Posts Tagged ‘Berrie Pelser’
Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.
WordPress now powers one out of every six sites on the web, and half of all sites built on a content management system (CMS)—more than 60 million websites, including 45 of the Technorati Top 100 sites. (See below for sources.)
Nevertheless, it’s not perfect. So if WordPress is your platform of choice, how can you overcome or work around its shortcomings and quirks? Optimize the speed of your site? Extend it, socialize it, keep it secure, back it up, SEO it, and measure your results?
Find the answers to those questions and more here in 15 expert guides to WordPress tips, tricks and plugins.
WordPress Tips, Tactics and Facts
The Top 10 Most Infuriating Things about WordPress and How to Fix Them by jeffbullas.com
***** 5 STARS
A guest author on Jeff’s blog, the enigmatic “Jamil,” provides a remarkably helpful and even entertaining look at 10 top shortcomings of WordPress and how to avoid, overcome, or work around them. Even if some of the “fixes” aren’t particularly helpful (the recommended solution to plugin incompatibility is prayer, and the answer to the notoriously unhelpful default WordPress search functionality is “Get literally any other search bar”), you’ll lean a few new things here and enjoy doing it.
WordPress is the Emerging Monopoly in CMS #infographic by WordPress Hosting SEO
Just how popular is WordPress? According to Berrie Pelser, “Over 60 million people have chosen WordPress to power (their websites)…By March 2012, with about 72.4 million users for the content management system, the WordPress grew as the largest of its type on the planet. It provided hosting to more than 50% of the CMS users and more than 45% of the top 100 sites as rated by Technorati.” You’ll find those and many more such stats in this fascinating infographic.
Rachael Butts supplies a tutorial on how to use the Display Widgets plugin to “display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site.” She also offers tips for using the plugin, such as to customize the sidebar menu based on the page your visitor is viewing.
Custom Post Types – WordPress Evolves Closer to a Content Management System by Masterful Marketing
The engaging Debra Murphy explains what WordPress custom post types are and writes that “Theme developers can now use custom post types to create an array of content that can be edited through the visual editor and used anywhere on the site,” such as image galleries or product catalogs.
My Favorite Things to use with WordPress by SteamFeed
Rachael Butts (again) reviews eight of her favorite “things” to enhance WordPress, including the Woo Themes framework, Simpicity theme, Gravity Forms plugin for creating and managing forms, and MailChimp for email marketing.
How to Speed Up a WordPress Site
5 ways to speed up WordPress by Rainbow Fire
A handful of excellent tips for reducing your blog’s load time (and related user frustration), among them installing a caching plugin like W3 Total Cache (“using a caching plugin can prove a vital way to speed up WordPress by ensuring that only the first visitor to your page needs to go through the entire process. The plugin will save the data from this first visitor, and serve it directly to any subsequent visitors thus reducing the strain on your database and the user’s browser”).
4 Things to Speed Up Your WordPress Site by SteamFeed
Rachael Butts (once more) offers four quick tips for increasing WordPress speed, such as using a content delivery network (“CDN’s load your website from a local server, say one in England, so your website for this user would be very fast because it is not pulling from a server in the States”). If your visit volume justifies this, starter plans are surprisingly affordable.
Top WordPress Plugins and Reviews
7 Must Have Plugins For Starting A Blog by Geekless Tech
Garen Arnold recommends plugins to cover basic functions from commenting and social sharing to SEO and, for security, Backup Buddy: “Backup Buddy is a fantastic plugin which will allow you to backup your mSQL databases automatically…There are a lot of similar plugins that do the same; this one is paid but well worth the money.”
37 Top WordPress Security and SEO Social Media Plug-ins 2013 by WordPress Hosting SEO
Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg (“Add a floating bar with share buttons to your blog. Just like Mashable!”) and Simple Login Lockdown (“A simple way to prevent brute force login attemps on your WordPress installation”).
10 Time Saving WordPress Plugins by Brad S. Knutson
Brad Knutson serves up thoughtful reviews of “WordPress plugins that webmasters, developers and bloggers use to save time every day,” from the comment spam-squashing Akismet to Social by MailChimp, which very helpfully publishes “comments, retweets and replies as WordPress comments. When you share your post across multiple social media platforms, the conversation is often carried on in many different places. This plugin aggregates your conversations and keeps them in one place.”
30 Most Popular WordPress Plugins – infographic by WordPress Hosting SEO
Berrie Pelser (yet again) highlights a list of popular WordPress plugins, this time in infographic form. Among the recommendations here are the self-explanatory WP-DB-Backup and WP-Polls, as well as WPTouch, which “automatically transforms your WordPress website for mobile devices, complete with ajax loading articles and smooth effects.”
Mushfiqur Rahman reviews his top 10 must-have plugins for a new blog. Beyond a few obvious choices (Akismnet, SEO Yoast, Google SML Sitemaps), he also includes Broken Link Checker for automatically finding broken links, WP Mobile Detector for automatically detecing device type and serving up the proper display of your blog, and Quick Page/Post Redirect Plugin.
The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business
Noting that “WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, with 100,000 more popping up each day,” Neal Schaffer explains the importance of minimizing page load time and some tactics for increasing your site’s speed, then reviews his favorite social media and SEO plugins including JetPack Publicize, Scribe SEO and Social Author Bio, which provides “fully integrated Google Plus Authorship.”
15 Social Media WordPress Plugins for 2012 by iMediaConnection
Noemi Madrid reviews more than a dozen plugins for integrating your content with and sharing it on social platforms, including plugins specifically developed for interaction with Facebook, Google+, Flickr, Pinterest, Storify, YouTube, and even MySpace.
The Complete Set of Social Media Plugins for WordPress by Web Teacher
While this isn’t a “complete set,” guest author Tom Chu does serve up helpful reviews of half a dozen social media plugins ranging from Sociable and ShareThis for general social sharing to “deep integration” plugins like Social Metrics, which “displays your site’s social media performance statistics and gives them back to you in an intuitive way to help you to understand what you’re doing right and where you can improve.”
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.
For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Small businesses? Rapidly growing companies? B2b vendors? What are the best days and times for Facebook updates? What’s the average click-through rate of a link shared on Twitter? What tactic do 92% of SEO professionals view as effective? What percentage of queries on Google each day are new to the world (i.e., won’t show up in keyword research tools)?
Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013.
