Posts Tagged ‘Lisa Grimm’

Search and Social Lessons from the Zenith Social Media Marketing Conference

Tuesday, June 10th, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom.

The conference, hosted by Marty Weintraub‘s agency, aimClear, was an impressive affair. Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country.

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it.

Rethink Your Social Promotion Strategy

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks:

Set SMART marketing goals

Facebook analytics best practices

Twitter Analytics best practices

Choosing which social networks to focus on

 

Among other key takeaways from Grant and Katy:

  • • Use the scientific method. Start with research: is your goal achievable? What’s the best way to accomplish it? Then form the hypothesis – the idea you can test, the goal, the KPI, what you are trying to achieve. For example, “This Facebook contest will drive 100 new leads in 90 days.”
  • • To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us. Pick the right time of the day and week to post (e.g. Facebook work best over lunch).
  • • Track your campaign like a case study. Report positive and negative outcomes of the campaign. Learn what works and document it so it can be replicated. Separate the results from different platforms, but use consistent lamguage.
  • • Only 22% of businesses track their social results well.

Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” The three played off each other adeptly, alternately focusing on the social, technical, and content-driven aspects of search.

How to really think about SEO in 2014

Key lessons about SEO in 2014:

  • • The days of tips & tricks in SEO are over. Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option.
  • • Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.
  • • Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are. This means making the effort to get dodgy links taken down or disavowed. Essentially, Google will judge your website by the company it keeps, so try to attach your content to high-authority sites like Forbes and industry-specific trade journals (a key channel in the web presence optimization (WPO) model).
  • • The “coolest newest thing” you can do is to implement schema tags, e.g. tagging your contact page for local SEO. Use a WordPress plugin to simplify the process of highlighting news, product, and other specific types of content.
  • • Three key technical elements in using Google+ for seo: 1) Link your website to your business G+ profile (and back); 2) Use Google authorship (link your blog to the author’s G+ page; and 3) add a G+ sharing button to all pages on your site.
  • • Implementing Google authorship can increase click-through rates (CTRs) dramatically, even without any ranking change, by adding photo to a business result. G+ interaction gets more rich data into search results, which increases clicks. 20% of searchers, on average, looked at the second page of results on searches back in 2006. Now it’s 2% (because search engines have gotten better).
  • • “If you don’t have open graph tags on your site, need to do that now.” For WordPress blogs or sites, use a plugin like WP Open Graph or Facebook Open Graph Meta Tags for WordPress to simplify the process.
  • • Google’s objectives is to classify EVERYTHING. Sponsorships create brand mentions that make you a real brand. Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework).
  • • To boost the value of your Google authorship, publish more in more places, and tag it back to your Google+ profile.

Finally, the brilliant Lisa Buyer and Lisa Grimm concisely and helpfully summarized everything new with Twitter in the past year or so, combined with timeless best practices, in “Breaking Bad with Twitter! Game Changing Tactics & Prodigal ROI.”

Zenith 2014 breaking bad with twitter session by lisa grimm and lisa buyer from Lisa Buyer

It would be impossible to top the summary of this presentation that Lisa Buyer published on her Social PR Chat blog, so check that out. A few quick takeaways:

  • • “Pin” a high-value tweet to the top or your profile, by going to your profile and click “pin to your profile page” from the bottom of your selected tweet. Best practice: use an image with this.
  • • The ideal tweet structure: headline, link, no more than three hashtags. End with a hashtag, but don’t start with one. Put the link near the middle of the tweet. Keep the total length under 120 characters.
  • • Perform random acts of kindness for followers.

The post-conference free martinis were a nice touch too.

 

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Tuesday, May 6th, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics, social media advertising, and content marketing, to social SEO and brand evangelism.

Zenith Social Media Marketing Conference PresentersAmong this year’s presenters:

Neal Rodriguez (@notifyneal), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen.

Lisa Buyer (@lisabuyer), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.

Lisa Grimm (@lulugrimm), Director, PR and Emerging Media at space150, formerly PR head for the Mall of America, and one of the original Twin Cities Top 10 Titans in Social Media.

Marty Weintraub (@aimclear), founder and evangelist at aimClear, speaker, prolific writer, and frequent best-of honoree here.

Josh Braaten (@jbraaten), Director of Inbound Marketing for Collegis Educaiton and VP of the Minnesota Search Engine Marketing Association.

Dennis Yu (@dennisyu), CTO and founder of Facebook marketing specialist firm BlitzMetrics.

For anyone who’s never been to Duluth—it’s a scenic smaller city with about 90,000 residents, on the shore of Lake Superior. It features historic buildings, great restaurants, a wide variety of attractions for visitors, and an increasingly thriving tech community.

See you there!

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The Nifty 50 Top Women of Twitter for 2011

Tuesday, May 3rd, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”

That is what has driven social media adoption. From freedom seekers living under oppressive regimes connecting with each other and with people around the world who support them, to individuals with uncommon viewpoints or highly specialized professional interests connected with the like-minded anywhere on the globe, social media is about not being alone. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before.

Talking recently with Cheryl Burgess (@ckburgess)—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog—we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well). Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities.

Nifty 50 Women of Twitter 2011Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.  We decided to recognize and share the names of some of these noteworthy individuals with our respective readers and followers, starting today with 50 remarkable women (just in time for Mother’s Day, as we’re pretty certain that every woman on this list either is a mom, has a mom, knows someone who’s a mom, or some combination thereof).

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams (@adamsconsulting) and Amy D. Howell (@HowellMarketing), a list on which Cheryl was honored. Though it’s a remarkable list, to keep ours distinct we haven’t duplicated any of Diana and Amy’s picks.

Next month, we are following up with our list of 50 men, just in time for Father’s Day.  This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.  Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Jennifer AakerJennifer Aaker
@aaker

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.

 

Diana Adams
Diana Adams@adamsconsulting

Diana is a USC grad now based in Atlanta. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s smart, personable, sometimes controversial and never dull.

 

Alicia ArenasAlicia Arenas
@AliciaSanera

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

 

Allison MooneyAllison Mooney
@allimooney

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences.

 

Ambal BalakrishnanAmbal Balakrishnan
@Ambal

Ambal is co-founder of ClickDocuments, based in Silicon Valley. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone—is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

 

Amber BuhlAmber Buhl
@amberbuhl

Director of Sales for @klout. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. A USC grad, Amber’s past includes stints at Hulu, Yahoo!, and the E! Entertainment Network.

 

Amy NelsonAmy Nelson
@AmyPioneerPress

Amy serves as social media editor for the St. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

 

Ardath AlbeeArdath Albee
@ardath421

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Friend, mentor, and source of inspiration. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her).

 

Angie SchottmullerAngie Schottmuller
@aschottmuller

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.

 

Becky DennistonBecky Denniston
@Becalynd

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Becky is also an MBA Candidate at San Francisco State University with a strong appetite for Social Media and Marketing.

 

Jenara NerenbergJenara Nerenberg
@bopsource

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME, BlackBook Magazine, and NextBillion.

 

Maria PopovaMaria Popova
@brainpicker

Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer.

 

Connie BensenConnie Bensen
@cbensen

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Connie recently migrated from the frozen tundra of northern Minnesota to much balmier climate of Minneapolis.

 

Deirdre BreakenridgeDeirdre Breakenridge
@dbreakenridge

Diedre is the president of Mango! Marketing, author of PR 2.0: New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, an adjunct professor in the New York city area, and co-founder of #PRStudChat.

 

Deborah WeinsteinDeborah Weinstein
@DebWeinstein

Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. And she’s energetic and inspirational on Twitter.

 

Eileen O’Brien
Eileen O'Brien@EileenOBrien

Eileen has more than 14 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses pharma marketing and social media.

 

Ekaterina Walter
Ekaterina Walter@Ekaterina

Oregon-based Ekaterina is a corporate social media strategist as well as a “speaker, connector (and) passionate marketer.” She’s also a frequent guest-poster who’s written bookmarkable pieces like 9 Ways to Sell Social Media to the Boss.

 

Ellen Hoenig Carlson
Ellen Hoenig Carlson@Ellenhoenig

Based in New Jersey, Ellen is focused on simplifying consumer and healthcare marketing for “elegant solutions in a complex world.” Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.

 

Ellen McGirtEllen McGirt
@ellmcgirt

Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

 

Elise Segar
Elise Segar@Esegar

Connecticut-based Elise is active in social media, an enterprise technology sales and business development pro who is passionate about inside sales and sales strategy. She’s a fellow member of the #Lebronians team “drafted” by Robert Rose in FollowFriday & Who’s The Lebron In Your Strategy – Maybe It’s You.

 

Gail NelsonGail Nelson
@gail_nelson

CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

 

Gini Dietrich
Gini Dietrich@ginidietrich

CEO of Chicago PR agency Arment Dietrich, author of spinsucks.com, Vistage member, author, speaker, communicator and writer of amazingly entertaining and insightful rants like Get Rich Quick! Lose Weight Tomorrow!.

 

Gretchen RubinGretchen Rubin
@gretchenrubin

Based in New York City, Gretchen is the best-selling author of The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun, the account of the year she spent test-driving studies and theories about how to be happier. On her blog, she shares her insights to help readers create their own happiness projects.

 

Heidi CohenHeidi Cohen
@heidicohen

Heidi is a fascinating marketer who shares practical advice about marketing and life from New York, NY.

 

Jill Konrath
Jill Konrath@jillkonrath

Minnesota-based keynote speaker, sales trainer, motivator, creator of fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies.

 

 

Judy GrundstromJudy Grundstrom
@JudyGrundstrom

Minnesota social media rock star, Business Development Director at Pixel Farm Digital, founder of the annual Twin Cities Top 10 Titans in Social Media awards, talk show regular on myTalk 107.1, and never boring.

 

Karen EmanuelsonKaren Emanuelson
@KarenEman

Karen heads Reciprocate LLC, a small business marketing consultancy in Minneapolis. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. She’s active in local community and business organizations as well as social media.

 

Katie RosmanKatie Rosman
@katierosman

Katie reports on technology and pop-culture for one of the world’s greatest newspapers—the Wall Street Journal—and is the author of If You Knew Suzy: A Mother, a Daughter, a Reporter’s Notebook.

 

Eve Mayer OrsburnEve Mayer Orsburn
@LinkedInQueen

Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. And yes, she really knows LinkedIn.

 

Lisa PetrilliLisa Petrilli
@LisaPetrilli

Based in Chicago, Lisa is CEO of C-Level Strategies Inc, CEO Connection Co-Chair, Leadership & Executive Marketing Consultant, and #LeadershipChat co-Founder. Like Elise Segar and Cheryl Burgess, Lisa is a star of the #Lebronians team.

 

Liz StraussLiz Strauss
@LizStrauss

Liz is the founder of SOBCon, a brand strategist and leadership trainer based in Chicago.  She’s also an insightful, prolific and generous social media presence.

 

Lorna Li
Lorna Li@lornali

Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. Also big on green business marketing. Unofficially – friendly, smart, and writer of many highly bookmarkable blog posts.

 

Lucretia PruittLucretia M. Pruitt
@LucretiaPruitt

Living in and tweeting from beautiful Denver, Lucretia refers to herself as a “random muse, speaker, ex-CIS Professor, social media devotee, geek, mom, wife, & insomniac.” Lucretia is a highly engaging and sophisticated observer of technology developments.

 

Lisa GrimmLisa Grimm
@lulugrimm

Digital PR Specialist for the Mall of America in Bloomington, Minnesota, Lisa describes herself as “a gal constantly awed by the intricacies of human behavior. Love my family, peeps, dogs, film, food and learning.”

