Posts Tagged ‘Erik Qualman’
As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.”
Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s.
How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?
What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?
Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.
21 Social Media Statistics
1. 54% of B2B marketers said they have generated leads from social media. (CMO)
2. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors. (VentureBeat)
3. Is the value of social media marketing for b2c brand overrated? 68% of U.S. consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” (Experience: The Blog)
4. Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. (Experience: The Blog)
5. Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than .01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. (Experience: The Blog)
6. And yet – 80% of brands advertised on social media sites in 2014. (DashBurst)
7. But – social media can be effective for selling things to marketers. Marketing professionals are 50% more likely than consumers in general to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to have completed a purchase as a result of a tweet. (Experience: The Blog)
8. Only 20% of CMOs use social networks to engage and collaborate with customers. (MarketingLand)
9. But 24% of brand say they do “social listening.” (DashBurst)
10. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. (MediaPost)
11. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. (DashBurst)
12. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements. (#Socialnomics 2014)
13. 82% of hyper growth SMBs say social media is effective for generating new leads. (Business 2 Community)
14. 58% of marketers indicate that their social media efforts have generated leads. (Believable.) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Not as believable.) (Business 2 Community)
15. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. What you may not know is that WhatsApp would be #5 (followed by the U.S.), Google+ #7, LinkedIn #9, and Twitter the 10th largest country. (#Socialnomics 2014)
16. For online merchants, the average order value influenced by social media last year was $143.46. (AddShoppers)
17. Though 60% of people say they get their news from TV and 29% from newspapers, social media comes in third as a news source at 28%. It’s followed by radio at 19% and other print media at 6%. (Digital Information World)
18. Though most customer service requests (40%) still come through call centers, 18% now originate via email and 13% through “eService” (web, social and chat). Customer service requests through that eService channel are expected to grow 53% in the coming year. (Bluewolf)
19. 90% of enterprises say they use social media to respond to customer service inquiries–yet 58% of consumers who have tweeted about a bad experience never received a response from the offending company. (Bluewolf)
20. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. (Social Media Slant)
21. 75 of the top 100 brands have a presence on Google+. (Social Media Slant)
5 Digital Marketing Statistics
22. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013. (MediaPost)
23. U.S. marketers spent $12.8 billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. (MediaPost)
24. However–just 32% of consumers say they trust online advertising of any type. Consumers trusted the messages in text message ads the least at 12%. (MediaPost)
25. 81% of marketing professionals believe that digital marketing technologies will cause their role to change within the next three years, but just 14% know how to “reinvent” themselves. (FierceCMO)
26. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. (FierceCMO)
8 Content Marketing Statistics
27. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. 31% included conversion rate optimization. Just 9% placed video marketing, and 2% connected TV, in their top priorities. (B2B Marketing Insider)
28. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred. However, 24% of B2B marketers identified content marketing as their most exciting opportunity, compared to just 11% of B2C counterparts. (B2B Marketing Insider)
29. B2B purchasing decisions in general are taking longer and involving more people on the buying team. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. (Marketing Interactions)
30. 88% of business buyers say online content plays a major to moderate role in vendor selection, yet just 9% of respondents think of vendors as trusted sources of content (ouch!); the most influential types of content across both the awareness and evaluation phases of the buying journey are third-party validated research reports and studies. (MediaPost)
31. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? Hmm…), and 25% are activated by an email from a trusted source or peer. (MediaPost)
32. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). (MediaPost)
33. Content plays a pivotal role in add-on buying decisions or supplemental purchases following an initial contract; 86% of B2B buyers frequently or sometimes use digital content to identify complementary or add-on products. (MediaPost)
34. B2B marketers spent an estimated $16.6 billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. (MediaPost)
22 B2B Marketing Statistics
35. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. (CMO)
36. Only 16 percent of B2B consumers prefer live webinars. (CMO)
37. The average B2B marketing budget is about 2% of revenue. (CMO)
38. Metrics matter. 88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. (CMO)
39. The highest paying marketing jobs are in B2B. (CMO)
40. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. (SteamFeed)
41. 34% of tech companies have reduced their traditional advertising budget to fund digital marketing activities. (Only 34%?) (SteamFeed)
42. Just 6% of b2b buyers say that a prospective vendor’s social media activity has “a lot” of impact on their purchase decisions. 30% say it is “important but not a deal breaker.” (Content Marketing Institute)
43. On the other hand, 55% of buyers will eliminate a vendor from consideration if contact information and a phone number are not easy to find on the vendor’s website. (Content Marketing Institute)
44. The vast majority of buyers prefer to contact vendors through email (81 percent) or phone (58 percent). Just 17% want to use live chat and 9% social media. (Content Marketing Institute)
45. After visiting the home page and products/services pages, the most important next stop for b2b buyer’s is a prospective vendor’s “About Us” page. (Content Marketing Institute)
46. U.S. B2B marketers are projected to spend more than $100 billion on social media advertising by 2017. (Gerardo Lara on Pinterest)
47. The top social networks and social media tactics used by B2B marketers are LinkedIn and Facebook (each used by 86% of marketers), followed by Twitter (81%), blogging (64%), annd YouTube (53%). At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. (Gerardo Lara on Pinterest)
48. More than 80% of B2B marketers say their top goal in social media is increased brand awareness. (Gerardo Lara on Pinterest)
49. 53% of B2B Fortune 500 companies use marketing automation. (Marketing Interactions)
50. 63% of industrial supplies buyers say they purchase online, making it the most popular purchasing channel. Paper catalogs are least important. (Internet Retailer)
51. 54% of B2B buyers say they spend half or more of the industrial supply budgets online, and 39% say they plan to increase the amount they spend online in the coming year. (Internet Retailer)
52. 67% of industrial buyers say it is “very” or “extremely” important for suppliers to offer the ability to purchase on their websites. Just 7% say this is “not important.” (Internet Retailer)
53. Emotion plays a surprisingly large role in B2B purchases. Even when buyers see the value to the business, only 14% perceive a real difference in supplier offerings. (Business 2 Community)
54. But 71% of B2B buyers who see a personal value will buy a product. (Business 2 Community)
55. And 68% of buyers who see a personal value will pay a higher price for business product or service–but just 8% of buyers who see no personal value will pay the higher price. (Business 2 Community)
56. More than two-thirds of tech B2B searches occur outside of North America. (Social Media Slant)
6 Twitter Statistics
57. “Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. (CMO)
58. There is 50% crossover of members on Instagram and Twitter. (SteamFeed)
59. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement. (SteamFeed)
60. Grandparents are the fastest-growing demographic on Twitter. (#Socialnomics 2014)
61. Twitter has 255 million monthly active users. (Social Media Slant)
62. 53% of Twitter users recommend products in their tweets at some time. (Social Media Slant)
7 LinkedIn Statistics
63. 83% of B2B marketers use LinkedIn for distributing content. (Gerardo Lara on Pinterest)
64. For B2B websites and blogs, 90% of social traffic is driven by the big three networks–with half of it coming from LinkedIn. (Business 2 Community)
65. 83% of business-to-business marketers use LinkedIn for content marketing. (Business 2 Community)
66. 93% of B2B marketers find LinkedIn the most effective social network for B2B lead generation, and 77% say they have acquired a customer through LinkedIn. (Business 2 Community)
67. Each second, two new members join LinkedIn – the equivalent of the entire enrollment of the Ivy League joining every day. (#Socialnomics 2014)
68. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. (Social Media Slant)
69. LinkedIn (74%) and Tumblr (54%) are the only social networks that U.S. users access predominantly via desktop. (Social Media Slant)
5 Facebook Statistics
70. Facebook posts with less than 250 characters get 60% more engagement. (SteamFeed)
71. Nearly half (45%) of B2B marketers say their company has gained at least one new customer through LinkedIn. (Gerardo Lara on Pinterest)
72. 52% of digital news consumers say they get at least some of their news from Facebook and Twitter. (Digital Information World)
73. Facebook has 802 million daily active users–609 million on mobile devices. (Social Media Slant)
74. Posting to Facebook on Fridays is likely to result in better engagement: 17% of weekly comments, 16% of weekly likes and shares, and 25% of videos played occur on that day. Updates posted on Sundays generate the fewest comments. (Social Media Slant)
2 YouTube Statistics
75. YouTube reaches more U.S. adults 18-24 years old than any cable network. (SteamFeed)
76. U.S. marketers spent $2.8 billion on online video advertising in 2013. (MediaPost)
6 Pinterest Statistics
77. Pinterest outperforms Twitter and LinkedIn in the time spent on each network. (SteamFeed)
78. Almost half of all Pinterest activity is on tablets. (SteamFeed)
79. For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. (AddShoppers)
80. Pinterest now hosts roughly 30 billion pins on 750 million boards. (Social Media Slant)
81. 100,000 of Pinterest’s members are retailers. (Social Media Slant)
82. 92% of all pins are posted by women, and as of April 2014, there were 15 times more pins by women than by men. (Social Media Slant)
5 SEO and SEM Statistics
83. One-third of all organic search clicks on Google are on the first result. (SteamFeed)
84. 43% of all online advertising dollars are spent on search ads. U.S. marketers spent $18.4 billion on paid search ads in 2013. (MediaPost)
85. 72% of PR agencies are now offering SEO services. (MarketingProfs)
86. Each day, 20% of the terms typed into Google have never been searched before. (#Socialnomics 2014)
87. By 2018, one of every $10 spent on digital marketing services will be spent on SEO. (MediaPost)
7 Email Marketing Statistics
88. By industry, the highest average email click-through rates are in media/publishing (20%), software/SaaS (19%), and technology equipment/hardware (14%). The lowest are in real estate (8%) along with education/healthcare and nonprofits (both at 7%). (MarketingSherpa)
89. As of 2013, there were 3.6 billion email accounts (roughly one for every two people on earth). (HubSpot)
90. 91% of consumers check their email daily. (HubSpot)
91. 74% of consumers prefer to receive commercial communications via email. (HubSpot)
92. Suppressing anyone in your list who hasn’t engaged with your emails in over a year increases your deliverability rate by 3-5% immediately. (HubSpot)
93. For ecommerce merchants, the average value of Twitter share is 85 cents and the average value of a Facebook “like” is $1.41. But the average value of an email share is $12.10. (AddShoppers)
94. Also for ecommerce merchants, email subscribers convert at more than twice the rate of those reached through Google+ or Facebook shares. (AddShoppers)
12 Mobile Marketing Statistics
95. Half of all clicks on mobile banner ads are accidental. (SteamFeed)
96. CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. (MarketingLand)
97. U.S. marketers spent $7.1 billion on mobile ads in 2013–more than double the amount spent in 2012. (MediaPost)
98. 61% of marketers specify social media as the most critical area of focus over the next 12 months, followed closely by mobile at 51%. (FierceCMO)
99. 48% of emails are opened on mobile devices. But only 11% of emails are optimized for mobile. And 69% of mobile users delete emails that aren’t optimized for mobile. (HubSpot)
100. 25% of emails are opened on iPhones. (HubSpot)
101. As of January 2014, 58% of American adults owned smartphones and 42% owned tablets. (Pew Research Center)
102. By the end of 2015, 81% of all U.S. cell phone users will have a smartphone. (Social Media Slant)
103. 63% of adult cell owners use their phones to go online; 34% of cell internet users go online mostly using their phones. (Pew Research Center)
104. 81% of cell phone owners use their phones for text messaging; 74% use their phone to get directions or other information based on their current location; and 52% use it to send or receive email. (Pew Research Center)
105. Many mobile marketers still don’t get it though. Nearly 70% of cell phone owners say they receive unwanted sales/marketing calls, spam or text messages on their phones. 25% say they receive these unwanted calls and texts at least weekly. (Pew Research Center)
106. Mobile sharing grew 2.6 times faster than desktop sharing through the first part of 2014, and now accounts for the majority of social actions. (Social Media Slant)
By Cheryl Burgess, originally published on the Blue Focus Marketing Blog
In 2011, I teamed up with Tom Pick (@TomPick) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year, we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year, we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.
This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. After reviewing all of your wonderful nominations over the summer, it’s now time to unveil the winners!
Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” This isn’t just a list of 50 men who work in isolation; these are people who share strong social bonds with each other, who would be just as happy to celebrate the success of one of their colleagues as they would be for themselves. These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized.
I’m happy to say that I have had the privilege of experiencing this generosity firsthand. As we were writing our book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a Social Culture (McGraw-Hill, August 2013) (@SocialEmployee) late last year and early this year, we were honored to receive excellent contributions from people like Vala Afshar (@ValaAfshar), David Armano, (@Armano) David C. Edelman (@DavidEdelman), and Kevin Randall (@kevinbrandall) —just to name a few. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.
