Posts Tagged ‘Angie Schottmuller’

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Tuesday, February 4th, 2014

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open.

Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization, and SEO—whether its ROI can be determined with any accuracy or not?

Can the ROI of social media be measured?Despite well-crafted arguments from sources like John Heggestuen on Business Insider that social media ROI is a myth, and Angie Schottmuller on Search Engine Watch making the opposite case (and providing more than two dozen formulas for measuring the return on social media efforts), the social media ROI debate rages on.

Six experts continue the argument below, three on each side of the issue. What do you think?

You can’t calculate ROI from social media…

Analyze This: A Social Media Measurement Process by FeedBlitz

Yvette PistorioYvette Pistorio shares tips from Jay Baer on social media measurement, such as the importance of selecting the right social media marketing metrics to track, and doing so as early as possible in the social marketing process. She contends that calculating the ROI of social media “can be difficult with social media so you may want to take a look at how your efforts tie to business success over the long haul.”

The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value by Business Insider

John HeggenstuenAre brands moving away from trying to quantify the ROI of social media marketing? Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” Brands are instead focusing on reach, engagement and sentiment metrics.

CMOs On Social Media – Where’s The ROI? by Forbes

Dorie ClarkDorie Clark reports on a survey of CMOs which found that “Almost half (49%) said they aren’t able to quantify whether social media has made a difference for their companies, while 36% said they had a good sense of qualitative – though not quantitative – results. Only a meager 15% said they’ve seen a proven quantitative impact.” Lack of a clear strategy often contributes to the inability to quantify results.

…of course you can! And here’s how.

Social Media ROI: 11 FREE Tools for Measuring Social Media Success by Search Engine Watch

Chuck PriceCan the ROI of social media marketing be measured? Chuck Price reports that Nicole Harrison is “adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success,” including SocialMention, TweetReach and Keyhole.

10 Examples of Social Media ROI [INFOGRAPHIC] by Social Media Today

Pam DyerContrary to the story above, Pam Dyer presents an infographic which illustrates 10 real-world examples of social media ROI for brands, such as Kraft’s “National Thank You Day” campaign for Toblerone, which drove half a million website visits and increased sales of Toblerone by 132%.

Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things… by Distilled
***** 5 STARS

Hannah SmithContending that “ROI is a woefully poor measure of the success or failure of social media activity…(not a bad metric but) it’s misunderstood and often misappropriated,” Hannah Smith proceeds to explain the calculation, uses and limitations of ROI analysis, and suggests other metrics (related to brand perceptions and reputation management) that may be more suitable for measuring the value of social media initiatives.

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The Top #Nifty50 Women Writers on Twitter for 2013

Monday, October 28th, 2013

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.

The #Nifty50 Women Writers on Twitter for 2013The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. When the timing is right, the #Nifty50 will be expanded to include an element of social good—the #Nifty50 Kids project, which will provide access to advanced technologies for low-income children.

This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers).

Since the first awards, the #Nifty50 hashtag has been tweeted and retweeted nearly 7,000 times, with a total exposure of more than 50 million people, according to Topsy. The #Nifty50 was also featured in the new book by Mark (@mnburgess) and Cheryl Burgess (@ckburgess), The Social Employee (McGraw-Hill, August 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a social culture.

For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog) who are both outstanding writers and content producers and active social media connectors and engagers. Beyond their professional lives, the interests of these women range from the fairly conventional (travel, food, wine, health, fashion, family) to the unexpected (Star Wars, Milk Duds, beer, Swedish fish).

We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. You can find and subscribe to or follow the entire list on Twitter here.

(Editor’s note: Though I’d be proud to claim her as a member of my extended clan, I’m fairly certain that Marissa Pick and I have no familial relationship.)

