Posts Tagged ‘Angie Schottmuller’
Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.
The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. When the timing is right, the #Nifty50 will be expanded to include an element of social good—the #Nifty50 Kids project, which will provide access to advanced technologies for low-income children.
This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers).
Since the first awards, the #Nifty50 hashtag has been tweeted and retweeted nearly 7,000 times, with a total exposure of more than 50 million people, according to Topsy. The #Nifty50 was also featured in the new book by Mark (@mnburgess) and Cheryl Burgess (@ckburgess), The Social Employee (McGraw-Hill, August 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a social culture.
For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog) who are both outstanding writers and content producers and active social media connectors and engagers. Beyond their professional lives, the interests of these women range from the fairly conventional (travel, food, wine, health, fashion, family) to the unexpected (Star Wars, Milk Duds, beer, Swedish fish).
We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. You can find and subscribe to or follow the entire list on Twitter here.
(Editor’s note: Though I’d be proud to claim her as a member of my extended clan, I’m fairly certain that Marissa Pick and I have no familial relationship.)
Meghan M. Biro
Anne Deeter Gallaher
Esta H. Singer
Again, you can find and follow the entire 2013 #Nifty50 Twitter women’s list here.
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” stage to the “how do I do it?” level to the current “how do I measure and optimize social media marketing efforts?” phase.
You’ve seen the statistics on social media marketing: 93% of marketers use social media for business. 90% of Inc. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool.
Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? What are the best strategies for promoting social content (and which bad ideas should be avoided)? Which social media marketing tools are most useful? And how do we ultimately attract new customers through social media?
Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far.
Social Media Marketing Guides, Strategies and Tactics
15 Strategies To Get More Shares For Your Content by Marketing Land
We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. Argh! Why? Noting that “The secret of getting your content shared by more people isn’t always producing better stuff – sometimes it’s making better connections or just thinking a little differently,” Courtney Seiter shares 15 strategies for getting making your great content “go that extra mile,” such as forming alliances, joining communities and rewarding sharers.
Social Media Priorities – Where Should You Focus? by Social-Hire
Where should you focus your social media time and efforts? While acknowledging that the “audience you want to reach and your own professional goals will influence where your social media priorities for the coming year should lie,” Tony Restell nevertheless offers some concrete recommendations, like spending time on Google+ communities because of “the overlap between Google+ and Google search results.”
Jasmine Sandler suggests marketers take six key considerations into account when budgeting for 2013 (or 2014) social media marketing plans, among them social media content development (“Content takes professionalism in design, writing skills, video production, photography, webcast production, audio development, and more”) and social media management (“Social media management takes listening, research, staying on top of trends and influencers, and ongoing creative thinking. Social media management, even for SMB organizations, takes a full-time salary worth of work. Don’t skimp on this and expect a junior person to take it on and run it”).
The Truth About Social Media by Forbes
Writing that social media is “not about how many tasks you can tick off your to do list but about nurturing your following and making sure they feel valued…about creating community, relationships and loyalty”), Suw Charman-Anderson offers eight thought-provoking if sometimes painful observations, such as “being a writer doesn’t make you special” and “accept that you can’t be everywhere.”
Ellie Mirman advises marketers to ignore these 30 examples of social media “wisdom” that really isn’t, like “social media is the new SEO” (no, it’s a supplementary activity—and a valuable one—but not a replacement), “an intern can manage it all for you” (hmm, sounds like another post on social media marketing myths), and that you should “use a tool that autopublishes your posts to all social networks at once … to save time” (ach, no!).
How Small Businesses Can Use Social Media at Events by MyBeak Social Media
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Re-tweet positive PR and update followers daily during the event. Request a re-tweet and support other exhibitors if they are willing to do the same.”
Writing that, “Successful people believe they are adding value to your day, on and off social media,” TJ McCue details how social media pros use the tools effectively. Among their practices: they are genuine; they focus on quality over quantity; and they “believe in their network and leverage it.” They do not, however, send auto-DMs to all new followers or tweet what they had for lunch.
