visitors per month and more than 100 million pageviews, SlideShare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, SlideShare is used by business owners and business executives at a rate 5 times any other social network,” Michael Brenner explains how to create an effective SlideShare deck and links to some noteworthy examples.
Ian Anderson Gray reviews 10 vital social tools for managing and monitoring social media, including Feedly (one of the most popular alternatives to the now-defunct Google Reader), ManageFlitter (Twitter management), and Commun.it, which Ian calls a “social media relationship management tool.”
How To Calculate Social Media ROI
Social Media ROI: 14 Formulas to Measure Social Media Benefits by Search Engine Watch
***** 5 STARS
In what is possibly the best post ever about how to calculate the ROI of social media activities, Angie Schottmuller provides not just one or two but more than a dozen different formulas for tracking different types of return on investment, broken down into categories such as advertising value, content value, support value, and lead and sales value.
Social Media ROI: It’s Possible With These 7 Metrics by Kruse Control
Reporting that a MarketingChart study “reveals there’s a mismatch between marketing budget and effectiveness in key areas. Two are mass media and customer support, which are being overspent on versus their return on investment. Alternatively, email and social are being underspent on while they have a more effective ROI,” Kathi Kruse outlines a simple set of metrics for evaluating social media effectiveness, from “Engagement: number of likes, comments and shares” to value of sales closed.
Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines.
Today, most sites use CSS rather than tables, avoid the use of deprecated tags, and adhere to W3C standards, and yet—the variety and creativity of website design is greater than ever.
How can you design a website that stands out visually from the crowd yet meets users’ needs? Maximizes social engagement? Optimizes trust and conversions? Looks as good on a smartphone as on a monster monitor? Find out here in more than 30 of the best articles and blog posts on website design of the past year.
General Website Design Guides
13 Website Social Optimization Oversights That Make You Look Foolish by Search Engine Watch
The positively awesome Angie Schottmuller identifies a baker’s dozen barriers to social media engagement on your website, such as requiring account creation or sign-in in order to comment (“Ease up on the form lock down. Allow users to rate and comment without creating an account…Forgotten passwords are a huge barrier to on-going engagement, so leverage OpenID and social sign-on tools to simplify the comment interaction process”).
Why “Infographic Thinking” Is The Future, Not A Fad by Fast Company
John Pavlus reports that Francesco Franchi is bullish on the potential of infographics—but only if done well. In this video, the art director at one of Italy’s top financial news outlets says that content needs to come first, that infographics shouldn’t be like PowerPoint presentations, and that they don’t need to be one-dimensional.
10 ways to make your website more social by iMedia Connection
Jeff Ragovin offers tips for creating a more social-friendly website, from first determining your social objectives and choosing your social networks wisely to keeping “your theme and aesthetic similar across digital presences” (i.e., branding) and incentivizing your readers to share your content.
10 Useful Findings About How People View Websites by ConversionXL
Peep Laja shares practical applications of 10 findings from eye-tracking studies, such as that the top left-corner of a site gets initial attention; that people read in F-patterns; that the most effective images are large, high-quality photos of people facing forward; and, most frighteningly, that “When viewing a website, it takes users less than two-tenths of a second to form a first impression.”
List Building: The four questions every email capture page must answer by MarketingSherpa
David Kilpatrick outlines four questions visitors will naturally have when hitting your landing page, such as “Why should I sign up?…What you want to avoid is simply saying, ‘Sign up for our FREE newsletter.’ Write from the subscriber’s point of view and explain how the opt-in for your email program will help the new subscriber solve challenges and eliminate pain points.”
Though this post largely centers around Lance Armstrong’s website—since somewhat discredited by Lance’s honesty issues—it still contains some great nuggets of wisdom, such as that one should “Keep it simple. The goal of most websites is to get visitors to the content they seek as quickly as possible. A simple, intuitive design is the best way to accomplish that.”
Jim Gilmartin details 10 “dos and don’ts” of website design, specifically “to help increase the satisfaction quotient and reduce the frustration quotient of most site visitors especially Baby Boomers and senior visitors,” though the advice applies much more broadly than that. For example, do include a blog and place a (simple) newsletter sign-up box on your site (presuming you offer a newsletter); don’t use auto-play videos, Flash or poorly-crafted titles.
12 Design Best Practices for Drop-Down Menus by Get Elastic
Linda Bustos offers a dozen tips for maximizing the usability of drop-down menus, among them: keep menus as short as possible; use multiple columns for unavoidably long menus; set the menu off clearly with a border or shadow; and get the timing right (“the menu should wait for half a second before appearing, as this prevents the menu popping up every time a user passes their mouse pointer over the top”).
Free Design Fonts
10 Extremely Good Free Fonts for Your Designs by Web Design Ledger
Henry Jones showcases 10 free design fonts, including Bemio, a fun, rounded “ultrabold sans with an extensive character set (which) bridges the gap between old signage and craftsmanship with modern forms and simplicity,” designed by Joe Prince.
28 New Free Fonts For Web Designers by Splashnology
This post highlights more than two dozen free fonts for web designers, such as Adamas Regular by Octavian Belintan, PLSTK by Aesthetic Therapie and Bispo by Jackson Alves. “a script typeface made inspiring on italic chancery calligraphy, with a flat nib pen and a module of 10 pen widths.”
8 Beautiful New Free Fonts by Web Design Ledger
10 Excellent New Free Fonts by Web Design Ledger
Free Social Media Icon Sets
115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog
There’s nothing unusual about including social media icons on blogs, but there are certainly some unusual and distinctive icon sets here. If you want the social icons on your site to stand out from the standard circles or rounded squares, you’ll find plenty of alternatives here, from colorful splashes and jeans pockets to coffee cups, bottle caps and T-shirts.
Best Free Social Media Icon Sets for 2012 by DandyWP
20 Free Social Icon Packs That Will Make Your Design Stand Up by Top Design Magazine
Still more social icon sets, from hearts and “Windows 8 style” to squares and sprockets.
Free Social Media Icons (34 Sets) by Graphic Design Junction
Muhammad Faisal presents nearly three dozen creative social icon sets, with themes ranging from 3D social icons and icons with a hand-sketched look to blue, neon, street signs, faded, retro, flaming, dark, frozen. letterpress, Easter egg, and speech bubble.
Parallax Scrolling Design Guides
Sabina Idler explains what parallax effects are in scrolling and hovering, how they work, how they attract visitor attention, and a bit about how to implement them, then illustrates all of this with 10 richly visual examples of parallax website design, from Grab&Go to Batman 3D.
For more about parallax scrolling (which is a “technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion”), check out 100 more examples of the approach here including 8vodesigns, Head2heart.us and Electrochuck.com
Website Trust and Credibility
The Psychology of Why Sexy Websites Suck at Sales by KISSmetrics
D Bnonn Tennant explains why consumers naturally trust “attractive” websites, but that in this case, attractive does not mean sexy or flashy—it means following some conventional design standards that won’t make a site exciting, but may very well help it to convert more successfully.
Give Your Website Soul With Emotionally Intelligent Interactions by Smashing Magazine
Chuck Longanecker writes that when he researched sites and apps with high loyalty, he found “the websites and apps we truly love have one thing in common: soul. They’re humanized. They have emotional intelligence designed into the user experience. And this emotional intelligence is crafted through thoughtful interaction design and feedback mechanisms built into the website.” He then showcases a number of sites that meet this criteria, demonstrating how each is infused with creativity and emotional intelligence.