So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women!
Vala Afshar @ValaAfshar
David Armano @armano
Jonathan Becher @jbecher
Sander Biehn @sanderbiehn
Michael Brenner @BrennerMichael
David Brier @davidbrier
Michael Brito @Britopian
Terry Brock @TerryBrock
Mark Burgess @mnburgess
Chris Carragher @cjcarragher
Dan Cristo @dancristo
Dino Dogan @dinodogan
Mike Edelhart @MikeEdelhart
David Edelman @davidedelman
Mark Fidelman @markfidelman
Sam Fiorella @samfiorella
Jez Frampton @jezframpton
Nis Frome @nisfrome
Sean Gardner @2morrowknight
Glen Gilmore @GlenGilmore
Andrew Grill @AndrewGrill
John Hagel @jhagel
Arik Hanson @arikhanson
Kent Huffman @KentHuffman
John L. Kennedy @johnlkennedy
Jure Klepic @jkcallas
Bryan Kramer @bryankramer
Simon Mainwaring @simonmainwaring
Billy Mitchell @billymitchell1
Jacob Morgan @jacobm
Tom Peters @tom_peters
Howard Pyle @howardpyle
Erik Qualman @equalman
Ajay Ramachandran @ajay
Andreas Ramos @Andreas_Ramos
Kevin Randall @KevinBrandall
Ron Ricci @RonRicciCisco
Tony Riches @tonyriches
Alex Romanovich @alexromanovich
Ted Rubin @TedRubin
Neal Schaffer @NealSchaffer
Dan Schawbel @DanSchawbel
Gary Schirr @ProfessorGary
Brian Slattery @BrianSlatts
Andy Smith @kabbenbock
Brian Solis @briansolis
Bill Strawderman @marketingbard
Todd Wilms @toddmwilms
Tony Zambito @TonyZambito
Cheryl Burgess (@ckburgess) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work, published by McGraw-Hill, in summer 2013. She is a social branding consultant with expertise in social business and social media. She is an expert blogger for AT&T Networking Exchange on social media. Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community.
She was awarded Wharton Future of Advertising’s MVP and praised as a “brilliant strategic thinker in the social media space.” Huffington Post honored her as one of 40 global women “Passionistas” for her “great business expertise and timeless blog posts.” Also, Huffington Post “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow.”
She was featured in Fast Company and Business Insider. Invited speaker on “Expanding Your Social Influence” at the AT&T Networking Leaders Academy Annual Conference. She is a four-time winner of the Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter], named Top 75 Twitter Women, 2012 Top 100 Branding Experts on Twitter, and a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Google+
Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em?
Find sh*t marketing people say, cross-dressing Linux developers, the stages of Twitter addiction, still more priceless demotivational posters, an online tool for generating business jargon phrases, Russian unicorns, things puppets hate about Facebook, the funniest tweets of last year and more in this collection of amusing, creative and offbeat market and social media stuff.
Sh*t People Say (Various Sources)
Starting early last year, a raft of sh*t various sorts of people say videos hit YouTube, some going viral, some less so. The flood continues, though the more recent additions to the genre are becoming progressively more arcane (e.g., Sh*t No Adult with ADHD Says). Here are a few of the best technology / marketing related creations. Funny even if you’re not seeing them for the first time.
How do you get the world’s attention if you’re a scrappy little Linux-realm software company with a bit of creativity (and some really smart coders) but no cash? Well, you could try producing an outrageous cross-dressing-themed video, but that’s risky–it could definitely go wrong. Or, it could go spectacularly right, as this effort did from CodeWeavers founders Jeremy White and Jon Parshall.
10 Incredible Interactive YouTube Videos by Mashable Business
“Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content,” writes Amy-Mae Elliott , who then shares “10 top interactive YouTube experiences, from both businesses and individuals, that incorporate gameplay, quizzes and just plain old fashioned entertainment.”
Social Media Saves Valentine’s Day by Socialnomics
A cute little video from the brilliant Erik Qualman about a guy who uses social media perhaps too well on Valentine’s Day.
The 46 stages of Twitter Usage by Chris Voss Show
Funny and true progression of common Twitter reaction beginning with ridicule and ending in addiction.
