88 Expert Content Marketing Posts Worth Another Read

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

How much visual content is created every minuute?

Image credit: HubSpot

To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. These writers face the same challenge.

So what are the secrets to developing content that gets read, shared, and compels action? Here are 88 posts that have risen above the noise, designed to answer that question. Some date back a year or more but remain timely and helpful.

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22 Expert Guides and Reviews of 200+ Social Media Tools

As social media marketing has become ubiquitous (88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Reviews of social media tools

Image credit: Buddy Media

No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in?

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog
***** 5 STARS

Debbie FriezNoting that 26% “of marketers spend 6-10 hours a week on social media,” Debbie Friez proceeds to “explore twelve possible problems and the tools that can help solve those problems and make you more productive,” among them Directr, which lets you “easily create videos” and “includes tons of storyboards to help you organize your video”; Nuzzle “for Facebook and Twitter, tells you when your friends are sharing a piece of content and emails you with the details of the latest posts”; and Uprise.io for competitive research.

7 Social Media Tools to Boost Your Effectiveness in a Noisy World by Seriously Social

Ian Anderson GrayBased on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. You can also post to Tumblr. It converts Google+ into a social media management tool”) and Agorapulse, a social media management tool that integrates with Facebook, Twitter and Instagram.

6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing

Jessica DavisJessica Davis provides compact reviews of half a dozen helpful free tools for building a presence on social media, including DrumUp (“a smart content discovery tool that scours the web for relevant content based on the keywords you input. The tool acts as a central dashboard for your Twitter and Facebook profiles, letting you manage multiple accounts simultaneously”) and Easel.ly, an infographic creation tool which “offers ready-to-use infographic templates that are categorized by subject.”

28 social media management tools rated, scored, and reviewed (study) by VentureBeat

John KoetsierJohn Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. Among the findings: “For enterprise, Oracle is surprisingly good, as are Sprinklr and Komfo. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore? TweetDeck, Buffer, SocialFlow, Spredfast, and Crowdbooster.” And the most widely used tool of all? Check out this post.

26 Social Media Monitoring Tools [Reference Guide] by Razor Social
***** 5 STARS

Ian ClearyFrequent best-of honoree Ian Cleary lists five different areas you should be monitoring on social media (brand, competition, your prospects…) then serves up concise but useful reviews of more than two dozen free and fee-based tools (with pricing), including Talkwalker, Trendspottr, and Trackur (“a social media monitoring tool that provides executive reporting, sentiment analysis and influence scoring.  It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing

Joe CoxJoe Cox lays out the advantages, features and pricing of a handful of popular social media monitoring tools including Hootsuite, Buffer, and Followerwonk: “Twitter’s own built-in search tools are incredibly limited, and Followerwonk aims to correct this, making it easier to find the right people to engage with. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.”

Tips to Use Social Listening to Drive Business Goals, Plus 11 Free (or nearly free) Listening Tools by Karianne Stinson

Karianne StinsonKarianne Stinson explains how social listening can provide benefits in areas well beyond marketing, including customer support, competitive analysis, product development, crisis management, and sales support (“Social listening can give your sales team great insights on potential customers pain points”); details ways social listening can help achieve corporate goals like reducing customer service calls (by helping the brand produce “content that proactively answers questions”); and then lists 11 helpful and free or low-cost social listening tools.

3 Tools that help you Understand and outreach to your Audience by State of Digital

Bas van den BeldBas van den Beld provides in-depth looks at three tools “that help me get a better grip of who I am targeting” as he puts it, including Peerreach (“Peerreach gives you a nice one page overview of someone. It shows you the topics the person is ‘all about’ and it will show you the interest areas their followers have. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are. And one nice thing is that you can compare them to other Twitterers by adding up to four handles to compare and see who has reach on what topic and whether or not they ‘fit’ your needs”).

