Posts Tagged ‘Business Blogging’

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Monday, January 16th, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé, the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking.

But as the blogosphere continues to expand (as noted by Diana Adams below), it becomes more difficult to stand out and be heard above the noise.  How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Promote new content most effectively? Optimize blog content for search? Emulate the best corporate blogs? Take advantage of free or low-cost blog tools and resources?

Get the answers to those questions and more here in two dozen of the best blogging guides of the past year.

Guidance for New Bloggers

20 Common Mistakes Made By New Bloggers by Ink Rebels

Diana AdamsNoting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments.

12 things every business blogger should know how to do by Ragan’s PR Daily

Susan YoungContending that “blogging isn’t that difficult until educated, professional, bright grownups begin to overanalyze things,” Susan Young provides a dozen pieces of commonsense advice for business blogging success, such as sticking to what you know and enjoy, and writing “to express, not to impress.”

The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor

Stuart W. Smith provides some blogging basics and helpful tips for those relatively new to blogging. After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more.

6 Tips for Blogging for SEO in WordPress by Business Insider

Sue ReynoldsSue Reynolds offers a half-dozen tips for SEO on WordPress blogs, helpful particularly for those just getting started.

Business Blogging Tips, Tactics and Best Practices

8 Ways to Get Your Blog Ready for the Big Time by Blog Engage

Kristi HinesFrequent best-of honoree Kristi Hines offers eight tips to get your blog ready for a surge of traffic if you happen to get mentioned or retweeted by a highly influential source. Among the tips: optimize your site for speed, delay your opt-in popup form (or better yet – lose it, they’re obnoxious) and make sure your key pages (About, Contact, Guest Post Guidelines, etc.) are easy to find.

How to Be an Awesome Blog Commenter by HubSpot Blog

Kipp BodnarKipp Bodnar offers half-dozen tips for “how to be a thoughtful and engaged commenter” that apply to social networking sites as well as to blogs. Much of it comes down to appropriate social etiquette, and always striving to add value to the conversation.

How to Turn a Lousy Blog Headline into a Great One by The Backlight

Tristan HigbeeTristan Higbee steps through the creative process of turning a boring blog headline into a better one and then, eventually, into one that is both search-friendly and compelling to potential readers.

26 Ways to Enhance Your Blog Content by Social Media Examiner

Debbie HemleyAnother delightful A to Z post from Debbie Hemley, this one alphabetizing the business blogging process from attributing source material through links and blogging as a hub of social media efforts through YouTube and “Zigzags and Leaps” (“mental moves that might open up things a bit, allow a little more in, including, we hope…discovery”).

7 Key Elements to a Successful Business Blog by TopRank Online Marketing

Lee OddenLee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. (For more on this topic, see also Eight Factors to Consider When Launching a Business Blog previously published here.)

12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute

Brody DorlandNoting that “even great content can go unnoticed,” Brody Dorland recommends 12 steps for promoting your blog content, from the obvious (utilize keywords for SEO, use syndication) to the creative (using a post to answer a question on Twitter, promoting posts via your email signature).

21 Ways Bloggers Engage by Heidi Cohen

Heidi CohenHeidi Cohen details 21 ways bloggers can engage with readers beyond just responding to comments, among them: inviting others to contribute guest posts, providing social sharing buttons, enabling readers to subscribe by email, and participating in Twitter chats.

The Blueprint for the Perfect Blog Post (Infographic) by Business 2 Community

Brian RiceBrian Rice graphically illustrates nine components of the “perfect” blog post, beginning with a compelling post title. in this nicely-done infgraphic. He also shares six blogging lessons learned, including the importance of user experience and letting your audience drive your the conversation.

Displaying Social Proof – What the Marketing Experts Use by KISSmetrics

Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Tools and methods used include displaying FeedBurner reader count, a Facebook Like box, LinkeddIn share button, or multi-purpose tools from AddtoAny, Share This, or AddThis.

Blog SEO

SEO success for your blog in 10 easy steps by {grow}

Eric PratumGuest blogger Eric Pratum outlines a “10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money,” from keyword strategy to sitemaps.

How to Optimize Your Blog for Google by Social Media Examiner

Dino DoganIn this extensive and detailed post, Dino Dogan walks through the process of search optimizing a blog, from audience targeting considerations and keyword research to SEO plugin settings (presuming you are using WordPress).

Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog

Lee Odden lays out a non-technical five-step process for getting a corporate blog to rank well in search. His item #4 (“Use Descriptive References vs. Pronouns”) in particular should be required reading for ANYONE writing online content.

Top 10 Blog Directories 2011 by SEO Wizardry

Peter HollierWriting that “Blog Directories add an important element to your web site traffic generation and search engine optimization programs,” Peter Hollier lists and links the top 10 blog directories along with their Alexa ranks.

8 Steps to Optimize Your Blog Post by Search Engine Watch

Erez BarakErez Barak recommends a heavy focus on keyword research, selection and tracking among his eight steps for getting a blog post to rank well in search.

Examples of Exceptional Corporate Blogs

The 10 Best Corporate Blogs in the World by {grow}

Mark SchaeferMark Schaefer shares a few observations on the state of corporate blogging (e.g. the tech sector produces most of the best corporate blogs, the Fortune 500 lags the rest of the world in this area) as well as his picks for the top ten corporate blogs based on quality. Most of the companies are large, but the variety of industries represented is intriguing.

Outstanding brand blogs you should check out by iMedia Connection

Sarah KotlovaSarah Kotlova showcases four well-done corporate blogs (or in the case of Cisco, a collection of company-related blogs written by internal subject-matter experts) from both the B2B and B2C worlds.

Blogging Tools and Resources

Huge List of Useful Tools for Bloggers by ShoutMeLoud

Exactly what it says–a big list of tools to make your blogging more productive. This post lists and links to tools for SEO, writing, blog marketing and more.

Stock.XCHNG

Need an interesting photo for your latest blog post but don’t want to shell out big bucks, go through some convoluted licensing process, or risk violating a photographer’s copyright? This may be the site for you. Owned by Getty Images, Stock.XCHNG bills itself as “the world’s best free (image) stock site.”

veezzle

A free stock photo exchange where you can search, use, share and create collections of images for online use.

fotoglif

If the free sources above don’t have quite what you need, fotoglif offers reasonably-priced photographic images, in a range of categories including news, politics, business, technology and lifestyle.

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Eight Factors to Consider When (Re)Launching a Business Blog

Monday, November 21st, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot, the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011.

Considerations When Launching a BlogWhy are so many companies now embracing blogging? In addition to the traditional benefits of business blogging, recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility.

Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. A blog helps on all three fronts much more than a standard corporate website. Google is also placing increased weight on link quality and diversity; thoughtful, helpful blog posts are more likely to attract such links than typical vendor product and service content.

What’s more, blogs are a central component of web presence optimization, and the core of a productive social media strategy.

Once your organization makes the decision to start a blog—or to re-launch one that’s been neglected or has underperformed—here are eight key factors to consider.

1. Location. Will the blog be part of your corporate site or have its own unique URL? The more common practice today is to treat the blog as a section of the website, often with a URL like company.com/blog. The primary advantage of this approach is that all of the SEO value of external links accrues to the corporate site, giving it more authority in the eyes of the search engines.

An alternative approach is to treat the blog as a separate entity with a meaningful URL. For example, if Acme Widgets wants to rank for the very competitive phrase “widget management software,” and their corporate site is at acmewidgets.com, they may want to use the URL widgetmanagementsoftware.com for the blog. This option is worth considering in product categories that are highly competitive in search. It also provides the opportunity to give the blog a distinct and less “corporate” personality of its own, as well as potentially providing the company with an extra spot on the first page of search results.

2. Author(s). The internet is littered with a hundred million abandoned blogs, for two primary reasons: first, it’s a fair amount of work to research and write quality content on a regular basis. And second, there is no instant gratification—it takes time to build an audience and authority with the search engines. Assigning multiple writers (i.e., creating a group blog) can help spread the load and allow for more frequent posting, a variety of styles, and broader topic coverage. Just make sure all of the authors have what it takes to be successful business bloggers: writing skills (of course), but also originality, subject matter expertise, a point of view, and most importantly—persistence.

3. Tone. Sassy? Intellectual? Helpful? Informative? Sophisticated? Technical? While a blog is likely to contain a mix of attributes (particularly a multi-author blog), think about the overall tone and personality your blog should have. Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization.