De-Motivational Posters for Freelancers by FreelanceSwitch
Video Case Study Parody by Jack: A Blog About Experience Brands
The pink pony birthday party video case study parody. Parents will get this.
Twitter Gets the Ken Burns Treatment From Funny or Die (Video) by All Things D
Funny or Die goes Ken Burns on the history of Twitter. Hilarious, mostly safe for work (a few cuss words), and it’s endorsed by Perez Hilton.
Clever QR Code Example: The World Park by Firebelly Social Media Marketing Blog
Not funny, but very creative video showing “a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game.” As blogger Chad Richard advises, “You have to see it for yourself.”
Business Jargon Generator by Growth Science
Anyone can write clearly. The challenge is to be able to appear profound even when you have no clue. This handly tool will help. For example, “If you’re not sure what to call your next PowerPoint slide deck you might use ‘Experiential Paradigm Convergence.’ Nobody will know what it means – and that’s the point!…Want your boss to think you’re forward-looking? Ask why nobody’s been prioritizing ‘Proactive Competence Alignment.’ If your boss asks what that means, say it’s to ensure ‘Global Impact Integration.'” Try it yourself!
The Lighter Side of SEO: People Search for the Darndest Things by Inkling Media
Ken Mueller shares some of the odder search phrases that visitors have used to find his website, based on Google analytics data. Among the unexpected phrases that have driven search traffic for Ken: “random things Mennonites can’t do,” “shiny comphy shoes” and “wooden pegs for marketing.” Hmm.
Do you have too many social networks to manage already? Does the world really need another one? The guys from College Humor provide their answer here.
“Russian Unicorn” — a bad lip reading of Michael Bublé by BadLipReading
Okay, it’s not marketing-related, but this video take-off on “Just Haven’t Met You Yet” is extraordinarily well done. And funny. Not to be missed.
The Best Of “Google+ VS Facebook” Videos by @NewCommBiz
Benjamin Beck pulls together four of the best videos about the battle between Google+ and Facebook. It may be a deadly serious fight for Google and Facebook, but no reason the rest of us can’t laugh about it.
10 Things Puppets Hate About Facebook by Burgers By Phone
People sharing pictures of what they just ate, cartoon cows as gifts, getting tagged in pictures where you look terrible, and seven other reasons that puppets (and many non-puppets) hate Facebook.
The 50 funniest tweets of 2011 by HappyPlace
A fantastic (for the most part, other than the questionable political tweets) collection of some of funniest tweets of the past year, among them, from @Starlett17: “I hate when old people poke me at weddings, point and whisper ‘You’re next!’ So I’ve started doing the same thing to them at funerals.”
The 10 Best Commercials of 2011 by AdWeek
Tim Nudd presents ten of the best, if not the best, TV ads from last season. Fortunately the list was compiled before the Clint Eastwood ad from this year’s Super Bowl, which while interestingly crafted, seemed like it should have been either promoting Ford (Gran Torino) or the Republican party.
Honest Logos by Viktor Hertz
9 campaigns that won with humor by iMedia Connection
Jim Nichols like the use of humor in these campaigns. The quality is uneven, but the collection includes a few clear hits, like the Tom Hanks video in which “Reality TV’s biggest train wreck was beautifully spoofed.”
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data.
Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Who is actually consuming all of this content?
Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.
General Social Media Statistics
The Growth of Social Media: An Infographic by Search Engine Journal
- • One in four Americans watches a YouTube video every day.
- • 53% of employers now research candidates on social networks before hiring.
- • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing.
Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily
Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.”
Social Networking Growth Stats and Patterns by Social Media Today
Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3 hours in the last year), niche social networks are experiencing the fastest user growth (up 48.1% for the year). Still, the top 10 social networks account for nearly 80% of all social network traffic.
Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. People over the age of 65 don’t make up more than 6% of membership on any social network (the 6% figure is for Facebook). And while women outnumber men on almost every major social network (e.g. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.
Infographic: Social Media ROI Statistics by Digital Buzz
Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.
You just shared a link. How long will people pay attention? by bitly blog
***** 5 STARS
Hilary Mason reports on research showing the “half-life” of a link on various social networks (the time in which half of all clicks the link will ever get occur). Among her key findings: “(looking at) the half life of 1,000 popular bitly links, the results were surprisingly similar. The mean half life of a link on twitter is 2.8 hours, on facebook it’s 3.2 hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on facebook than if you post on twitter.”