9 User Experience Pitfalls That Repel Website Visitors by KISSmetrics
Because no one wants to lose website visitors due to factors within their control, Zach Bulygo here reveals the unpleasant truths about factors that can drive visitors away, including the use of stock photography (that smiling young woman with the headset representing “customer service” is used on far too many sites), having a slow-loading site, using auto-play videos, and—ugh, my pet peeve!—pop-ups. As Zach puts it, “It’s 2012, why does your website still have annoying pop-up advertisements?…Save pop-ups for the spam sites.”
39 Factors: Website Credibility Checklist by ConversionXL
Writing that “web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable. Your website is often the first point of contact for the customers…Companies that design for credibility have a strategic advantage over competition,” Peep Laja (again) identifies four types of website credibility, then presents a detailed website credibility checklist–factors to examine (and if necessary, change) on your site such as using case studies and testimonials, while avoiding excessive ads, unsupported superlatives and cheesy stock photos.
Landing Page and CTA Design Tips
8 Reasons Users Don’t Fill Out Sign Up Forms by UX Movement
Noting that “Most users today are more wary than ever about who handles their personal information. In a cyber world full of hackers and spammers, who can blame them?,” this post outlines reasons visitors may not be signing up on your site (for a download, a webinar, a newsletter, whatever)—and by extension, how you can make it more likely that they will sign up—such as fear of being spammed, concern you’re asking for too much information or information you don’t need, or simply not seeing a compelling call to action.
5 Highly Effective Landing Page Tips by Search Engine Land
Mona Elesseily details five elements that can increase landing page engagement, including credibility indicators like customer quotes, removing unnecessary page elements, and experimenting with different wording on action buttons (after all, who really wants to “submit”?).
Noting that “while CTA design is critical to initially drawing the attention of your visitors, it’s the copy of your calls-to-action that has to be compelling enough to get them clicking,” frequent best-of honoree Pamela Vaughan shares 14 examples of outstanding call-to-action copywriting from both well-known sites (Amazon.com) and more obscure ones (OH! Media).
Mobile Website Design Tips, Tools and Resources
Noting that “It is estimated that within two years mobile internet users will overtake the desktop internet users,” Daniels Mekšs steps through more than 50 resources for responsive design, from tools like Less Framework 4 and Gridless to sources of “Inspiration” like Quazarwebdesign and Apgdesign.
The 5 worst mobile websites by iMedia Connection
Of course these aren’t literally the very worst mobile sites in existence, but as Eric Anderson explains, “rather than trying to simply expose five bad mobile sites, I looked for sites that were archetypal of certain common mobile usability problems,” and he found, among others, “The bad first date: Hardee’s” which asks for your zipcode (while you are likely on the road far from home) and the “irony of the year award: Nokia” which—at the time of the writing of this article—did not actually have a mobile website.
10 best practices for your mobile website by Socialmedia.biz
Deltina Hay presents 10 “best practices that should be applied to all mobile websites,” among them taking advantage of mobile features (“Like the click-to-call button, there are features specific to mobile devices that can be used to improve your site’s user experience”) and using a conventional URL structure (“It is becoming standard to find a website’s mobile version at a URL like m.example.com”).
Why Google loves responsive design (and you should too) by Econsultancy
Mike Essex outlines half a dozen reasons to use responsive design, such as that “Responsive sites attract more links to key pages” (because there aren’t multiple URLs with the same copy), responsive sites work on multiple devices, and responsive sites (usually) look better, then points readers to resources for getting started with responsive design.
Mobile Websites vs Responsive Design: What’s the right solution for your business? by Google Mobile Ads Blog
***** 5 STARS
Although responsive design is now generally regarded as the best approach to accommodating the needs of both desktop and mobile web users, Jessica Sapick points out that it’s not the best approach in every situation—and provides a vital guide to determining which approach is best based specific business needs.
Best practices for mobile email design by Econsultancy
Observing that about a third of email use is now on mobile devices, Erik Boman offers more than a dozen practical tips for mobile-friendly email design, from going easy on images and including social links (but keeping them out of the way of important calls to action) to using a one-column layout and not crowding links.