 

Mari SmithMari Smith
@MariSmith

Mari (like Ferrari) describes herself as a “passionate leader of social media, relationship marketing and Facebook mastery,” but most of us know her as the ultimate guru-ess of Facebook marketing and co-author of Facebook Marketing: An Hour a Day. Formerly Canadian, now living in San Diego (nicer weather, but even worse taxes).

 

Missy BerggrenMissy Berggren
@MarketingMama

A phenomenally busy yet amazingly prolific blogger, Missy is a marketing pro at healthcare network Allina, co-founder of the Minnesota Blogger Conference, and is also active social media as the MarketingMama.

 

Martine HunterMartine Hunter
@martinehunter

Idea generator, b2b marketing professional, creative director, process engineer and writer at MLT Creative in Atlanta, as well as a mother, friend, sister, daughter, diabetic, crocheter and jazz fan. She’s also really nice.

 

Sally ChurchSally Church
@MaverickNY

Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. She blogs about marketing strategy, market research, science, oncology, hematology and immunology.

 

Michelle TrippMichelle Tripp
@michelletripp

Working and tweeting from New York, Michelle is a creative director, brand strategist, and author of The BrandForward Blog. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool.

 

Jennifer PrestonJennifer Preston
@NYT_JenPreston

A staff writer for the New York Times, Jennifer writes about the use of technology and social media in politics, government, and real life.

 

Susan Kang Nam
Susan Kang Nam@PinkOliveFamily

Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc., a member of Andover’s Harvard Club, founder of Boston-based career club Salty Legs, “an entrepreneur, former recruiter and non-profit advocate who grew up in Asia (Korea, Japan) and US (Hawaii, California, New Jersey, NYC) and since 1994…using the world wide web exploring different platforms to engage in various of conversations”—and a classical pianist.

 

Laura FittonLaura Fitton
@Pistachio

Prolific Twitterer, Bostonite, CEO and founder of the oneforty social business software hub, as well as co-author of Twitter For Dummies.

 

Rebel Brown
Rebel Brown@rebelbrown

Rebel has been a marketing and business consulting for more than 20 years, is a popular speaker and author of Defy Gravity. She’s also a self-described “spiritual seeker, horse crazy, ski freak, and animal lovin’ nature gal.”

 

Rebecca CorlissRebecca Corliss
@repcor

Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. She’s also a founder of a cappella group Common Sound. And yes, she is a rock star.

 

Rosabeth Moss KanterRosabeth Moss Kanter
@RosabethKanter

Harvard Business School Professor, author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good – a look at how a new generation of values-driven businesses do well by doing good, and a living legend in the world of business strategy.

 

Stacey AceveroStacey Acevero
@sacevero

A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. She is a former model, auxiliary member in the U.S. Air Force, and a self-proclaimed “SEO nerd” who loves NASCAR, steak and rock n’ roll. Definitely one of the most awesome and unique bios in social media.

 

Anita CampbellAnita Campbell
@smallbiztrends

CEO of Small Business Trends, an online small biz community reaching over 250,000 each month. Anita tweets from Cleveland, Ohio, the hometown of rock n’ roll.

 

Liana EvansLiana ‘Li’ Evans
@storyspinner

Liana describes herself as “an online marketing geek girl who loves all things social media.” She’s a top expert in social media and SEO, and the author of Social Media Marketing.

 

Wendy Blackburn
Wendy Blackburn@WendyBlackburn

Wendy is a blogger and digital marketer focused on the pharmaceutical industry. She’s an executive vice president at at Intouch Solutions, a marketing agency serving the pharmaceutical, animal health, medical device, and similarly regulated industries.

 

Wendy MarxWendy Marx
@wendymarx

Based in Trumbull, CT, Wendy is an award-winning PR and marketing communications executive who helps B2B companies become well-known brands, and a truly engaging social media personality.

 

There you have it, the Nifty 50 Women of Twitter for this year. To keep it to 50, we had to leave off some deserving names—it was a tough call. Maybe next year…

Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

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