The State of the Internet Now
***** 5 STARS
This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. “Lady Gaga is Twitter’s most followed user with 8.4 million followers”).
11 infographics for your next presentation by Ragan’s PR Daily
***** 5 STARS
Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g., 40% of all tweets are pointless babble; only about one out of every 11 tweets gets retweeted), location-based marketing, and how executives use social media (LinkedIn is used by 92% of top executives, Facebook by 51%, and Twitter by 41%; half of all top executives use at least three different social networks regularly; and 83% trust social media sites “somewhat” or “strongly”).
Social Media Adoption Slows For Fortune 500 by The Realtime Report
Marissa McNaughton looks at social media use among America’s largest companies. Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”
McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience
- • 72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video.
- • The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009.
- • 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”
Out with the Old (Marketing) And In With the New by Blue Focus Marketing
Echoing the statistic from Erik Qualman that “78% of people trust peer recommendations vs. only about 14% who trust ads,” Mark Burgess makes the case for online and inbound marking using numbers: consumers are more likely to trust online consumer opinions (49%), opt-in (vendor) emails (40%) and even brand websites (35%) than any type of web-based advertising–though search ads (21%) outperform other formats.
Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily
Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.” The study also noted that “45% of respondents would feel ‘angry’ if ignored by companies on a particular social media platform…nearly 1 in 3 respondents said they would stop doing business with the offending company altogether…(and) if confronted with unanswered customer complaints on a company’s social media site, 88.3% of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”
McKinsey Research Again Validates Social Technology Benefits by paulgillin.com
Paul Gillin quotes from McKinsey research findings on social media use in the enterprise that 72% now use some form of social media, with more than 40% participating in blogging and social networks. Why? Because it produces real business results: “Executives at fully networked organizations report greater benefits from both internal and external interactions…Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.”
B2B Marketing Research and Statistics
10 informative B2B marketing infographics by Econsultancy
Graham Charlton presents 10 B2B-focused infographics, filled with statistics and findings such as that B2B buyers are increasingly getting their information from Facebook, Twitter, LinkedIn and blogs while other sources fall in popularity, and that 86% of B2B firms are using social media (versus 82% of B2C companies), but they are less engaged than their consumer-focused counterparts (with 32% of B2B companies engaging online daily, compared to 53% of B2C enterprises).
B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube
The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Google attracts more than one billion unique visitors per month. 92% of B2B buyers use online resources to research products and services. And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.
Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” He explains what it means for B2B marketers when buyers are essentially able to create their own UI.
How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch
***** 5 STARS
In this must-read post for B2B marketers, Derek Edmond reviews research from TriCommB2B detailing the role of content marketing assets in B2B marketing (e.g., which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more.
Types of Valuable Marketing Content by The Daily Numbers
David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. But he also points out that companies who stick with blogging over the long term “gain immeasurably through an understanding of content marketing, what types of content appeal to their customers, (and) how content works with search in attracting new customers.”
B2B Marketers Have Much To Learn About Social by MediaPost Online Media Daily
Gavin O’Malley passes along findings from a Pardot study, indicating that “as much as marketers like social media, they’re not spending proportionately on the new channel.” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”
Study Shows Differences Between B2B and B2C Marketers by Marketing Pilgrim
***** 5 STARS
Frank Reed examines the differences in digital marketing practices between B2B and B2C marketers, such as that 75% of B2C marketers say Facebook is their most active social media channel, while B2B marketers are more divided on the question (35% say Facebook, 26% Twitter, and 25% LinkedIn). B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%).
Only 8% of B2B Companies Heavily Engaged in Social Media by Social Media B2B
Jeffrey L. Cohen looks into an Accenture study finding that although 65% of B2B marketers call social media “extremely or very important,” only 8% would describe their own social media use as “extensive.” 26% are only slightly engaged or not using social media at all. Why? According to the study, “50% of marketers surveyed felt they needed new tools and technologies to manage their social media efforts and 40% indicated that their team was not properly trained to take advantage of social media.”
4 Ways To Boost The Value Of Your B2B Marketing Content by Social Media B2B
How can B2B companies best take advantage of social media? Adam Holden-Bache passes along research showing that 77% of B2B buyers view content as more influential if it includes social sharing buttons. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” And 37% of buyers have consumed b2b content using a mobile device.
