Guest post by Anthony Bergs.
Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry.
Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy.
Lack of Focus
Technology has enabled organizations to engage their target audience through multiple channels. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel.