Posts Tagged ‘Buffer’
As social media marketing has become ubiquitous (88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.
No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in?
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.
12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog
***** 5 STARS
Noting that 26% “of marketers spend 6-10 hours a week on social media,” Debbie Friez proceeds to “explore twelve possible problems and the tools that can help solve those problems and make you more productive,” among them Directr, which lets you “easily create videos” and “includes tons of storyboards to help you organize your video”; Nuzzle “for Facebook and Twitter, tells you when your friends are sharing a piece of content and emails you with the details of the latest posts”; and Uprise.io for competitive research.
7 Social Media Tools to Boost Your Effectiveness in a Noisy World by Seriously Social
Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. You can also post to Tumblr. It converts Google+ into a social media management tool”) and Agorapulse, a social media management tool that integrates with Facebook, Twitter and Instagram.
6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing
Jessica Davis provides compact reviews of half a dozen helpful free tools for building a presence on social media, including DrumUp (“a smart content discovery tool that scours the web for relevant content based on the keywords you input. The tool acts as a central dashboard for your Twitter and Facebook profiles, letting you manage multiple accounts simultaneously”) and Easel.ly, an infographic creation tool which “offers ready-to-use infographic templates that are categorized by subject.”
John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. Among the findings: “For enterprise, Oracle is surprisingly good, as are Sprinklr and Komfo. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore? TweetDeck, Buffer, SocialFlow, Spredfast, and Crowdbooster.” And the most widely used tool of all? Check out this post.
26 Social Media Monitoring Tools [Reference Guide] by Razor Social
***** 5 STARS
Frequent best-of honoree Ian Cleary lists five different areas you should be monitoring on social media (brand, competition, your prospects…) then serves up concise but useful reviews of more than two dozen free and fee-based tools (with pricing), including Talkwalker, Trendspottr, and Trackur (“a social media monitoring tool that provides executive reporting, sentiment analysis and influence scoring. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).
5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing
Joe Cox lays out the advantages, features and pricing of a handful of popular social media monitoring tools including Hootsuite, Buffer, and Followerwonk: “Twitter’s own built-in search tools are incredibly limited, and Followerwonk aims to correct this, making it easier to find the right people to engage with. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.”
Karianne Stinson explains how social listening can provide benefits in areas well beyond marketing, including customer support, competitive analysis, product development, crisis management, and sales support (“Social listening can give your sales team great insights on potential customers pain points”); details ways social listening can help achieve corporate goals like reducing customer service calls (by helping the brand produce “content that proactively answers questions”); and then lists 11 helpful and free or low-cost social listening tools.
3 Tools that help you Understand and outreach to your Audience by State of Digital
Bas van den Beld provides in-depth looks at three tools “that help me get a better grip of who I am targeting” as he puts it, including Peerreach (“Peerreach gives you a nice one page overview of someone. It shows you the topics the person is ‘all about’ and it will show you the interest areas their followers have. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are. And one nice thing is that you can compare them to other Twitterers by adding up to four handles to compare and see who has reach on what topic and whether or not they ‘fit’ your needs”).
16 Social Media Tools The Experts Swear By by Social Fresh
16 social media marketing pros (and past Social Fresh Conference speakers) briefly highlight their favorite tools, from Matthew Knell on Buffer (“We’re big fans of Buffer because of its simplicity and it’s ability to plug into a bunch of other content aggregation / curation tools (Feedly, Pocket, Mention) to make content easier to find”) to Eric Boggs on LinkedIn (“I get more value out of LinkedIn than any other tool or platform. It is a fantastic prospecting / sales resource for B2B marketers”).
Top 28 Social Media Tools to Make Your Job Easier by SlideShare
Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+.
15 Best Social Media Tools by CodeGeekz
The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard, a “multi-platform, free and highly useful tool. It offers an easy way to monitor social interactions and act on them quickly. You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”
10 Free Online Tools to Monitor Your Social Media Influence by NoPassiveIncome
Erik Emanuelli offers compact reviews of free social media monitoring tools ranging from Google Analytics and YouTube Analytics to Twitter-specific tools like Tweetstats and Twitter Counter, which “is a useful service to measure some parameters of Twitter, like the followers growth rate, the average number of tweets per day, and more. It also allows you to compare different accounts, which means you can get an instant overview of your relationship with your competition and your overall progress.”
6 Super Quick Social Media Productivity Tips + 23 Tools to Help! by Maximize Social Business
Frequent best-of honoree Neal Schaffer here shares six strategies for accomplishing more with social media in less time; working “smarter, rather than longer” as he puts it. Each tip links to related tools. For example, to help schedule your posts, he recommends WordPress JetPack Publicize, CoSchedule and SMQueue.
16 DIY Tools for Social Media Management by Business2Community
Jim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014). The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools.
6 top social media management tools by iMedia Connection
Greg Kihlstrom “discusses six tools that help you manage your communication and content delivery across one or more platforms. Their capabilities vary from managing content, to analyzing and reporting on the best times to post, to determining the effectiveness of campaigns,” including SocialFlow, Sprout Social and IFTTT.
Ian Cleary (again) summarizes a presentation he delivered covering “a range of tools to optimize social media performance…really interesting and useful tools to help you target the right people, get better results with your content, convert more traffic and improve results,” such as Leadpages, a landing page creation tool that “provides you with a range of landing pages that are known to convert very well with existing customers.”
5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer
Jamie Turner provides concise but helpful reviews of a handful of popular social media monitoring tools, from Social Mention (which is free) to Brandwatch  (which isn’t–but is very powerful: “check out how many mentions your brand has across the internet, where they are coming from, and how far the comments have reached. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”).
Marketers Adopt Social Media Analytics Tools by eMarketer
More than 60% of U.S. marketing groups have adopted social media analytics tools. The top three uses for such tools are campaign tracking (60%), brand analysis (48%) and competitive intelligence (40%). Yet more than half of those marketers still cite staffing/resources and linking measurements to objectives as significant challenges.
10 Tools to Make Your Social Media Management Easier by SteamFeed
Andrew Jenkins reviews 10 of the tools he uses “to consume and curate content as well as manage and interact with (his) community,” including commun.it (specific to Twitter, commun.it gives gentle prompts and reminders regarding who to engage, follow, unfollow, get back in touch with or acknowledge for the level of interaction and engagement you have had”) and Nimble (“Nimble takes what commun.it does for Twitter and carries it across LinkedIn and Facebook”).
16 Tools Every Social Media Manager Should Use by Visually
To maximize the business benefits of social media, Stephanie Castillo writes “you should develop a strategy, based on as much knowledge as possible about your audience and their behavior,” then outlines 16 tools to help in that effort, ranging from Visually’s own (very cool and free) Google Analytics Report to Tailwind, a tool that ‘tracks activity across Pinterest about your company, products and competitors.”
9 Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog
Noting that “people with a strong center of influence can provide valuable context and credibility to a company seeking to connect with an audience of buyers,” Lee Odden provides concise reviews of nine tools to help identify and engage with industry influencers. Among the tools: Traackr (a premium tool used by PR, communications and marketing pros), Buzzsumo, and Kred.
29 Social Media Tools Recommended by the Pros by Social Media Examiner
In this outstanding list of tools and star-studded post, Cindy King compiles reviews from 29 top social media marketing pros of their favorite tools. Among them: Mari Smith reviews Pocket, which “allows you to consume and save a wide variety of online articles, which you can then post to Twitter or Facebook, schedule via Buffer or review at a later time”; Ekaterina Walter covers ShareRoot (“an all-in-one solution for Pinterest”); and social media monitoring tool TalkWalker is reviewed by Gini Dietrich.
We’ve all seen example of megaposts: multiple-thousand-word posts promising an exhaustive take on a topic. They carry titles like “The Comprehensive Guide to…” blah blah or “101 Ways to…” yada yada.
People may click on them. And they definitely share them. But do they read them? Or do busy professionals really prefer “content snacking” to a big sit-down meal of information?
Let’s say you’re a Facebook marketing expert, for example. Is it better to write one big post along the lines of “105 Ways to Master Facebook Marketing” or to break up that content into a series of smaller posts: 20 Tips for Facebook Advertising, 17 Ways to Grow Your Facebook Audience, etc.?
To test that, here’s a comparison of three marketing statistics megaposts published on Webbiquity within the past 18 months or so, and a series of similar but shorter, more tightly categorized posts.
Versus this themed series of posts:
Which approach works better? The answer is a crystal clear…it depends.
If your goal is short-term shares and traffic, there’s no question megaposts drive more activity than individual, shorter themed posts—but the themed series generates more shares and traffic as a group.
On average, the megaposts received three times as many tweets and five times as much 30-day traffic as the individual themed posts. But the themed series in total got nearly triple the number of retweets and roughly twice as many 30-day visits as the average megapost.
Another advantage of producing a series is that, for a relatively small amount of extra effort, you’ve covered several days (or weeks, depending on your publishing frequency) rather than just a single post.
However, megaposts have their advantages as well. They help establish you as an expert on the topic; they tend to draw traffic over a longer period of time; and they may rank more highly in search (as shown in the chart above).
So which format should you use: megaposts or themed series? As Deion Sanders famously said: “both.”
As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them:
SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins.
Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc.
Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.
All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. Not only are they tactical, each focuses on supporting one functional silo or another. Not surprising, since this is how digital marketing is managed today—as a set of largely disconnected specialties. So much so, companies utilize different tools, resources, and in some cases, even different agencies to manage web visibility for brand, SEO, social media, PR, and paid advertising.
And of course, search has evolved—it’s no longer just 10 blue links. Today, web presence goes way beyond a company’s website. News and social links are as vital as are other points of visibility. What’s missing is the larger strategic picture needed for top-level decision-making and for managing digital marketing and PR in a coordinated manner. We’re all missing this because there aren’t tools to help us do it. Or are there?
A “Eureka” Moment
A couple of weeks ago, we blogged about the web presence optimization (WPO) framework. This model (evolved from a 2010 post) came about from KC Associates’ (KCA) client consulting projects. Operating as a cross-functional team, each consultant knew that a framework for optimization is useless unless there’s a way to track and measure gaiting factors that can be adjusted in order to move the optimization needle. So the group took a long, hard look at the tactical tools each consultant uses with a more creative mind of how they might be repurposed for WPO.
For example, SEO backlink tools can provide detailed lists of the precise backlinks to a competitor’s website. This can be quite valuable to an SEO consultant, but it’s mind-numbing overkill for a VP of marketing.
However, a graphical comparison of the type and quantity of backlinks pointing to the firm’s website and the sites of close competitors may be very enlightening (e.g., discovering that competitor A has twice as many media links and three times as many social links pointing to them)—particularly if these measures have changed significantly in a short period of time.
This simple change in thinking was truly eye-opening.
Necessity is the Mother of Invention
First and foremost, the WPO framework provides the strategic and structural approach to the unified management of web visibility. And WPO metrics that support this framework provide the critical measurement necessary to enable the overall coordination of these disciplines to improve presence optimization and performance.
The set of 100+ WPO metrics that the group developed for KCA clients is driven by data collected by a host of off-the-shelf tools as well as some custom developed sources. As a collection, the attributes of these metrics differ from what most other tracking and measurement tools are set up to provide in six distinct ways:
- • Focus on management, not execution. WPO metrics are designed to support management decision-making (e.g., where should we devote more resources) rather than tweaks to specific tactics. Put another way, they are about the “what” rather than the “how.”
- • Provide a unified view of results. They provide leaders and team members with an overall picture of press (media outlets), social, website (organic search), industry (e.g. associations, research organizations) and paid web presence. The tactical tools available tend to focus on one or two of these areas.
- • Include competitor metrics. An organization’s digital marketing results don’t exist in a vacuum; it’s critical to be able to view results in the context of competitive activities. Competitive benchmarking is vital to developing strategy and allocating resources.
- • Reflect the value of owned, earned and paid presence, not just the company website. What customers, analysts, journalists, bloggers, and others have to say about you is sometimes more important than your own content. WPO metrics show the value of all of your points of web presence, whether it’s your content or something produced by a third party.
- • Are actionable and NOT “everything but kitchen sink.” Too many tools try to report every possible detail, rather than just what’s important. The result is data overload and analysis paralysis. It’s confusing and too much to absorb, and therefore doesn’t get acted upon. Best-practice WPO metrics focus only on measures that support concrete action.
- • Identify clear priorities. While WPO metrics cover a lot of ground, not every measure matters all the time. For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result.
WPO metrics won’t replace tactical, execution-level tools, but they will help guide decisions about which functional tools to use and how to coordinate the tasks of different disciplines for a larger purpose. They fill a critical gap by giving marketing executives, and everyone on digital marketing and PR teams, a unified view of web presence that reflects a more integrated optimization effort.
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.
How can you quickly find out how far a link has spread on Twitter? Surf the web securely and anonymously when using pubic WiFi? Manage all of your social media accounts from a single login on your iPhone? Back up your Gmail account? Make more productive use of your time on social networking sites?
There’s an app for that—or cool web tool. Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.
Update 4/15/2013: I unlinked several tools that are no longer offered. This economy sucks.
Cool Social Media Tools
A slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. Anyone scanning the code can conveniently contact you without entering any additional information. And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked.
Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. As the site puts it, “Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day.” It’s available at three price/service levels: free, Pro ($10 per month), and then a big jump to Premium ($99 per month). Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place.
One of the easiest ways to import an online store into Facebook, even incorporating translation and foreign currency support for buyers in other countries. Plans have a monthly fee (with the most popular priced at $30-$50 per month) but you can try it out for a week free.
Four51 offers two sets of tools for local business and consumer brands. FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. It’s priced for small business at $50 per month with a 90-day free trial offer to try it out. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes.
***** 5 STARS
ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., apps for Facebook, Twitter and Evite) and more.
ShortStack is a tool that helps businesses customize their Facebook Pages with “contests, sweepstakes, videos, custom forms and more.” Yes, it is “Timeline ready.” The tool is free for pages with up to 2,000 likes, with pricing starting at $30 per month above that level.
Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. It’s a very cool, easy way for small businesses to increase the interest and value of their Facebook presence. No word yet though on how this may be affected by Timeline.
Cool Twitter Tools
How many people saw that link you tweeted? Tweeted or retweeting it themselves? Which Twitterers exposed it to the largest audience? Find out in a snap with TweetReach. In just a few seconds, I discovered that a recent post I wrote on social media storytelling for PR reached 56,689 people via 25 tweets—over 10,000 people just through Jim Dougherty.
This free tool graphically shows peak Twitter activity for any Twitter handle. It takes a few minutes to load completely, but once fully loaded shows activity on your network by day of the week and time. I wasn’t surprised to learn that most of the activity on my network happens early in the morning, but it was interesting to note unexpected spikes in activity at midmorning on Monday and Tuesday and around lunch time on Wednesday and Thursday.
An automated free tool to help “flush” Twitterers you are following who aren’t following back, follow those who are following you, clean up inactive users (requires paid “premium” subscription), force spammers to unfollow you, and find interesting new tweeps to follow.
Other Cool Web Tools
A free tool for clipping, saving and sharing just selected parts of web pages such an image or a selection of text. Clipped content can be kept private, shared only with friends or shared publicly.
Concerned about your web browsing security and privacy when you’re away from home and using public WiFi? AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere. It works on desktops, laptops, and mobile devices. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. Hotspot Shield also protects users from over 3 million malware threats, phishing sites, and spam.
A simple app that syncs contact information, emails and appointments between Google and Salesforce, eliminating time-consuming copying and pasting. After a 14-day free trial, the service is priced at $10 per month (or less per user for larger teams) with a 50% discount for non-profits and schools.
