Posts Tagged ‘Ekaterina Walter’
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”
That is what has driven social media adoption. From freedom seekers living under oppressive regimes connecting with each other and with people around the world who support them, to individuals with uncommon viewpoints or highly specialized professional interests connected with the like-minded anywhere on the globe, social media is about not being alone. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before.
Talking recently with Cheryl Burgess (@ckburgess)—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog—we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well). Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities.
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. We decided to recognize and share the names of some of these noteworthy individuals with our respective readers and followers, starting today with 50 remarkable women (just in time for Mother’s Day, as we’re pretty certain that every woman on this list either is a mom, has a mom, knows someone who’s a mom, or some combination thereof).
One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams (@adamsconsulting) and Amy D. Howell (@HowellMarketing), a list on which Cheryl was honored. Though it’s a remarkable list, to keep ours distinct we haven’t duplicated any of Diana and Amy’s picks.
Next month, we are following up with our list of 50 men, just in time for Father’s Day. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.
Diana is a USC grad now based in Atlanta. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s smart, personable, sometimes controversial and never dull.
Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.
Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences.
Ambal is co-founder of ClickDocuments, based in Silicon Valley. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone—is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.
Director of Sales for @klout. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. A USC grad, Amber’s past includes stints at Hulu, Yahoo!, and the E! Entertainment Network.
Amy serves as social media editor for the St. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. She’s an informative and prolific Twitterer, and active in Twin Cities social media.
A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Friend, mentor, and source of inspiration. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her).
Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.
Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Becky is also an MBA Candidate at San Francisco State University with a strong appetite for Social Media and Marketing.
Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME, BlackBook Magazine, and NextBillion.
Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer.
Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Connie recently migrated from the frozen tundra of northern Minnesota to much balmier climate of Minneapolis.
Diedre is the president of Mango! Marketing, author of PR 2.0: New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, an adjunct professor in the New York city area, and co-founder of #PRStudChat.
Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. And she’s energetic and inspirational on Twitter.
Eileen has more than 14 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses pharma marketing and social media.
Oregon-based Ekaterina is a corporate social media strategist as well as a “speaker, connector (and) passionate marketer.” She’s also a frequent guest-poster who’s written bookmarkable pieces like 9 Ways to Sell Social Media to the Boss.
Ellen Hoenig Carlson
Based in New Jersey, Ellen is focused on simplifying consumer and healthcare marketing for “elegant solutions in a complex world.” Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.
Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.
Connecticut-based Elise is active in social media, an enterprise technology sales and business development pro who is passionate about inside sales and sales strategy. She’s a fellow member of the #Lebronians team “drafted” by Robert Rose in FollowFriday & Who’s The Lebron In Your Strategy – Maybe It’s You.
CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.
CEO of Chicago PR agency Arment Dietrich, author of spinsucks.com, Vistage member, author, speaker, communicator and writer of amazingly entertaining and insightful rants like Get Rich Quick! Lose Weight Tomorrow!.
Based in New York City, Gretchen is the best-selling author of The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun, the account of the year she spent test-driving studies and theories about how to be happier. On her blog, she shares her insights to help readers create their own happiness projects.
Heidi is a fascinating marketer who shares practical advice about marketing and life from New York, NY.
Minnesota social media rock star, Business Development Director at Pixel Farm Digital, founder of the annual Twin Cities Top 10 Titans in Social Media awards, talk show regular on myTalk 107.1, and never boring.
Karen heads Reciprocate LLC, a small business marketing consultancy in Minneapolis. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. She’s active in local community and business organizations as well as social media.
Katie reports on technology and pop-culture for one of the world’s greatest newspapers—the Wall Street Journal—and is the author of If You Knew Suzy: A Mother, a Daughter, a Reporter’s Notebook.
Eve Mayer Orsburn
Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. And yes, she really knows LinkedIn.
Based in Chicago, Lisa is CEO of C-Level Strategies Inc, CEO Connection Co-Chair, Leadership & Executive Marketing Consultant, and #LeadershipChat co-Founder. Like Elise Segar and Cheryl Burgess, Lisa is a star of the #Lebronians team.
Liz is the founder of SOBCon, a brand strategist and leadership trainer based in Chicago. She’s also an insightful, prolific and generous social media presence.
Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. Also big on green business marketing. Unofficially – friendly, smart, and writer of many highly bookmarkable blog posts.
Lucretia M. Pruitt
Living in and tweeting from beautiful Denver, Lucretia refers to herself as a “random muse, speaker, ex-CIS Professor, social media devotee, geek, mom, wife, & insomniac.” Lucretia is a highly engaging and sophisticated observer of technology developments.
Digital PR Specialist for the Mall of America in Bloomington, Minnesota, Lisa describes herself as “a gal constantly awed by the intricacies of human behavior. Love my family, peeps, dogs, film, food and learning.”
Mari (like Ferrari) describes herself as a “passionate leader of social media, relationship marketing and Facebook mastery,” but most of us know her as the ultimate guru-ess of Facebook marketing and co-author of Facebook Marketing: An Hour a Day. Formerly Canadian, now living in San Diego (nicer weather, but even worse taxes).
A phenomenally busy yet amazingly prolific blogger, Missy is a marketing pro at healthcare network Allina, co-founder of the Minnesota Blogger Conference, and is also active social media as the MarketingMama.
Idea generator, b2b marketing professional, creative director, process engineer and writer at MLT Creative in Atlanta, as well as a mother, friend, sister, daughter, diabetic, crocheter and jazz fan. She’s also really nice.
Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. She blogs about marketing strategy, market research, science, oncology, hematology and immunology.
Working and tweeting from New York, Michelle is a creative director, brand strategist, and author of The BrandForward Blog. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool.
A staff writer for the New York Times, Jennifer writes about the use of technology and social media in politics, government, and real life.
Susan Kang Nam
Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc., a member of Andover’s Harvard Club, founder of Boston-based career club Salty Legs, “an entrepreneur, former recruiter and non-profit advocate who grew up in Asia (Korea, Japan) and US (Hawaii, California, New Jersey, NYC) and since 1994…using the world wide web exploring different platforms to engage in various of conversations”—and a classical pianist.
Prolific Twitterer, Bostonite, CEO and founder of the oneforty social business software hub, as well as co-author of Twitter For Dummies.
Rebel has been a marketing and business consulting for more than 20 years, is a popular speaker and author of Defy Gravity. She’s also a self-described “spiritual seeker, horse crazy, ski freak, and animal lovin’ nature gal.”
Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. She’s also a founder of a cappella group Common Sound. And yes, she is a rock star.
Rosabeth Moss Kanter
Harvard Business School Professor, author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good – a look at how a new generation of values-driven businesses do well by doing good, and a living legend in the world of business strategy.
A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. She is a former model, auxiliary member in the U.S. Air Force, and a self-proclaimed “SEO nerd” who loves NASCAR, steak and rock n’ roll. Definitely one of the most awesome and unique bios in social media.
CEO of Small Business Trends, an online small biz community reaching over 250,000 each month. Anita tweets from Cleveland, Ohio, the hometown of rock n’ roll.
Liana ‘Li’ Evans
Liana describes herself as “an online marketing geek girl who loves all things social media.” She’s a top expert in social media and SEO, and the author of Social Media Marketing.
Wendy is a blogger and digital marketer focused on the pharmaceutical industry. She’s an executive vice president at at Intouch Solutions, a marketing agency serving the pharmaceutical, animal health, medical device, and similarly regulated industries.
Based in Trumbull, CT, Wendy is an award-winning PR and marketing communications executive who helps B2B companies become well-known brands, and a truly engaging social media personality.
Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side), an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.”
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here, but what if you want to get a bit more granular and be a bit more selective in your following?
Here you go. This list is a tad shorter than Jeremiah’s original as some of these strategists appeared not to have Twitter accounts (an odd omission for a “Corporate Social Strategist,” or possibly just inadequate searching on my part) and includes only the Twitter accounts I could fairly confidently match up with these names, that tweeted in English, and that did not use “protected tweets.” (If your title includes “social media,” why on earth would you have a Twitter account but protect your tweets? Serious disconnect there.)
Followers range from less than 10 (no, that’s not a typo) to more than 10,000. It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Not that number of followers means everything, of course, and those few hundred followers may be really highly engaged. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!
List of Corporate Social Strategists for 2011
• Morgan Johnston – Manager Corporate Communication at JetBlue Airways
• Bowen Payson – Manager of Online and Digital Marketing at Virgin America
• Kim Snedaker – Social Media Manager at AAA Mid-Atlantic
• Christopher Barger – Director, Global Social Media at General Motors
• Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company
• Matt Anchin – Senior Vice President, Digital Communications at The Nielsen Company
• Collin Douma – Vice President Social Media at Proximity Worldwide (CAN)
• Debbie Curtis-Magley – Public Relations Manager at UPS
• Aneta Hall – Social Media Marketer at Pitney Bowes
• Jaimee Clements – Senior Online Product Manager, eBusiness at AAA NCNU
• Kenny Lauer – Vice President, Digital Experience at George P Johnson
• Rick Mans – Social Media Strategist, Capgemini
• Jodi Gersh – Manager, Social Media, Gannett
• Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com
• Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton
• Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies
• Kristina Bobrowski – Social Media Manager, Dow Corning
• Alison Buckley – Social Media Manager, Dow Corning
Consumer Product Goods
• Matt Ceniceros – Director, Global Media Relations at Applied Materials
• Philippe Borremans – Chief Social Media Officer at Van Marcke Group
• Jordan Williams – Manager of Digital Engagement at REI
• Bonin Bough – Global Director of Digital and Social Media at PepsiCo
• Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company
• Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak
• Jim Deitzel Sr. eMarketing Manager at Newell Rubbermaid
• Bert DuMars – Vice President E-Business & Interactive Marketing at Newell Rubbermaid
• Marisa Thalberg – VP, Global Digital Marketing at The Estee Lauder
• Gareth Hornberger, Digital Marketing Manager at Levi Strauss & Co.
