Posts Tagged ‘Elizabeth Sosnow’

The Top #Nifty50 Women Writers on Twitter for 2013

Monday, October 28th, 2013

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.

The #Nifty50 Women Writers on Twitter for 2013The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. When the timing is right, the #Nifty50 will be expanded to include an element of social good—the #Nifty50 Kids project, which will provide access to advanced technologies for low-income children.

This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and who actively engage on Twitter. The honorees include both full-time (e.g., journalists, authors, or PR professionals) and part-time writers (e.g., bloggers).

Since the first awards, the #Nifty50 hashtag has been tweeted and retweeted nearly 7,000 times, with a total exposure of more than 50 million people, according to Topsy. The #Nifty50 was also featured in the new book by Mark (@mnburgess) and Cheryl Burgess (@ckburgess), The Social Employee (McGraw-Hill, August 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a social culture.

For 2013, we’re pleased to honor 50 women (below) and 50 men (in a post on the Blue Focus Marketing Blog) who are both outstanding writers and content producers and active social media connectors and engagers. Beyond their professional lives, the interests of these women range from the fairly conventional (travel, food, wine, health, fashion, family) to the unexpected (Star Wars, Milk Duds, beer, Swedish fish).

We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. You can find and subscribe to or follow the entire list on Twitter here.

(Editor’s note: Though I’d be proud to claim her as a member of my extended clan, I’m fairly certain that Marissa Pick and I have no familial relationship.)

Jennifer Aaker
@Aaker

Jennifer Aaker

 

Diana Adams
@adamsconsulting

Diana Adams

 

Ardath Albee
@ardath421

Ardath Albee

 

Kare Anderson
@kareanderson

Kare Anderson

 

Judy Bellem
@JudyBellem

Judy Bellem

 

Meghan M. Biro
@MeghanMBiro

Meghan M. Biro

 

Susan Borst
@susanborst

Susan Borst

 

Lisa Buyer
@lisabuyer

Lisa Buyer

 

Sandy Carter
@sandy_carter

Sandy Carter

 

Karima-Catherine
@karimacatherine

Karmia-Catherine

 

Ann Charles
@annmcharles

Ann Charles

 

Dorie Clark
@dorieclark

Dorie Clark

 

Heidi Cohen
@heidicohen

Heidi Cohen

 

Julie Cottineau
@JCottin

Julie Cottineau

 

Gini Dietrich
@ginidietrich

Gini Dietrich

 

Jenna Dobkin
@JennaSD

Jenna Dobkin

 

Esther Dyson
@edyson

Esther Dyson

 

Marni Edelhart
@CarpeDiFemme

Marni Edelhart

 

Kristi Eells
@Kristi_Eells

Kristi Eells

 

Laurie Friedman
@lauriefriedman

Laurie Friedman

 

Anne Deeter Gallaher
@AnneDGallaher

Anne Deeter Gallaher

 

Ann Handley
@annhandley

Ann Handley

 

Catherine Hays
@catharinehays

Catherine Hays

 

Elizabeth Hitchcock
@ElizHitchcock

Elizabeth Hitchcock

 

Amy Howell
@HowellMarketing

Amy Howell

 

Martine Hunter
@martinehunter

Martine Hunter

 

Jennifer Kane
@JenKaneCo

Jennifer Kane

 

Julie Kehoe
@juliekehoe

Julie Kehoe

 

Katrina Klier
@KatrinaKlier

Katrina Klier

 

Shelly Kramer
@shellykramer

Shelly Kramer

 

Megan Leap
@MeganLeap

Megan Leap

 

Heather Lloyd-Martin
@heatherlloyd

Heather Lloyd-Martin

 

Margaret Molloy
@MargaretMolloy

Margaret Molloy

 

Wendy Marx
@wendymarx

Wendy Marx

 

Lori Moreno
@LoriMoreno

Lori Moreno

 

Marissa Pick
@marissapick

Marissa Pick

 

Maria Poveromo
@mariapoveromo

Maria Poveromo

 

Tonia Ries
@tonia_ries

Tonia Ries

 

Jill Rowley
@jill_rowley

Jill Rowley

 

Lori Ruff
@LoriRuff

Lori Ruff

 

Angie Schottmuller
@aschottmuller

Angie Schottmuller

 

Esta H. Singer
@sheconsulting

Esta H. Singer

 

Mari Smith
@marismith

Mari Smith

 

Michele Smorgon
@maxOz

Michele Smorgon

 

Elizabeth Sosnow
@elizabethsosnow

Elizabeth Sosnow

 

Jayme Soulati
@Soulati

Jayme Soulati

 

Ann Tran
@AnnTran_

Ann Tran

 

Casie Vogel
@casievogel

Casie Vogel

 

Deborah Weinstein
@DebWeinstein

Deb Weinstein

 

Patricia Wilson
@brandcottage

Patricia Wilson

 

Again, you can find and follow the entire 2013 #Nifty50 Twitter women’s list here.

 

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Seven Expert Social PR Guides and Tips

Wednesday, December 26th, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

Best Guides to Social PRBut as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization, and as such need to be measured and managed to coordinate efforts for maximum online visibility.

So how exactly does PR support SEO efforts? How can media relations skills be leveraged in social media? What do PR pros need to do differently to support online journalism? What are today’s best practices for B2B PR?

Find the answers to those questions and more here in seven recent expert guides to social and online PR.

8 Steps to Leveraging PR for SEO by iMedia Connection

Krista LaRiviereNoting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases.

7 secrets of a master digital storyteller by Get in Front Communications

Susan_YoungSusan Young explains the concept of brand journalism, which “allows your company to tell its own story in an engaging way that we’ve never experienced before,” then reveals seven “secrets” of master brand storytellers such as “a master storyteller weaves images, video, audio, graphics, and other social tools to make stories pop and impact people.”

Why PR Should Take Social Media Seriously by jeffbullas.com

Jeff BullasAfter advising PR professionals to take social media seriously due to its believability, efficiency and leverage, Jeff Bullas outlines eight major social media channels and contrasts their level of influence with the waning reach of old media. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications

Wendy MarxWendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

PR Pros Not Keeping Up with What Journalists Want by Spin Sucks

Gini DietrichGini Dietrich reports on recent research showing that “Eighty percent of journalists you’re working with in your media relations efforts want images and nearly that many also want video,” yet among PR professionals, “only four percent (believe images are) important to journalists and just a little more than half (56 percent) routinely add images to their media relations efforts.” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.”

Best Practices In B2B PR by Fast Company

Brian KardonWendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Among Brian’s recommendations are that B2B companies should partner with their outside PR and marketing agencies (“get to know them as people”) and should “Be generous to your influencers. Give them credit. Compliment them. Never shill for your company or products. Be helpful and genuine.”

12 Perspectives on How B2B SEO Can Better Support PR & Communications by Search Engine Watch

Derek EdmondDerek Edmond shares guidance from a dozen PR experts including Stacey Acevero (it’s “essential for B2B PR, marketing and communications teams to have a concrete understanding of SEO elements – it results in a much more harmonious process”) and Elizabeth Sosnow (“You may not be a Sherlock Holmes fan, but you probably know that he couldn’t make it very far without his loyal wingman, Watson. B2B PR folks really need SEOs to help them solve mysteries for their clients”).

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