Posts Tagged ‘Berrie Pelser’
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.
Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Facebook may be fighting back, but time will tell regarding its true intentions and objectives on that front.
Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so.
7 Guides to Using LinkedIn for Career or Networking
Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social
Jennifer Beese reports that recent changes to LinkedIn’s “Who’s Viewed Your Profile” feature gives you “more ways to manage your professional identity and increase your visibility across the professional social network,” and serves up three helpful tips for capitalizing on the insights gleaned, such as using visuals to showcase “your talents in a whole new way by adding photos, videos, and slideshows to your profile.”
21 Steps to Create an Awesome LinkedIn Profile by jeffbullas.com
Jeff Bullas writes that answering the question, “So, what do you do?” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.” He continues, “LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential,” then shares nearly two dozen tips for creating an “awesome” profile including using a professional photo, writing in the first person, and using keywords in all relevant sections.
Making LinkedIn Work for You by NoddlePlace
Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”).
The LinkedIn Recruiter & Job Seeker Disconnect by Winning Impression
Katrina Collier shares an infographic loaded with stats and guidance for job seekers on LinkedIn. While some of the numbers she shares are specific to the U.K. (e.g, only one-third of British workers have profiles on LinkedIn, and nearly half of those are incomplete), the guidance and best practices are universal.
Guest author Margaret Adams writes, “Once you who you want to attract you will need a plan to make sure you don’t waste your time and your efforts when you’re using LinkedIn,” then offers four tips to optimize use of the professional social network, such as “Be visual…Upload images, videos and presentations to supplement the text you write. This will help to build your credibility on LinkedIn. You’ll demonstrate that you know what you’re talking about and that you can deliver.”
The Secret Benefit of LinkedIn Endorsements by The Social Media Hat
Mike Allton delves into the workings and benefits of the Skills & Expertise function in LinkedIn, how it’s connected to LinkedIn Endorsements, how to optimize your skillset for social SEO, and the right way to grow your endorsements (“sift through your own connections and start endorsing the people you know. They will get a notification and many will reciprocate”).
Want a Job? Here Are 6 LinkedIn Tips by MediaPost
Explaining that, “For recruiters, LinkedIn is the largest and most current database of business professionals in the world. For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. Make sure your resume reflects or notes that change.”
10 Expert Guides to Corporate Marketing on LinkedIn
The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO
Berrie Pelser shares an infographic he calls “a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team (designed to help marketers) embrace the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue.” The checklist-style guide enables you to score your brand’s LinkedIn efforts across 14 different areas like sponsored updates, showcase pages, and use of LinkedIn groups.
Writing that “LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really ‘SEO friendly,’” Derek Edmond explains why recent changes by Google have increased the importance of LinkIn for organic navigation, and present seven tips for making the most of that, such as “In addition to the deeper cross-link into the organization’s website, B2B marketers should incorporate applicable keyword targets with descriptive product and services copy.”
Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare
This short presentation showcases the top 10 LinkedIn company pages of last year, explains what makes each of these pages stand out, and offers general guidance for creating an optimizing a brand’s presence on LinkedIn.
5 easy ways to master content marketing on LinkedIn by iMedia Connection
Writing that “brands must creatively combine paid, owned, and earned media to fully realize all potential points of contact with consumers” (i.e., embrace the web presence optimization model), Roger Katz supplies a handful of useful tips to “kick start your brand communications and content marketing strategy on LinkedIn,” like utlizing relevant LinkedIn groups by “asking questions, answering questions, sharing discussions, and measuring your results using tracking tokens and Bit.ly links.”
LinkedIn’s Sponsored Updates by Brent Carnduff
Brent Carnduff explains what sponsored updates are and why they are worth looking into, then walks through a detailed step-by-step guide to creating sponsored updates, selecting content to promote, targeting your audience (by geographic region, skills, and “more targeting options” such as “schools…LinkedIn Groups, gender, or age”), and measuring results.
A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound
Greg Elwell provides detailed guidance on how to optimize a LinkedIn company page, but in terms of visuals and text (e.g., use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”).
9 Ways to Get LinkedIn Company Page Followers by Green Buzz Agency
Want more followers for your company page? Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Share your LinkedIn Company page on these sites to hit as many followers as possible with your request. Ask your employees to do the same”), and adding your LinkedIn page URL to your commpany email signature.
To make the most of the strengths of LinkedIn as a platform for B2B marketing, Ross Wilson recommends optimizing the “About” section (“Most companies simply copy and paste the “About Us” section from their website onto their LinkedIn profile. However, this strategy is a mistake for those seeking to network on LinkedIn”) and featuring your employees (“People want to see the faces that are behind your brand”) among other tactics.
Top 10 Tips from Best LinkedIn Company Pages [SLIDESHOW] by LinkedIn Official Blog
Lana Khavinson shares 10 tips from top company pages (yes, it’s from 2012, but most of the tactics still apply!), among them: creating banners that show the vibrant nature of your business and culture (like Aurecon ) and “post content that interests your followers and less about how great your company is” (like Xactly).
Adding a Linkedin Group to Your Company Page by Social Media Tutorials
Jacob Curtis writes that adding a group to your company page on LinkedIn shouldlead to “an increase in traffic and engagement between the two,” and steps through the process for adding any type of LinkedIn group that you manage or moderate, including networking or community groups; resource or information-based groups; and employee or training groups.
3 Guides to Optimizing LinkedIn Company Profile Pages
LinkedIn Creates Product Pages In Bid for More Content-Marketing Dollars by AdvertisingAge
In this short article, Cotton Delo reports on LinkedIn’s experiments with product pages, and notes that “LinkedIn has already made it clear that urging brands to promote the white papers and links to thought-leadership pieces that they’re currently publishing on their company pages to a wider audience is the way it intends to grow its ad business.”
Linkedin Showcase Pages Create New Points of Discovery by iMedia Connection
Following up on the post above, Tom Edwards provides more detail on product / showcase pages, delving into what techniques and content work well by using pages from HP, Adobe, and Microsoft as illustrative examples, though he concludes that “This new showcase option will need to be carefully considered though when deploying…(brands will need to determine) which products have enough content to support the audience in addition to further segmenting the brand’s following into subgroups.”
Pointing out that “When conducting online research, B2B prospects will often judge a company’s credibility based on its website and social presence, particularly on LinkedIn,” Valerie Levin explains how to take advantage of four key LinkedIn company page features, including showcase pages, news feeds, and customized link preview images: “We’ve all had the experience of posting an update to LinkedIn that includes a link, only to find that the preview image that appears just isn’t that relevant. Now, LinkedIn enables you to customize this picture.”
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?
Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.
4 Marketing Management and Measurement Stats
1. Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. (B2B Marketing)
2. While two out of three U.S. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” (MarketingCharts)
3. That’s likely because only 45% of CMOs are confident “that they know which metrics or business outcomes their key stakeholders care about.” (MarketingCharts)
4. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” (MarketingCharts)
4 B2B Marketing Stats
5. Consumerization of B2B marketing? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” (MarketingCharts)
6. Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. (MarketingCharts)
7. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. (Social Media Today)
8. B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor. (B2B Marketing)
6 Social Media Marketing Stats
9. Social media marketing budgets are projected to double in the next five years. (SocialTimes)
10. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. (FlipCreator)
11. This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million. (iMedia Connection)
12. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)
13. Some brands perceived as social aren’t—at all. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. Ditto for Trader Joe’s. (iMedia Connection)
14. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. (iMedia Connection)
7 SEO and Search Stats
15. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (B2B Marketing)
16. 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. (B2B Marketing)
17. 33% of organic search clicks go to the first result. (SocialTimes)
18. The top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks. (Brent Carnduff)
(However, as noted here previously, “a lower position isn’t always bad. If the searcher clicks the ‘back’ button because the top result didn’t meet expectations, then he or she is 5-8 times more likely to click on a lower result than on the initial search.”)
19. It’s also important to consider that only 48% of searches result in an organic click. The remaining 52% result in either a click on a paid ad, leaving the search engine results page without clicking on any listing, or starting a new search. (Brent Carnduff)
20. In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. (Brent Carnduff)
21. And furthermore, long-tail searches have higher overall organic click-through rates. 56% of searches for phrases of four words or more result in a click on an organic result, compared to just 30% for single-word search queries. (Brent Carnduff)
7 Online Advertising Stats
22. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). However, just over a third of marketers view each channel as valuable for lead generation. (eMarketer)
23. Landing page optimization is viewed as the most important tactic for optimizing the performance of paid search advertising, while targeting by segment is most important in optimizing display ad performance. (eMarketer)
24. 8% of Internet users account for 85% of online display ad clicks. (iMedia Connection)
25. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. (Ad Age)
26. Of the 100 largest global advertisers, 41 are headquartered in the U.S., 36 in Europe, and 23 in Asia. Consumer electronics and technology is the fastest-growing ad category among the Global 100. (Ad Age)
27. The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. (both at 0.07%). (Smart Insights)
28. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. (Smart Insights)
3 Email Marketing Stats
29. Mobile matters. A lot. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). (Heidi Cohen)
30. Adding social sharing buttons to email messages an increase click-through rates by more than 150%. (SocialTimes)
31. 48% of consumers say email is their preferred form of communication with brands. (iMedia Connection)
14 Content Marketing Facts and Stats
32. Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. (e-Strategy Trends)
33. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. (e-Strategy Trends)
34. 78% of CMOs believe custom content is the future of marketing. It’s not clear what the other 22% are thinking. (SocialTimes)
