What will successful B2B marketers to be doing more of, or differently, in 2016?
That question was recently posed to the expert contributors at the B2B Marketing Zone, and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
The answers to that question—from influential bloggers like Michael Brenner, Paul Gillin, Cheryl Burgess, Jeff Cohen, Carla Johnson, Neal Schaffer, and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.
Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year. Here are three key takeaways plus some additional musings.