Social Media Facts and Statistics
93% of marketers use social media for business. (WordPress Hosting SEO)
Social media has reached middle age(d). The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least one social network. (State of Search)
Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon. (B2B Infographics)
Marketers aren’t like ordinary people. (A pause here while you absorb the shock of that statement). While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. (Thought Reach)
Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s”.(Relevanza)
How big are these networks? As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. (TECHi)
Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events. (TECHi)
Half of all social media users under age 35 follow their online friends’ product and service recommendations. (TECHi)
Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. (eMarketer)
One in five married couples met online. But…20% of all divorces are blamed on Facebook. Coincidence? Hmm. (WordPress Hosting SEO)
As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. 31% have no social media policy in place. (WordPress Hosting SEO)
54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” (MarketingProfs)
Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). (Heidi Cohen)
70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. (Heidi Cohen)
But–contradicting the statistic above–66% of brand advertisers want to see a measurable sales bump from social media advertising. (Heidi Cohen)
How C-Level Executives Use Social Media
82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
77% of buyers are more likely to buy from a company if its CEO uses social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
And yet – 36% of executives say their CEO “either does not care, or cares little, about the company’s reputation in social media.” (Polaris B)
It helps having a woman at the top. Female small business CEOs are 78% more likely to say social media is highly valuable to their firm’s growth (20.8% vs. 11.6%), and 43% less likely to say it isn’t valuable (14.2% vs. 25%). (Marketing Charts)
Email is still the most effective way to reach top executives; 90% say they check their inboxes regularly. 64% use LinkedIn on a regular basis, while 55% say the same for Facebook. (WordPress Hosting SEO)
How the Inc. 500 Fastest-Growing Companies Use Social Media
Only one-third of the companies in the Inc. 500 say they can adequately determine ROI for the social media spending. (Relevanza)
Yet 35% of marketers say ROI is the most important measure of inbound marketing success. 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. (Marketing Charts)
90% of Inc. 500 companies use at least one major social media platform. And 62% say social media is either “somewhat” or “very” necessary to their growth. (Heidi Cohen)
But just 44% of Inc. 500 companies maintain a blog. “This low number is a surprise since blogs drive social media, content marketing and search.” (Heidi Cohen)
How Small to Midsized Businesses (SMBs) Use Social Media
21% of small businesses plan to increase spending on social media advertising this year. (eMarketer)
92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. (e-Strategy Trends)
A whopping 95% of small businesses view blogging as an effective marketing technology tool–second only to email marketing. 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. (e-Strategy Trends)
Facebook Facts and Statistics
Obsession? 23% of Facebook users check their accounts five or more times every day. (WordPress Hosting SEO)
But it’s vital for businesses to have a Facebook presence: 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO)
47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. (State of Search)
Facebook = mobile. More than half of all Facebook members have used the social network via a smartphone, and 33% use a phone as their primary means of Facebook access. (State of Search)
67% of b2c marketers have generated leads through Facebook. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
33% of milennial consumers are more likely to buy from a company if it has a Facebook page. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
The best time and day for Facebook postings? Saturdays at noon. To maximize sharing, post to Facebook 3-4 times per week. (Visual.ly)
56% of Facebook users check in at least daily. 7% say they would check a message “during an intimate moment.” Awk-ward. (TECHi)
Half of all mobile web traffic in the U.K. goes to Facebook. (WordPress Hosting SEO)
48% of consumers who follow brands on Facebook do so in order to take advantage of sweepstakes and promotions. 18% follow to complain about a product or service. (MarketingProfs)
67% of the Inc 500 use Facebook, a decline of 7 percentage points from 2011. Facebook “demands dedicated resources” but doesn’t always show a comensurate return. (Heidi Cohen)
While 75% of internet users over age 45 prefer to share information using email, 60% of those under 30 say the same for Facebook. (Relevanza)
LinkedIn Facts and Statistics
97% of business executives have used LinkedIn. (Search Engine Journal)
LinkedIn rules for business owners. Asked which social media tool had the greatest potential to help their firms, 41% of small business owners chose LinkedIn. More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined. (Marketing Charts)
LinkedIn is the “social platform of choice” for companies in the Inc. 500, the index of the fastest-growing companies in the U.S. 81% of these firms use LinkedIn, compared to 67% on both Facebook and Twitter. (Relevanza)
80% of LinkedIn users are at least 30 years old. (Relevanza)
Twitter Facts and Statistics
On Twitter, frequency (and quality) matter: 71% of all tweets are ignored. Just 23% generate a reply. (Search Engine Journal)
Worse, 56% of customer tweets to companies are ignored. (WordPress Hosting SEO)
69% of follows are based on recommendations from friends. (WordPress Hosting SEO)
34% of marketers say they have generated leads using Twitter. (WordPress Hosting SEO)
53% of Twitter users have been using it for less than one year. (State of Search)
50% of Twitter users are more likely to purchase from brands they follow. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5% on average for accounts with 10,000 or more followers. (Bit Rebels)
During the work week, Tuesday has the highest CTR (1.8%) and Friday the lowest (under 1.5%). (Bit Rebels)
During the day, CTRs are highest between 8:00-10:00 am and 4:00-6:00 pm. (Bit Rebels)
When planning timing of tweets, keep in mind that almost half of the U.S. population lives in the eastern time zone, and 80% of Americans live on eastern or central time. (Visual.ly)
Maximum CTR on tweets occurs between 4:30 and 5:30 p.m. Unless you are particating in a Twitter chat, there’s no point in tweeting more than four times per hour. (Visual.ly)
Nearly 40% of top executives say they check Twitter regularly. (WordPress Hosting SEO)
67% of the Inc 500 use Twitter. Though valuable for content marketing and customer service, it is labor-intensive. (Heidi Cohen)
Pinterest Facts and Statistics
Women still constitute 80% of Pinterest users. (Search Engine Journal)
50% of users are parents. (WordPress Hosting SEO)
80% of pins are repins. (WordPress Hosting SEO)
Pinterest and Tumblr are among the “stickiest” social media sites, each accounting for, on average, 89 minutes of time spent per month per user. That compares to 21 minutes monthly on average spent on Twitter, 17 minutes on LinkedIn, and just three minutes on Google+. (TECHi)
25% of all female internet users in the U.S. use Pinterest–compared to just 5% male web users. (eMarketer)
Google+ Facts and Statistics
Google+ has attracted users, but not engagement. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. (Search Engine Journal)
40% of marketers use Google+. Two-thirds plan to increase activity there over the coming year. (WordPress Hosting SEO)
This doesn’t count as an official statistic, but in the process of collecting 100+ social media stats and facts, only the two above related specifically to Google+. For whatever that’s worth.