• Brian Snyder – Senior Manager, Interactive Communications and Knowledge Management at Whirlpool Corporation
• Andrew D. Nystrom – Digital Marketing Manager – Social Media, Red Bull
• Debbie Weinstein – Senior Director, Global Media, Unilever
• Mike Rivera -New Media Strategist, University of Denver
Electronics, Devices, Mobile
• Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia
• Marcy Cohen – Sr. Manager at Sony Electronics
• Ray Haddow – Senior Manager at Nokia
• Ian Kennedy – Head of Service Innovation at Nokia
• Esteban Contreras – Social Media Manager at Samsung
• Dan Anderson – Emerging Media Manager at T-Mobile
• Christopher Baccus – Executive Director of Digital and Social Media at AT&T
• Michelle Kostya – Social Media Support Program Manager, Research in Motion
• Baldev Solanki – Manager, Self Service, Research in Motion
• Angela Losasso – Director, Social Media, Research in Motion
• Felix Leander – Senior Social Media Marketing Manager, Research In Motion
• John Pope – Senior Communications Manager, Nokia
• Maria Amezaga, Global Social Media Advisor, Shell
• Lanie James – Social Media Specialist, Chesapeake Energy
• Ken Hittel – Vice President, Corporate Internet Dept. at New York Life Insurance Co.
• Allan Schoenberg – Director, Corporate Communications at CME Group
• Ed Terpening – VP Social Network Marketing at Wells Fargo
• Betsy Flanagan, Social Media Strategist, Wells Fargo Bank
• Christine Morrison Roszak – Social Media Marketing Manager at Intuit
• Annalie Killian – Director Innovation, Communication, & Collaboration at AMP Ltd
• Shawn Morton – Director of Mobile, Social and Emerging Media at Nationwide Insurance
• Zena Weist – Director of Social Media at H&R Block
• Stacy Gratz – Social Media Marketing Manager at American Express
• Steve Furman – Director, Design, Customer Experience and Social Media at Discover Financial Services
• David Meiselman, Director of Digital/Web Strategy, The Hanover Insurance Group
• Jennefer Meyer – VP Social Media Strategies at BBVA Compass
• Suzanne Stull – Social Media & Brand Manager, E-Business at Discover Financial Services
• Michael Rubin – Social Media Strategist at Fifth Third Bank
• Kimberly Mahan – Director of Emerging Technologies, Genworth Financial
• Ryon Harms – Director of Social Media, Farmers Insurance
• Jim Rosenberg– Head of Social Media, The World Bank
• April Hammons – Social Media Manager at Bank of Oklahoma
• Jason Diperstein – Online Channel Coordinator at Aetna
Health and Life Sciences
• Jessica Soulliere – Social Media Communications Coordinator at University of Michigan Health System
• Ryan Squire – Social Media Program Director at The Ohio State University Medical Center
• Bob Stanke – Community Manager, Interactive Community Manager | Social Marketing Strategist at Life Time Fitness
• Shwen Gwee, Lead New Media Communications, Vertex Pharmaceuticals
• Charlie Schick, Sr Media Producer, Children’s Hospital Boston
• Lee Aase – Syndication and Social Media Manager at Mayo Clinic
• Holly Potter – VP Public Relations at Kaiser Permanente
• Vince Golla – Director, Digital Media and Syndication at Kaiser Permanente
• Erin Macartney – Public Affairs Specialist/Social Media at Palo Alto Medical Foundation
• Nick Dawson – Director of Communications & Community Engagement at Bon Secours Health System
• Jamey Shiels – Director Social Media and Digital Communications at Aurora Health Care
Hospitality, Food Service
• Vanessa Sain-Dieguez – Social Media Strategists at Hilton
• Virginia Suliman -Vice President – Websites at Hilton
• Kara Imai – Senior Director, Online Marketing at Hawaii Visitors & Convention Bureau
• Shannon McDowell – Director, Website Management & Communication at Hilton Worldwide
• Diana Plazas – Director, Doubletree Online Marketing at Hilton Hotels Corporation
• Scott Gulbransen, Director of Social Media & Digital Marketing at Applebee’s
• Nick Ayres – Social Marketing Manager at IHG
• Rick Wion – Director of Social Media, McDonald’s Corporation
• Eric Schechter – Social Media Manager, Carnival Cruise Lines
• Joe Curry, Social Media Manager, Global Web Communications at McDonald’s Corporation
Government, Armed Services, Education
• Christina Whitlock – Social Media Management, Supervisor at Marine Corps Recruiting
• Kevin Jones – Social Media Manager at NASA / SAIC
• Scott McIlnay – Director, Emerging Media Integration, Dept. of the Navy, Office of Information at U.S. Navy
• Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency
• Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services
• Sonny Gill – Online Marketing and Social Media Strategist at DeVry University
Media and Entertainment
• Brett Rudy – Director, Strategic Consulting at Epsilon
• Charles Miller Director – Digital Care/Social Media Strategy at DIRECTV, Inc.