7 steps to rank your video higher on YouTube by iMedia Connection
Jon Whiting lists seven tips for improving video rank on YouTube. Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Try to encourage as many people as possible to view and like your video.” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start.
Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century
Can social media help shorten b2b sales cycles? Perhaps, but here the insightful and engaging Margie Clayman skewers some of the arguments made on behalf of that premise. Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Email can work. Even better, send hand-written thank-you cards. That will really blow them away. It’s not a bad thing to use LinkedIn for post-meeting messages, but it’s not a convincing argument when debating whether social media can shorten the sales cycle.”
Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog
Steve Goldner lays out a practical action plan for moving “potential customers from interest to promoter step by step,” starting with gaining their attention (e.g., by determining and using they keywords your potential buyers use) and ending with nurturing advocates (when advocates “genuinely like you or your brand and what you deliver…you are now extending to the reach beyond your audience – to your audience’s audience”).
Expert’s Corner: How Manufacturers Are Harnessing Social Media by ThomasNet News
Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”
Jim Dougherty highlights an infographic which illustrates that which is the “best” social network for your marketing efforts depends upon several factors such as your goals (Google+ and YouTube are great for SEO, Facebook and Twitter for driving traffic, LinkedIn and Pinterest for brand exposure), target audience demographics, and the skills at your disposal.
31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen
The prolific and insightful Heidi Cohen here culls more than 30 tips from Social Media Examiner’s 2013 Social Media Marketing Industry Report, among them guest blogging, providing perks to brand advocates on social media, and answering “customer questions…Make a list of your customers’ top questions and respond to each one.”
Reporting that “while B2B social media spending increased 9.6% last year, the majority of B2B companies failed to integrate social media into their business practices,” the brilliant Wendy Marx offers guidance for how B2B vendors can improve the productivity of their online social activities, such as by carefully structuring a social media team, training employees, and establishing accountability.
Social Media Strategy: The Answer to the Top 5 Social Media Marketer Questions by Maximize Social Business
Neal Schaffer answers five common questions about social media marketing, including questions about the best social media management tools (see below), how to measure the ROI of social media marketing (see further below) and how to create a social media marketing strategy.
Writing that “People have an attention span of eight seconds, so it’s incumbent upon writers to make their content as accessible as possible,” Jim Dougherty (again) here presents an infographic that “offers some very pragmatic and practical tips” such as including images on Facebook posts, mentioning influencers in tweets to drive engagement, and tagging brands and people with the @ sign on Google+.
Social Media Tools and Reviews
50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama
***** 5 STARS
Frequent best-of honoree Pam Dyer provides brief reviews of a wide range of free and fee-based social media tools, from Buffer (“An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”).
SlideShare Is The Biggest Opportunity In B2B Content Marketing by B2B Marketing Insider
Writing that “With more than 50 Million visitors per month and more than 100 million pageviews, SlideShare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, SlideShare is used by business owners and business executives at a rate 5 times any other social network,” Michael Brenner explains how to create an effective SlideShare deck and links to some noteworthy examples.
Ian Anderson Gray reviews 10 vital social tools for managing and monitoring social media, including Feedly (one of the most popular alternatives to the now-defunct Google Reader), ManageFlitter (Twitter management), and Commun.it, which Ian calls a “social media relationship management tool.”
How To Calculate Social Media ROI
Social Media ROI: 14 Formulas to Measure Social Media Benefits by Search Engine Watch
***** 5 STARS
In what is possibly the best post ever about how to calculate the ROI of social media activities, Angie Schottmuller provides not just one or two but more than a dozen different formulas for tracking different types of return on investment, broken down into categories such as advertising value, content value, support value, and lead and sales value.
Social Media ROI: It’s Possible With These 7 Metrics by Kruse Control
Reporting that a MarketingChart study “reveals there’s a mismatch between marketing budget and effectiveness in key areas. Two are mass media and customer support, which are being overspent on versus their return on investment. Alternatively, email and social are being underspent on while they have a more effective ROI,” Kathi Kruse outlines a simple set of metrics for evaluating social media effectiveness, from “Engagement: number of likes, comments and shares” to value of sales closed.
Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines.
Today, most sites use CSS rather than tables, avoid the use of deprecated tags, and adhere to W3C standards, and yet—the variety and creativity of website design is greater than ever.
How can you design a website that stands out visually from the crowd yet meets users’ needs? Maximizes social engagement? Optimizes trust and conversions? Looks as good on a smartphone as on a monster monitor? Find out here in more than 30 of the best articles and blog posts on website design of the past year.
General Website Design Guides
13 Website Social Optimization Oversights That Make You Look Foolish by Search Engine Watch
The positively awesome Angie Schottmuller identifies a baker’s dozen barriers to social media engagement on your website, such as requiring account creation or sign-in in order to comment (“Ease up on the form lock down. Allow users to rate and comment without creating an account…Forgotten passwords are a huge barrier to on-going engagement, so leverage OpenID and social sign-on tools to simplify the comment interaction process”).
Why “Infographic Thinking” Is The Future, Not A Fad by Fast Company
John Pavlus reports that Francesco Franchi is bullish on the potential of infographics—but only if done well. In this video, the art director at one of Italy’s top financial news outlets says that content needs to come first, that infographics shouldn’t be like PowerPoint presentations, and that they don’t need to be one-dimensional.
10 ways to make your website more social by iMedia Connection
Jeff Ragovin offers tips for creating a more social-friendly website, from first determining your social objectives and choosing your social networks wisely to keeping “your theme and aesthetic similar across digital presences” (i.e., branding) and incentivizing your readers to share your content.
10 Useful Findings About How People View Websites by ConversionXL
Peep Laja shares practical applications of 10 findings from eye-tracking studies, such as that the top left-corner of a site gets initial attention; that people read in F-patterns; that the most effective images are large, high-quality photos of people facing forward; and, most frighteningly, that “When viewing a website, it takes users less than two-tenths of a second to form a first impression.”
List Building: The four questions every email capture page must answer by MarketingSherpa
David Kilpatrick outlines four questions visitors will naturally have when hitting your landing page, such as “Why should I sign up?…What you want to avoid is simply saying, ‘Sign up for our FREE newsletter.’ Write from the subscriber’s point of view and explain how the opt-in for your email program will help the new subscriber solve challenges and eliminate pain points.”
Though this post largely centers around Lance Armstrong’s website—since somewhat discredited by Lance’s honesty issues—it still contains some great nuggets of wisdom, such as that one should “Keep it simple. The goal of most websites is to get visitors to the content they seek as quickly as possible. A simple, intuitive design is the best way to accomplish that.”
Jim Gilmartin details 10 “dos and don’ts” of website design, specifically “to help increase the satisfaction quotient and reduce the frustration quotient of most site visitors especially Baby Boomers and senior visitors,” though the advice applies much more broadly than that. For example, do include a blog and place a (simple) newsletter sign-up box on your site (presuming you offer a newsletter); don’t use auto-play videos, Flash or poorly-crafted titles.
12 Design Best Practices for Drop-Down Menus by Get Elastic
Linda Bustos offers a dozen tips for maximizing the usability of drop-down menus, among them: keep menus as short as possible; use multiple columns for unavoidably long menus; set the menu off clearly with a border or shadow; and get the timing right (“the menu should wait for half a second before appearing, as this prevents the menu popping up every time a user passes their mouse pointer over the top”).
Free Design Fonts
10 Extremely Good Free Fonts for Your Designs by Web Design Ledger
Henry Jones showcases 10 free design fonts, including Bemio, a fun, rounded “ultrabold sans with an extensive character set (which) bridges the gap between old signage and craftsmanship with modern forms and simplicity,” designed by Joe Prince.
28 New Free Fonts For Web Designers by Splashnology
This post highlights more than two dozen free fonts for web designers, such as Adamas Regular by Octavian Belintan, PLSTK by Aesthetic Therapie and Bispo by Jackson Alves. “a script typeface made inspiring on italic chancery calligraphy, with a flat nib pen and a module of 10 pen widths.”