16 Social Media Tools The Experts Swear By by Social Fresh

16 social media marketing pros (and past Social Fresh Conference speakers) briefly highlight their favorite tools, from Matthew Knell on Buffer (“We’re big fans of Buffer because of its simplicity and it’s ability to plug into a bunch of other content aggregation / curation tools (Feedly, Pocket, Mention) to make content easier to find”) to Eric Boggs on LinkedIn (“I get more value out of LinkedIn than any other tool or platform. It is a fantastic prospecting / sales resource for B2B marketers”).

Top 28 Social Media Tools to Make Your Job Easier by SlideShare

Catherine PhamCatherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+.

15 Best Social Media Tools by CodeGeekz

The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard, a “multi-platform, free and highly useful tool. It offers an easy way to monitor social interactions and act on them quickly. You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

10 Free Online Tools to Monitor Your Social Media Influence by NoPassiveIncome

Erik EmanuelliErik Emanuelli offers compact reviews of free social media monitoring tools ranging from Google Analytics and YouTube Analytics to Twitter-specific tools like Tweetstats and Twitter Counter, which “is a useful service to measure some parameters of Twitter, like the followers growth rate, the average number of tweets per day, and more. It also allows you to compare different accounts, which means you can get an instant overview of your relationship with your competition and your overall progress.”

6 Super Quick Social Media Productivity Tips + 23 Tools to Help! by Maximize Social Business

Neal SchafferFrequent best-of honoree Neal Schaffer here shares six strategies for accomplishing more with social media in less time; working “smarter, rather than longer” as he puts it. Each tip links to related tools. For example, to help schedule your posts, he recommends WordPress JetPack Publicize, CoSchedule and SMQueue.

16 DIY Tools for Social Media Management by Business2Community

Jim BelosicJim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014). The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools.

6 top social media management tools by iMedia Connection

Greg KIhlstromGreg Kihlstrom “discusses six tools that help you manage your communication and content delivery across one or more platforms. Their capabilities vary from managing content, to analyzing and reporting on the best times to post, to determining the effectiveness of campaigns,” including SocialFlow, Sprout Social and IFTTT.

Social Media Marketing World: 16 Tools to Optimize Your Social Media Performance by Razor Social

Ian Cleary (again) summarizes a presentation he delivered covering “a range of tools to optimize social media performance…really interesting and useful tools to help you target the right people, get better results with your content, convert more traffic and improve results,” such as Leadpages, a landing page creation tool that “provides you with a range of landing pages that are known to convert very well with existing customers.”

5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer

Jamie TurnerJamie Turner provides concise but helpful reviews of a handful of popular social media monitoring tools, from Social Mention (which is free) to Brandwatch [] (which isn’t–but is very powerful: “check out how many mentions your brand has across the internet, where they are coming from, and how far the comments have reached. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”).

Marketers Adopt Social Media Analytics Tools by eMarketer

More than 60% of U.S. marketing groups have adopted social media analytics tools. The top three uses for such tools are campaign tracking (60%), brand analysis (48%) and competitive intelligence (40%). Yet more than half of those marketers still cite staffing/resources and linking measurements to objectives as significant challenges.

10 Tools to Make Your Social Media Management Easier by SteamFeed

Andrew JenkinsAndrew Jenkins reviews 10 of the tools he uses “to consume and curate content as well as manage and interact with (his) community,” including commun.it (specific to Twitter, commun.it gives gentle prompts and reminders regarding who to engage, follow, unfollow, get back in touch with or acknowledge for the level of interaction and engagement you have had”) and Nimble (“Nimble takes what commun.it does for Twitter and carries it across LinkedIn and Facebook”).

16 Tools Every Social Media Manager Should Use by Visually

Stephanie CastilloTo maximize the business benefits of social media, Stephanie Castillo writes “you should develop a strategy, based on as much knowledge as possible about your audience and their behavior,” then outlines 16 tools to help in that effort, ranging from Visually’s own (very cool and free) Google Analytics Report to Tailwind, a tool that ‘tracks activity across Pinterest about your company, products and competitors.”

9 Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog

Lee OddenNoting that “people with a strong center of influence can provide valuable context and credibility to a company seeking to connect with an audience of buyers,” Lee Odden provides concise reviews of nine tools to help identify and engage with industry influencers. Among the tools: Traackr (a premium tool used by PR, communications and marketing pros), Buzzsumo, and Kred.

29 Social Media Tools Recommended by the Pros by Social Media Examiner

Cindy KingIn this outstanding list of tools and star-studded post, Cindy King compiles reviews from 29 top social media marketing pros of their favorite tools. Among them: Mari Smith reviews Pocket, which “allows you to consume and save a wide variety of online articles, which you can then post to Twitter or Facebook, schedule via Buffer or review at a later time”; Ekaterina Walter covers ShareRoot (“an all-in-one solution for Pinterest”); and social media monitoring tool TalkWalker is reviewed by Gini Dietrich.

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Welcome to Marketing Stats Summer!

75% of customers say they use social media as part of the buying process1, and 88% of marketing professionals believe social media is important to their companies2. Yet social media accounts for just 11% of digital marketing budgets3, on average, and 56% of marketers don’t do any paid promotion on social media4.

Marketing stats expertsCan’t get enough of stats like those? Then you’ll love the next seven sizzling summer weeks (except for the week after Independence Day in the U.S., when no one’s really paying attention), starting tomorrow, of posts containing dozens of fascinating stats and facts about digital marketing, social networks, SEO, email / mobile, content marketing and more.

Along the lines of this spring’s blogging for business series here, this series will share findings and insights from some of the top minds and voices in digital and web marketing, including Heidi Cohen, Michael Brenner, Marissa Pick, Frank Strong, Shelly Kramer, and Lee Odden.

The reporting and revelations kick off tomorrow with 34 Compelling Content Marketing Stats and Facts.

Enjoy!

1. 37 facts on the future of Social Selling vs. Cold Calling, Biznology

2. Are Social Media Marketers Losing Confidence?, eMarketer

3. State of Search Results: Budgeting Trends [Infographic], MarketingProfs

4. The State of Social Media for PR Pros, Cision

 

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10 Top Marketing Thought Leaders in Social Media

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed?

You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Perhaps you’d look at existing “top” lists from other sites. You’d develop a “long list” of worthy experts, then gradually narrow it down based on followers, level of engagement, quality of posts, and other factors. You’d carefully develop your final list, possibly using a method like pairwise ranking.

Top 10 Social Marketing ProsBut—what if you had to answer on the spot? What if you had to respond immediately, or within just a few minutes? You’d forget some important names, of course, but your answers would reveal those you keep top of mind.

If you’re up for it, try this now; spend no more than five minutes listing your top 10—then come back to this post.

This recently happened to me. Below is my list in response to the question:

“Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?”

Cheryl Burgess would unquestionably be on the list. In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess) of The Social Employee, and the authority on how to inspire employee social media advocacy inside large organizations.

Ann Smarty knows SEO inside and out, and is the guru-ess of online tools. She also hosts the highly popular weekly Viral Content Buzz Twitter chat.

Meghan M. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

Carla Johnson is one of the top experts on enterprise content marketing. Plus, she went to grade school in a one-room schoolhouse, making her ascent all the more impressive (or perhaps that just explains it?).

Robert Rose is another top resource on enterprise content marketing, co-author with Carla Johnson of Experiences: The 7th Era of Marketing, and an original member of the Lebron team.

Jeff Bullas — does anyone know more about blogging than Jeff? He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media.

Glen Gilmore has long been known as an author and expert on the intersection of social media and the law. But not content with that, he’s more recently emerged as a top authority on the Internet of Things (IoT) as well.

J-P De Clerck is a “digital business and marketing strategist” whose expertise stands in the crossroads of content, search, and social media. Plus he’s from Belgium, so along with Jeff Bullas (Australia) he keeps this list from being too U.S.-centric.

Gini Dietrich is a top PR pro, author of Spin Sucks and co-author of Marketing in the Round (incidentally a great primer on building a team to execute a web presence optimization strategy), and tweeter of consistently good stuff.

Wendy Marx is a brilliant b2b PR strategist whose B2B PR Sense blog is a must-read for any marketing or PR pro seeking wisdom and insights into b2b content marketing and social media.

In the moments after rattling off this list, my first thought was: not bad, for a group quickly compiled off the top of my head.

But my second thought was: wow, I missed a lot of important and worthy names!

How could I have left off some of the most engaging social media marketing and PR pros like Harry Hoover, Judy Bellem and Jayme Soulati?

Or within just the PR realm, thought leaders and key influencers like Deb Weinstein, Lisa Buyer, Jeff Domansky and Arik Hanson?

In the realm of content marketing, Michael Brenner, Neal Schaffer, Rebecca Lieb, Heidi Cohen and Ann Handley are certainly worthy additions. As are, getting more granular, experts in developing b2b buyer personas, like Ardath Albee and Tony Zambito.

Closer to home, I could have highlighted the fact that some of the smartest people in social media marketing are fellow Minnesotans, including Lee Odden, Marty Weintraub and Angie Schottmuller.

How about CMOs and others focused on leadership, like Patrick Strother, Tony Karrer, Chris Schenk, Kent Huffman, Eric Fletcher, and Margaret Molloy?

Or leaders in academics on social media, such as Gary Schirr, Mike Johansson and Dorie Clark?

Even at that, there are deserving names left off the list.

If I’m ever again asked to name a list of the top 10 social media marketers, I think I’ll answer—I can’t name 10. But I can give you 75 or so.

Who’s on your “top of mind” top 10 list?

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23 Outstanding Social Media Marketing Guides

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

The Social Conversation Prism from Brian Solis and JESS3Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. Basic presence and listening tactics will no longer suffice,  and certainly  won’t differentiate brands.

What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use  of visual content? Which metrics are most valuable in evaluating tactical success?

Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.

Social Media Marketing Guides

5 Social Media Trends for 2014: New Research by Social Media Examiner

Patricia RedsickerThough published last February, this post from Patricia Redsicker remains timely. Key trends she identifies for 2014 (which will remain important in 2015) include the importance of social listening (though “only 31% of marketers think their social listening is fully effective”) and increasing use of social advertising (57% of marketers used social ads in 2013 and another 23% are [were] expected to start using ads in 2014″).

6 social media network updates that you missed by iMedia Connection

Trevor La Torre-CouchHopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

10 Steps Using Social Media For Business Development by Soulati-TUDE

Jayme SoulatiJayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.

Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal
***** 5 STARS

Kelsey JonesKelsey Jones shares a fantastic “a visual map of the social media landscape” created by Brian Solis and JESS3 (see image at top of this post). The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog

Jason SquiresThe benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies.

52 Unique Ways to Create Social Media Magic by Rebekah Radice

Rebekah RadiceFrequent best-of honorees Rebekah Radice and Peg Fitzpatrick team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following.

12 Most Cool Social Media Practices to Avoid Looking Like a Jerk by 12 Most

Jake ParentJake Parent shares a dozen useful tips for being more engaging (and not a jerk) on social media, among them asking questions, complimenting people, and always giving more than you take: “always offer more value to people than you ask of them. In other words (be) on the lookout for problems to solve for people.”

24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing

Keri JaehnigKeri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., PicMonkey – an “easy online image editing tool”) and more. The self-promotion is a tad thick in spots but the tips and links are helpful.

A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social

Belle Beth CooperFrequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies.

12 Ways Social Media Could Leave You Needing A Lawyer by Louder Online

Aaron AgiusAaron Agius details a dozen social blunders to avoid, at risks ranging from embarrassment to winding up in court, such as using vulgar language, getting political, using auto-responses, or “insensitivity to personal struggles” (a particularly relevant but wince-inducing example).