Blogging Facts and Statistics
B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their purchasing decisions. (B2B Infographics)
Just 44% of Inc. 500 companies blogs – but that is up from 2011. (Relevanza)
Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior (after retail sites and brand sites) – yet they garner just 10% of social media budgets (comnpared to 57% for Facebook). (Pamorama)
Blogs are the fifth-most trustworthy source overall for online information (ahead of Google+, forums, online magazines, brand sites, Twitter and Pinterest). (Pamorama)
86% of “influencers” blog. (Pamorama)
23% of top executives say they read blogs regularly. (WordPress Hosting SEO)
Content Marketing Facts and Statistics
Content marketing works. 70% of marketers say that content marketing has increased their brand awareness; 59% believe it supports sales growth; and 45% say it has reduced their advertising costs. (iMedia Connection)
92% of SEO practitioners say content creation is an effective SEO tactic, and 76% regularly invest in content creation. (B2B Infographics)
Marketers spend most of their time producing blog posts, article and guides, social media updates, e-newletters, and news releases; they spend the least on podcasts, polls and surveys. (B2B Infographics)
While 90% of companies are engaged in some form of content marketing [http://webbiquity.com/book-reviews/book-review-content-rules/], just 36% believe their efforts are highly effective. (Polaris B)
Images are (important!) content too: 94% more total views on average are attracted by content containing compelling images than content without images. Using photos provides a 37% increase in Facebook engagement and 14% increase in news release pageviews. (Heidi Cohen)
B2B Marketing Statistics and Facts
Social matters in b2b. 53% of b2b buyers follow social discussions about vendors they are considering. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
The role of sales has changed. 67% of the typical “b2b buyer’s journey” is now done digitally. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
Google accounts for 90% of search traffic to b2b websites. (MediaPost)
Average conversion rates for different types of b2b web traffic: 1.60% overall; 2.89% for email; 1.04% for referral visits; 1.96% for paid search; 1.80% for branded search; 1.65% for direct visits; 1.45% for non-brand organic search; and 1.22% for social media. (MediaPost)
The biggest challenges for b2b content marketers? 64% struggle to produce enough content, while just over half (52%) find production of “engaging” content a challenge. (imFORZA)
More than 80% of b2b marketers use LinkedIn, Twitter and Facebook to distribute content. 61% use YouTube and 39% Google+. The least popular channels (all with single-digit percentage use) are Foursquare, Instagram, Tumblr and Quora. (Polaris B)
SEO is for traffic, social is for leads? Organic search accounts for, on average, 41% of traffic to SMB b2b websites, but just 27% of leads. Social media, in contrast, supplies just 2% of visits but 5% leads. And email accounts for just 1% of web traffic on average, but 9% of leads. (eMarketer)
Breaking that social traffic down one level, Facebook accounts for 54% of b2b website social media visits, but just 9% of leads; Twitter, on the other hand, provides less than a third of social visits but a whopping 82% of social leads. (Really?) (eMarketer)
SEO Statistics and Facts
Search produces quality traffic. SEO leads have a 14.6% sales close rate on average, compared to 1.7% for outbound leads (e.g., from direct mail or print advertising). (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social). (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) to b2b websites, while social media accounted for just 5% of traffic. (Forbes)
Keyword research only goes so far: 16% of daily Google searches, on average, have never been seen before. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
Remeber when Google first started “hiding” the exact keywords used in organic search, and promised this would only affect a small percentage of search traffic? It now hides, on average, keyword data for 41% of all organic searches. (MediaPost)
For b2b websites, on average, the split between branded and non-brand search traffic is 31%/69%. (MediaPost)
6 of 10 organizations plan to increase SEO spending this year. (imFORZA)
One-third of searches are location based. (imFORZA)
71% of marketers say that content marketing has helped inprove their site’s ranking in organic search, and 77% say it has increased website traffic. (iMedia Connection)
Nearly a quarter of U.S. small businesses plan to spend more on their web presence this year–as well they should. As of early 2013, “More than 60% lacked an address on their homepage, and nearly 50% did not provide a contact number…47% were not present on Google Places, and 35% did not have a Bing Local presence.” (eMarketer)
Don’t forget to optimize videos for search. YouTube is the second-largest “search engine” by volume of searches. (WordPress Hosting SEO)
Top brands spend, on average, 19% of their digital marketing budgets on search, vs. 14% on video content and 10% on social media. But the largest share (41%) goes to display advertising. (MarketingProfs)
Mobile Marketing Statistics and Facts
25% of all internet searches last year were made on mobile devices. And 25% of all U.S. internet users are mobile only (includes tablets). (imFORZA)
More than three-quarters (77%) of mobile users use their smartphones and tablets for searching and social networking. (imFORZA)
While mobile marketing is by no means unimportant, it may not justify quite the attention it gets. Marketers have a disorted view of the market because while 90% of marketing professionals own smartphones, but half of consumers do. And while 41% of marketing professionals say they have made a purchase based on information on Facebook, less than a third of consumers with smartphones–and just 12% of consumers without smartphones–have done so. (Thought Reach)
Forget the app, just use email. 33% of consumers say the email is the most effective tool for building loyalty, vs. 26% of marketers. On the other hand, 23% of marketing pros believe that custom apps are most effective at loyalty building; just 7% of consumers agree. (Thought Reach)
Asked how their marketing strategies would change in 2013, the largest percentage of marketers (82%) planned to increase their focus on mobile media. The largest decreases were expected in newspaper and magazine advertising. (eMarketer)
Considering that the average b2b website gets about 40% of traffic from organic search, with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.
But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” (You can’t be too rich or too thin, but apparently you can be too optimized.)
So what’s a marketing manager, PR professional or SEO specialist to do? Keep up with SEO trends and changes. Optimize off-site content (for example, on YouTube and other social platforms). Use effective SEO tools and marketing metrics. Create link-worthy content. Use social signals to boost rankings. Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year.
General SEO Tips and Guides
When Search Becomes Invisible by MediaPost Search Blog
Laurie Sullivan explores how online advertisers and search engine optimizers will adjust to a not-too-distant future “when the act of typing keywords into a search box to create a query becomes invisible? The act of searching for information will blend into voice-assisted programs, with geolocation targeting supported by data.” She reports on how Google, Ask, online ad platform vendors and others are simultaneously creating and adjusting to these changes in technology.
4 questions to ask when hiring an SEO consultant by iMedia Connection
Louis Rix recommends four questions that marketers ask before hiring an outside SEO consultant or firm, such as what kinds of reports they provide and how they build links (great question). His fourth suggested question is a bit tricky however, as even the author notes that “Nobody can promise you a No. 1 ranking.”
10 Elements of a Perfectly Optimized Page by Search Engine Watch
Gareth Owen presents 10 important elements for on-page SEO, though he acknowledges that “perfect” may be stretching things a bit (“It’s worth noting that the ‘perfectly optimized page’ above won’t be perfect for all verticals, or for all brands – not everyone has the ability to add customer reviews to their product pages”).
4 Enterprise SEO Trends to Watch in 2012 by ClickZ
Adam Audette outlines four trends he sees in SEO, among them “Further Corporatization of SEO in the Enterprise: The trend over the last several years has increasingly shown SEO teams ‘go within’ at large companies. This is a trend I’ve long supported and recommended, for example in my piece on in-house SEO teams. In fact, for enterprise companies to realize exceptional results in SEO, they almost always require a dedicated internal SEO team. That’s the case today primarily because incremental gains are harder to achieve.” True perhaps, but this is not necessarily a trend in small to midsized firms yet.
5 big SEO changes you might have missed by iMedia Connection
Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords? From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”
SEO Strategy for New Domains by Search Engine Journal
Writing that “When you first launch a new website, it’s a blank slate in the eyes of Google and the other search engines,” Sujan Patel serves up a five-step plan for gaining search ranking, from “make sure that your site is set up as effectively as possible from an internal SEO standpoint” to planning for ongoing optimization.
5 Best Practices for Global SEO by ClickZ
For websites that are truly global in terms of their market targeting, Crispin Sheridan offers a handful of helpful tips for optimization, among them engaging in local link building: “Link building, whether through traditional efforts such as outreach programs or guest blogging, social media, and leveraging partnerships, will always be one of the strongest ways to obtain more favorable rankings. In addition to helping with rankings, the search engines will look at the origin of the links to help determine local relevance. For example, a Chinese site that has a large number of links coming from other China-based sites will have a stronger authority within the local China search engines.”