35. Customer testimonials are the most effective form of content marketing. (SocialTimes)
36. The top challenge for content marketers is “lack of time,’ according to 57% of B2C and 69% of B2B marketers (multiple responses permitted). (e-Strategy Trends)
37. When forced to choose only one “top challenge” in content marketing, 30% of marketers said “not enough time”; 11% said “producing enough content”; and another 11% said it was “producing engaging content.” (@Robert_Rose on SlideShare)
38. Content creation is taking an increasing share of marketing budgets. Nearly half of marketers devote at least 10% of their total budgets to content development. One in five spend 25% or more. (eMarketer)
39. The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. (eMarketer)
40. 91% of B2B marketers use content marketing. But just 36% say they are effective at it. (FlipCreator)
41. The most effective B2B content marketers 1) have a documented strategy; 2) use more than a dozen different tactics; 3) use an average of seven different social media platforms; and 4) devote nearly 40% of their budgets to content marketing, as shown below. (FlipCreator)
42. The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). (FlipCreator)
43. B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). (FlipCreator)
44. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%). (FlipCreator)
45. 60% of consumers feel more positive about a brand after consuming content from it. (iMedia Connection)
9 Social Networking Demographics Figures and Statistics
46. Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. 69% of Pinterest users are female. (Digital Buzz Blog)
47. Women are more social than men. (Shocking, I know.) One-half (49.0%) of U.S. adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. (New Media and Marketing)
48. About three-quarters of all Internet users are members of at least one social network. (WordPress Hosting SEO)
49. Grandma and grandpa are crashing teenagers’ social media party. The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. (Fast Company)
50. But social media use is still much more common among the young. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. (WordPress Hosting SEO)
51. Millennials, aka Gen Y, will account for 27% of the total U.S. population in 2014 (vs. 26% Baby Boomers), and 25% of the labor force (vs. 38% Boomers). (AllTwitter)
52. 56% of millennials won’t accept jobs from firms that prohibit the use of social media in the office, and more than eight in ten say that user generated content on company websites at least somewhat influences what they buy. (AllTwitter)
53. The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. (AllTwitter)
54. Millennials are, in general, not loyal to employers (91% expect to stay in a job for less than three years) but are loyal to brands (95% want brands to court them actively).(AllTwitter)
7 Business Blogging Stats and Facts
55. 76% of B2B companies maintain blogs. (FlipCreator)
56. 52% of marketers say their company blog is an important channel for content marketing. (eMarketer)
57. B2B companies that blog generate 67% more leads than those that don’t. (SocialTimes)
58. 62% of B2B marketers rate blogging as an effective content marketing tactic. However, 79% of best-in-class marketers rank blogs as the most effective tactic, while just 29% of their least effective peers concur. (FlipCreator)
59. 57% of U.S. online adults read blogs. And of that group, two-thirds “say a brand mention or promotion within context of the blog influences their purchasing decisions.” (New Media and Marketing)
60. Among U.S. adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. (New Media and Marketing)
61. Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. (Fast Company)
3 Facebook Marketing Stats
62. Facebook now has nearly 1.2 billion total users. (Digital Buzz Blog)
63. 23% of Facebook users check their account more than five times per day. (Digital Buzz Blog)
64. 47% of marketers say Facebook is overrated as a marketing platform. (iMedia Connection)
3 LinkedIn Marketing Stats
65. 45% of B2B marketers have gained a customer through LinkedIn. (Social Media Today)
66. LinkedIn is adding, on average, two members per second. However – LinkedIn has a lower percentage of active users than Pinterest, Google+ (?), Twitter or Facebook, which means “you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter…(though) passive content like blog posts or slide decks might be just right for your LinkedIn audience.” (Fast Company)
67. Only 20% of LinkedIn users are under the age of 30. (iMedia Connection)
3 Twitter Marketing Stats
68. B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. (Social Media Today)
69. 71% of tweets are ignored. Only 23% generate a reply. (iMedia Connection)
70. Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. (Smart Insights)
3 Google+ Marketing Stats
71. Google+ has more than one billion total users, though only about a third (359 million) are active. (eConsultancy)
72. Users spend an average of three minutes per month on Google+. (iMedia Connection)
73. 70% of brands have a presence on Google+. (WordPress Hosting SEO)
6 Visual Content (Image and Video) Marketing Stats
74. Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text. (SocialTimes)
75. Adding videos to landing pages can increase conversions by nearly 90%. (SocialTimes)
76. YouTube reaches more U.S. adults aged 18-34 than any cable network. (Fast Company)
77. More than three-quarters (77%) of brand posts shared on Facebook are photos. (iMedia Connection)
78. 73% of reporters say that press releases should contain images. (SocialTimes)
79. There are five million new businesses started each year. One out of 500 get funded and achieve a successful exit. (@Robert_Rose on SlideShare)
3 Marketing Career-Related Stats
80. 79% of B2B marketing executives report noticable skills gaps in the teams they manage. The top areas for skills gaps are in data analysis, customer insight, and digital marketing techniques. (B2B Marketing)
81. Social media experts are in demand. Job postings on LinkedIn for social media positions have grown 1,300% since 2010. (The Strategy Web)
82. Looking for a job in social media? The top five cities for job openings with “social media” in the title are:
- • New York
- • Los Angeles
- • San Francisco
- • London
- • Chicago
And One Final Statistic that Simply Cannot be Categorized
83. Food is the top category on Pinterest; 57% of users discuss food-related content. Garlic Cheesy Bread is the most repinned Pinterest Pin. (Digital Buzz Blog)
As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.”
