Guest post by Toby Dean.
The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day.
As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. (Today that figure is 47%.) Its direct and indirect impact on global retail sales is no less impressive and amounts to trillions of dollars. With the trend showing no signs of decline anytime soon, experts estimate that the total amount of Internet traffic in the coming year will be more than that of all previous Internet years combined. So if your business is not optimizing use of all online channels, now would be a great time to expand your digital strategy for 2017.