7 Signs That You’re Overvaluing Search Engine Optimization by MarketingSherpa
Reporting that nearly a third of b2b marketers “consider search engine optimization to be very effective — more than email marketing, content marketing, and most noticeably, paid search,” Daniel Burstein outlines warning signs that a company may be overvaluing SEO, to the detriment of considerations like providing valuable content and optimizing for conversions.
Create A YouTube Traffic Jam With These 4 Simple Optimization Tips by KISSmetrics
***** 5 STARS
While it’s not SEO strictly speaking, optimizing your YouTube videos for search is a great way to increase brand exposure, and to (indirectly) drive website traffic. Brian Honigman provides an outstanding, comprehensive guide to optimizing videos from tags and titles to playlists, annotations and channel branding.
Confirmed: Google+ Is Critical To Your Search Rankings by Sean Clark
Sean Clark contends that “Keywords (are) a thing of the past,” and that social media signals (particularly from Google+) are the future of search engine ranking signals. True? Perhaps. Carefully consider Sean’s arguments and those of his commenters.
Scott Gilbertson reports on DuckDuckHack, “a developer platform that allows anyone to add new features to the search engine.” The platform enables anyone to write plugins (to go along with current “goodies” like time-based queries and unit conversions) for the search engine and share them. Is this article really one of the best SEO guides of the past year? Maybe not, but it’s hard not to love DuckDuckGo.
9 Lessons from 1,000 SEO Questions by SEOmoz
Dr. Peter J. Meyers distills the answers to 1,000 private questions asked of SEOmoz into this compact summary of SEO wisdom, such as “One-trick Ponies Make Good Glue…People naturally get comfortable with one aspect of search marketing (link-building, on-page, social, etc.) and then want to ‘perfect’ it, but at best they hit diminishing returns fast.”
Google Webmaster Tools: An Overview by Search Engine Watch
Simon Heseltine offers a helpful guide to the features in Google Webmaster Tools, from getting started through navigating the dashboard, messages, configuration, assessing a website’s health (e.g. through crawl errors), search queries, internal links, sitemaps and more.
Rand Fishkin dispels myths that shouldn’t be keeping SEO practitioners awake at night, such as having a large number of backlinks from a single domain (unless the linking site is really spammy or the links were built manipulatively) or keyword density that’s “too high.”
10 SEO measurements every marketer should know by Biznology
Noting that “80% of people who visit a website get there from typing a keyword in the query box of a search engine” (seems a bit high, your mileage will vary) and “90% click on websites on the first page” (of search results), Rob Petersen defines 10 imperative SEO metrics for marketers, from the number of keywords driving traffic to the number of pages indexed by search engines.
7 Small Business SEO Tips by Search Engine Watch
Adam Stetzer suggests “seven small business SEO tips to help earn more business through traditional organic search rankings,” among them understanding that onsite SEO is necessary but not sufficient; that creating engaging content is critical; and that content marketing should be used to earn backlinks (“Quality content containing humor, information, controversy, politics or training usually brings backlinks – and is definitely considered acceptable SEO”).
SEO Tips for Panda and Penguin
Interview of Jonah Stein by SEO Book
Aaron Wall has a long, detailed conversion with SEO expert Jonah Stein about the impact of Google’s series of Panda algorithm updates, and how to respond to penalties. One key line from Jonah: “It is short sighted to believe that any of the SEO niche strategies are going to survive if they are not supported with PR, social, PPC and display.” Which is pretty much what the web presence optimization (WPO) framework is designed to address.
What is your SEO Social Signals Strategy? by iMedia Connection
Krista LaRiviere reveals, in her words, “how Google’s algorithm changes impact both backlinking and social signaling; how to build an SEO social signals strategy; how your SEO backlinking and social signals strategies come together in your content strategy; (and) how to measure it all.”
Google Plans SEO Over-Optimization Penalty by Practical eCommerce
Jill Kocher provides some details about Google’s throw-the-baby-out-with-the-bathwater approach to penalizing “over-optimization.” For example, one sign of over-optimization to Google is reportedly “Linking repeatedly from body copy to a handful of key pages with optimized anchor text. If 33 of my 100 pages link to www.jillsfakesite.com from the body copy with the anchor text “Jills Fake Site,” that should count as over-optimization.” Never mind that there may be perfectly legitimate reasons for doing this, and it may improve the user experience.
6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits – Whiteboard Friday by SEOmoz
Speaking of over-optimization, Rand Fishkin (again) here reviews half a dozen ways to avoid Google’s “over-optimization” penalties, including this on in-content text links: “go with logical, useful, change it up when you’re linking to pages, maybe a couple of times, in some spaces. You have a blog post and it mentions a page on your site that you want people to actually go to and that you think is useful in context. Great, link over there. Fine, use the anchor text. Maybe use a modified version of the anchor text, a little longer, a little shorter, a little more natural sounding, and you’re going to get these same results, but you’re going to do it in a much more effective way. You’re not going to be at risk of whatever is happening with this over-optimization penalty.”
James Mathewson outlines four ways Google is killing SEO, including semantic search: “How do SEOs traditionally optimize pages? By advising their clients to put keywords in strategic places on a page. When Google goes to semantic search, it won’t be as much about keywords at all, but on the meaning of the words you use. This might be the biggest SEO killer of all. If tuning our content for keywords our users care about is no longer an effective strategy, what is left for SEOs?” He believes content strategy is the new SEO.
SEO & Content Marketing: Getting The Most Visibility For Your Valuable Content by MediaPost Search Insider
Observing that “with recent algorithm updates, Google has noticeably placed renewed emphasis on unique, relevant, and timely content. Clearly there’s a marriage between SEO and content marketing,” frequent best-of honoree Janet Driscoll Miller explains how to capitalize in search on difficult-to-optimize content such as information that’s behind a registration wall, infographics and PDFs.
How to Identify Search Engine Penalties by Search Engine Journal
Reassuring that “Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to restore your previous rankings and rebuild the flow of organic traffic to your site,” Sujan Patel (again) outlines a five-step process to determine if your site has been penalized, and it so, recover from it.
For those concerned about Google’s Panda update (which is to say, anyone involved in SEO), Lisa Buyer highlights a number of resources for help including guidance on optimizing beyond Google, including advertising, socializing, pinning, profiling, twittering, and more.
Laurie Sullivan (again) reports that “Content shared from Facebook and the amount of backlinks appear to influence organic search engine results most, but Google +1s have the strongest impact on rankings,” and that recent analysis of Google ranking factors in the post-Panda-and-Penguin era suggests that social signals will play an increasing role in site ranking.
6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery by Search Engine Journal
***** 5 STARS
In this must-read case study for any site hit by Panda, Glenn Gabe explains how even a large, mature, well-respected website with a stellar link profile can get hit with Panda penalties, what caused this to happen, and the single most important thing that needed to be done to regain ranking and traffic.
7 Achievable Steps For Great SEO After The Penguin Update by SEOmoz
***** 5 STARS
This post from Chris Warren would be a must-read for anyone struggling with search traffic issues in the post-Penguin era even if it only contained steps one (“Understand your link profile…The biggest risk factors are a combination of lots of low quality links with targeted anchor text”), two (“Learn what makes a good link…there is a lot of evidence that these high value links are really the main drivers of a domain’s link authority”) and five (“almost never change your URLs”).
Understanding Penguin 1.1: Be Safe from Updates in 3 Easy Steps by Search Engine Journal
Muzzammil Bambot steps through some of the biggest negative factors in post-Penguin search ranking and how to correct those, from getting rid of paid links and excessive links from a single domain to having too many exact-match text links (solved by increasing the diversity of text link variations).
3 Ways to Use Social Media to Improve Your Search Rankings by Social Media Examiner
AJ Kumar suggests strategies for using social media to improve search rank, but just as importantly to “future-proof” your site from still more Google algorithm changes by using social media to reduce your reliance on organic search traffic, for example by including “prominent social sharing buttons at both the top and bottom of each blog post on your website (or use a scrolling option that moves down the page alongside your readers).”
10 Ways Coding Can Help Your SEO by Search Engine Journal
Sujan Patel (once again) provides an excellent collection of SEO tips, here focused on technical factors that can affect rankings. Among his recommendations: use a search engine spider simulator to validate your code for spider-friendliness; create search-optimized page URLs; and combine script files to speed up page load times.
How Google’s Panda and Penguin are affecting your site’s rankings by iMedia Connection
Kent Lewis does a commendable job of explaining how Google’s Panda and Penguin updates affected search rankings, and practical steps for avoiding penalties and regaining rankings (e.g., “Cancel or remove unnecessary footer links. Take it easy on the internal ‘SEO’ linking”), though his contention that “A minority of those sites (negatively affected by these algorithm changes) may be legitimate, but a majority of those impacted were consciously in violation” is questionable, particularly given the experiences of other experts noted above.
10 Old SEO Methods You Need to Stop by Search Engine Watch
Greg Habermann warns against 10 SEO “techniques” that no longer work (or never really did), including Ezine Articles submissions, “news” release without any real news (produced just for links), link exchanges, thin content, and spider-unfriendly web design.
Top 1 SEO Tips for 2013 by SEOmoz
Pete Myers (again) shares his single most valuable SEO tip for 2013, writing that: “While I can’t tell you Google’s next move, I can tell you one thing with absolute certainty – there’s more to come. So, how can you protect what you’ve built in 2013? I was going to write a long list of suggestions, but I realized that they almost all boiled down to just one idea. I’m not going to toy with you – my top tip for 2013 SEO is…”
Best SEO Infographics
On page content SEO Puzzle #infographic by WordPress Hosting SEO
***** 5 STARS
Writing that “SEO is a large and dynamic puzzle…to have a successful SEO strategy, you will need to all of the pieces of the puzzle together,” Berrie Pelser presents an easy-to-grasp infographic covering the basics of on-page optimization, coding, site architecture, social factors, reputation, links and more.
The History of Search Engine Marketing by Erik Holladay
Erik Holladay shares an infographic from Markus Allen that details the major ranking factors used by the leading search engines and the significant changes and upgrades made to ranking algorithms from Lycos and WebCrawler in 1994 through Google’s Panda algorithm update.
A Simple SEO Audit For Your Website by Soulati Media
***** 5 STARS
Jayme Soulati share a helpful infographic outlining the process for a basic website SEO audit, from content (fresh? Keyword-stuffed? Easy to read?) through technical considerations (navigation, crawl issues, broken links) to backlinks (spammy or paid vs. relevant and high-quality).
Infographic: The New Face of Search Engine Optimization by Marketing Technology Blog
Douglas Karr presents an excellent SEO infographic contrasting what used to work in terms of keyword targeting, user experience, on-site content (e.g., “stuff title tags with keywords”), anchor text, directory submissions, news releases, and more, to what works today (e.g., “social traction correlates with links…Google+, Twitter, Facebook, LinkedIn and Pinterest are the most important SM platforms to SEO”).
The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.
WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. Backlinks still matter—but the quality of those links matters more than the quantity (indeed, sites can even be penalized for having too many spammy, low-quality backlinks pointing to them). PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts.
Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How is the role of social media evolving in online visibility? How are agencies and brands successfully integrating owned, earned and paid media efforts? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts?
You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips, tactics and strategies of the past year.
Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog
Eric Enge notes that while quality content is a vital component to maximizing online visibility, “superior content is not enough. Unless the world gets to know about it your superior content will get you nowhere. You have to have a way to get the word out. This is where ‘Influencer Marketing’ comes into play. By definition, influencers reach a lot of people (often more than you do), and they have the ability to influence people’s opinions.” He then explains, in richly illustrated detail, how to identify the influencers in your market and persuade them to amplify your content.
The Real Relationship between Social Media and SEO by SocialMouths
Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately, it’s hard to sort things out because the social-SEO relationship is becoming more intertwined (some would say, muddled) all the time,” (well, that’s why a sound WPO strategy is required, but anyway…) Brad Shorr first distinguishes between rankings (which are what your website gets) and overall display visibility (which includes ads, third party content about you, news, etc. and is much more important) then lists 10 action steps to focus “on social media activities that have SEO impact.”
Why the future of marketing relies on social by iMedia Connection
Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 sources of information to make a decision. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s also a driving factor behind the WPO framework.)
Brand Choreography Through Integrated Marketing Communications by Blue Focus Marketing
Observing that “the subject of Integrated Marketing Communications is hotter than ever It’s a source of competitive advantage. However, both planning and executing remain a challenge,” Mark Burgess outlines a strategy for what he terms “brand choreography,” essentially communicating a consistent brand message across multiple media channels. He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Which is WPO.
Marketing Research Chart: Does your organization have an inbound strategy? by MarketingSherpa
Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). But they should be: “the integration of these complementary tactics improves conversion rates. Our research showed a 59% improvement in conversion rates from organic search traffic for marketers who integrated social media and SEO, over those who did not.”
SEM + SEO [PRESENTATION] by e-Strategy Trends
David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” Among the findings presented: “Paid search ads increase clicks to your site, even if you have the #1 organic listing on the search results page,” and a unified web presence strategy will ultimately drive more traffic to a web site than doing organic or paid search alone—or, for that matter, with PR, social or industry marketing.
How to integrate your paid, owned, and earned media by iMedia Connection
Noting that while “agencies recognize the importance of integrating these three media channels for marketing effectiveness…agency revenue models, particularly media agency models, are potentially threatened by integrating paid, owned, and earned media,” the awesome Rebecca Lieb explains how to get it done, including ensuring that the agency understands the importance of (WPO) metrics.
Search in A World Of Converged Media by MediaPost Search Insider
Expanding a bit on Rebecca’s post (above), the brilliant Ryan DeShazer recommends that digital marketers take on the role of “orchestrators” of “all facets of digital and traditional marketing” (or in other words, web presence optimization), and that they use thought leadership as a marketing communications hub.
Search Critical in Brand-Building Strategies by eMarketer
“Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. internet users used search engines either daily or fairly often. Furthermore, “Brands need search—and not just paid ads and higher organic rankings—to help them achieve their overall marketing goals…(but) since search does not stand on its own, all brands should continually develop a broad range of destinations and content that take advantage of the keywords, key phrases and language the target audience uses.” In other words, WPO.
Why social media agencies are a farce by iMedia Connection
***** 5 STARS
Writing that “When I first saw social media agencies starting to pop up all over the place, I started to wonder if there were ever fax marketing agencies. Was there a rush of ambitious entrepreneurs setting up shop to offer fax marketing services when fax machines were brand spankin’ new just because they knew how to use one?,” David Waterman brilliantly drives home the point that social media needs to be integrated into overall online marketing efforts.
Though he doesn’t use the term WPO specifically, he does offer this succinct analysis in support of the WPO model: “For example, you can take any part of his statement, swap the order, and still be left with a valid statement:
- SEO is part social media, audience development, part advertising, and part PR.
- PR is part SEO, part audience development, part advertising, and part social media.
- Audience development is part SEO, part social media, part advertising, and part PR.
- Advertising is part SEO, part audience development, part social media, and part PR.”
Top Inbound Marketing Activities For SEO [CHART] by e-Strategy Trends
David Erickson (again) presents some interesting data on how SEO pros handle inbound marketing. Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development. As the lines between different specialties continue to blur, silos will have to be eliminated in favor of coordinated efforts.
The Search Power of Brand by SEO Book
Contending that “Having a clear identity (brand) makes you memorable. People will remember your site name. People will search for your site name. And when enough people do that, then there is little chance Google can ever drop you below number #1 for brand searches. If you get it right, Google will even rank you against relevant related keywords you aren’t targeting,” Peter Da Vanzo argues that building a strong brand online is as important for SEO (and web presence more broadly) as traditional generic keyword optimization techniques. He concludes that “SEO, and wider marketing and brand strategy, will all meld together,” which is a pretty good description of WPO strategy.
Why PR Should Not Own SEO (Nor Social Media or Content Marketing) by Social Marketing Forum
Observing that “Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, content marketing and search (SEO and SEA) must be integrated,” the insightful J-P De Clerck concludes that “No channel or tactic should be isolated and no department should own a tactic.” Indeed! The different disciplines need to be unified under a comprehensive approach to web presence.
Investing in SEO: Marketers Do More SEO than They Think by iMedia Connection
Krista LaRiviere, CEO of web presence optimization software vendor gShift Labs, offers some excellent guidance on creating a content marketing strategy that incorporates content development, SEO, social media, PR, video, email marketing and paid search in an integrated fashion. She also shares some slightly misleading numbers, claiming that “94% of searchers click through on organic search results, and that the top three positions in Google earn 61% of the clicks” while just 6% of clicks are on paid search results (ads). While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results are significantly higher.
Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends
David Erickson (yet again) presents a fascinating infographic on, as the title implies, the importance of optimizing content beyond search. While search is still vital, web users are increasing discovering content througn social networks and social sharing (and search engines are increasingly considering social signals in rankings), meaning that – content needs to be compelling and optimized (and promoted) in channels beyond search.
SEO, Social and Content Marketing in Top Demand by eMarketer
Research from eMarketer shows that nearly a quarter of marketers spend time on content marketing, social media and SEO on a daily basis, and that “over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides—all of which are used in SEO, social media and content marketing.” We’d add that combining these tactics is even more effective when done by a team focusing on coordinated WPO objectives.
Five Ways to Maximize your Digital Marketing Team by Digital Marketing Suite
Jani Rayner offers tips to “get the best from digital teams,” such as encouraging “the Display, Social and Search teams to work closely together – you will be surprised (or perhaps not) how often this doesn’t happen,” and scheduling regular monthly report[http://wpoinc.com/wpo-metrics-dashboard/business-wpo-metrics-pricing/].
5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog
***** 5 STARS
WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 to $1.67), to the phenomenal growth in paid search clicks (driven by Google utilizing more screen real estate for these) to demonstrating how the Google display network is effective and complementary to organic SEO efforts. As with WPO, it all works together.
Go Alexa Pro and improve your SEO by WordPress Hosting SEO
Berrie Pelser showcases an infographic from Michelle Shaeffer detailing how she took her blog to a top 100K rank on Alexa using social media, guest blogging, article marketing, news releases…in other words (without quite using the words), through web presence optimization.
Search Marketing: Time To Re-engineer by MediaPost Marketing Daily
Contending that “Long the afterthought of the digital marketing tool kit, ‘search’ is emerging as a nexus between consumer behavior and real-time data. In fact…search must be viewed as a strategic imperative in today’s convergent marketplace…But in order for search to be truly effective, the way we approach it must evolve,” Sargi Mann outlines three key areas that must be addressed and warns against slipping into “turf wars” of disconnected areas of expertise.
6 Small Business Marketing Trends for 2013 by Masterful Marketing
The insightful Debra Murphy outlines six key trends that will affect small business online visibility in 2013, including content marketing, mobile support, and most importantly, “Web presence optimization is the future…(it) helps you consistently increase the digital footprint for your business. Expanding your presence onto the proper social media sites creates more visibility for your brand, enables you to network with people online in addition to offline, and attracts your ideal client through useful information and tools that help them solve a specific problem.”
SEO – Content | Confusion | Clarity by Search Engine Watch
Andy Betts writes that SEO professionals are no longer just tactical implementers, or strategic thinkers, or content marketers, but all of those plus being “holistic and integrated digital marketer(s).” He details the changes forced by Google’s Panda and Penguin updates, comments on the convergence of paid/earned/owned media, and muses about the importance of content production and distribution in this excellent post.
It’s Still the Wild West for Digital Marketers. Get Excited. by BuzzStream Blog
Dan Tynski discuss recent changes to the search markeing landscape and concludes that “If you consider yourself an just an SEO, it is probably time to shift your perspective. Ranking well in Google has become much much more than it was in years past where typical SEO tactics alone could lead you or your clients to success. This new era requires that you become a digital content and online PR expert.” Or perhaps a maestro of web presence optimization, coordinating the efforts of all of the different experts involved in online presence (PR, SEO, content development, social media, PPC) to maximize total online visibility for a company or brand.
Seven Principles to Building an Online Reputation by Spin Sucks
PR expert and author Gini Dietrich shares a presentation and guidance on building an online reputation. Among her key principles: create engaging and valuable content; build a community (“you don’t have a community until people begin talking to one another without the help of the blog’s author”); and comment on other content (her example proves that you never know where this may lead).
Breakdown Of A Person’s Google Results by The Backup List
Though WPO and online reputation management are commonly thought and written about in terms of companies and brands, the same principles apply to an individual’s online presence. Here, Mark Hayes shares an infographic detailing “how people look in Google,” from key points to know (such as that one billion individual names are searched on Google each day, but only half of people own the top result for their own name) to how to make your individual online presence more positive.
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.
What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.)
Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months.
25 Social Media Facts and Statistics
1. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. (e-Strategy Trends)
2. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (e-Strategy Trends)
3. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). (Earnest Agency)
4. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. (Marketing Charts)
5. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. (Marketing Charts)
6. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. “Nearly half of respondents (47%) feel they or their companies are either not very good at social marketing measurement, or do not measure well at all.” (Marketing Charts)
7. Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? There’s a reason for that! Interruptions (like email and social media) are messing us up. Consider:
- • The typical worker is interrupted once every 28 minutes on average.
- • 28% of the average work day is spent on interruptions and recovery time.
- • 45% of workers believe they are expected to work on too many things at once.
- • And tasks done in parallel take on average 30% longer to complete than those performed in a sequence.
8. Everyone knows women vastly outnumber men on Pinterest, but how about on other social networks? Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. (iMedia Connection)
9. Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” (Convince & Convert)
10. Only a quarter of all U.S. small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” Another 20% of both groups say they use social media, but in an ad hoc manner. (eMarketer)
11. Despite growing interest in the concept of social business, less than 20% of U.S. companies have integrated social media with their customer service, sales, or product development processes. (eMarketer)
12. Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. (eMarketer)
13. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Of those using this channel, social media accounts for 32% of SMB marketing activities. (Marketing Charts)
14. Okay, so most marketers have now embraced social media. But why? 84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.” (Marketing Charts)
15. Still, not every small business should be using social media—or at least not using it as they are currently. 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media. These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. No deposit, no return. (Leaders West)
16. Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (B2B Lead Blog)
17. Which social network sends the largest share of website traffic? The answer is…unknown. Literally. The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. (The Atlantic)
18. The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) and 23% share content on SlideShare. (MarketingProfs)
19. Using social media boosts website traffic: companies gain a 185% lift in Web traffic after achieving 1,000 Facebook likes, and businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers. (MarketingProfs)
20. 92% of U.S. companies now use social media in their marketing efforts. (Heidi Cohen)
21. Different social media channels serve different purposes. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. (Heidi Cohen)
22. Globally, eight different social networks have now reached the 100 million user mark. Three of those (Weibo, the fourth-largest social nework, RenRen at #5 and Badoo at #7) are primarily used by non-English speakers. (WordPress Hosting SEO)
23. The average user spends nearly seven hours per month on Facebook, but just 21 minutes on Twitter, 17 on LinkedIn, and only three minutes on Google+. (WordPress Hosting SEO)
24. Social media now accounts for 18% of all time spent online, and the average American spends 6.9 hours per month on social networking. But we are spending less time on the phone, sending/reading email, and watching TV than we did just a few years ago. (WordPress Hosting SEO)
25. One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. (The Backup List)
12 WPO, Inbound and Content Marketing Stats
26. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. (Earnest Agency)
27. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Social media and SEO together account for 70% of that spending. (iMedia Connection)
28. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. (iMedia Connection)
29. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. 48% have generated customers through Twitter and 42% through Facebook. (iMedia Connection)
30. Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. (Convince & Convert)
31. 9 out of 10 marketers say they measure social presence (e.g., number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. (Convince & Convert)
32. Need more evidence that measuring social media ROI is hard? While about 90% of all companies do some form of social media marketing, just one out of eight measure the revenue impact directly from social media. (eMarketer)
33. The two biggest challenges faced by B2B content marketers are producing enough content (cited by 29% of marketers) and producing the kind of content that engages (18). Only 2% of marketers say that finding trained content marketing professionals is a big challenge. (MarketingProfs)
34. More content = more leads. On average, companies “with 51-100 web pages generate 48% more traffic than companies with 1-50 pages.” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. (Polaris B)
35. Lots more content = lots more leads. Companies with 101-200 web pages generate 2.5x more leads than those with 50 or fewer pages. More landing pages and more blog posts also mean more leads. On average, companies that have published 200 or more total blog posts generate 5X as much traffic as those with 10 posts or fewer. (Polaris B)
36. Inbound marketing leads cost on average 62% less than outbound-generated leads, and the “big three” inbound channels—blogs, social media and SEO—all cost less on average than any outbound channel. (Polaris B)
37. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. Companies in these industries are also the most likely to have formal content marketing editorial calendars. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. (MediaPost)
8 SEO Stats and Facts
38. SEO has the biggest impact on lead generation for B2B companies. 59% of B2B marketers say SEO has the biggest impact on their lead gen goals, followed by social media (21%) and pay per click (20%). Not surprisingly, 98% of B2B marketers plan to maintain or increase SEO budgets next year. (Marketing Charts)
39. SEO also has the biggest impact on B2C lead gen. 49% of B2C marketers rank SEO tops for impact on lead generation, followed by pay per click (26%) and social media (25%). (Marketing Charts)
40. Agencies do SEO better. 21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. (Marketing Charts)
41. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services (iMedia Connection)
42. Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). More searches are taking place on websites (e.g. Twitter, Facebook, and on Amazon.com, which is the top destination for product search). Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. (MediaPost)
43. SEO is rated as the most effective lead generation tactic, with 34% of marketers calling it “very effective” while just 7% say it is not effective. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (B2B Lead Blog)
44. Demand for SEO skills has never been greater. SEO job postings on job board indeed.com increased 1900% last year and people with ‘SEO’ in their LinkedIn profile have increased by 112%. Still, few SEO jobs pay six figures. (Conductor Blog)
45. The largest number of SEO job openings are in New York and San Francisco, with Boston at #5, Austin at #11 and my own Minneapolis at #12. (Conductor Blog)
3 SEM Facts
46. Think AdWords isn’t important? For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. (Founder’s Blog)
47. Agencies do SEM better. 20% of respondents working with agencies for PPC report being highly satisfied with their program’s performance, compared to 15% who manage pay-per-click programs in-house. (Marketing Charts).
48. Search (paid and organic) is a leading driver of new customer sales, while email matters most for repeat business. Social media isn’t a significant driver of either type of sale, though of course it is vital for support SEO, brand image (which leads to higher PPC click-through rates) and customer service. (Marketing Pilgrim)
3 Email Marketing Stats
49. There are 62 billion emails sent every day. The average worker receives 112 emails and spends 28 of his or her time on email each day. (Visual.ly)
50. Email is the most common lead gen tactic, used by 81% of marketers. (MarketingSherpa)
51. SEO drives traffic, but email drives conversions. While 43% of marketers say that organic search drives the greatest volume of traffic to their websites, only 29% say that traffic converts at the highest rate. On the other hand, though just 22% cite email as their largest web traffic generator, 25% say those visits convert at the highest rate. (MarketingSherpa)
7 Business Blogging Stats and Facts
52. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (e-Strategy Trends)
53. Only 185 of the Inc. 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. (e-Strategy Trends)
54. Meanwhile, 55% of small businesses have a blog. (Leaders West)
55. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don’t blog at all, and those that blog 9-15 times per month generate three times more traffic than companies that don’t maintain blogs. (MarketingProfs)
56. Companies that publish new blog posts just 1-2 times per month generate 70% more leads than companies that don’t blog at all. (MarketingProfs)
57. 57% of companies that blog have acquired a customer through their blogs. (Polaris B)
58. Blogs are the core of social media marketing. Among companies that use social media in their marketing efforts, 59% rank their company blog as critical or important to their business, higher than any other social sharing site or network. (Heidi Cohen)
8 Facebook Facts and Statistics
59. There are one billion posts per day made on Facebook. The average user spends nearly 7 hours per month on the social networking site, and one out of every five pageviews on the Internet is on…Facebook. (Visual.ly)
60. Three out of four American moms use Facebook. (iMedia Connection)
61. Facebook accounts for one out of every five pageviews on the Internet. It’s used by more than half of all people in North America, more than a third of all citizens in Australia and New Zealand, and more than a quarter of the population in Europe. (iMedia Connection)
62. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. The most popular operating systems for mobile Facebook access are iOS (26%) and Android (21%). (Jeff Bullas)
63. Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. (Marketing Charts)
64. 90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. (Leaders West)
65. All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. (WordPress Hosting SEO)
66. Facebook grew 18% in 2012 and accounted for more than half of all social content sharing. (AddThis Blog)
6 Twitter Stats
67. There are 400 million tweets per day on Twitter. A million new Twitter accounts are opened each day. The average user spends nearly and hour and a half on the site each month. (Visual.ly)
68. Twitter now has more than 500 million users worldwide, including more than 100 million in the U.S. Twitter’s second-largest user base is in Brazil. (Jeff Bullas)
69. Almost two-thirds (64%) of Twitter access is via Twitter.com (web access), while 16% of use is mobile and 10% is via Twitter clients like HootSuite and TweetDeck. (Jeff Bullas)
70. What’s the most popular marketing tactic on Twitter? 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. (Marketing Charts)
71. Twitter grew 55% in 2012 and accounted for 15% of all social content sharing. (AddThis Blog)
72. 42% of companies have acquired at least one customer through Twitter. (Polaris B)
6 LinkedIn Facts
73. LinkedIn has more than 150 million users, but less than 20% have reached the level of having 500 or more first-degree connections, and only 8% are using the paid premium version. (Jeff Bullas)
74. Also, only 51% of LinkedIn users have “complete” profiles, and just 52% spend two hours or more per week on the site. (Jeff Bullas)
75. The most popular use of LinkedIn is for researching people and companies (77%). Other popular uses include building relationships with industry influencers (50%), finding job opportunities (38%) and increasing brand recognition in the marketplace (37%). Just 28% of companies say they have generated identifiable business opportunities on the site. (Jeff Bullas)
76. The most popular marketing tactics on LinkedIn are the use of LinkedIn groups (cited by 33% of marketers) followed distantly by InMail messaging (14%), LinkedIn Events (13%) and LinkedIn ads (10%). (Marketing Charts)
77. LinkedIn is the most powerful social site for driving B2B sales. Pinterest is most valuable for driving B2C business. (Heidi Cohen)
78. Want to connect with top-level executives? 26% of Fortune 500 CEOs are on LinkedIn. Less than 8% are on Facebook. o% use Pinterest. (Heidi Cohen)
3 Google+ Statistics
79. Google+ has more than 400 million users, with 100 million accessing the site each month. The typical user is a male in his late 20s with a technical position or background. (Jeff Bullas)
80. Google+ users tend to be more technical than Facebook users. The top three brands on Google+ are Android, Mashable, and Chrome; on Facebook, the three most popular brands are Coca-Cola, Disney, and Starbucks. (Jeff Bullas)
81. 12 of the top 15 interest categories on Pinterest are related to commerce, including jewelry and accessories (#1), flowers and gifts (#2), food (#4), books (#7), travel (#8), apparel (#11), home furnishings (#14) and toys (#15). (Jeff Bullas)
3 Pinterest Facts
82. Mothers are 61% more likely to use Pinterest than the average American. Pinterest ranks as the #1 “family and lifestyle site” for moms – ahead of Disney Online. (iMedia Connection)
83. Pinterest’s user base is 79% female, and Apple-centric. The iPad is the most device for mobile access (55%), while an additional 17% of mobile access is through the iPhone. (Jeff Bullas)
84. Pinterest grew an astounding 379,599% in 2012. The biggest driver of growth was pins of food photos. (AddThis Blog)
6 B2B Marketing Facts and Stats
85. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor. 81% use search, 59% look for peer recommendations, and 41% read content from “thought leaders.” (Earnest Agency)
86. For purchases over $10,000, 70% of buyers review four or more pieces of content before making a decision. (That actually sounds quite low, doesn’t it?) The most popular type of content: white papers, read by 88% of buyers. (Earnest Agency)
87. Traditional marketing tactics are not dead. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical. (Earnest Agency)
88. 75% of B2B marketers use SEO for lead generation. 72% utilize social media, and 54% have embraced content marketing, while just 15% of marketers say they are using mobile marketing. (MarketingSherpa)
89. B2B marketers are spending more on content marketing. “On average, B2B content marketers are spending 33% of their marketing budgets on content marketing (in 2012), up from 26% (in 2011, and) 54% plan to increase content marketing spending next year.” (MarketingProfs)
90. The most popular B2B content marketing tactics are the use of social media other than blogs (used by 87% of B2B marketers), articles on their own websites (83%), eNewsletters (78%) and blogs (77%), followed by case studies, videos and externally published articles, all at about 70%. On the other end of the scale is gamification, used by just 11% of B2B marketers. (MarketingProfs)
3 Video Marketing Statistics
91. 75% of senior executives watch videos on business sites every week. 65% go on to visit a vendor’s website after watching a video. (Earnest Agency)
92. 71% of American Internet users watch online videos; 28% do so on a daily basis. (iMedia Connection)
93. YouTube is the world’s second largest social media site, with 800 million unique monthly visitors, and the second largest search engine. (Heidi Cohen)
6 Mobile Marketing Stats and Facts
94. Of the four billion mobile phones in use globally, more than a quarter (27%) are smartphones. Half of all local searches are performed on mobile devices. (iMedia Connection)
95. The top online uses of mobile phones are gaming (61% of users do this), checking the weather (55%), maps and search (50%) and social networking (49%). (iMedia Connection)
96. Despite the growing popularity of local mobile search and social activity, only 3% of U.S. small businesses use geolocation services. (eMarketer)
97. Mobile marketing is “becoming mainstream” for small to midsized businesses (SMBs). 18% said they were “very likely” and 31% “somewhat likely” to incorporate mobile elements in their advertising and marketing efforts to reach potential customers in the coming year. Meanwhile, 7 in 10 plan to either maintain or increase spending in this area (Marketing Charts)
98. Is mobile marketing effective for lead generation? The jury is still out. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. (B2B Lead Blog)
99. 30% of all the time spent on mobile device use is on social networks. (MediaPost)
And Finally, 3 Other Miscellaneous Online Marketing Stats
100. While 45% of all B2B businesses have now implemented some type of marketing automation software, less than 20% of SMBs have done so. However, smaller companies that have embraced marketing process automation are nearly 50% more likely to report revenue growth above plan than those that haven’t. (MediaPost)
101. Half of all employed people in the U.S. have been with their current employer for less than five years. The average tenure for all employees is 4.6 years. Professionals in architecture and engineering (7 years) and management (6.3 years) tend to have the longest tenures, while occupations with the shortest tenures include food service (2.3 years) and sales (3.4 years). (westXdesigns)
102. Social media crisis management in crisis? More than 10% of companies report they will not take any action to respond to a damaging article or social media post. Worse, less than two-thirds of B2C executives and just 43% of B2B leaders even believe their companies could respond to a negative post within 24 hours. (The Backup List)