The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. The winners should be organizations that focus on providing targeted, relevant, high-quality content, as well as their prospective customers; with the (little lamented) losers being the spammers, manipulators and black-hat SEO types.
What techniques still work in the new world of SEO? Which need to be discarded? What new tactics and ranking factors are most vital to understand? How should SEO professionals strategically align frameworks for maximizing online visibility and business results?
Find the answers to those questions and many others here in more than two dozen of the best SEO guides from the past year.
Expert SEO Guides and Tips
Noting that in any field, “once a myth has been established it hard to get rid off,” Joop Rijk debunks nine SEO-related myths including duplicate content penalties (“Duplicate content is not considered spam and sites do not get penalized for duplicate content. Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”).
SEO Strategies for People that Hate SEO by Search Engine Guide
Brian Dean offers a handful of simple yet effective rank-improving tips from people not naturally inclined to SEO work, from a clever tactic for getting mentioned in link roundups (one of the few remaining manual link-building strategies that still work) to how to get featured on resource pages.
SEO Makeover for 2014: A Practical Guide for Businesses by Portent
***** 5 STARS
David Portney presents an outstanding checklist of three dozen questions to ask and answer about the state of your site’s SEO, from content-related factors (Does each page have a page-relevant unique title tag? A page-relevant unique meta description? A clear and concise headline?) through links, navigation, and technical SEO considerations.
Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing
Ayodeji Onibalusi curates a big list of helpful SEO tips and tricks from SEO experts including Kristi Hines (“don’t get tempted to buy into cheap SEO services. If someone’s offering 100 backlinks for $5, then they’re more than likely going to get you spammy links that you will pay dearly for in the long run”), Neil Patel (see the next entry), Ann Smarty (“If you love each article you are publishing online, you’ll see genuine interest to your content”), Tadeusz Szewczyk (a.k.a. Tad Chef), and Jayson DeMers (see the “Big Picture SEO Strategy” section below).
11 SEO Changes That Will Give You Big Results by QuickSprout
Neil Patel shares 11 effective but lesser know techniques for optimizing search results, such as capitalizing on the internal-link building power of 404 error pages; creating dynamic infographics; using what he calls the “skyscraper technique” (this blog is an example); and incorporating “most clicked-through words” (such as “how to,” “tips” and “best”) in headlines.
Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog
Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. He concludes the post with a five-step process for optimizing not just rankings, but also bottom-line business results.
In Search of SEO? Have Content, Be Social by BroadSuite
Dan Newman details several ways in which the practice of SEO has changed over the past 18-24 months, particularly in terms of the role of content (and more importantly, the importance of business blogging: “Even the most optimized B2B site if just a static products and services website will have a hard time growing and sustaining traffic”) and the role of social sharing (“7 of the top 8 factors driving SEO are Social Sharing related and not traditional SEO drivers whatsoever”).
Search Engine Click Through Rate Optimization (+Infographic) by Marketing from the Front
***** 5 STARS
Brent Carnduff reports on some eye-opening research findings in this post which reminds one of a Geico commercial: Did you know that the top four organic search results get 83% of all clicks? Of course, everyone knows that. Okay, but did you know that “As searcher intent becomes more detailed or specific (long tail term), the click distribution across the first page organic listings begins to even out”? That makes, as Brent explains, CTR optimization as important as SEO.
New SEO Best Practices with Schema Markup #SESCHI by TopRank Online Marketing Blog
Confused by what a “schema” is or why you’d bother with one? Brian Larson helpfully walks through the history of this (no longer new) tactic, how it works in action, what the classifications are, and how to get started with schema markup tools, all based on a presentation by Anne F. Kennedy at SES Chicago.
Technical SEO for Nontechnical People by Search Engine Watch
For those confuzzled by technical SEO terms and techniques, Erin Everhart patiently explains “the basics behind what you need to look out for with technical SEO,” including redirects and status codes, canonicals, duplicate uppercase and lowercase URLs (though search engines should really be able to figure this out), and URL parameters.
150 Blog Posts in 50 Days: Why Were Marketers Mad? by Search Engine Journal
McKay Allen details the results of a test to determine how a substantial ramp-up in content creation would affect search traffic, and the surprising response of (some) marketers. The bottom line is that while not all elements of “old school” SEO are dead, content development definitely needs to play a key role in go-forward search strategy.
Infographic: Companies with a blog get 55% more traffic by leaderswest
Jim Dougherty showcases a very helpful SEO infographic, which visually steps through techniques and best practices for on-page and keyword optimization, technical SEO factors, social signals, Google+ authorship, and generating links from inbound marketing.
Best Guides to Big-Picture SEO Strategy
6 Major Google Changes Reveal the Future of SEO by Search Engine Watch
Inviting readers to “take a few steps back and understand the big picture,” Eric Enge looks at half a dozen major changes from Google in 2013–from keyword (not provided) to in-depth articles, and ties them all together concluding “the six major Google changes listed above are all moves that” take tactical data out of the SEO picture and “encourage more strategic behavior.”
How recent Google changes affect your SEO by iMedia Connection
Similar to the post above, Nathan Joynt here reviews the major algorithmic and reporting changes made by Google over the past year, describes the impact of each on SEO efforts, and ties it all together in the end by stating, “one thing is clear: The value of an SEO strategy set on tactics involving direct manipulation of search results is becoming less effective…This is exactly what Google wants. They want inbound marketers and business owners to shift their primary focus away from Google and manipulative link and content schemes and concentrate this energy on each business’ target market and to create the best products, services, and content possible.”
5 Reasons You’ll Need to Increase Your SEO Budget in 2014 by Search Engine Journal
Jayson DeMers makes the case that SEO will require more dollars in resources in 2014, for among other reasons, that “cheap” tactics like keyword stuffing and low-quality backlink building no longer work (and may even backfire); the increasing importance of social media; and the need to produce a steady stream of fresh content.
Best Guides to Search Engine Ranking Factors
Cyrus Shepard unveils results from the the Moz semiannual (see also the wrapup of this from Rand Fishkin, below) survey of SEO professionals on ranking factors, and predicts which factors are likely to become more important (e.g., authorship metrics) and less important (e.g., exact keyword match domains0 over the next few years.
Weighting the Clusters of Ranking Factors in Google’s Algorithm by Moz
***** 5 STARS
Rand Fishkin explains some of the key takeaways from the Moz semiannual survey on ranking factors. The top three factors remain the quality and quantity of backlinks to a domain; quality/quantity of backlinks to specific pages; and page-level keyword and content features.
Infographic: Every ingredient that contributes to search engine ranking by leaderswest
***** 5 STARS
For those who prefer their ranking factors in a colorful, illustrated format, Jim Dougherty (again) shares a bookmark-worthy SEO infographic detailing 200 Google ranking factors, from domain factors like domain age and history through page-level factors, site-level factors, backlink factors, social signals and more.
Best Guides to SEO in the Keyword (Not Provided) World
Overcoming Google’s Keyword ‘Not Provided’ Data by Web Marketing Today
Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics, such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data by Search Engine Watch
Jennifer Slegg reviews the motivations behind Google’s move to secure search, how the change affected the practice of SEO, and 10 methods for “replacing the (missing keyword) data now that Google isn’t providing it,” such as looking at non-Google search data, Google Webmaster Tools reports, and analyzing on-site searches.
Best Guides to SEO for Panda and Penguin
Life of an SEO Before, After and Beyond Penguin 2.1 an Infographic by WordPress SEO Cloud Hosting
Berrie Pelser presents a fantastically helpful graphical guide to SEO in the post-Penguin environment, which illustrates for example from spending time and money to obtain directory links (before Penguin) to spending time and money getting low-value links removed, and moving from article spinning to quality guest blogging.
How to Recover from Panda Dance by Kaiser the Sage
If your search rankings were mauled by Panda, Jason Acidre details seven techniques for recovering that lost traffic, including rich-snippet optimization (which “seems to be one of the best methods to use in responding to these recent algorithmic changes”), upgrading “evergreen” landing pages, and optimizing for local search.
Brian Rauschenbach offers half a dozen practical tips for SEO in the post-Panda world, among them: “Ensure that links to your site are natural. Panda likes links from quality sources but will come down hard on you (and may even exclude you from Google’s search results) if your site is inundated with overly targeted links, especially if they are sponsored…it’s clear that Google is looking to essentially reward companies and marketers who make a concerted effort to populate their sites with authoritative, useful, and shareable content.”
Best Guides to SEO for Hummingbird
5 Ways To Unlock The Benefits Of Semantic Search by Search Engine Land
Explaining that semantic search is intended to make search results “more personal, more engaging, more interactive and more predictive,” Barbara Starr offers guidance on how to unlock its benefits, from optimizing content based on user intent rather than keywords (based on Google patents in this area) to fully leveraging Google+ and implementing appropriate semantic markup.
Hummingbird Unleashed by Moz
Gianluca Fiorelli recommends taking using a philological (based on the original documents and observation of effects) method to adapt to Google’s algorithmic changes, and details the results of his “study of those documents and field observations” pertaining to Hummingbird, how Hummingbird works, how large the impact is, and most importantly–how to do “Hummingbird-friendly” SEO (e.g., follow technical SEO best practices, build the right kinds of links, and use analytics to optimize social media marketing efforts).
Hummingbird’s Impact On B2B Sites by Search Engine Land
Contending that “The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search,” Harrison Jones explains how Hummingbird works, how that is likely to affect search rankings and traffic for b2b websites, and how those sites can capitalize on the algorithm change to draw more–and more relevant–traffic from search engines.
Somewhat echoing the points made in the post above, Laurie Sullivan writes that “Search engine marketers need to put aside attempts to raise their brand’s Web site to the top of first-page query rankings through old-fashioned optimization techniques and focus on content,” and more specifically, that they should “Use objects, images, and videos, and with the correct semantic structure the content will get grabbed” by the search engines.
Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts.
Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x” queries to more complex investigation into how to optimize social marketing strategies and tactics.
How can you make your blog content stand out amid the increasing online noise? What are the key platforms to utilize beyond the “big four”? What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media?
Find the answers to those questions and many others here in 20 more of the best social media marketing guides of the past year.
Best Social Media Marketing Guides and Tips
The Ultimate Social Media Tip Sheet by Heidi Cohen
The insightful and prolific Heidi Cohen collects 101 top social media tips and tactics in this bookmark-worthy tip sheet, from knowing your target audience and their hot buttons and writing regular features responding to your audience’s needs to answering questions on forums and sites like Quora, and incorporating social media calls to action.
21 Rules For Effective Social Media Marketing Strategies, an infographic by WordPress SEO Cloud Hosting
Berrie Pelser shares an infographic covering “21 unwritten (well, they were unwritten) rules of social media marketing” for social marketing success, which include: quality > quantity, mind your manners, patience is crucial, and—one easily misunderstood—access doesn’t equal entitlement (“Making connections may give you access, but it doesn’t mean fans and followers owe you anything”).
How to Find Influencers Who Already Want to Share and Link to Your Content by KISSmetrics
***** 5 STARS
Mark Trueman walks through a multi-step process for finding content similar to yours that has broad reach, determining who is sharing these posts, and then getting these people to share your posts. He even provides sample outreach email text that’s been proven to drive significant response.
The brilliant Mark Fidelman reports on seven top social media trends for the coming year identified by IBM, including taking social beyond collaboration; increased traction for brand journalism; and “the true convergence of Social, Mobile, Analytics and the Cloud.”
70% follow social media for business purposes – Can it be ignored? by Pitch Magazine
The English is bit rough, but the concepts are spot on in this post. Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence.
26 Tips to Create Social Media Magic for Your Business by Positively Peggy
If you feel like your social media marketing efforts are hitting a wall, Peg Fitzpatrick prescribes more than two dozen “easy, actionable items that you can do to put the social media magic back into your brand,” among them: creating a weekly Google+ Hangout series, adding “a board with links to your other social networks and blog so people can find you everywhere,” and using third party apps to help grow your Twitter following.
20 Things You Should Share On Social Media by jeffbullas.com
Jeff Bullas lists 20 things to share on social media “that can assist your business to be viewed as a leader in its industry and drive inquiry and sales and help you get found online,” including Slideshare presentations, infographics, company news releases, and “Share your humour…mix up your serious content with some humourous photo’s, articles and even cartoons.”
How To Socialize An Event by LinkedIn
***** 5 STARS
Guy Kawasaki provides 14 tips to make it “possible to ensure that an event is covered in social media—even trending as a hot topic with an event with only 100 attendees,” such as choosing an evergreen hashtag and promoting it everywhere, produce livestream video coverage and real-time updates, and require executives to be available for photos.
The Best [And Worst] Times To Post On Social Media by V3 Integrate Marketing
Shelly Kramer outlines three methods for “discovering the optimal posting time on a social media platform,” including the use of third party data; for example, an infographic she includes which illustrates, in general, the best and worst times to post updates on Facebook, Twitter, LinkedIn and Google+.
