Posts Tagged ‘Brian Solis’
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands.
What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use of visual content? Which metrics are most valuable in evaluating tactical success?
Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.
Social Media Marketing Guides
5 Social Media Trends for 2014: New Research by Social Media Examiner
Though published last February, this post from Patricia Redsicker remains timely. Key trends she identifies for 2014 (which will remain important in 2015) include the importance of social listening (though “only 31% of marketers think their social listening is fully effective”) and increasing use of social advertising (57% of marketers used social ads in 2013 and another 23% are [were] expected to start using ads in 2014″).
6 social media network updates that you missed by iMedia Connection
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.
10 Steps Using Social Media For Business Development by Soulati-TUDE
Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.
Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal
***** 5 STARS
Kelsey Jones shares a fantastic “a visual map of the social media landscape” created by Brian Solis and JESS3 (see image at top of this post). The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.
10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog
The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies.
52 Unique Ways to Create Social Media Magic by Rebekah Radice
Frequent best-of honorees Rebekah Radice and Peg Fitzpatrick team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following.
Jake Parent shares a dozen useful tips for being more engaging (and not a jerk) on social media, among them asking questions, complimenting people, and always giving more than you take: “always offer more value to people than you ask of them. In other words (be) on the lookout for problems to solve for people.”
24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing
Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., PicMonkey – an “easy online image editing tool”) and more. The self-promotion is a tad thick in spots but the tips and links are helpful.
Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies.
12 Ways Social Media Could Leave You Needing A Lawyer by Louder Online
Aaron Agius details a dozen social blunders to avoid, at risks ranging from embarrassment to winding up in court, such as using vulgar language, getting political, using auto-responses, or “insensitivity to personal struggles” (a particularly relevant but wince-inducing example).
Carrie Keenan has brilliantly compiled 10 of the dumbest (but sadly, far from most uncommon) questions asked of social media managers, among them “Hey, I use Facebook. I would be so good at your job!,” “What do you do all day?,” and the gawdawful “Can’t I have an intern/my son/my granddaughter, etc. do that for me?”
B2B Social Media Marketing Guides
A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog
Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”
Frameworks for smart content marketing programs by i-SCOOP
***** 5 STARS
While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness. To help, J-P De Clerck looks at several strategic content marketing frameworks, including the seven “building blocks” framework from Joe Pulizzi and Robert Rose and the 4-step content marketing framework for startups from Lee Odden.
11 secrets of good B2B social media by Potion
Though primarily aimed at beginners / entry level social media marketers, this post is worth at least a quick scan by more experienced social pros as well. It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. What’s your brand personality going to be?”
Five Fantastic Examples of B2B Social Media Marketing by j+ Media Solutions
While B2B marketers often focus on being professional in communications and not overly personal, this post from Jennifer G. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards?).
Guides to Social Media Metrics and Measures
Metrics to Measure YouTube Marketing by distilled
Phil Nottingham contends that most marketers don’t understand how to quantify social media marketing success on YouTube, and aims to fix that with this post. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”
What to measure: ROI or KPIs? by iMedia Connection
The brilliant Rebecca Lieb makes the case for defining and measuring key performance indicators (KPIs) for social media marketing efforts rather than trying to force measures of return on investment (ROI), noting that “Measuring message amplification (or brand metrics such as purchase intent, favorability, or consideration) isn’t unrelated to ROI. All are steps along the journey — critical steps.”
what’s the right metric? by bowden2bowden blog
Randy Bowden shares his thoughts on the ROI-vs-KPIs debate introduced above. He explains how each metric works and suggests that both are important, though conceding that “you can’t measure your ROI with social media totally…(and, ultimately) ROI is not black and white.”
7 Multi-Platform Social Media Analytics Tools by RazorSocial
***** 5 STARS
Ian Cleary reviews seven “very useful social media analytics tools.” He provides a brief description of each tool as well as explaining how much it costs, the main features, how it works, and an “overll opinion” of the tool’s strengths, limitations, and ideal application.
Guides to Marketing with Tumblr and Triberr
Is Tumblr Right for My Business? by QuickBooks
While noting that not every business can make use of Tumblr, Brenda Barron outlines three questions for marketers to ask to determine if the platform may be helpful to their brand, starting with how visual your business is: “Tumblr is intrinsically image-based, much like Pinterest. This makes it the perfect avenue for…businesses in industries with a visual focus.”