Social Media and C-Level Executives
Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority. Nearly half (47%) admit a social plan is necessary but not a strategic priority and 19% say social business strategy is simply not necessary.” Given those figures, it’s not surprising that just 17% of executives believe their company’s social media strategy is ahead of the curve, while 33% are concerned that they trail the market.
Social Media Stats for the C-Suite by Social Media Today
***** 5 STARS
Jeff Esposito here compiles results from several research studies in a collection of 30 interesting social media facts, among them: 82% of 18-29 year olds utilize at least one form of social networking. 40% of corporate Twitter accounts include customer service use. Only about 10% of CMOs say that social marketing efforts are integrated with their overall marketing strategies. And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical).
Social Media: A Must For CEOs Of The Future by V3 Integrated Marketing
The always insightful Shelly Kramer comments on recent research showing that more CEOs are starting to embrace social media. More specifically, “Twenty-eight percent of CEOs under the age of 40 maintain a work-related blog daily. And 32 percent of them contribute or read micro-feeds using Twitter or a similar application.”
13% of Online Americans Use Twitter [STATS] by Mashable
According to Pew Research stats cited by Lauren Indvic here, 13% of all online Americans, 15% of those with incomes greater than $75,000 per year, 16% of college graduates, and nearly 20% of Internet users aged 25-34 use Twitter.
Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily
Michael Sebastian reports that “76 percent of communicators (PR professionals) in the United States and Canada used the site, nearly double the percentage from 2009,” and in addition, “The percentage of organizations with a budget devoted to social media has doubled since 2009, to 30 percent from 15 percent. 32 percent of PR pros said they have a dedicated social media team in place.”
30 Terrific Twitter Facts And Figures by Geeky Stuffs
Noting that its “glamor and brand problem has not held back (Twitter’s) growth after its humble origins and launch in 2006,” Shaan Haider lists 30 stats about the microblogging service such as that the service had only three million registered users in 2008 (but 225 million by March 2011); 60% of all tweets come from third-party apps; and mobile Twitter users increased by 182% in the past year.
The Shelf Life of a Web Page by The Daily Numbers
David Erickson (again) reports that StumbleUpon not only accounts for the bulk of social sharing (it drove “50.3% of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”
Emma Hutchings shares an infographic loaded with StumbleUpon statistics and facts, such as that “2.2 million web pages…are added to StumbleUpon every month, which works out at 51 each minute. The average Stumble page view lasts 72 seconds, nearly 25% longer than the average web page view, and the average Stumble session lasts 69 minutes, which is three times longer than the average time someone spends on Facebook.”
Social Network User Base Grows, 56% Are Adult Females by MediaPost Online Media Daily
Mark Walsh relays survey results revealing that nearly half of Americans now use at least one social networking site. Facebook is, no surprise, the dominant network, but interestingly “the average Facebook member has 229 friends on the site, with people from high school making up the largest share at 22%, followed by extended family (12%) and coworkers (10%), college friends (9%), and immediate family (8%).” The survey also suggests that Facebook may have reached its saturation point in the U.S..
Social Media Surpasses Search, Facebook Leads by MediaPost Online Media Daily
Frequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn. All came in well ahead of sites like Google, AOL and MSN. In addition, “Tumblr has grown to become the eighth-largest U.S. site, jumping 183%…in the past year.”
Shea Bennett (again) posts an infographic loaded with online usage stats, such as that 65% of adult internet users engage on social networking sites like Facebook or LinkedIn (vs. 13% who are on Twitter), 92% use email and search engines, and 81% go online to check the weather. Meanwhile, dating websites and virtual worlds (e.g. Second Life) are reportedly among the least popular online activities.
SEO Research and Stats
SEO Underused, Forrester Report Suggests by MediaPost Search Blog
Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. However, SEO remains under-used in certain areas, such as “supporting sales in moving prospects through the sales process.” From the buyer perspective, Forrester found that “When customers search for IT products, 20% said they primarily search for best practices; 19%, vendors and products; 18%, technology categories; 17%, other experiences; 16% business problems; and 9%, organizational adoption programs.”
Wow, you can make good money in Search by iMedia Connection
AJ Lawrence shares SEMPO research on SEO salaries showing that the average search marketer earns $75,542 per year. This ranges from rookie analysts starting at around $30,000 annually to vice presidents bringing down more than $250,000. More than half of all SEO professionals (57%) have five years or less experience.