20 Quick-Win Tactics For Building A New Social Media Presence by Marketing Land
Courtney Seiter lists “20 quick-win tactics for building a new social media presence on any network,” like filling out your profile as completely as possible; using professional, high-resolution images; analyzing similar accounts to determine what’s working (and what’s not); and cross-promoting the new account through your other social media points of presence.
Are You Using Quora in Your Social Strategy? 8 Tips to Do It Right by The Daily Egg
Describing Quora as “the mature, authoritative big brother of Yahoo Answers,” Joanna Xu shares eight tips for getting the most out of the platform, from proper editing, formatting and use of photos through linking Quora to your other social accounts and backing up all of your answers.
Takeshi Young says that Tumblr is an often overlooked platform with great potential for SEO and social media marketing, and so in this post covers “1) What Tumblr is and how it works, 2) The benefits of Tumblr compared to other social networks, and 3) Actionable advice on how you can use Tumblr for online marketing, including specific content ideas.”
Why The Company You Keep Online Is A Big Deal [And How To Fix It] by V3 Integrated Marketing
While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. Fake followers, ill-advising activities or connections on Facebook or Instagram, purchased or otherwise illegitimate reviews–all can harm a company’s online reputation. Fortunately, she also explains tools and strategies to help keep a firm’s social presence respectable.
YouTube Marketing Guides and Tips
How to Optimize Your YouTube Video for Maximum Traffic by jeffbullas.com
Making the case that YouTube is much more than “the world’s foremost provider of cute kitten videos, guest author Courtney Gordner explains how the video sharing site fits into overall social media marketing strategy and how to optimize YouTube videos for search.
YouTube Gives Video Publishers Calls-to-Action With External Annotation Links by Cloud Tactix
***** 5 STARS
Sam Swiech explains how to add your company website as an “associated site” on your YouTube channel (and notes that “It’s important to keep in mind that you can associate more than one site to your YouTube account at once,”) and “tastefully” apply annotations to videos.
Mike Johansson shares an infographic showing how to optimize a business YouTube channel, from creating an attractive channel design and developing a video strategy through utilizing annotations, calls to action, keywords, playlists, and social promotion.
Image Size Cheat Sheets for Social Media Profiles
In this brief but bookmark-worthy social media sizes design chart post, Jason Fox lays out the design specs and image size requirements for graphically optimizing profiles on Twitter, Facebook, LinkedIn, Google+ and YouTube.
Infographic: The Ultimate Social Media Size Cheat Sheet by CloudTactix
For those who want a more richly illustrated of the social network profile image size chart called out above, Sam Zastrow shares a photo-rich infographic which “includes everything you want to know about visuals sizing for Facebook, Twitter, Google+ and LinkedIn (and probably a lot you didn’t care to know, too).”
Social Media Policy Development Guides
Law Firm Creates Social Media Guide For Businesses by Twin Cities Business
***** 5 STARS
Rebecca Omastiak reports on a free guide created by Minneapolis law firm Gray Plant & Mooty that “informs businesses about the legal ramifications of using social media websites—including Twitter, Facebook, Pinterest, and LinkedIn, among others—to connect with clients, advertisers, and customers” to help companies understand how to write social media policies that are both effective and legally compliant.
Social Media Policies Present Challenges to Business via ThomasNet News
Although, as David Sims notes, “There’s no question whether manufacturers should establish rules governing if and how employees may use social media,” it’s vital for employers to understand the rules governing such policies. For example, a blanket prohibition on criticizing the company on social media sites is likely to run afoul of the law.
Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.
WordPress now powers one out of every six sites on the web, and half of all sites built on a content management system (CMS)—more than 60 million websites, including 45 of the Technorati Top 100 sites. (See below for sources.)
Nevertheless, it’s not perfect. So if WordPress is your platform of choice, how can you overcome or work around its shortcomings and quirks? Optimize the speed of your site? Extend it, socialize it, keep it secure, back it up, SEO it, and measure your results?
Find the answers to those questions and more here in 15 expert guides to WordPress tips, tricks and plugins.
WordPress Tips, Tactics and Facts
The Top 10 Most Infuriating Things about WordPress and How to Fix Them by jeffbullas.com
***** 5 STARS
A guest author on Jeff’s blog, the enigmatic “Jamil,” provides a remarkably helpful and even entertaining look at 10 top shortcomings of WordPress and how to avoid, overcome, or work around them. Even if some of the “fixes” aren’t particularly helpful (the recommended solution to plugin incompatibility is prayer, and the answer to the notoriously unhelpful default WordPress search functionality is “Get literally any other search bar”), you’ll lean a few new things here and enjoy doing it.
WordPress is the Emerging Monopoly in CMS #infographic by WordPress Hosting SEO
Just how popular is WordPress? According to Berrie Pelser, “Over 60 million people have chosen WordPress to power (their websites)…By March 2012, with about 72.4 million users for the content management system, the WordPress grew as the largest of its type on the planet. It provided hosting to more than 50% of the CMS users and more than 45% of the top 100 sites as rated by Technorati.” You’ll find those and many more such stats in this fascinating infographic.
Rachael Butts supplies a tutorial on how to use the Display Widgets plugin to “display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site.” She also offers tips for using the plugin, such as to customize the sidebar menu based on the page your visitor is viewing.
Custom Post Types – WordPress Evolves Closer to a Content Management System by Masterful Marketing
The engaging Debra Murphy explains what WordPress custom post types are and writes that “Theme developers can now use custom post types to create an array of content that can be edited through the visual editor and used anywhere on the site,” such as image galleries or product catalogs.
My Favorite Things to use with WordPress by SteamFeed
Rachael Butts (again) reviews eight of her favorite “things” to enhance WordPress, including the Woo Themes framework, Simpicity theme, Gravity Forms plugin for creating and managing forms, and MailChimp for email marketing.
How to Speed Up a WordPress Site
5 ways to speed up WordPress by Rainbow Fire
A handful of excellent tips for reducing your blog’s load time (and related user frustration), among them installing a caching plugin like W3 Total Cache (“using a caching plugin can prove a vital way to speed up WordPress by ensuring that only the first visitor to your page needs to go through the entire process. The plugin will save the data from this first visitor, and serve it directly to any subsequent visitors thus reducing the strain on your database and the user’s browser”).
4 Things to Speed Up Your WordPress Site by SteamFeed
Rachael Butts (once more) offers four quick tips for increasing WordPress speed, such as using a content delivery network (“CDN’s load your website from a local server, say one in England, so your website for this user would be very fast because it is not pulling from a server in the States”). If your visit volume justifies this, starter plans are surprisingly affordable.
Top WordPress Plugins and Reviews
7 Must Have Plugins For Starting A Blog by Geekless Tech
Garen Arnold recommends plugins to cover basic functions from commenting and social sharing to SEO and, for security, Backup Buddy: “Backup Buddy is a fantastic plugin which will allow you to backup your mSQL databases automatically…There are a lot of similar plugins that do the same; this one is paid but well worth the money.”
37 Top WordPress Security and SEO Social Media Plug-ins 2013 by WordPress Hosting SEO
Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg (“Add a floating bar with share buttons to your blog. Just like Mashable!”) and Simple Login Lockdown (“A simple way to prevent brute force login attemps on your WordPress installation”).
10 Time Saving WordPress Plugins by Brad S. Knutson
Brad Knutson serves up thoughtful reviews of “WordPress plugins that webmasters, developers and bloggers use to save time every day,” from the comment spam-squashing Akismet to Social by MailChimp, which very helpfully publishes “comments, retweets and replies as WordPress comments. When you share your post across multiple social media platforms, the conversation is often carried on in many different places. This plugin aggregates your conversations and keeps them in one place.”
30 Most Popular WordPress Plugins – infographic by WordPress Hosting SEO
Berrie Pelser (yet again) highlights a list of popular WordPress plugins, this time in infographic form. Among the recommendations here are the self-explanatory WP-DB-Backup and WP-Polls, as well as WPTouch, which “automatically transforms your WordPress website for mobile devices, complete with ajax loading articles and smooth effects.”
Mushfiqur Rahman reviews his top 10 must-have plugins for a new blog. Beyond a few obvious choices (Akismnet, SEO Yoast, Google SML Sitemaps), he also includes Broken Link Checker for automatically finding broken links, WP Mobile Detector for automatically detecing device type and serving up the proper display of your blog, and Quick Page/Post Redirect Plugin.
The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business
Noting that “WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, with 100,000 more popping up each day,” Neal Schaffer explains the importance of minimizing page load time and some tactics for increasing your site’s speed, then reviews his favorite social media and SEO plugins including JetPack Publicize, Scribe SEO and Social Author Bio, which provides “fully integrated Google Plus Authorship.”
15 Social Media WordPress Plugins for 2012 by iMediaConnection
Noemi Madrid reviews more than a dozen plugins for integrating your content with and sharing it on social platforms, including plugins specifically developed for interaction with Facebook, Google+, Flickr, Pinterest, Storify, YouTube, and even MySpace.
The Complete Set of Social Media Plugins for WordPress by Web Teacher
While this isn’t a “complete set,” guest author Tom Chu does serve up helpful reviews of half a dozen social media plugins ranging from Sociable and ShareThis for general social sharing to “deep integration” plugins like Social Metrics, which “displays your site’s social media performance statistics and gives them back to you in an intuitive way to help you to understand what you’re doing right and where you can improve.”