8 Beautiful New Free Fonts by Web Design Ledger
10 Excellent New Free Fonts by Web Design Ledger
Free Social Media Icon Sets
115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog
There’s nothing unusual about including social media icons on blogs, but there are certainly some unusual and distinctive icon sets here. If you want the social icons on your site to stand out from the standard circles or rounded squares, you’ll find plenty of alternatives here, from colorful splashes and jeans pockets to coffee cups, bottle caps and T-shirts.
Best Free Social Media Icon Sets for 2012 by DandyWP
20 Free Social Icon Packs That Will Make Your Design Stand Up by Top Design Magazine
Still more social icon sets, from hearts and “Windows 8 style” to squares and sprockets.
Free Social Media Icons (34 Sets) by Graphic Design Junction
Muhammad Faisal presents nearly three dozen creative social icon sets, with themes ranging from 3D social icons and icons with a hand-sketched look to blue, neon, street signs, faded, retro, flaming, dark, frozen. letterpress, Easter egg, and speech bubble.
Parallax Scrolling Design Guides
Sabina Idler explains what parallax effects are in scrolling and hovering, how they work, how they attract visitor attention, and a bit about how to implement them, then illustrates all of this with 10 richly visual examples of parallax website design, from Grab&Go to Batman 3D.
For more about parallax scrolling (which is a “technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion”), check out 100 more examples of the approach here including 8vodesigns, Head2heart.us and Electrochuck.com
Website Trust and Credibility
The Psychology of Why Sexy Websites Suck at Sales by KISSmetrics
D Bnonn Tennant explains why consumers naturally trust “attractive” websites, but that in this case, attractive does not mean sexy or flashy—it means following some conventional design standards that won’t make a site exciting, but may very well help it to convert more successfully.
Give Your Website Soul With Emotionally Intelligent Interactions by Smashing Magazine
Chuck Longanecker writes that when he researched sites and apps with high loyalty, he found “the websites and apps we truly love have one thing in common: soul. They’re humanized. They have emotional intelligence designed into the user experience. And this emotional intelligence is crafted through thoughtful interaction design and feedback mechanisms built into the website.” He then showcases a number of sites that meet this criteria, demonstrating how each is infused with creativity and emotional intelligence.
9 User Experience Pitfalls That Repel Website Visitors by KISSmetrics
Because no one wants to lose website visitors due to factors within their control, Zach Bulygo here reveals the unpleasant truths about factors that can drive visitors away, including the use of stock photography (that smiling young woman with the headset representing “customer service” is used on far too many sites), having a slow-loading site, using auto-play videos, and—ugh, my pet peeve!—pop-ups. As Zach puts it, “It’s 2012, why does your website still have annoying pop-up advertisements?…Save pop-ups for the spam sites.”
39 Factors: Website Credibility Checklist by ConversionXL
Writing that “web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable. Your website is often the first point of contact for the customers…Companies that design for credibility have a strategic advantage over competition,” Peep Laja (again) identifies four types of website credibility, then presents a detailed website credibility checklist–factors to examine (and if necessary, change) on your site such as using case studies and testimonials, while avoiding excessive ads, unsupported superlatives and cheesy stock photos.
Landing Page and CTA Design Tips
8 Reasons Users Don’t Fill Out Sign Up Forms by UX Movement
Noting that “Most users today are more wary than ever about who handles their personal information. In a cyber world full of hackers and spammers, who can blame them?,” this post outlines reasons visitors may not be signing up on your site (for a download, a webinar, a newsletter, whatever)—and by extension, how you can make it more likely that they will sign up—such as fear of being spammed, concern you’re asking for too much information or information you don’t need, or simply not seeing a compelling call to action.
5 Highly Effective Landing Page Tips by Search Engine Land
Mona Elesseily details five elements that can increase landing page engagement, including credibility indicators like customer quotes, removing unnecessary page elements, and experimenting with different wording on action buttons (after all, who really wants to “submit”?).
Noting that “while CTA design is critical to initially drawing the attention of your visitors, it’s the copy of your calls-to-action that has to be compelling enough to get them clicking,” frequent best-of honoree Pamela Vaughan shares 14 examples of outstanding call-to-action copywriting from both well-known sites (Amazon.com) and more obscure ones (OH! Media).
Mobile Website Design Tips, Tools and Resources
Noting that “It is estimated that within two years mobile internet users will overtake the desktop internet users,” Daniels Mekšs steps through more than 50 resources for responsive design, from tools like Less Framework 4 and Gridless to sources of “Inspiration” like Quazarwebdesign and Apgdesign.
The 5 worst mobile websites by iMedia Connection
Of course these aren’t literally the very worst mobile sites in existence, but as Eric Anderson explains, “rather than trying to simply expose five bad mobile sites, I looked for sites that were archetypal of certain common mobile usability problems,” and he found, among others, “The bad first date: Hardee’s” which asks for your zipcode (while you are likely on the road far from home) and the “irony of the year award: Nokia” which—at the time of the writing of this article—did not actually have a mobile website.
10 best practices for your mobile website by Socialmedia.biz
Deltina Hay presents 10 “best practices that should be applied to all mobile websites,” among them taking advantage of mobile features (“Like the click-to-call button, there are features specific to mobile devices that can be used to improve your site’s user experience”) and using a conventional URL structure (“It is becoming standard to find a website’s mobile version at a URL like m.example.com”).
Why Google loves responsive design (and you should too) by Econsultancy
Mike Essex outlines half a dozen reasons to use responsive design, such as that “Responsive sites attract more links to key pages” (because there aren’t multiple URLs with the same copy), responsive sites work on multiple devices, and responsive sites (usually) look better, then points readers to resources for getting started with responsive design.
Mobile Websites vs Responsive Design: What’s the right solution for your business? by Google Mobile Ads Blog
***** 5 STARS
Although responsive design is now generally regarded as the best approach to accommodating the needs of both desktop and mobile web users, Jessica Sapick points out that it’s not the best approach in every situation—and provides a vital guide to determining which approach is best based specific business needs.
Best practices for mobile email design by Econsultancy
Observing that about a third of email use is now on mobile devices, Erik Boman offers more than a dozen practical tips for mobile-friendly email design, from going easy on images and including social links (but keeping them out of the way of important calls to action) to using a one-column layout and not crowding links.
One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. We’ve connected with Twitterers interested in b2b marketing, PR, web presence optimization and digital marketing topics everywhere from the U.K., South Africa, Israel, and Australia, to Germany, The Netherlands, Belgium, Chile, Canada and New Zealand.
It’s also valuable however for making new connections in your own backyard. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
Here are a couple of dozen of the most engaging Minnesotans we’ve met on, through, or because of Twitter over the past five years. Got any additions to the list? Recommendations are welcome!
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.
How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI?
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012.
Social Media Marketing Guides and Tips
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. While the study was fairly small, the findings are consistent with other sources indicating that they key to better social media results may lie in better timing of updates rather than just more of them.
12 Essential Social Media Cheat Sheets by Mashable
Tools guru-ess Ann Smarty shares a dozen helpful “cheat sheets,” which “are basically infographics that can give a user a simple rundown of various features and how to use them.” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts.
Fortune 500 CEOs Don’t Get Social Media! [Research] by Heidi Cohen
Quoting research showing that “70% of the Fortune 500 CEOs have no presence on social media networks…Two thirds of CEOs on Facebook have less than 100 friends and over a quarter of CEOs on LinkedIn have 1 or 0 connections,” the always insightful Heidi Cohen suggests three reasons why CEOs fear social media (such as liability concerns) and three ways they could actually leverage it instead (such as setting an example for employees: “An active CEO encourages others to engage and shows public support for social media activity that helps build brand and customer relationships over time”).