4. Design. Some corporate blogs (particularly those integrated into the company website) simply match the look and feel of the corporate website as closely as possible. But while a company blog should carry over certain key branding elements (e.g., colors, logo), it can also have some distinctiveness to its look, reflecting the tone (above) and setting it apart from the “commercial” content of the corporate site.

5. Platform. Just kidding, this really isn’t a tough decision: use WordPress. Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Blogger, TypePad) to fee-based systems (e.g., Compendium, HubSpot) to tools built into web content management system (CMS) platforms, but it’s tough to find an alternative that can compete with the flexibility, affordability, capability and search engine-friendliness of WordPress.

6. Structure (topics). Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. First, doing so will help keep subsequent posts organized into logical groups, without “category proliferation” (an excessive number of categories) or multiple overlapping topic areas.

Second, properly naming the categories is critical both for human navigation and for search engine optimization; a mis-named category (e.g., one that uses internal company jargon rather than the language of your prospects and customers) won’t attract as many readers as a better-named category would, and won’t help your blog rank as well for popular industry search terms.

Determining a set of baseline categories up front also helps in developing an editorial calendar. While this may be too formal for a single-contributor or small company blog, it can be very helpful for assuring topic diversity and a steady stream of content.

7. Post frequency. As Heidi Cohen points out, there is no hard and fast rule as to how often a blog needs fresh content, but the best strategy is to “blog as often as you can create quality content.” In terms of a blog’s impact on customer acquisition, posting once per week is nearly 50% more effective than posting only once per month, and more than twice as effective as posting even less frequently. But posting 2-3 times per week yields only a small incremental gain, and posting daily provides an even smaller incremental improvement.

Again, having multiple authors (see factor #2 above) can help increase post frequency without placing an excessive burden on any one contributor. Five authors, each writing two posts per month, would result in 2-3 posts per week—a highly effective frequency for customer acquisition. Spreading the burden should also (at least theoretically) improve the depth and quality of each post as well.

8. Features. Any blogging platform should provide the capability to add common features to your blog like a subscribe-by-email option, buttons/links to your social media accounts, and social sharing buttons to make it easy for your readers to share your posts on social networks and social bookmarking sites (though few platforms offer as many options for “pimping out” a blog as WordPress—see factor #5 above).

WordPress plugins let you add a wide variety of more advanced functions to your blog such as incorporating feeds from social media sites, enable your readers to rate posts, build customized contact forms, automatically display contextually related posts, add an online directory to your blog, display your most popular posts, insert a customized greeting based on the site that referred the reader to your blog (e.g., Digg, Facebook, LinkedIn), even create an e-commerce store.

By addressing each of these factors in your blog planning and setup, you’ll be ready to launch (or re-launch) a business blog built for success.

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B2B Blogging Trends for 2011

Tuesday, February 8th, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging.

B2B Blogging Trends in 2011 - White PaperSo what’s next for B2B blogging? What trends are likely to emerge in the coming year? To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. You can get the whole story in B2B Blogging Trends in 2011, a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings:

  • • If you don’t have a blog yet, 2011 is the year to start one. As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche. If your company doesn’t have a blog, you’re not a laggard…quite yet. But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.
  • • Blogging helps a company demonstrate expertise, it’s ideal for search, and as Blake Landau points out, “As push marketing becomes less effective, blogs become more important.”
  • • Blogs are not islands; as pointed out above, they are the central point to social marketing efforts. Blogging is most effective when integrated with other communications efforts including PR and email marketing.
  • • Although there is still opportunity to get started with a business blog, it’s crucial to do it right. Jay Baer predicts an “explosion of bad B2B blogs” in the coming year as companies scramble to embrace the medium, but many fail to do it well. To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note.

There’s much more. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here.

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Best Business Blogging Guides and Tips of 2010

Monday, January 3rd, 2011

How can you improve your blog’s position in search engines? Grow your audience? Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Find free, high-quality images to add visual appeal to your posts? Avoid common mistakes that can cost you traffic and goodwill?

Best Business Blogging Guides and Tips of 2010Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year.

Blogging Guides, Tips and Techniques

The Step-by-Step Guide to Guest Blogging by 2 Create a Website

One key way to spread the fame of your own blog is to guest post on others; you reach a new audience, hopefully pick up some new fans, and get valuable backlinks to your blog. Here, Ann Smarty contributes a guest post on best practices in guest posting, from planning your approach and brainstorming topics to following through by responding to comments.

5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and comment again later.”

7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips

In yet another guest post, Jonathan Beebe offers seven common (e.g., promote via Twitter and Facebook) and not-so-obvious (e.g., use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog.

How To Optimise Your WordPress Ping List by Pimp My WordPress

A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post.

Best practices for a killer corporate blog by iMedia Connection

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open? by MarketingSherpa

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,” then provides tips for maximizing company blog success.

Why Host a Blog on Your Corporate Website? by ClickZ

The smart and prolific Mark Jackson supplies five compelling reasons for adding a blog to a company website, both subjective (a blog gives you the opportunity to demonstrate thought leadership) and objective (blogs are much more effective than typical commercial website content at attracting unsolicited links).

What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog by MLT Creative

Acknowledging that “Blogging is hard work. You must consistently create relevant compelling content,” Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload.

A random writing-related pictureHow I Achieved Blogging Success In 30 Days by bizchickblogs

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests.

Inciting Insight: How to make thought leaders think by The Communicator

Peter Schram offers a “recipe” for designing a thought leadership program within an organization to create a steady stream of fresh and compelling content, such as priming the pump: “Ideas are usually generated incrementally. This means that the more ‘inspiration’ that a thought leader is exposed to, the more valuable and insightful their ‘Big Ideas’ will be.”

35 Ways to Market Your Blog by Junta42

The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon” methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ.

Is blog marketing dead or just growing up? The naked (conversation) facts by conversionation

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.” Furthermore, many of the companies that do blog don’t do it well; nearly three-quarters of all corporate blog posts don’t reflect the company’s message. Given that more than half of all Internet users in the U.S. read blogs, and the figure is expected to rise to 60% in the next four years, J-P notes that corporate blogging, far from being “dead,” is an area of growing importance and opportunity.

How to Make an Awesome Corporate Blog by Entrepreneur Magazine

Bianca Male shares tactics for corporate blog success (such as “Your content should go beyond your company…contribute to the discussion of topics that readers are interested in, by talking about trends in the industry and having thought leaders offer their take, for example”) and links to some noteworthy examples, closing with “If you can’t commit to focusing on fresh, interesting content, avoiding all direct marketing ploys, (and) getting creative and moving beyond boring company info…just don’t do it.”

10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz

Adam Singer provides 10 valuable tips for effective blogs, including investing in a custom design, connecting with the social web “power users” in your segment, and even making enemies (the kind that will debate you blog-to-blog).

What Can You Learn from 7 Awesome Corporate Blogs? by KISSmetrics

Cameron Chapman highlights winning corporate blogs (such as The Facebook Blog), discusses the key features and provides takeaways from each (e.g., “having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns”), and concludes with a brief guide to starting a corporate blog.

9 Awesome Ways to Market a Business Blog by HubSpot Blog

Kipp Bodnar details nine techniques for increasing traffic to a company blog, like including your blog URL on business cards and in corporate email signatures, name-dropping media editors and other influencers, and checking out content networks in your niche (content syndication and aggregation sites such as Social Media Informer in the social media space).

Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger

Erika Napoletano channels fashion authority Tim Gunn to provide style tips for bloggers, such as “SEO is not the new black” (“you don’t have to optimize every piece of content you create) and “conversation never goes out of style” (embrace comments).

Get High Resolution Photos And Edit For Free by Trailblaze Social Media With Josh

Joshua Lyons reveals his favorite source for free photos and his favorite free online tool for editing them.

Five Key Ingredients for a Successful Corporate Blog by Sysomos

Mark Evans offers five commonsense, but not always adhered to, recommendations for corporate blogging success, starting with the need for quality content: “Content that provides insight, perspective and information. At its core, a corporate blog has to give its readers information they can use to increase their knowledge, learn new things or receive insight.”

Ten Blogging Mistakes I Learned in Year One by Nectar

Josh Wade shares 10 common blogging mistakes to avoid, like misspelling someone’s name when you highlight them in post (oops!), picking fights, trying to be everywhere rather than focusing, and being a conformist.

8 Incredibly Simple Ways to Get More People to Read Your Content by Copyblogger

Pamela Wilson suggests that “writing less and styling your text so it’s easy to read” is key to attracting greater blog readership, and offers corresponding tips for doing so effectively such as breaking up blocks of copy using subheads, bulleted lists and numbers.

Blog SEO

11 Must Do SEO Tips for WordPress by Better Blog Building

An excellent list of SEO tips for WordPress blogs, including using (optimized) images, installing key plugins like All In One SEO Pack and Google XML Sitemaps Generator, and linking within your posts to relevant older posts.

6 Ways to Optimize Your Blog for Search Engines by Social Media Examiner

Jim Lodico offers six helpful tips for improving your blog’s position in search engine results. While the tactics themselves are mostly common knowledge, the value of this post is in the tools Jim recommends (such as SEOCentro’s Meta Tag Analyzer for optimizing meta tags).

7 Ways to Create Blog Content That Attracts More Back Links by Digital Labz

Links are critical both for SEO purposes and attracting direct traffic–but they don’t appear magically. This post provides proven strategies for naturally attracting more backlinks to your blog posts, such as capitalizing on current events, making big lists (think “101 Tips” rather than “10 Tips”) and creating an infographic.

Link Building Tips for Personal Blogs by SEOmoz

Links are SEO fuel, and in this post SEO guru Rand Fishkin helpfully advises bloggers on which link-building tactics to avoid (generic directories, link buying) as well as dozen technigues to use such as niche blog listing sites, answering questions in online forums and social sharing in order to improve your blog’s rank in search.

And Finally…

90 Tips To Make Your Blog Rock by Jeff Bullas

And as if all of ideas above aren’t enough to keep you busy for the next year, Jeff Bullas offers 90 more including writing about industry trends, highlighting customer successes, writing a series of “how to” posts and then turning those into short videos, turn the results of surveys or polls into blog posts and more.

Related Posts

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

The Step-by-Step Guide to Guest Blogging by 2 Create a Website

http://blog.2createawebsite.com/2010/06/14/the-step-by-step-guide-to-guest-blogging-part-1/

One key way to spread the fame of your own blog is to guest post on others; you reach a new audience, hopefully pick up some

new fans, and get valuable backlinks to your blog. Here, Ann Smarty contributes a guest post on best practices in guest

posting, from planning your approach and brainstorming topics to following through by responding to comments.

5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips

http://www.dailyblogtips.com/5-reasons-why-you-should-respond-to-every-comment/

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that

doing so encourages more comments: “People don’t leave comments just so they can be left unread. By replying, you’re not only

letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and

comment again later.”

7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips

http://www.quickonlinetips.com/archives/2010/06/promote-blog-posts/

In yet another [italics] guest post, Jonathan Beebe offers seven obvious (e.g., promote via Twitter and Facebook) and not-so-

obvious (e.g., use automated social bookmarking tools like IMAutomater [http://www.imautomator.com/] and Shareaholic

[http://www.shareaholic.com/]) tips for increasing traffic to your blog.

How To Optimise Your WordPress Ping List by Pimp My WordPress

http://www.pimpmywordpress.com/wordpress-tutorials/optimise-wordpress-ping-list

A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post.

Best practices for a killer corporate blog by iMedia Connection

http://www.imediaconnection.com/content/27253.asp

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from

creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open? by MarketingSherpa

http://sherpablog.marketingsherpa.com/business-to-business/the-importance-of-b2b-blogs/

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B

marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,”

then provides tips for maximizing company blog success.

Why Host a Blog on Your Corporate Website? by ClickZ

http://www.clickz.com/clickz/column/1727984/why-host-blog-your-corporate-website

The smart and prolific Mark Jackson [http://webbiquity.com/?s=Mark+Jackson] supplies five compelling reasons for adding a blog

to a company website, both subjective (a blog gives you the opportunity to demonstrate thought leadership) and objective

(blogs are much more effective than typical commercial website content at attracting unsolicited links).

What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog by MLT Creative

http://www.mltcreative.com/blog/bid/37259/What-s-Up-Blog-Seven-Ways-to-Revive-a-Neglected-B2B-Blog

Acknowledging that “Blogging is hard work. You must consistently create relevant compelling content,” Martine Hunter presents

seven tactics for re-engaging with a neglected blog, including refreshing old blog psots, turning news releases into blog

articles, and enlisting guest bloggers to lighten the workload.

How I Achieved Blogging Success In 30 Days by bizchickblogs

http://www.bizchickblogs.com/2010/09/blogging-success.html

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog,

using tactics such as Facebook postings, the BloggerLuv [http://www.bloggerluv.com/] community, Twitter, LinkedIn and

contests.

Inciting Insight: How to make thought leaders think by The Communicator

http://communicationsunlimited.ca/blog/2010/09/08/inciting-insight

Peter Schram offers a “recipe” for designing a thought leadership program within an organization to create a steady stream of

fresh and compelling content, such as priming the pump: “Ideas are usually generated incrementally. This means that the more

‘inspiration’ that a thought leader is exposed to, the more valuable and insightful their ‘Big Ideas’ will be.”

35 Ways to Market Your Blog by Junta42

http://blog.junta42.com/content_marketing_blog/2010/09/ways-to-market-your-blog.html

The brilliant Joe Pulizzi [http://webbiquity.com/?s=Joe+Pulizzi] shares his list of 35 “common and some uncommon” methods for

promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees

and using the blog as your customer FAQ.

Is blog marketing dead or just growing up? The naked (conversation) facts by conversionation

http://www.conversionation.net/blog/bid/46187/Is-blog-marketing-dead-or-just-growing-up-The-naked-conversation-facts

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and

cornerstones of inbound marketing.” Furthermore, many of the companies that do blog don’t do it well; nearly three-quarters of

all corporate blog posts don’t reflect the company’s message. Given that more than half of all Internet users in the U.S. read

blogs, and thr figure is expected to rise to 60% in the next four years, J-P notes that corporate blogging, far from being

“dead,” is an area of growing importance and opportunity.

How to Make an Awesome Corporate Blog by Entrepreneur Magazine

http://www.entrepreneur.com/article/217393

Bianca Male shares tactics for corporate blog success (such as “Your content should go beyond your company…contribute to the

discussion of topics that readers are interested in, by talking about trends in the industry and having thought leaders offer

their take, for example”) and links to some noteworthy examples, closing with “If you can’t commit to focusing on fresh,

interesting content, avoiding all direct marketing ploys, (and) getting creative and moving beyond boring company info…just

don’t do it.”

10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz

http://thefuturebuzz.com/2010/10/04/blog-marketing-tactics/

Adam Singer provides 10 valuable tips for effective blogs, including investing in a custom design, connecting with the social

web “power users” in your segment, and even making enemies (the kind that will debate you blog-to-blog).

What Can You Learn from 7 Awesome Corporate Blogs? by KISSmetrics

http://blog.kissmetrics.com/7-awesome-corporate-blogs/

Cameron Chapman highlights winning corporate blogs (such as The Facebook Blog [http://blog.facebook.com/]), discusses the key

features and provides takeaways from each (e.g., “aving a huge blogging team that includes employees from throughout your

organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns”), and

concludes with a brief guide to starting a corporate blog.

9 Awesome Ways to Market a Business Blog by HubSpot Blog

http://blog.hubspot.com/blog/tabid/6307/bid/6788/9-Awesome-Ways-to-Market-a-Business-Blog.aspx

Kipp Bodnar [http://webbiquity.com/?s=Kipp+Bodnar] details nine techniques for increasing traffic to a company blog, like

including your blog URL on business cards and in corporate email signatures, name-dropping media editors and other

influencers, and checking out content networks in your niche (content syndication and aggregation sites such as Social Media

Informer [http://www.socialmediainformer.com] in the social media space).

11 Must Do SEO Tips for WordPress by Better Blog Building

http://betterblogbuilding.com/10-must-do-seo-tips-for-wordpress/

An excellent list of SEO tips for WordPress blogs, including using (optimized) images, installing key plugins like All In One

SEO Pack and Google XML Sitemaps Generator, and linking within your posts to relevant older posts.

6 Ways to Optimize Your Blog for Search Engines by Social Media Examiner

http://www.socialmediaexaminer.com/6-ways-to-optimize-your-blog-for-search-engines/

Jim Lodico offers six helpful tips for improving your blog’s postion in search engine results. While the tactics themselves

are mostly common knowledge, the value of this post is in the tools Jim recommends (such as SEOCentro’s Meta Tag Analyzer

[http://www.seocentro.com/tools/search-engines/metatag-analyzer.html] for optimizing meta tags).

Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger

http://www.copyblogger.com/tim-gunn/

Erika Napoletano channels fashion authority Tim Gunn [http://www.fabsugar.com/10-Fashion-Essentials-According-Tim-Gunn-763661]

to provide style tips for bloggers, such as SEO is not the new black (“you don’t have to optimize every piece of content you

create) and conversation never goes out of style (embrace comments).

Get High Resolution Photos And Edit For Free by Trailblaze Social Media With Josh

http://joshuajlyons.wordpress.com/2010/10/24/get-high-resolution-photos-and-edit-for-free/

Joshua Lyons reveals his favorite source for free photos and his favorite free online tool for editing them.

Five Key Ingredients for a Successful Corporate Blog by Sysomos

http://blog.sysomos.com/2010/11/03/five-key-ingredients-for-a-successful-corporate-blog/

Mark Evans offers five commonsense, but not always adhered to, recommendations for corporate blogging success, starting with

the need for quality content: “Content that provides insight, perspective and information. At its core, a corporate blog has

to give its readers information they can use to increase their knowledge, learn new things or receive insight.”

7 Ways to Create Blog Content That Attracts More Back Links by Digital Labz

http://digitallabz.com/blogs/7-ways-to-create-blog-content-that-attracts-more-back-links.html

Links are critical both for SEO purposes and attracting direct traffic–but they don’t appear magically. This post provides

proven strategies for naturally attracting more backlinks to your blog posts, such as capitalizing on current events, making

big lists (think “101 Tips” rather than “10 Tips”) and creating an infographic.

Link Building Tips for Personal Blogs by SEOmoz

http://www.seomoz.org/blog/link-building-tips-for-personal-blogs

Links are SEO fuel, and in this post SEO guru Rand Fishkin helpfully advises bloggers on which link-building tactics to avoid

(generic directories, link buying) as well as dozen technigues to use such as niche blog listing sites, answering questions in

online forums and social sharing in order to improve your blog’s rank in search.

Ten Blogging Mistakes I Learned in Year One by Nectar

http://drinknectar.com/2010/11/24/ten-blogging-mistakes-i-learned-in-year-one/

Josh Wade shares 10 common blogging mistakes to avoid, like misspelling someone’s name when you highlight them in post (oops),

picking fights, trying to be everywhere rather than focusing, and being a conformist.

8 Incredibly Simple Ways to Get More People to Read Your Content by Copyblogger

http://www.copyblogger.com/scannable-content/

Pamela Wilson suggests that “writing less and styling your text so it’s easy to read” is key to attracting greater blog

readership, and offers corresponding tips for doing so effectively such as breaking up blocks of copy using subheads, bulleted

lists and numbers.

90 Tips To Make Your Blog Rock by Jeff Bullas

http://www.jeffbullas.com/2010/12/02/90-tips-to-make-your-blog-rock/

And as if all of ideas above aren’t enough to keep you busy for the next year, Jeff Bullas offers 90 more including writing

about industry trends, highlighting customer successes, writing a series of “how to” posts and then turning those into short

videos, turn the results of surveys or polls into blog posts and more.

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Three Overlooked Ways to Improve SEO Results

Tuesday, December 28th, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas:

  • • Keyword research
  • • On-page optimization (content, headings, meta tags)
  • • Links (external and internal)

And to be fair, even with all of the changes in search over the past year, those basics remain vitally important to search success. But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts:

Three Underutilized SEO TacticsBlogging: given that less than half of companies—both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. While there are several benefits of business blogging beyond SEO, the ability of a blog to enhance an organization’s presence in search is substantial. Blogs are a source of fresh content, which search engines love. It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting.

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. keywords used in the title and early in the body copy). Then include text links back to specific pages on your website, e.g. linking a term like records management software back to an informational page devoted to that topic. Finally, use online press release distribution sites to spread your news far and wide.

Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. The major search engines are increasing incorporating social signals into their search results. And it’s important to recognize that not all search happens on search engines any more; it’s also important to optimize for search within social networks like Facebook and LinkedIn.

By getting different teams working together and integrating these efforts with SEO, enterprises can maximize both the direct effects of strong PR and social media activities as well as increasing their visibility to buyers through search.

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