SEO Salaries and the Best Cities for SEO Jobs by Onward Search
Going a bit deeper into the topic of SEO compensation than the post above, this post/infographic shows the top cities for SEO work (New York, LA and San Francisco top the list; Minneapolis, where I’m at, comes in at a respectable 12th place), a breakdown of SEO titles, and salary ranges by market (if you don’t mind the heat, SEO jobs in #10 Atlanta apparently pay considerably better than those in #9 Seattle).
SEO Behavior: Click-Through Rates Drop Per Search by MediaPost Online Media Daily
Laurie Sullivan (again) notes research showing that more than half of searchers click on a first-page search result. In round numbers, the top result generates 18% of click-throughs, the #2 result 10%, and positions 6-10 each get 4% or fewer of all clicks. David Erickson offers additional detail on the same study in Organic Click-Through Rates by Ranking.
10 Stats to Justify SEO by Search Engine Journal
Daniel Bianchini shares some high-level stats on the importance of search, such as that 93% of all internet traffic comes from search engines, with Google dominating. The figures here are specific to the UK, but the general ideas are more universal.
Google Longtail Keywords Infographic by SEO Book
Aaron Wall presents an infographic titled “How Google Killed the Long Tail,” which delves into topics like spell correction (sometimes a friend, sometimes not), Google Instant (ugh), query freshness and “not provided” keywords in Google Analytics (boo, hiss).
A Tale Of Two Studies: Google vs. Bing Click-Through Rate by The Daily SEO Blog
According to this infographic, results on the first page of Google generate higher click-through rates across all positions (maybe that “Bing and decide thing isn’t working out—or maybe this data set is simply too small). 55% of Google searchers are male, while women (58% to 42%) are more likely to be searching on Bing. And in terms of ranking factors, Google supposedly no longer cares about the H1 tag, while neither search engine gives weight to domain age (hmmm).
General Marketing Research
Among Affluent Americans, Print Media Is Tops by Ad Age Blogs
While social media generates headlines, don’t write off traditional media just yet. Stephen Kraus and Bob Shullman report that of households with more than $100,000 in annual income, 93% read magazines in hard-copy format, while just a third read them online. Similarly, 86% read printed newspapers compared to 39% who read the same news online. And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online.
Lauren Indvik (again) takes note of research from Outbrain which finds that the Drudge report drives 7% of traffic to sites like the New York Times, MSNBC, and The Atlantic (and Mashable), more than twice the percentage of Facebook and Twitter combined. That figure was up 1.5% from the previous year. Overall, according to the study, “social networks still drive relatively little traffic (7%) compared to content sites (56%) and search (37%).” Among social networks driving traffic, Twitter and Reddit came out on top.
2011 Insane Mobile Marketing Facts & Trends by Bit Rebels
The delightful Diana Adams reports that more than one-quarter of all mobile phones are now smartphones, that mobile internet usage is expected to overtake desktop usage by 2014, and that Americans spend about twice as much time on their mobile phones each day as they do eating, among other fascinating factoids in this infographic.
Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily
Laurie Sullivan (yet again) shares findings from recent search marketing research. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. Costs are rising: “a promoted trend on Twitter now costs $120,000 daily, up from between $25,000 and $30,000 when Twitter first launched in April 2010.” And the fastest growing format is expected to be online video ads.
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging.
So what’s next for B2B blogging? What trends are likely to emerge in the coming year? To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. You can get the whole story in B2B Blogging Trends in 2011, a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings:
- • If you don’t have a blog yet, 2011 is the year to start one. As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche. If your company doesn’t have a blog, you’re not a laggard…quite yet. But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.
- • Blogging helps a company demonstrate expertise, it’s ideal for search, and as Blake Landau points out, “As push marketing becomes less effective, blogs become more important.”
- • Blogs are not islands; as pointed out above, they are the central point to social marketing efforts. Blogging is most effective when integrated with other communications efforts including PR and email marketing.
- • Although there is still opportunity to get started with a business blog, it’s crucial to do it right. Jay Baer predicts an “explosion of bad B2B blogs” in the coming year as companies scramble to embrace the medium, but many fail to do it well. To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note.
There’s much more. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here.