Writing that “Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing,” Takeshi Young explains how Tumblr works, its benefits compared to other social networks, and how to use Tumblr for online marketing (including four types of content that “perform extremely well” there).
Tumblr Tips To Help Grow Your Blog and Social Mentions by Inspire To Thrive
Lisa Buben offers more tips for content distribution success on Tumblr, such as loving content (“The little heart ? can go a long way on Tumblr. Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”), and how to gain followers.
This Triberr strategy can increase your distribution now by leaderswest Digital Marketing Journal
For those unfamiliar with Triberr, Jim Dougherty explains its a platform that “allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.” For those interesting in trying it out–or already using it but perhaps not getting the results hoped for–he prescribes a three-strep strategy for increasing the reach of your blog content.
What are you laughing at?
If the answer is “nothing,” then you need to read this post!
Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us.
Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so.
The Most Epic Safety Video Ever Made by Air New Zealand
Air New Zealand celebrates it’s tie in with the popular Hobbit Trilogy movie franchise by creating quite possibly the best airplane safety video ever (though Southwest Airlines does a pretty awesome job with this as well).
A very clever twist on a horror classic.
3 PPC Fails That Can Hurt Your Brand by ClickZ
Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this:
First, THIS is how to handle complaint trolls, and second, it’s also how to make weekday morning news shows actually seem interesting.
While PhotoShopping is nothing new, this guy’s work really is amazing. Check out this eight-image collection.
Parallel Consumerverse: If Retailers Were Like Google | The Checkout
Inappropriate search suggestion autocomplete, irrelevant search results, creepy re-marketing ads…this video brilliantly nails it all.
The 18 Most Hilarious And Clever Print Ads Ever by Business Insider
Okay, perhaps not most hilarious and clever ever, but certainly amusing and worth wasting a few minutes with.
12 Smart Jokes That Make You Sound Like a Genius by Reader’s Digest
Andy Simmons presents a dozen jokes that will make people think. Or at least make them think you’re a nerd. Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? His goal: transcend dental medication.
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review
Josh Olejarz showcases cartoon caption winners from HBR.
Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review
If you enjoyed the cartoons above, check out this updated collection.
25 hilariously unexplainable images by Just something (creative)
Just a collection of images that, as the title of the post implies, defy explanation. Really.
17 Cartoons that Will Change Your Business by Brian Solis
Brian Solis shares a collection of cartoons created by Hugh MacLeod for Brian’s book, What’s the Future of Business. This post highlights the first cartoon, all of which are compiled in a Slideshare presentation.
The Hundred Best Lists of All Time by The New Yorker
Not all of the lists on this list of lists compiled by Gary Belsky are funny per se, but the list is quite extraordinary. Some of the lists are actually useful (e.g., U.S. News and World Report’s best-college rankings and “The 7 Habits of Highly Effective People”) while others are…just interesting (such as The World Rock Paper Scissors player’s responsibility code and the 1927 Yankees’ opening-day lineup).
Dracula’s LinkedIn Profile by Social Media Today
This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example.
20 Funny Tweets Your Brand Should Take Seriously by Mashable
Max Knoblauch shares a collection of brand tweets that are funny, creative, or in some cases, just plain odd. But they seemed to resonate with Twitterers.
“#Hashtag” with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon)
On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.”
10 hilarious digital media parodies by iMedia Connection
From “Catvertising” to “Are Chairs Like Facebook” to “I Have Timeline” to “”CIA’s ‘Facebook’ Program Dramatically Cuts Agency’s Costs,” here are 10 of the best spoofs and satires of digital marketing and media. Some are a bit dated, but still funny.
9 of the craziest PR and social media requests by Ragan’s PR Daily
Writing “With the assistance of Help A Reporter Out (HARO), I wanted to document some of the craziest, most absurd requests or assignments PR and social media professionals have received,” Ryan Greives has compiled quite a list here, with such gems as ““Please have Matt Lauer read this exact script” and “Get Queen Noor and NASA on the phone.” Enough to make PR pros laugh (or maybe cry).
