Guest post by Lilach Bullock.
What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market.
Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance. All in all, they are very important tools to use, and it’s important when choosing a social media management tool to find out the one that is perfect for you and best suited to your particular needs.
Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently.