Guest post by Kylie Ora Lobell.
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information, companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Many of them have addressed this need by publishing blogs on their websites that relate to issues and common customer challenges in their industries. However, simply creating content and posting it is not enough to get seen.
According to Steve Rayson of Buzzsumo, 50% of content out there receives eight shares or less. If you’re spending the average one to two hours to write a blog post a few times per week, a lot of your time is already being consumed by content marketing. But that’s just the beginning; you still need to promote your content to make sure it gets noticed.
Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.
Repost where your audience lives
Does your B2C demographic hang out on Twitter, Facebook, Reddit, and/or Pinterest? Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche? [Read more…]