Digital Marketing Buzzword Bingo by Digital Growth
For some interactive fun, Luke Chapman offers a downloadable digital marketing buzzword (Key Influencers, Halo Effect, Content is King, etc.) bingo card to print and bring along to your next marketing meeting or seminar. “Cross out a square each time you hear the buzzword. When you have an entire row crossed out, stand up and shout ‘BINGO!'” Something you probably don’t want to try when your boss is speaking.
THIS JUST IN: Harvard professor explains how to perfectly market on mobile by iMedia Connection
Harvard professor of network marketing Ellis Fowler has provided a step-by-step guide to mobile marketing, and reportedly “doesn’t understand why digital marketers find mobile so confusing.” I won’t spoil it, but this is worth a quick look.
5 Funniest Pinterest Parodies by SEO Chat
The wild success of Pinterest has inspired the creation of other photo-sharing platforms, but also some parodies. Here are five rather interesting sites designed to playfully mock the original, including Pinstrosity (which includes categories “like missing directions, misprinted supplies, cleaning tips gone awry, DIY project fails and less than stellar recipes”) and Really Pinterest?, a showcase for some of the oddest shared images, like this one.
12 Vertical Social Networking Sites You May Not Know Of by TwittNotes
Sure, LinkedIn is for professionals, Pinterest is for sharing recipes, and Snapchat is for exhibitionists, but this collection of specialty social networks goes way beyond. There’s Ravelry, a network just for “knitters, weavers, spinners, and crocheters”; Catster, a community for cat lovers; and many more.
20 Worst Advertising Placement Fails by Bored Panda
When good creative meets bad placement, the results can be embarrassing for brands, but funny for everyone else. Check out these unfortunate but amusing examples.
How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET
Humor doesn’t come naturally to all of us. Okay, more like not to most of us. Looking for some expert guidance on how to liven up your next presentation? Watch as standup comic Brendan Fitzgibbons gives Dino Dogan practical tips on how to be funny. This video is useful (though not short—about 26 minutes).
By Cheryl Burgess, originally published on the Blue Focus Marketing Blog
In 2011, I teamed up with Tom Pick (@TomPick) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year, we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year, we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.
This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. After reviewing all of your wonderful nominations over the summer, it’s now time to unveil the winners!
Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” This isn’t just a list of 50 men who work in isolation; these are people who share strong social bonds with each other, who would be just as happy to celebrate the success of one of their colleagues as they would be for themselves. These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized.
I’m happy to say that I have had the privilege of experiencing this generosity firsthand. As we were writing our book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a Social Culture (McGraw-Hill, August 2013) (@SocialEmployee) late last year and early this year, we were honored to receive excellent contributions from people like Vala Afshar (@ValaAfshar), David Armano, (@Armano) David C. Edelman (@DavidEdelman), and Kevin Randall (@kevinbrandall) —just to name a few. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.
So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women!
Vala Afshar @ValaAfshar
David Armano @armano
Jonathan Becher @jbecher
Sander Biehn @sanderbiehn
Michael Brenner @BrennerMichael
David Brier @davidbrier
Michael Brito @Britopian
Terry Brock @TerryBrock
Mark Burgess @mnburgess
Chris Carragher @cjcarragher
Dan Cristo @dancristo
Dino Dogan @dinodogan
Mike Edelhart @MikeEdelhart
David Edelman @davidedelman
Mark Fidelman @markfidelman
Sam Fiorella @samfiorella
Jez Frampton @jezframpton
Nis Frome @nisfrome
Sean Gardner @2morrowknight
Glen Gilmore @GlenGilmore
Andrew Grill @AndrewGrill
John Hagel @jhagel
Arik Hanson @arikhanson
Kent Huffman @KentHuffman
John L. Kennedy @johnlkennedy
Jure Klepic @jkcallas
Bryan Kramer @bryankramer
Simon Mainwaring @simonmainwaring
Billy Mitchell @billymitchell1
Jacob Morgan @jacobm
Tom Peters @tom_peters
Howard Pyle @howardpyle
Erik Qualman @equalman
Ajay Ramachandran @ajay
Andreas Ramos @Andreas_Ramos
Kevin Randall @KevinBrandall
Ron Ricci @RonRicciCisco
Tony Riches @tonyriches
Alex Romanovich @alexromanovich
Ted Rubin @TedRubin
Neal Schaffer @NealSchaffer
Dan Schawbel @DanSchawbel
Gary Schirr @ProfessorGary
Brian Slattery @BrianSlatts
Andy Smith @kabbenbock
Brian Solis @briansolis
Bill Strawderman @marketingbard
Todd Wilms @toddmwilms
Tony Zambito @TonyZambito
Cheryl Burgess (@ckburgess) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work, published by McGraw-Hill, in summer 2013. She is a social branding consultant with expertise in social business and social media. She is an expert blogger for AT&T Networking Exchange on social media. Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community.
She was awarded Wharton Future of Advertising’s MVP and praised as a “brilliant strategic thinker in the social media space.” Huffington Post honored her as one of 40 global women “Passionistas” for her “great business expertise and timeless blog posts.” Also, Huffington Post “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow.”
She was featured in Fast Company and Business Insider. Invited speaker on “Expanding Your Social Influence” at the AT&T Networking Leaders Academy Annual Conference. She is a four-time winner of the Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter], named Top 75 Twitter Women, 2012 Top 100 Branding Experts on Twitter, and a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Google+
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).
However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? How should we staff for this and train current employees to contribute? How do we demonstrate the ROI of social efforts?
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far.
Social Media Marketing Tips, Tactics & Techniques
Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily
The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true. There is no one alive who is youer than you.’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Include information that proves you’re human.”
9 social media hacks you need to embrace now by iMedia Connection
Astutely noting that “Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag,” Jay Baer offers six tips for getting more done in social media in less time, such as listening to podcasts while commuting or working out, and utilizing tools like Buffer and If This Then That.
Five Types of Social Media Influencers by Intelegia
Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. He or she usually amplifies messages”).
“Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,” writes Brian Solis, who then details an experiment by Andrew Blakeley in which he spent a week as a “social consumer.” Blakeley concluded that “the online experience for consumers was undefined or uncharted, leaving consumers to fend for themselves to find relevance within the engagement without any reinforcement to brand value or story.” Don’t be one of those brands.
What Marketing Questions Are Worth Asking in Social Media Listening? by MarketingProfs
David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are:
- • Where are people talking about my brand?
- • How should I change my messaging?
- • How much buzz do I have vs. competition/trend?
- • How do they feel about us vs. the competition?
- • Quantify the biggest brand topics.
Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider
You want loyalty? Get a dog. Michael Brenner notes how recession, downsizing, the end of pensions and other developments (the accelerating pace of technological change) have made the implicit employment “contract” that existed for much of the last century obsolete, and offers four tips for building a brand that will enhance your professional success and influence.
29 Social Media Leaps of Faith by Heidi Cohen
Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging.
3 Steps to an Effective Social Media Strategy by Social Media Examiner
Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement.
How to create and edit articles for Wikipedia by Web Ink Now
***** 5 STARS
Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. But the site is not of course, and shouldn’t be, a marketing tool. Content needs to be informational and neutral in tone. David Meerman Scott explains how to properly write for Wikipedia here.
How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO
This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work.
How To Write Your Social Media Plan in 8 Steps by Social Media Today
Mike Thimmesch lays out an eight-step process for drafting a social media plan, starting with painting “The Picture of The Big Opportunity of Social Media” and finishing with an urgent call to action (“While similar to how you started your plan, you want to finish with some more strident points that create a sense of urgency”).
7 tips to take social to the next level by iMedia Connection
Erick Mott walks through the definitions of and process of creating owned, paid and earned media followed by seven tips for developing and implementing a social plan, among them “Staff up your social media roles with a distributed workforce that can collaborate and perform in real time. Plot where your organization is, which will help inform strategy and budget and hopefully help you secure what you need for the next phase.”
21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! by The Marketing Nut
Pam Moore supplies 21 tips for keeping the “social” in social media marketing, developing “a plan that includes objectives, goals, and knowing your audience” without spending excessive time (though noting that sometimes such activity will necessarily take longer than you expect). Among her tips: “Use time blocks. If you struggle with controlling your time enjoyed (or wasted) on social media then set time blocks for engaging, writing blog posts and other tactics.”
Tom Treanor shares 14 “secrets” to building relationships with industry influencers, though he acknowledges the simple truth that “Networking is 98% about being a nice person and having good manners.”
What exactly is a social graph? by Biznology
Writing that “one thing I don’t like (about social media) is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean,” Mike Moran explains in plain words what a social graph is and what its limitations are.
Social Media Metrics and ROI
101 Examples of Social Business ROI by Dachis Group
Despite the fact that “quantified results in social business and brands willing to stand behind them are difficult to find,” Peter Kim manages to compile a list of more than 100 real-life examples of social media ROI, such as Blendtec (“Viral videos increased company sales +700%”) and Epson (“Reviews drove 98% higher revenue per visitor for Epson”).
The Social Media Metrics That Truly Matter by iMedia Connection
Kent Lewis proposes a matrix model for identifying and monitoring meaningful metrics for your company, based on which platforms are most relevant to your target audience, your objectives and goals for each, and important secondary KPIs to consider.
The Real Secret To The ROI Of Social Media by Social Media Today
Koka Sexton explains why “The real ROI of social media is the moment you realize that you can’t stop the spreading of your content even if you tried. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. It’s the gift that keeps on giving.”
CMOs Say Social Media Spending Will Surge 46% in the Next Year by Mack Collier
Mack reports that although spending on social media marketing is set for another year of strong growth, many companies still struggle to measure or prove the ROI, because, in Mack’s words, “shockingly, most customers don’t want to be marketing mouthpieces for brands.” Therefore, transferring traditional value measures from other media won’t work in social networks; that doesn’t mean ROI can’t be measured, it just can’t be measured using the same criteria.
Social Media Facts and Stats
Companies Struggle To Manage Social Media by MediaPost
Mark Walsh reports the findings of an Altimeter Groups study showing that “global corporations are now struggling to manage an average of 178 business-related social media accounts, spanning Facebook, Twitter, LinkedIn, YouTube and Foursquare, among others…Social media has often been harnessed haphazardly for marketing, sales, customer support and product development. While 70% of businesses said social media efforts met company objectives, only 43% had a formal strategy to address how social will meet specific business goals…(social media management is) exacerbated at a scale CMS didn’t have to deal with (as large) companies typically oversee 39 Twitter accounts, 32 blogs, 30 Facebook pages and 29 LinkedIn accounts.”
Social Media Jobs Salary Guide by Onward Search
Promising “a comprehensive look at the best US job markets, the most in-demand social media jobs, and the corresponding salary ranges for each profession,” this informative infographic reveals findings such as that Minneapolis ranks #13 in number of social media job postings (New York is #1), the highest salaries are generally paid in San Jose, and the most common position is content writer.
Reporting that “77% (of consumers) are more likely or much more likely to buy from a company whose CEO uses social media to clearly define company values and leadership principles (and) 94% say C-suite social media participation enhances a brand image,” according to a recent Brandfog survey, Rhonda Hurwitz advises senior C-level executives to learn social media tools instead of over-delegating.
Search and Social
Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce
It’s no secret that social signals are playing an increasing role in search engine rankings, but Jill Kocher provides additional detail behind the trend and recommendations for how to capitalize on it.
Social Media Tools
New technologies to manage social by iMedia Connection
Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing.
YouTube Tips & Tactics
Set Up Your YouTube Channel for SEO Success by The YouMoz Blog
Pointing out that “YouTube is now the world’s second largest search engine,” Joel Chudleigh steps through the process of optimizing a YouTube channel for usability and findability, from properly setting up your profile and editing your channel to sharing videos through social networks and measuring results.
B2B And A Resistance To Video Marketing by B2Bbloggers
Observing that “B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted,” Chris Peterson provides half a dozen valuable tips for technical optimization as well as four practical suggestions for producing effective, non-cheesy b2b videos.
Pinterest Tactics & Techniques
Why Pinterest Should Be of Interest to Brands by MarketingProfs
Amanda DiSilvestro explains how Pinerest works, how to get started with it, and four ways that brands can benefit from the visual social sharing site, including “Visibility and SEO: Every image that is pinned will include a link back to the website where it originated. This helps to spread the word about your company and what your company can offer” (in addition to building links, though these are now no-follow).