Jennifer Aaker
@Aaker

Jennifer Aaker

 

Diana Adams
@adamsconsulting

Diana Adams

 

Ardath Albee
@ardath421

Ardath Albee

 

Kare Anderson
@kareanderson

Kare Anderson

 

Judy Bellem
@JudyBellem

Judy Bellem

 

Meghan M. Biro
@MeghanMBiro

Meghan M. Biro

 

Susan Borst
@susanborst

Susan Borst

 

Lisa Buyer
@lisabuyer

Lisa Buyer

 

Sandy Carter
@sandy_carter

Sandy Carter

 

Karima-Catherine
@karimacatherine

Karmia-Catherine

 

Ann Charles
@annmcharles

Ann Charles

 

Dorie Clark
@dorieclark

Dorie Clark

 

Heidi Cohen
@heidicohen

Heidi Cohen

 

Julie Cottineau
@JCottin

Julie Cottineau

 

Gini Dietrich
@ginidietrich

Gini Dietrich

 

Jenna Dobkin
@JennaSD

Jenna Dobkin

 

Esther Dyson
@edyson

Esther Dyson

 

Marni Edelhart
@CarpeDiFemme

Marni Edelhart

 

Kristi Eells
@Kristi_Eells

Kristi Eells

 

Laurie Friedman
@lauriefriedman

Laurie Friedman

 

Anne Deeter Gallaher
@AnneDGallaher

Anne Deeter Gallaher

 

Ann Handley
@annhandley

Ann Handley

 

Catherine Hays
@catharinehays

Catherine Hays

 

Elizabeth Hitchcock
@ElizHitchcock

Elizabeth Hitchcock

 

Amy Howell
@HowellMarketing

Amy Howell

 

Martine Hunter
@martinehunter

Martine Hunter

 

Jennifer Kane
@JenKaneCo

Jennifer Kane

 

Julie Kehoe
@juliekehoe

Julie Kehoe

 

Katrina Klier
@KatrinaKlier

Katrina Klier

 

Shelly Kramer
@shellykramer

Shelly Kramer

 

Megan Leap
@MeganLeap

Megan Leap

 

Heather Lloyd-Martin
@heatherlloyd

Heather Lloyd-Martin

 

Margaret Molloy
@MargaretMolloy

Margaret Molloy

 

Wendy Marx
@wendymarx

Wendy Marx

 

Lori Moreno
@LoriMoreno

Lori Moreno

 

Marissa Pick
@marissapick

Marissa Pick

 

Maria Poveromo
@mariapoveromo

Maria Poveromo

 

Tonia Ries
@tonia_ries

Tonia Ries

 

Jill Rowley
@jill_rowley

Jill Rowley

 

Lori Ruff
@LoriRuff

Lori Ruff

 

Angie Schottmuller
@aschottmuller

Angie Schottmuller

 

Esta H. Singer
@sheconsulting

Esta H. Singer

 

Mari Smith
@marismith

Mari Smith

 

Michele Smorgon
@maxOz

Michele Smorgon

 

Elizabeth Sosnow
@elizabethsosnow

Elizabeth Sosnow

 

Jayme Soulati
@Soulati

Jayme Soulati

 

Ann Tran
@AnnTran_

Ann Tran

 

Casie Vogel
@casievogel

Casie Vogel

 

Deborah Weinstein
@DebWeinstein

Deb Weinstein

 

Patricia Wilson
@brandcottage

Patricia Wilson

 

Again, you can find and follow the entire 2013 #Nifty50 Twitter women’s list here.

 

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Tuesday, October 8th, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” stage to the “how do I do it?” level to the current “how do I measure and optimize social media marketing efforts?” phase.

You’ve seen the statistics on social media marketing: 93% of marketers use social media for business. 90% of Inc. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool.

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? What are the best strategies for promoting social content (and which bad ideas should be avoided)? Which social media marketing tools are most useful? And how do we ultimately attract new customers through social media?

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far.

Social Media Marketing Guides, Strategies and Tactics

15 Strategies To Get More Shares For Your Content by Marketing Land

Courtney SeiterWe’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. Argh! Why? Noting that “The secret of getting your content shared by more people isn’t always producing better stuff – sometimes it’s making better connections or just thinking a little differently,” Courtney Seiter shares 15 strategies for getting making your great content “go that extra mile,” such as forming alliances, joining communities and rewarding sharers.

Social Media Priorities – Where Should You Focus? by Social-Hire

Tony RestellWhere should you focus your social media time and efforts? While acknowledging that the “audience you want to reach and your own professional goals will influence where your social media priorities for the coming year should lie,” Tony Restell nevertheless offers some concrete recommendations, like spending time on Google+ communities because of “the overlap between Google+ and Google search results.”

How to Effectively Budget Your Social Media Program in 2013 by ClickZ

Jasmine SandlerJasmine Sandler suggests marketers take six key considerations into account when budgeting for 2013 (or 2014) social media marketing plans, among them social media content development (“Content takes professionalism in design, writing skills, video production, photography, webcast production, audio development, and more”) and social media management (“Social media management takes listening, research, staying on top of trends and influencers, and ongoing creative thinking. Social media management, even for SMB organizations, takes a full-time salary worth of work. Don’t skimp on this and expect a junior person to take it on and run it”).

The Truth About Social Media by Forbes

Suw Charman-AndersonWriting that social media is “not about how many tasks you can tick off your to do list but about nurturing your following and making sure they feel valued…about creating community, relationships and loyalty”), Suw Charman-Anderson offers eight thought-provoking if sometimes painful observations, such as “being a writer doesn’t make you special” and “accept that you can’t be everywhere.”

30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot

Ellie MirmanEllie Mirman advises marketers to ignore these 30 examples of social media “wisdom” that really isn’t, like “social media is the new SEO” (no, it’s a supplementary activity—and a valuable one—but not a replacement), “an intern can manage it all for you” (hmm, sounds like another post on social media marketing myths), and that you should “use a tool that autopublishes your posts to all social networks at once … to save time” (ach, no!).

How Small Businesses Can Use Social Media at Events by MyBeak Social Media

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Re-tweet positive PR and update followers daily during the event. Request a re-tweet and support other exhibitors if they are willing to do the same.”

19 Things Successful People Do On Social Media by Forbes

TJ McCueWriting that, “Successful people believe they are adding value to your day, on and off social media,” TJ McCue details how social media pros use the tools effectively. Among their practices: they are genuine; they focus on quality over quantity; and they “believe in their network and leverage it.” They do not, however, send auto-DMs to all new followers or tweet what they had for lunch.

7 steps to rank your video higher on YouTube by iMedia Connection

Jon WhitingJon Whiting lists seven tips for improving video rank on YouTube. Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Try to encourage as many people as possible to view and like your video.” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start.

Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century

Margie ClaymanCan social media help shorten b2b sales cycles? Perhaps, but here the insightful and engaging Margie Clayman skewers some of the arguments made on behalf of that premise. Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Email can work. Even better, send hand-written thank-you cards. That will really blow them away. It’s not a bad thing to use LinkedIn for post-meeting messages, but it’s not a convincing argument when debating whether social media can shorten the sales cycle.”

Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog

Steve GoldnerSteve Goldner lays out a practical action plan for moving “potential customers from interest to promoter step by step,” starting with gaining their attention (e.g., by determining and using they keywords your potential buyers use) and ending with nurturing advocates (when advocates “genuinely like you or your brand and what you deliver…you are now extending to the reach beyond your audience – to your audience’s audience”).

Expert’s Corner: How Manufacturers Are Harnessing Social Media by ThomasNet News

Mike KeatingMike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”

Infographic: Size isn’t everything when it comes to social platforms by leaderswest

Jim DoughertyJim Dougherty highlights an infographic which illustrates that which is the “best” social network for your marketing efforts depends upon several factors such as your goals (Google+ and YouTube are great for SEO, Facebook and Twitter for driving traffic, LinkedIn and Pinterest for brand exposure), target audience demographics, and the skills at your disposal.

31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen

Heidi CohenThe prolific and insightful Heidi Cohen here culls more than 30 tips from Social Media Examiner’s 2013 Social Media Marketing Industry Report, among them guest blogging, providing perks to brand advocates on social media, and answering “customer questions…Make a list of your customers’ top questions and respond to each one.”

Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company

Wendy MarxReporting that “while B2B social media spending increased 9.6% last year, the majority of B2B companies failed to integrate social media into their business practices,” the brilliant Wendy Marx offers guidance for how B2B vendors can improve the productivity of their online social activities, such as by carefully structuring a social media team, training employees, and establishing accountability.

Social Media Strategy: The Answer to the Top 5 Social Media Marketer Questions by Maximize Social Business

Neal SchafferNeal Schaffer answers five common questions about social media marketing, including questions about the best social media management tools (see below), how to measure the ROI of social media marketing (see further below) and how to create a social media marketing strategy.

Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts by leaderswest

Writing that “People have an attention span of eight seconds, so it’s incumbent upon writers to make their content as accessible as possible,” Jim Dougherty (again) here presents an infographic that “offers some very pragmatic and practical tips” such as including images on Facebook posts, mentioning influencers in tweets to drive engagement, and tagging brands and people with the @ sign on Google+.

Social Media Tools and Reviews

50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama
***** 5 STARS

Pam DyerFrequent best-of honoree Pam Dyer provides brief reviews of a wide range of free and fee-based social media tools, from Buffer (“An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”).

SlideShare Is The Biggest Opportunity In B2B Content Marketing by B2B Marketing Insider

Michael BrennerWriting that “With more than 50 Million visitors per month and more than 100 million pageviews, SlideShare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, SlideShare is used by business owners and business executives at a rate 5 times any other social network,” Michael Brenner explains how to create an effective SlideShare deck and links to some noteworthy examples.

10 Must Have Social Media Tools for Small Businesses by iag.Me

Ian Anderson GrayIan Anderson Gray reviews 10 vital social tools for managing and monitoring social media, including Feedly (one of the most popular alternatives to the now-defunct Google Reader), ManageFlitter (Twitter management), and Commun.it, which Ian calls a “social media relationship management tool.”

How To Calculate Social Media ROI

Social Media ROI: 14 Formulas to Measure Social Media Benefits by Search Engine Watch
***** 5 STARS

Angie SchottmullerIn what is possibly the best post ever about how to calculate the ROI of social media activities, Angie Schottmuller provides not just one or two but more than a dozen different formulas for tracking different types of return on investment, broken down into categories such as advertising value, content value, support value, and lead and sales value.

Social Media ROI: It’s Possible With These 7 Metrics by Kruse Control

Kathi KruseReporting that a MarketingChart study “reveals there’s a mismatch between marketing budget and effectiveness in key areas. Two are mass media and customer support, which are being overspent on versus their return on investment. Alternatively, email and social are being underspent on while they have a more effective ROI,” Kathi Kruse outlines a simple set of metrics for evaluating social media effectiveness, from “Engagement: number of likes, comments and shares” to value of sales closed.

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31 Spectacular Web Design Guides, Techniques and Resources

Monday, June 17th, 2013

Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines.

Today, most sites use CSS rather than tables, avoid the use of deprecated tags, and adhere to W3C standards, and yet—the variety and creativity of website design is greater than ever.

How can you design a website that stands out visually from the crowd yet meets users’ needs? Maximizes social engagement? Optimizes trust and conversions? Looks as good on a smartphone as on a monster monitor? Find out here in more than 30 of the best articles and blog posts on website design of the past year.

General Website Design Guides

13 Website Social Optimization Oversights That Make You Look Foolish by Search Engine Watch

Angie SchottmillerThe positively awesome Angie Schottmuller identifies a baker’s dozen barriers to social media engagement on your website, such as requiring account creation or sign-in in order to comment (“Ease up on the form lock down. Allow users to rate and comment without creating an account…Forgotten passwords are a huge barrier to on-going engagement, so leverage OpenID and social sign-on tools to simplify the comment interaction process”).

Why “Infographic Thinking” Is The Future, Not A Fad by Fast Company

John PavlusJohn Pavlus reports that Francesco Franchi is bullish on the potential of infographics—but only if done well. In this video, the art director at one of Italy’s top financial news outlets says that content needs to come first, that infographics shouldn’t be like PowerPoint presentations, and that they don’t need to be one-dimensional.

10 ways to make your website more social by iMedia Connection

Jeff RagovinJeff Ragovin offers tips for creating a more social-friendly website, from first determining your social objectives and choosing your social networks wisely to keeping “your theme and aesthetic similar across digital presences” (i.e., branding) and incentivizing your readers to share your content.

10 Useful Findings About How People View Websites by ConversionXL

Peep LajaPeep Laja shares practical applications of 10 findings from eye-tracking studies, such as that the top left-corner of a site gets initial attention; that people read in F-patterns; that the most effective images are large, high-quality photos of people facing forward; and, most frighteningly, that “When viewing a website, it takes users less than two-tenths of a second to form a first impression.”

List Building: The four questions every email capture page must answer by MarketingSherpa

David Kilpatrick outlines four questions visitors will naturally have when hitting your landing page, such as “Why should I sign up?…What you want to avoid is simply saying, ‘Sign up for our FREE newsletter.’ Write from the subscriber’s point of view and explain how the opt-in for your email program will help the new subscriber solve challenges and eliminate pain points.”

6 Tips to Boost Your Web Presence by Inc.

Though this post largely centers around Lance Armstrong’s website—since somewhat discredited by Lance’s honesty issues—it still contains some great nuggets of wisdom, such as that one should “Keep it simple. The goal of most websites is to get visitors to the content they seek as quickly as possible. A simple, intuitive design is the best way to accomplish that.”

Put Customer Convenience Front And Center When Designing Websites – Part II by MediaPost

Jim Gilmartin details 10 “dos and don’ts” of website design, specifically “to help increase the satisfaction quotient and reduce the frustration quotient of most site visitors especially Baby Boomers and senior visitors,” though the advice applies much more broadly than that. For example, do include a blog and place a (simple) newsletter sign-up box on your site (presuming you offer a newsletter); don’t use auto-play videos, Flash or poorly-crafted titles.

12 Design Best Practices for Drop-Down Menus by Get Elastic

Linda BustosLinda Bustos offers a dozen tips for maximizing the usability of drop-down menus, among them: keep menus as short as possible; use multiple columns for unavoidably long menus; set the menu off clearly with a border or shadow; and get the timing right (“the menu should wait for half a second before appearing, as this prevents the menu popping up every time a user passes their mouse pointer over the top”).

Free Design Fonts

10 Extremely Good Free Fonts for Your Designs by Web Design Ledger

Henry JonesHenry Jones showcases 10 free design fonts, including Bemio, a fun, rounded “ultrabold sans with an extensive character set (which) bridges the gap between old signage and craftsmanship with modern forms and simplicity,” designed by Joe Prince.

28 New Free Fonts For Web Designers by Splashnology

This post highlights more than two dozen free fonts for web designers, such as Adamas Regular by Octavian Belintan, PLSTK by Aesthetic Therapie and Bispo by Jackson Alves. “a script typeface made inspiring on italic chancery calligraphy, with a flat nib pen and a module of 10 pen widths.”

8 Beautiful New Free Fonts by Web Design Ledger

Henry Jones (again) shares eight more free design fonts, including FatFrank, Acorn Typeface and the art deco-ish 47.