• Michael Hall – Director of NESN.com at New England Sports Network
• Amy Worley – Vice President of Marketing at Andrews McMeel Publishing
• Robert Michael Murray – Vice President, Social Media at National Geographic Society
• Kelly Owen – Social Media Manager and Strategist at SPEED Channel, Inc., Fox Entertainment Group
• Tom Fishman – Manager, Social Media & Community at MTV Networks
• Kate Farber Gold – Social Media Director at Scripps Networks
• Ryan Osborn – Director of Social Media at NBC News
• Matthew Milner – VP, Social Media, Hearst Magazines Digital Media
• Gayle Weiswasser -Vice President, Social Media Communications, Discovery
• Winnie Hsia – Social Media Specialist at Whole Foods Market
• Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy
• Gary Koelling – Director Emerging Media Technology at Best Buy
• Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation
• Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company
• Sarah Molinari – Senior Manager, Social Media, The Home Depot
• Dan Beranek – Social Business Strategy Leader, Target
• Daniel B. Honigman – Social Media Manager at Sears Holdings Corporation
Technology: Hardware, Networking, Component, Computer, Devices
• Bill Johnston, Head of Global Community at Dell
• Todd Shimizu – Director of Communities at Juniper Networks
• Len Devanna – Director Web Strategy & Operations at EMC
• Gunjan Rawal – Developer Marketing Manager, Intel AppUp dev program at Intel Corporation
• John Earnhardt – Senior Manager, Global Media Operations at Cisco Systems
• LaSandra Brill – Senior Manager, Global Social Media Marketing
• Richard Binhammer – Senior Manager at Dell
• Bill Pearson – Manager, Intel Software Network at Intel Corp
• Aaron Tersteeg – Communities Team Manager at Intel Corporation
• Bryan Rhoads – Sr. Digital Marketing Strategist at Intel Corporation
• Amy Barton – New Media Communications Manager at Intel Corporation
• Bob Duffy – Social Media Strategist at Intel Corporation
• Ken Kaplan – Broadcast and New Media Manager, Global Communications at Intel Corporation
• Adam Christensen – Social Media – IBM Corporate Headquarters at IBM
• Jeanette Gibson – Director, New Media at Cisco Systems
• Deirdre Walsh – Community and Social Media Manager at National Instruments
• Annie Rodkins, Program Manager at Intel Corporation
• Kelly Ripley Feller – Social Media Strategist, Sales & Marketing Group at Intel Corporation
• Adam Gartenberg – Program Director, Information Management Marketing and Strategy at IBM
• Todd Watson – Social Media and Search Marketing Manager, IBM Software Group at IBM
• Jamie Pappas – Manager, Social Media Strategy at EMC Corporation
• Colleen Swanger – Director, Graphics and Digital Marketing at NCR
• Tony “Frosty” Welch – Lead Social Media Strategist and Community Manager : Personal Systems Group at HP
• Amy Paquette – Sr. Manager, New Media Communications at Cisco
• Zoya Fallah – Social Media Expert, Consumer Marketing at Cisco
• Frank Days – Director, New and Social Media at Novell
• Stephanie Marx – Social Media Marketing at Cisco Systems
• Steven Lazarus, Lead Strategist, Social Media & Interactive Marketing for SOA and WebSphere Software at IBM
• Carolina Velis – Social Media Strategist at Intel
• Ekaterina Walter, Social Media Strategist at Intel
• Petra Neiger – Senior Manager, Global Social Media at Cisco
• Becky Brown – Director, Social Media Strategy at Intel Corporation
• Deanna Govoni – Social Media Marketing Manager, Cisco
• Allison Johnson, Social Media Manager, Cisco Systems
• Sharon Crost – Global Online Marketing/ Social Media Manager, Hitachi Data Systems
• Shanee Ben-Zur, Social Media Manager, NVIDIA
• Kerry Bridge Social Media Communications Manager, EMEA
• Chris Byrd – Social Media Strategist – Dell Corporate Reputation & Relations, Dell
• Cory Edwards – Director, Social Media & Corporate Reputation at Dell
Technology: Software, Internet
• Diane Davidson – Sr. Manager of Customer Success and Community Program at Cisco WebEx Technology group
• Steven Tedjamulia – Head of Social Commerce Innovation at Dell
• Alison Bolen – Editor, blogs and social content at SAS Institute
• Marty Collins – Director of Emerging Media at Microsoft
• Mark Yolton – Senior Vice President – SAP Community Network at SAP
• Brian Ellefritz – Sr. Director, Social Media Marketing at SAP
• Maria Poveromo – Director, Social Media at Adobe Systems
• Shashi Bellamkonda – Director Social Media, Network Solution
• Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP
• Lorna Li – SEO & Social Media Marketing Manager at Salesforce.com
• David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation
• Fred “Fritz” Alberti – Director of Social Media at Salem Web Network
• Vishal Ganeriwala – Sr. Manager Citrix Ready Program at Citrix Systems
• Peter Parkes – Social Media Communications Lead at Skype
• Betsy Aoki – Sr. Program/Product Manager, Social Media at Microsoft Bing
• Marcus Nelson – Director of Social Media, Corporate Communications Salesforce.com
• Michael Procopio – Social Media Strategist at HP Software
• Karen Wickre – Senior Manager, Global Communications & Public Affairs at Google
• Gurmeet Dhaliwal – VP, Internet Marketing at CA Technologies (formerly Computer Associates)
• Justin Kistner – Sr. Manager Social Media Marketing at Webtrends
• Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp
• Jamie Grenney – Sr. Director of Social Media at Salesforce.com
• Brian Kling – Social Media Manager, eService at Autodesk
• Kirsten Watson – Director, Marketing at Kinaxis
• Gail Lyon – Global Internet & Social Media Manager at Siemens Enterprise Communications (UK)
• Venson Kuchipudi – Senior Director of Social Computing Strategy, Infor
• Benjamin Gauthey – Digital Marketing Manager/Marketing Technopologist at Microsoft
• Chip Rodgers, Vice President and COO, SAP Community Network
• Diane Beaudet – Vice President, Marketing Programs and Communications, Webroot Software
• Kris Kozamchak, Director of Marketing and Corporate Communications, NEC Corporation of America
• Doug Kern – Director, Corporate Communications at GXS
• Rawn Shah – Social Software Practices and Business Transformation Consultant at IBM
• Laurie G Buczek – Social Media Strategist & Platform Vision Team Manager at Intel
• Kirsten Hamstra – Social Media Manager at SAS Institute
• Rob La Gesse – Director of Customer Development, Rackspace
• Mario Sundar, Social Media Manager, LinkedIn
• Alan Belniak – Director of Social Media Marketing at PTC
• Dora Smith – Director of Global Social Media, Industry Automation, Siemens
• Robert Dell’Immagine – Director of Community at Qualys
• Adam Kranitz – Social Strategy, Segment & Product Marketing, Avid, Inc.
• Atom McCree– Digital Marketing Manager, ASG Software Solutions
• Charl Pearce -Sr. Marketing Manager, Emerging Media, US Integrated Marketing Programs, Microsoft Corp.
• Jacob Mullins – Sr. Marketing Manager, @BizSpark & Windows Phone 7, Microsoft Corp
• Claire Flanagan -Director, Social Collaboration Strategy, CSC
• Justin Levy – Senior Social Communications Manager, Citrix Online
• Tony Dunn – Social Media, Community & Web Marketing Manager, VMWare
• Nicholas Polt, Manager of Online Marketing and Social Media, MicroStrategy
• Sherri Maxson – Director Interactive at US Cellular
• Keith McArthur – Senior Director of Social Media and Digital Communications at Rogers
• Bill Strawderman – Digital Marketing Lead, AT&T Business Marketing
• Trish Nettleship – Social Media Lead, AT&T Business Marketing
• Heather Thoms – Senior Communications Specialist, Tellabs
• Ronan Keane – Social Media Marketing Manager, XO Communications
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. 85% of Inc. 500 companies now call social media “very” or “somewhat” important to their marketing or business strategy.
With that rapid adoption came a great deal of learning. Mistakes were made. Myths emerged and (some) were busted. ROI remains a contentious issue, but in at least a few areas best practices began to emerge.
Now that social media has advanced from the “should we do it?” to the “how do we do it better?” stage, many new questions arise. How does the traditional notion of a corporate website need to change to embrace social median norms and capabilities? How should you integrate social media with other marketing tactics like email? How can you “train” your CEO to use social media productively? What’s the difference between a “like” and a “share?” Should social media be under the overall purvue of marketing or PR? What will be the “next” big issues in social media marketing?
Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year.
Social Media Tips, Tactics and Techniques
How are marketers really using social media? by iMedia Connection
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform.
How to Use Your Blog to Drive Social Sales by Social Media Examiner
“The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,” as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.
The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing
In the inimitable words of Ian Lurie, “When discussing social media marketing, lots of folks, including me, say things like ‘be authentic’ and wave our hands around. That makes you want to kick me in the coccyx, I’m sure. So, here’s a list of 45 specific things you should be doing,” including learning (at least a bit of) HTML, using bit.ly, retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. You can’t track return on investment from social media. Not directly, anyway. Don’t set that expectation, and smash it anywhere it shows up. Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.”
A formula for finding social media fans by iMedia Connection
Making the observation that “Every brand Facebook page or Twitter account begins with an audience of zero, unlike every medium that’s come before it where access to a given channel brought you a defined audience size and type. In the new world of owned media, you start at the beginning with nothing. The early agenda is to earn your way into a trusted relationship,” Bob Wheatley explains how to build social media marketing programs around what your audience cares about, not your corporate messaging.
Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,” such as whether or not your content is sharable, dynamic, and open to reader input.
How to Use Social Media for B2B Marketing by Inc. Magazine
J.J. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.
10 Social Media Tips And Pointers For Start Ups by Simply Zesty
For those fed up with the hype and “shiny sparkly” type enthusiasm often exhibited in posts about social media, Niall Harbison provides a breath of fresh air: brutal honestly about both the benefits (you have incredible freedom, it complements other forms of marketing, helping other people really works) and the limitations (it’s not a quick win, your friends aren’t your customers, it’s easy to spend too much time there) to be mindful of in using social media for small business marketing.
Learn to leverage the social-search connection by iMedia Connection
Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization” for organizations.
Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? by Served Fresh Media
Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events.
How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog
Adam Singer identifies situations where social media marketing doesn’t make sense (e.g. you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email.
So, Your CEO Wants to Tweet! 7 Steps To Avoid Disaster by iMedia Connection
If your non-social-media-savvy CEO decides it’s time to get active, Rob Rose outlines seven steps to set up your new “engager-in-chief” so that he or she has the best chance at success, staring with understanding the “why” and easing into it and ending with making sure someone is listening and measuring activity around the CEO’s accounts.
Aliza Sherman supplies an outstanding list of “basic ways you can use LinkedIn, Facebook and Twitter for specific business activities. No bells, no whistles, just business.” Among them: asking questions, getting answers, building your brand, and driving targeted traffic to your website.
In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. In this post, Peter VanRysdam helpfully outlines four free-to-reasonably-priced sources for legal music soundtracks. You won’t get Black Eyed Peas or Nickelback, but you won’t run afoul of YouTube’s censors either.
6 social sharing best practices for driving traffic by iMedia Connection
Liza Hausman (again) explains the difference between a “like” and a “share” (and why both are important), why it’s important to enable users to easily share content beyond just the largest social networks, and how to use social sharing to build relationships.
4 experts on how to turn social media into sales by Social Media Today
J.D. Lasica share insights from Becky Brown of Intel, Michael Brito of Edelman and others on how to generate revenue through social media. The specifics are different in each case, but “listening” and “trust” are recurring themes.
Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog
Frequent “best of” contributor Lee Odden provides a great explanation of how ads work on three of the most popular social media venues, the pros and cons of each platform, and best practices for creating and targeting ads on each site.
Social Media Strategy Guides
The Difference Between Doing Social Vs. Being Social by Social Media Today
Vanessa DiMauro contends that “Most companies start doing social within their marketing and sales departments to drive traffic to their site and raise awareness about their products or services…However, being social means building competencies across the organization that encourage, support and institutionalize the use of social tools by a broad cross-section of employees and other stakeholders.” She shows how to identify and emulate organizations that are “truly social.”
Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.
Do You Want To Succeed At Soc Media Or Soc Media Marketing? by MediaPost Online Media Daily
Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off).
9 Ways to Sell Social Media to the Boss by Social Media Examiner
It’s not just small businesses that question the value of social media. Ekaterina Walter quotes Doug Frisbie, Toyota National Marketing Manager, as saying, “The price of inactivity is greater than the risks of anything we’d be doing in social media.” She explores why some executives seek to avoid social media and presents nine tactics to demonstrating its value to the higher-ups.
Does social media belong in PR or marketing divisions? by iMedia Connection
Ben Cathers answers this question with an unequivocal…it depends. He demonstrates how staring with your company’s primary objectives for social media will determine how your efforts should be structured.
Top 10 Responses To Use When Dealing With Social Media Naysayers by PR at Sunrise
Andrew Worob provides an excellent, thoughtful list of responses to common social media objections such as “we don’t have the resources,” can’t justify the costs, or executives don’t believe their audience is using social media.
5 strategies for a captivating social media conversation by iMedia Connection
Peter Platt quotes Emily Post—from 1922—to illustrate that market conversations are nothing new, it’s just that social media now amplifies and accelerates the spread of such communications. He offers five tips to help “get your brand into the social space without becoming a bore.”
The 6 Next Most Important Social Media Issues by BlogNotions
Now that social networks have global reach, account for a significant percentage of time spent online, and are increasingly being adopted as core marketing channels, Danny Flamberg says the next steps are about differentiation, quality, and accurately valuing brand advocates.
Is social media making you anti-social? by iMedia Connection
David Grossman offers six tips for building trust in social media communities, among them: be approachable and friendly, be respectful of others’ ideas and perspectives, and make sure your social media words align with your real-world company values and actions.
Why Banning Social Media Often Backfires by Mashable
Greg Ferenstein cites a range of examples and research to show that banning access to social media sites—whether in schools, companies or done by national governments—is ineffective and ofter counterproductive.
Are social media professionals unfairly constrained by organisations? by Governing People
***** 5 Stars
Craig Thomler astutely asks why many organizations that give their accountants, customer service reps, graphic designers and other employees specialized software to perform their jobs still block access to sites like Twitter and Facebook that marketers need to use to communicate with prospects, customers and industry influencers.
The 8 Steps of B2B Social Media Marketing by EngageSciences
Richard Jones details an 8-step process of “web and social nurturing that complement and extend email centric concepts of lead nurturing to drive better lead generation.” The process starts with segmenting and targeting and ends with conversion—no suprises there—but interesting incorporates social proof, monitoring and harvesting “positive posts and tweets about your company and products and merg(ing) them with your marketing content, on multiple display units across your websites and Facebook. Use your community to help you promote your products…Customer advocacy drives sales.”
How to prepare for social media’s big shift by iMedia Connection
Philippe Guegan declares that social media is now officially “well beyond a passing marketing fad,” and therefore “marketers need to start thinking, behaving, and organizing themselves as content producers who treat engage consumers as audiences.” He outlines five key differences between the old world of advertising / paid media and the new earned media realm.
How to Introduce Social Media to Your Business by Social Media Today
Writing that “too many businesses still need to wake up and realize that social media is not ‘one of these Internet fads’ that will disappear,” Danny Brown recommends clearly defining your audience, objectives and tools among the first tasks for developing a cohesive business social media strategy.
Social Media…Not as Free as it Seems? by Green Buzz Agency
Social media marketing can be very cost-effective, but Victoria Ipri reminds us that it’s not free, spelling out the multiple area of costs to consider, such as implementation (copyrighting, image rights, project management), engagement (testing time and tools), and analysis (reputation management tools and tasks).
Erica Swallow reports on research from social media guru Jeremiah Owyang summarized into seven key tips for building a successful, strategic social media program including being proactive rather than reactive (“You cannot wait for the company to catch up to you. You have to go to the business units and tell them what is required to participate in your company’s social media program before they ask you for a Facebook Page.”), organizing for success, and deploying scalable social media programs (“when you take your best customers and you give them a platform and let them do the work for you, and you don’t pay them—those are scalable programs”).
The 5 components of a complete social media program by iMedia Connection
Adam Kleinberg places strategic planning, customer insights and integrated programs among other components in the core of a comprehensive social media program.
The 3 Pillars of Social Media Readiness by Social Media Examiner
***** 5 Stars
Michael Brito believes that most brands “get it” when it comes to social media listening, engagement and transparency—but “there’s an underlying challenge that’s not being addressed as it should be,” the transition to becoming a social business, which is elegantly defined here.
Only Stupid Answers: What Is Social Media by MediaPost Online Media Daily
Andrew Ettinger searches for a common definition of “social media” and concludes that “Social Media lacks a singular definition—one on which we can all agree…Ultimately, each company will need to create their own Social Media taxonomy; one size does not fit all.”
Social Media Metrics and ROI
6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch
Nathan Linnell says companies need a true social media measurement dashboard in order to really understand their progress toward achieving objectives in social media, and specifies six key metrics that dashboard should track.
Measuring the Impact of Social Media by Adotas
Jim Wehmann predicts that social media measurement will move from inconsistent, ad hoc measures to more sophisticated approaches as the tools and techniques mature, as happened in the early days of the web with email and website analytics.
The Maturation of Social Media ROI by Mashable
Brian Solis reports that most marketers still aren’t measuring the ROI of their social media marketing efforts even though such analysis is increasingly expected, and predicts that CMOs will increasingly attempt to tie social media marketing programs to revenue, conversions and average order value. Nevertheless, the social media ROI debate is not over.
Vital statistics for B2B marketers – The case study by Earnest
***** 5 Stars
In June 2010, Earnest produced an outstanding video about social media use in b2b marketing (highlighted in this post). A few months later, they wrote this case study about the experience, detailing their initial objectives, the production, how the video was promoted, the results, and lessons learned from the project.
8 Social Media Metrics You Should Be Measuring by Social Media Examiner
Nichole Kelly details eight key social metrics that in her words, “you may not be measuring, but should be,” such as comparing conversion metrics for your social media connections vs. a control group of non-social media users, growth rate over time, retention rates and customer saves.
Mark Schaefer cites several examples of how companies are offering perks to customers based on their social media influence, as measured in various ways such as Klout scores. He predicts, only half tongue-in-cheek, that “within a 12 to 18 months, you will be able to use new augmented reality technology to scan a room of people with your smartphone and get a numerical social rating for every person in sight.” This scenario is, as he notes, creepy—but also potentially very lucrative for businesses.
FOUND the ROI of Social Media for B2B Marketers! by Buzz Marketing for Technology
Paul Dunay believes “there is one place that delivers a strong ROI in Social Media and if you follow my advice not only will you conquer social media but you will delight your customers in the process!” And that place is…
10 ways to measure social media for business by Socialmedia.biz
Writing that “tracking a few well-chosen metrics…can contribute to the bottom line,” J.D. Lasica (again) details 10 key social media metrics that can be tied to business performance including customer engagement (e.g., number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.
50 Ways to Measure Success in Social Media by B2C Marketing Insider
Garrett Ira recommends 50 potential metrics for measuring social media success (though, as he notes, you don’t need to use all of them), categorized into website/blog measures (e.g. average time spent per visit, bounce rate), email, Facebook, Twitter, other networks, and ROI metrics.
Social Media Tools
50 Social Sites That Every Business Needs a Presence on by Focus
***** 5 Stars
Social media is about more than just the “Big 4″ sites as illustrated by this post listing a wider range of sites where a business social media presence is important, categorized into social bookmarking, professional networking, niche social media (e.g. Tweako for gadgets, Sphinn for online marketers), general social media, and job sites.
22 Social Media Marketing Management Tools by TopRank Online Marketing Blog
12 Social Media Monitoring Tools Reviewed by Six Revisions
Jason Schubring first defines some of the key terms used in social media monitoring (e.g., influence, sentiment, volume) then reviews a dozen social media monitoring tools ranging from Google Alerts and Twitter Advanced Search to more powerful offerings like HootSuite and Scout Labs.
Online Database of Social Media Policies by Social Media Governance
Need to write a social media policy but not sure where to start? Need some inspiration? Check out these 164 examples from companies and organizations that have put guidelines in place to help their employees use social media wisely and productively in the workplace.
Social Media Facts, Stats and Figures
MIT Study Suggests Social Networks Influence Behavior by MediaPost Online Media Daily
10 Outstanding Social Media Infographics by NowSourcing
Brian Wallace shares a series of infographics showing information like social media use by country, the age distribution on various social networks, a timeline of social media sites, and uses for social media at various levels in the corporate hierarchy.
Riding the rising tide of social media investment by iMedia Connection
Gordon Plutsky reports on recent research showing that, of companies embracing social media for inbound marketing, 90% are doing the job internally, with an increasing number making social media management a dedicated role rather than just another task for already harried marketing staff. Almost two-thirds of responding companies are blogging and half are on YouTube, but less than 60% are measuring results.
Twitter is adding 300,000 new users per day, and 80% of Twitter use is on mobile devices. 22% of all online time is now spent on social networks. 210 billion email messages are sent each day, which is more than the annual volume of postal mail letters in the U.S. And lots more.
Social Media Trends
Citing AOL, MySpace and Friendster as cautionary tales, guest author Jay Pinkert warns that Facebook and Twitter, despite their tremendous current popularity, aren’t invincible. Privacy and usability issues, among others, could damage the leaders and allow upstarts to unseat them. Jay advises marketers to keep an eye on the landscape for new entrants and test new platforms as they emerge.
Six Social Media Trends for 2011 by Harvard Business Review
David Armano, who did pretty well at predicting some key trends (such as the explosion of mobile social media use) in 2010, reveals his predictions for the coming year on issues like social media integration within enterprises, further developments in tablet and mobile computing, Google’s new social media strategy and more.