10 things you should never say to a social media manager by PR Daily

Carrie KeenanCarrie Keenan has brilliantly compiled 10 of the dumbest (but sadly, far from most uncommon) questions asked of social media managers, among them “Hey, I use Facebook. I would be so good at your job!,” “What do you do all day?,” and the gawdawful “Can’t I have an intern/my son/my granddaughter, etc. do that for me?”

B2B Social Media Marketing Guides

A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog

Jonathan PavoniWriting that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”

Frameworks for smart content marketing programs by i-SCOOP
***** 5 STARS

J-P De ClerckWhile more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness. To help, J-P De Clerck looks at several strategic content marketing frameworks, including the seven “building blocks” framework from Joe Pulizzi and Robert Rose and the 4-step content marketing framework for startups from Lee Odden.

11 secrets of good B2B social media by Potion

Though primarily aimed at beginners / entry level social media marketers, this post is worth at least a quick scan by more experienced social pros as well. It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. What’s your brand personality going to be?”

Five Fantastic Examples of B2B Social Media Marketing by j+ Media Solutions

Jennifer G. HanfordWhile B2B marketers often focus on being professional in communications and not overly personal, this post from Jennifer G. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards?).

Guides to Social Media Metrics and Measures

Metrics to Measure YouTube Marketing by distilled

Phil NottinghamPhil Nottingham contends that most marketers don’t understand how to quantify social media marketing success on YouTube, and aims to fix that with this post. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”

What to measure: ROI or KPIs? by iMedia Connection

Rebecca LiebThe brilliant Rebecca Lieb makes the case for defining and measuring key performance indicators (KPIs) for social media marketing efforts rather than trying to force measures of return on investment (ROI), noting that “Measuring message amplification (or brand metrics such as purchase intent, favorability, or consideration) isn’t unrelated to ROI. All are steps along the journey — critical steps.”

what’s the right metric? by bowden2bowden blog

Randy BowdenRandy Bowden shares his thoughts on the ROI-vs-KPIs debate introduced above. He explains how each metric works and suggests that both are important, though conceding that “you can’t measure your ROI with social media totally…(and, ultimately) ROI is not black and white.”

7 Multi-Platform Social Media Analytics Tools by RazorSocial
***** 5 STARS

Ian ClearyIan Cleary reviews seven “very useful social media analytics tools.” He provides a brief description of each tool as well as explaining how much it costs, the main features, how it works, and an “overll opinion” of the tool’s strengths, limitations, and ideal application.

Guides to Marketing with Tumblr and Triberr

Is Tumblr Right for My Business? by QuickBooks

Brenda Stokes BarronWhile noting that not every business can make use of Tumblr, Brenda Barron outlines three questions for marketers to ask to determine if the platform may be helpful to their brand, starting with how visual your business is: “Tumblr is intrinsically image-based, much like Pinterest. This makes it the perfect avenue for…businesses in industries with a visual focus.”

How to Use Tumblr for SEO and Social Media Marketing by Moz

Takeshi YoungWriting that “Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing,” Takeshi Young explains how Tumblr works, its benefits compared to other social networks, and how to use Tumblr for online marketing (including four types of content that “perform extremely well” there).

Tumblr Tips To Help Grow Your Blog and Social Mentions by Inspire To Thrive

Lisa BubenLisa Buben offers more tips for content distribution success on Tumblr, such as loving content (“The little heart ? can go a long way on Tumblr. Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”), and how to gain followers.

This Triberr strategy can increase your distribution now by leaderswest Digital Marketing Journal

Jim DoughertyFor those unfamiliar with Triberr, Jim Dougherty explains its a platform that “allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.” For those interesting in trying it out–or already using it but perhaps not getting the results hoped for–he prescribes a three-strep strategy for increasing the reach of your blog content.

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