Sage Lewis first explains why optimizing for Pinterest is important (e.g., to ” take up greater search engine results pages real estate) then provides 10 optimization tips such as posting original images, giving them search-friendly file names and using keywords in your description.
Claiming that Pinterest is “not ‘just another social media site. This one is different. Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts.
103 Resources For Becoming a Pinterest Expert by KISSmetrics
Zach Bulygo shares more than 100 tips for capitalizing on Pinterest, helpfully arranged in categories like Background and Basics, How-To Articles, Lessons to Learn, Marketing with Pinterest, and Similar Sites.
Why I’ve Resisted Pinterest by MediaPost
The brilliant Ryan DeShazer likely speaks for more marketers than he knows in this thoughtful essay outlining his personal and professional reasons for not yet jumping on the Pinterest bandwagon. Among his personal reasons: “#1 – My guy friends would make fun of me. I’m serious. You will never catch me at a dinner party commenting that, ‘I just pinned the most incredible thing today.’ #2 – This smells like social scrapbooking. I don’t scrapbook. My mother does.”
Tumblr and Google+ Tips & Tactics
How to (Properly) Use Tumblr to Market Your Brand by Search Engine Journal
The prolific Debbie Hemley showcases 10 major brands (including ESPN, Wired magazine, Starbucks, Pepsi and Android) that stand out from the crowd on Google+ and what makes each brand page remarkable.
If you’ve been following the Best-of-2010 series here, you’ve seen collections of some of the best articles and blog posts from last year in neatly organized categories including market research, cool social media and web tools, social media marketing guides and tips, WordPress hacks, Twitter marketing techniques and resources, guides to effective email marketing, content marketing, local SEO and more.
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more.
Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy!
B2B Marketing Tips, Insights and Resources
Looking for inspiration for an original B2B marketing campaign? You won’t find it here! What you will find however are an extensive and insightful list of 101 over-used ideas to avoid, from the lightbulb (bright idea! Not.) and the baton pass to the mountain climber, the Post-It note and of course the ubiquitous handshake.
27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog
Kipp Bodnar shares more than two dozen marketing lessons gleaned from the MarketingProfs B2B Forum event, among them: repackage expensive content (such as white paper content) into different formats—blog posts, webinars, bylined articles—to get the most out of your investment. Marketers are now publishers, and almost all content can be optimized for search. And one of my favorites, “Social media thought leadership is built by empowering employees to talk about your company and industry.”
The Business of B2B Social Media by Brian Solis
Brian Solis reports that social media is that area getting the biggest increase in B2B marketing budgets, explains why B2B vendors are embracing social media, and identifies which social networks are viewed as most effective in the business world.
5 Steps To Shorten The B2B Buying Cycle by Search Engine Land
Kerry Spellman shows how customer understanding, keyword research and content tailored to each stage of the buying decision process can be used together to shorten the buying cycle and bring revenue in the door more quickly.
Just how connected are the world’s top 5 IT services companies? by Earnest about B2B
If you work for a small to midsized company and are concerned that your company hasn’t quite perfected its use of social media yet—relax. Many large companies haven’t either. This post compares the social media activities of IBM, Fujitsu, HP, CSC and Accenture. While most are active to some degree on Twitter, Facebook, YouTube, LinkedIn and blogging, none exhibit a truly consistent, integrated social media presence. Efforts of the big five seem most mature in video, not surprising considering that as this post points out, “47% of IT professionals watch videos to research technology solutions on YouTube.”
The Top 7 Organizations & Events Every Agency Marketer Should Know by Business.com’s B2B Online Marketing Blog
Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters.
Is Traditional B2B Marketing Dead? by Everything Technology Marketing
Presenting “an overview of the key dimensions of B2B marketing that I see changing…very dimension (including balance of power, audience focus and presence) has significant implications on the way we plan, organize, and execute B2B marketing going forward,” Holger Schulze contends that in the new world of B2B marketing, buyers have the power; messages must be more focused than ever before; a vendor’s primary marketing presence is digital; and key marketing skills have shifted from creative to analytical, among other changes.
Social Media for B2B Technology Companies by MarketPlane
In this Slideshare presentation, Ronnie Ray and Alison O’Brien share stats on B2B use of social media, show how to align different social media tools with marketing objectives, review several B2B social media success stories, and outline a phased approach to building a social media strategy.