A free online project management and collaboration tool, similar to Basecamp, that lets users switch between projects with one click, delegate tasks, track task changes, subscribe to tasks and receive notifications, and manage people on projects with groups.
The new way to present—way beyond PowerPoint. Prezi is an online presentation tool that lets you pan and zoom around your presentation “canvas,” present online or offline, easily collaborate with teammates anywhere to develop a presentation, and add a timeline using “frames and a path to create a cinematic journey.” Pricing ranges from free (though your “Prezis” will be public and include Prezi branding) to $159 per year for the Pro version (your own logo, lots of storage space and more).
Cool iPhone Apps
A free app for Apple iOS devices that enables users to manage multiple social media accounts at once. A users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool.
A free iPhone app for discovering what events are happening in your area, who you know that’s going to each, browse ideas from nightclubs to museums to movies (along with ratings), connect with others who are attending the same events and share thoughts and photos.
5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal
Frequent best-of honoree Ann Smarty reviews five spreadsheet apps for the iPhone that “allow you to look at anything from profits and annual earnings, to employee checks and monthly expenses” anytime from anywhere. She notes that there are many others available, but calls these “arguably the best around.” All are priced at $10 or less.
250 best iPad apps: social media apps by The Telegraph
Brief reviews of top social apps for the iPhone including Flipboard—which “takes the activity from your social networks—Facebook, Twitter, Instagram and plenty of others are supported —and presents it in an attractive magazine-style layout…This app is must-have on all iPads”—Gowalla and Spout.
Social Search and Social Media Monitoring Tools
Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web. While it’s no threat to professional monitoring tools like Radian6, it’s a decent, free, quick-check tool for smaller companies and one-off searches.
Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. It is multi-lingual, customizable and filters out much of the “junk” picked up by other monitoring tools. This power and flexibility comes at a cost, however, as pricing is based on the number of search returns and starts at $1,500 per month.
A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Within “engagement,” for example, you can evaluate the “degrees of separation” between a company and its audience, schedule tweets, and assign tweets to different team members for response / follow up. Pricing starts at $150 per month, but you can try it out first with a 14-day free trial.
Chatmeter bills itself as “the first and only Local Brand Management service—the only platform that informs with daily alerts to monitor and respond to customer feedback from across the web combined with a dashboard to see the real impact on how customer experience is affecting online visibility for each location.” Priced at $40 per location per month (volume discounts for chains), Chatmeter purports to save chains thousands of dollars in lost revenue by improving marketing effectiveness and providing the tools to easily respond to customers immediately for each of location.
Inefegy’s Social Radar is known as a social media monitoring platform that is powerful, fast, has an outstanding user interface, and “now tracks some 40 million Web sites, including blogs, forums, image sites, news sites like CNN and the BBC, Twitter and more.” You can “request” a free trial, and the pricing is flat rate (you can run unlimited searches for one monthly fee), but specific pricing information is difficult to come by.
Cool Tools for Creating Infographics
10 Awesome Free Tools To Make Infographics by MakeUseOf
***** 5 STARS
An outstanding article by Angela Alcorn which provides guidance on how to create an infographic, followed by helpful, illustrated reviews of 10 free tools to assist in infographic creation, such as Stat Planet, Hohli, Creately (which also supports collaboration and easy flow chart creation) and Inkscape.
The 5 Best Free Tools For Making Slick Infographics by Fast Company
Noting that “It’s not enough to simply write about data any longer; the world wants visuals. While there are many professional information designers making a name for themselves, such as Nicholas Felton of Feltron.com, the majority of these digital artists are up to their eyeballs in high-paying work. Where does this leave you?,” Amber Mac reviews five free tools for creating infographics—four of which were covered in Angela’s article above, plus a new tool, Visual.ly.
Reviews of Cool Social Media Tools
Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement by WindMill Networking
Neal Schaffer reviews PeerIndex, a competitor to Klout for social media influence measurement. Klout had an opportunity to become the standard before it stumbled badly in October 2011 when it radically changed its algorithm, calling its validity into serious question, then arrogantly refused to apologize and reverse course. A newer and (possibly) more accurate influence metric site is Kred, which is also worth checking out.
Is HootSuite Pro a Smart Investment? by Social Media Examiner
Nichole Kelly answers the question many of us HootSuite fans have been asking: is it worth it to upgrade to the Pro version? And after detailing the differences between the free and paid versions, her conclusion is…probably not, for most users. But it’s worthwhile (and HootSuite could make it more worthwhile, with a little work) for agencies and larger companies.
How to Back Up Gmail by Time Techland
Worried that Gmail could crash and lose all of your email history? Doug Aamoth details five different methods to protect yourself from just such a possibility, ranging from easy and free (e.g., Gmail Backup) to harder but free (forward to an email client such as Microsoft Outlook) to other slightly more involved but still free alternatives.
Search Social Media More Efficiently with Greplin
Josh Peters reports that Greplin is a powerful tool for topic-searching across your “personal social graph,” to find instances of people you’re connected to talking about topics you’re interested in. “Greplin social media search can access more than just your Facebook, Twitter, and LinkedIn accounts. With a basic account (free) you can also include your DropBox, Gmail and Google docs accounts to the search to include content you’ve created. With a premium account ($5 / mo) you can include Evernote, Yammer, Basecamp, Highrise, Google Apps, and Salesforce accounts with more to come.”
4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today
After highlighting four important statistics (among them: “53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product”), Nick Bennett reviews four free tools for measuring social sentiment, including Twendz and Twittersheep.
Content Tools: This Week in Social Media by Social Media Examiner
Cindy King reviews a handful of fairly new tools, including Storify, a content curation tool that “gathers content from various social media platforms to create your own story. You can then create a widget of this story to embed it in your website” and 23press, a low-cost tool that simplifies the process of moving a blog from one host to another.
Free analytics tools you should be using by iMedia Connection
Josh Dreller advises marketers to “Check out some of the following free tools that can help you collect, analyze, and take action on data. In fact, a combination of all these systems would certainly push your data-driven organization to another level. With these free analytics platforms, any company could truly compete with the advanced data tools and tactics of even its largest competitors”) the reviews eight free tools including Quantcast for demographics, 4Q for free survey analytics and TubeMogul for video analytics.
5 Productivity Tools for the Busy Social Media Manager by Social Media Today
***** 5 STARS
Leo Widrich shares five of his favorite tools to optimize his time on social media, including Refynr, which lets you “Create a social savvy filter of keywords you want to have included…(then) creates a ‘refyned’ news stream for you with only the most relevant tweets”), Triberr (an invite-only community of bloggers), and Tungle for setting up meetings.
48 Free Social Media Monitoring Tools by DreamGrow
Priit Kallas reviews four dozen free social media tools in two groups: one including the tools he uses most often (e.g., HootSuite and Social Mention and one arranged alphabetically from Addictomatic for searching “the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics” to WhoUnfollowedMe which enables the true Twitter paranoid to “check your unfollowers on your schedule, every 15 minutes.”
17 Alternatives to Klout by ReadWriteWeb
Acknowledging the Klout trainwreck and noting that no influencer rating measure will ever be perfect, David Strom nevertheless runs through 17 alternatives for Twitter influence measurement, Facebook metrics, Google metrics, tools with a multi-site focus (e.g., PeerIndex, which is “probably the closest competitor to Klout” according to David), and sentiment analysis tools such as Kred (which has since emerged as one of the top alternatives to Klout).
7 Apps That Rocked My Work by iMedia Connection
Jason Harty reviews his favorite seven work-related apps, including Editor by Pixlr for easy online photo editing (“If MS Paint ain’t cutting it and Photoshop is over your head, give Editor by Pixlr a look”), Evernote for online and on-the-go note-taking, and Jing for quickly capturing any portion of your computer screen.
Nine companies B2B marketers should know about by Velocity Partners
Doug Kessler provides brief reviews of nine marketing products/tools for B2B professionals, such as EPiServer (web content management for the .Net platform), Reevoo (a social commerce platform for brands and retailers) and Marketo (marketing automation software).