10 Excellent New Free Fonts by Web Design Ledger

One more set of free font downloads from Henry Jones, this set featuring typefaces like Nexa, Bouwen and NeoDeco.

Free Social Media Icon Sets

115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog

There’s nothing unusual about including social media icons on blogs, but there are certainly some unusual and distinctive icon sets here. If you want the social icons on your site to stand out from the standard circles or rounded squares, you’ll find plenty of alternatives here, from colorful splashes and jeans pockets to coffee cups, bottle caps and T-shirts.

Best Free Social Media Icon Sets for 2012 by DandyWP

Hand-drawn social media icon setWhile there is inevitably some overlap between this post and the one above, here you will also find interesting icon sets along the themes of trucks, blueprints, monochrome and hand-drawn themes.

20 Free Social Icon Packs That Will Make Your Design Stand Up by Top Design Magazine

Still more social icon sets, from hearts and “Windows 8 style” to squares and sprockets.

Free Social Media Icons (34 Sets) by Graphic Design Junction

Muhammad Faisal presents nearly three dozen creative social icon sets, with themes ranging from 3D social icons and icons with a hand-sketched look to blue, neon, street signs, faded, retro, flaming, dark, frozen. letterpress, Easter egg, and speech bubble.

Parallax Scrolling Design Guides

Parallax Hovering And Its Engaging Quality For Web Design by Usabilla

Sabina IdlerSabina Idler explains what parallax effects are in scrolling and hovering, how they work, how they attract visitor attention, and a bit about how to implement them, then illustrates all of this with 10 richly visual examples of parallax website design, from Grab&Go  to Batman 3D.

Hot Web Design Trends: Parallax Scrolling Effects in 100 Examples by Splashnology

For more about parallax scrolling (which is a “technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion”), check out 100 more examples of the approach here including 8vodesigns, Head2heart.us and Electrochuck.com

Website Trust and Credibility

The Psychology of Why Sexy Websites Suck at Sales by KISSmetrics

D Bnonn TennantD Bnonn Tennant explains why consumers naturally trust “attractive” websites, but that in this case, attractive does not mean sexy or flashy—it means following some conventional design standards that won’t make a site exciting, but may very well help it to convert more successfully.

Give Your Website Soul With Emotionally Intelligent Interactions by Smashing Magazine

Chuck LonganeckerChuck Longanecker writes that when he researched sites and apps with high loyalty, he found “the websites and apps we truly love have one thing in common: soul. They’re humanized. They have emotional intelligence designed into the user experience. And this emotional intelligence is crafted through thoughtful interaction design and feedback mechanisms built into the website.” He then showcases a number of sites that meet this criteria, demonstrating how each is infused with creativity and emotional intelligence.

9 User Experience Pitfalls That Repel Website Visitors by KISSmetrics

Zach BulygoBecause no one wants to lose website visitors due to factors within their control, Zach Bulygo here reveals the unpleasant truths about factors that can drive visitors away, including the use of stock photography (that smiling young woman with the headset representing “customer service” is used on far too many sites), having a slow-loading site, using auto-play videos, and—ugh, my pet peeve!—pop-ups. As Zach puts it, “It’s 2012, why does your website still have annoying pop-up advertisements?…Save pop-ups for the spam sites.”

39 Factors: Website Credibility Checklist by ConversionXL

Writing that “web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable. Your website is often the first point of contact for the customers…Companies that design for credibility have a strategic advantage over competition,” Peep Laja (again) identifies four types of website credibility, then presents a detailed website credibility checklist–factors to examine (and if necessary, change) on your site such as using case studies and testimonials, while avoiding excessive ads, unsupported superlatives and cheesy stock photos.