How your brand is abusing social networks by iMedia Connection
***** 5 STARS
In this must-read post for social media strategists, Rob Rose explains in his own often provocative and always entertaining manner how brands are commonly misusing social media by treating it as another marketing channel, the dangers of that approach, and why each social network should instead be utilized according to its own unique personality and etiquette. “Marketers are the nerdy freshman at the cool kids’ senior party. Say the wrong thing — or say it in the wrong way — and risk getting ridiculed and bounced out. Come with a case of beer and some great conversation, and you just might be a hit. But even then, you are only one mistake away from a viral case of #Fail…make no mistake, this is challenging — and it’s not an even playing field. It used to be that marketers could simply avoid being “salesy” on their social channels, and the world would be OK…But as social marketing becomes increasingly business driven — and content strategies converge in the paid, owned, and earned (POE) models — simply using social channels to engage and entertain is no longer quite as simple…it’s no longer good enough to want to show up to the party with a case of beer. Now, you’ve got to find a way to pay for it as well.”
Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics
Frequent best-of honoree Kristi Hines provides an outstanding list of general social media tips (e.g., “Cross promote your social profiles. Look for opportunities to add links from one social profile to others. Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest.
Slideshare: The B2B Social Media Powerhouse by Heidi Cohen
Noting that “Slideshare receives 60 million visitors per month. More importantly, these visitors tend to be highly influential business people seeking to engage with relevant content,” Heidi Cohen (again) serves up 10 actionable Slideshare marketing tactics, from knowing your target audience on the site to using hashtags, optimizing your presentation’s title and tracking results.
Five Ways Social is Shaping your B2B Customers by LinkedIn Today
David Edelman shares a presentation from McKinsey’s Lareina Yee on the Social Enterprise, which includes five ways social is shaping B2B customers, among them “DIY prospecting” (where customers conduct significant research before ever entering the sales cycle), peer influence, and “click to compare”–conditioned to price transparency in their consumer lives, B2B buyers are coming to expect it from business product and service vendors as well.
3 ways to stop wasting time on social media by iMedia Connection
Drew Hubbard outlines three social media management practices that will “free you up to do more of what really matters in social media — respond and engage.” Even more helpfully, he lists tools that will assist with each practice. For example, useful tools for keeping a collaborative calendar include Google Calendar, Outlook, Basecamp and ZOHO.
The 5 Best Ways to Use Social Media to Drive Traffic to Your Website by WindMill Networking
Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them. If you are genuine in your praise they will naturally want to find out about you too”).
7 Sources of Inspiration for Writing Sizzling Social Media Posts by Rebekah Radice
Writing that “Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable,” Rebekah Radice offers tips for finding topic inspiration such as through social media (Facebook groups, LinkedIn questions, Twitter trending topics), books and other industry-related publications, and (when all else fails) re-purposing your own older content.
Social Media ROI Measurement Guides
Social Media: ROI Possible by SlideShare
In this presentation originally delivered at SES San Francisco, the delightful Angie Schottmuller explains why social media seems like it should be easy, but isn’t. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle.
If the presentation alone doesn’t supply quite enough detail for you, check out Social Media ROI: How To Define a Strategic Plan, Angie’s guest post further exploring the same topic on Search Engine Watch.
6 Expert Tips for Measuring Social Media ROI by OMI Blog
Megan Leap share half a dozen tips on social media ROI measurement from Nichole Kelly, author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. such as “Social media interactions take place on the web, which is inherently more measurable than offline channels like print, TV and Radio. Measuring social media is actually really easy and most marketers have the tools they need. They just need to start using them a different way.”
Social Media Tools
5 Tools to Simplify Social Media Monitoring Tasks by Link-Assistant.Com Blog
Ann Smarty (again) reviews a handlful of helpful social media monitoring tools, including a couple of familiar names (SproutSocial, HootSuite), a couple of less familiar options (such as Cyfe), and even shows how the free Google Reader tool can be used for basic brand- or keyword-monitoring.