5 Must Watch B2B Videos by Modern B2B Blogs
Maria Pergolino highlights five entertaining and informative videos for B2B marketers on the state of the Internet, social media, changes in business buyer behavior and B2B branding.
A Simple B2B Marketing Framework by Everything Technology Marketing
Another noteworthy post from Holger Schulze, again focused on the B2B marketing process but from a different angle. Building upon the Pragmatic Marketing framework and the RocketWatcher framework, Holger presents his own elegant 4-layer model, with marketing knowledge at the base and progressing through business strategy and tools & content to the marketing tactics layer at the top.
Seven Ways to Convert Online Contacts Into Sales by Entrepreneur Magazine
Starr Hall outline seven “marketing strategies you should add to your daily practice to set yourself apart and turn your online communities into profitable business transactions…these activities will increase the ROI for your online efforts without looking or sounding sales pitchy.” Her recommendations include sharing your knowledge and expertise willingly and generously online, build your “social proof” (testimonials and recommendations), and don’t ask for the business too soon—but don’t shy away from asking for it at the proper time.
The 10 Best Infographics for Internet Marketing Pros by Marketing Pilgrim
***** 5 Stars
Opening this post by writing “Look, we both know that this is linkbait—a top ten list combined with infographics, c’mon!—but you have to admit, it’s worth bookmarking or tweeting. Right?,” Andy Beal proceeds to deliver just that: a list of infographics worth bookmarketing and passing along, sharing 10 outstanding infographics for marketers, covering topics ranging from the history of search to Google’s failed social media forays to the CMO’s guide to the social media landscape.
Presentation skills: 5 secrets of the pros by iMedia Connection
Judging by some of the presentations I’ve seen recently, a lot of people need to read this post. Bronwyn Saglimbeni highlights several techniques for making presentations more dynamic and useful, such as focusing on the needs of your audience, involving them in the discussion, and fearlessly being yourself.
The English here isn’t perfect (“Today we are helping Freelancers for maintain design tasks using famous tools and resources for make better performance even track work”), but the list of online tools for freelancers and consultants is outstanding, ranging from time tracking tools like Slim Timer and timepost2 to apps for SEO, social media management, accounting, promotion and design.
5 ways to turn company slide decks into marketing weapons by iMedia Connnection
Heidi Jackman explains how to use social tools to make any live or web-based presentation more interactive and engaging for the audience. For example, before the presentation, “Online community tools like MeetUp and Ning, as well Twitter hashtags or a dedicated Facebook page, allow you to spread the word about your upcoming presentation.” During the presentation, invite feedback through Twitter (though Heidi acknowledges this can also potentially lead to “disaster if the audience begins posting negative or inappropriate comments while you are speaking”), and after the event, get additional mileage out of the presentation by posting it to YouTube, Slideshare and your company’s Facebook page.
Job Hunting and Careers
Cut Your Job Search Time in Half by CBS MoneyWatch
Eilene Zimmerman offers five tips for standing out from other candidates in today’s tough job climate, such as using social media and phone calls to conduct research on the company through customers and former employees.
Top 100 Niche Job Sites by New Grad Life
While the big job boards like Monster and CareerBuilder offer volume and convenience, they are also highly competitive; recruiters and HR managers may receive hundreds or even thousands of resumes for a particular position, making it extremely challenging to make yours stand out. Chad Bauer recommends an alternative—or rather 100 of them—niche job sites. This outstanding compilation lists niche sites for career opportunities in fields like accounting, advertising, banking, design, engineering, health care, higher education, IT, pharmaceuticals, public relations and more.
7 Ways to Find a Job Using Social Media by U Stand Out
Noting that “employers are looking for their next all-stars on social media channels,” HubSpot’s Diana Freedman shares tips for using social media to help find your next career opportunity, such as following individuals from a company you’d like to work on Twitter, watching their posts for news of job openings, and leaving insightful comments on the company blog.
Philip Zimbardo: The Secret Powers of Time by RSAnimate
This time-lapsed video presentation on differing perceptions of time is difficult to categorize, but fascinating. Factors like where you live, what religious beliefs you hold and how stable your family life has been all contribute to your perception of time, e.g. living in the moment vs. being future-oriented.