Landing Page and CTA Design Tips

8 Reasons Users Don’t Fill Out Sign Up Forms by UX Movement

Noting that “Most users today are more wary than ever about who handles their personal information. In a cyber world full of hackers and spammers, who can blame them?,” this post outlines reasons visitors may not be signing up on your site (for a download, a webinar, a newsletter, whatever)—and by extension, how you can make it more likely that they will sign up—such as fear of being spammed, concern you’re asking for too much information or information you don’t need, or simply not seeing a compelling call to action.

5 Highly Effective Landing Page Tips by Search Engine Land

Mona ElesseilyMona Elesseily details five elements that can increase landing page engagement, including credibility indicators like customer quotes, removing unnecessary page elements, and experimenting with different wording on action buttons (after all, who really wants to “submit”?).

14 Real-Life Examples of CTA Copy YOU Should Copy by HubSpot

Pamela VaughanNoting that “while CTA design is critical to initially drawing the attention of your visitors, it’s the copy of your calls-to-action that has to be compelling enough to get them clicking,” frequent best-of honoree Pamela Vaughan shares 14 examples of outstanding call-to-action copywriting from both well-known sites (Amazon.com) and more obscure ones (OH! Media).

Mobile Website Design Tips, Tools and Resources

Ultimate Guide to Responsive Web Design: 55 Stunning Tools, Tutorials, and Examples by 1stWebDesigner

Noting that “It is estimated that within two years mobile internet users will overtake the desktop internet users,” Daniels Mekšs steps through more than 50 resources for responsive design, from tools like Less Framework 4 and Gridless to sources of “Inspiration” like Quazarwebdesign and Apgdesign.

The 5 worst mobile websites by iMedia Connection

Eric AndersonOf course these aren’t literally the very worst mobile sites in existence, but as Eric Anderson explains, “rather than trying to simply expose five bad mobile sites, I looked for sites that were archetypal of certain common mobile usability problems,” and he found, among others, “The bad first date: Hardee’s” which asks for your zipcode (while you are likely on the road far from home) and the “irony of the year award: Nokia” which—at the time of the writing of this article—did not actually have a mobile website.

10 best practices for your mobile website by Socialmedia.biz

Deltina HayDeltina Hay presents 10 “best practices that should be applied to all mobile websites,” among them taking advantage of mobile features (“Like the click-to-call button, there are features specific to mobile devices that can be used to improve your site’s user experience”) and using a conventional URL structure (“It is becoming standard to find a website’s mobile version at a URL like m.example.com”).

Why Google loves responsive design (and you should too) by Econsultancy

Mike EssexMike Essex outlines half a dozen reasons to use responsive design, such as that “Responsive sites attract more links to key pages” (because there aren’t multiple URLs with the same copy), responsive sites work on multiple devices, and responsive sites (usually) look better, then points readers to resources for getting started with responsive design.

Mobile Websites vs Responsive Design: What’s the right solution for your business? by Google Mobile Ads Blog
***** 5 STARS

Jessica SapickAlthough responsive design is now generally regarded as the best approach to accommodating the needs of both desktop and mobile web users, Jessica Sapick points out that it’s not the best approach in every situation—and provides a vital guide to determining which approach is best based specific business needs.

Best practices for mobile email design by Econsultancy

Observing that about a third of email use is now on mobile devices, Erik Boman offers more than a dozen practical tips for mobile-friendly email design, from going easy on images and including social links (but keeping them out of the way of important calls to action) to using a one-column layout and not crowding links.

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Most Engaging Twitterers in Minnesota

Sunday, June 2nd, 2013

One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. We’ve connected with Twitterers interested in b2b marketing, PR,  web presence optimization and digital marketing topics everywhere from the U.K., South Africa, Israel, and Australia, to Germany, The Netherlands, Belgium, Chile, Canada and New Zealand.

It’s also valuable however for making new connections in your own backyard. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.

Here are a couple of dozen of the most engaging Minnesotans we’ve met on, through, or because of Twitter over the past five years. Got any additions to the list? Recommendations are welcome!

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