The Top 5 Social Media Managing Tools by Social Media Today
Jen Eisenberg present highlights of five social media management tools, including not just popular applications like HootSuite but also newer, lesser-known tools such as RebelMouse and Flavors.me, which she calls “a hidden treasure…You can pull your photos, updates, videos, music and more from 35 different web services, one of the most of any social media aggregators.”
Social media tools for the smart agency by iMedia Connection
Scott Fiaschetti reviews seven tools for social media monitoring and management, ranging from relatively simple and inexpensive (uberVu) to more sophisticated offerings like Adaptly, “a platform for execution and optimization of social campaigns across Facebook, Twitter, LinkedIn, StumbleUpon, and YouTube.
Social Media Cheat Sheet for Image Dimensions by The Landlord Blog
How large should your cover photo be on Facebook? What about a story image or shared Facebook video? How many pixels of your Twitter background image are visible to most users? What are the correct dimensions for a cover photo on Google+? Find the ideal / required dimensions for all of these uses and many others in this highly bookmarkable infographic.
24 Must-Have Social Media Marketing Tools by Social Media Examiner
***** 5 STARS
Cindy King compiles two dozen recommendations from social media pros on their favorite tools, from Commun.it (which Shelly Lucas says helps her to “build and nurture relationships with supporters, influencers and potential customers on Twitter”) to AgoraPulse (which according to Aaron Kahlow “provides everything your Facebook Page will ever need”).
Writing Social Media Policies
Eight Ways Your Employee Social-Media Policy May Violate Federal Law by Ad Age Digital
Every marketing manager knows that his/her company needs a social media policy for employees, right? Actually, no—as of mid-2012, only about 40% of companies had such policies in place. Even worse, according to Brian Heidelberger, is that it’s quite possible “most all of our current social media policies are illegal.” According to rules established by the National Labor Relations Board (NLRB), a social media policy likely runs afoul of the law if it prohibits or restricts “friending” other employees, posting about the company, talking about coworkers, talking to the press, or using social media sites while at work.
Your Social Media Policies by iMedia Connection
Lee Schneider outlines nine key points to keep in mind when creating a social media policy, among them “support individuality but stay on message…Many company accounts have multiple posters. Encourage them to let their voice come through, but also make it clear that they are posting for the brand and what the brand stands for,” encourage dialogue but never argue on the Internet, and don’t delete complaints (but do respond to them humbly, helpfully and publicly).
Reddit Marketing Tips
6 Ways to Use Reddit to Grow Your Business by Social Media Examiner
I know—Reddit? A site whose home page is frequently dominated with stories that have headlines like “How I respond whenever a girl thinks I’m cool” and “Extremely Scary Ghost Elevator Prank in Brazil” hardly seems like a promising venue for professional marketers, but don’t write off the second-most popular bookmarking site on the web until you’ve read Ben Beck’s discussion of half a dozen popular business-oriented communities there.
Reddit Marketing [INFOGRAPHIC] by e-Strategy Trends
David Erickson shares the Reddit Marketing Field Guide infographic, which provides stats about Reddit use (2.5 billion monthly page views), the typical Redditor (18-34 years old, geeky, liberal and male), and tips on adding content that will get shared (spamming will get you nowhere). Despite its high traffic, Reddit isn’t appropriate for every marketer; but if this is your target market, then this is your helpful infographic.
YouTube Marketing Tactics
6 lessons in launching a branded YouTube channel by iMedia Connection
Michael Estrin shares tips from several agency professionals on how brands can get the most out of their YouTube channels, from starting with a strategy and plan through keeping your audience engaged. In the end, success comes down to “picking what is achievable for your brand and matching realistic key performance indicators to them.”
The ultimate guide to video marketing on YouTube by iMedia Connection
***** 5 STARS
Reporting that “global internet video traffic will make up 54 percent of all consumer internet traffic in 2016 — up from 51 percent in 2011″ and “Video offers greater retention and recall — up to five times greater than the written word,” Kent Lewis provides an exhaustive guide to everything from video marketing best practices and optimization essentials to YouTube advertising and video sitemaps.