Guest post by Katrina Manning.
What is a Sales Funnel?
Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales.
Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. They use multiple online marketing technologies and often incorporate automation at some point. Sales funnel are frequently intricate, however. They’re not easily created and can be very confusing to design.
The good news is that once set up and tested, an effective sales funnel can last a considerable time. It does much of the work for the marketer. It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. These funnels can also be tailored to a business and the specific tools they prefer to use.