Posts Tagged ‘Lorna Li’
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”
That is what has driven social media adoption. From freedom seekers living under oppressive regimes connecting with each other and with people around the world who support them, to individuals with uncommon viewpoints or highly specialized professional interests connected with the like-minded anywhere on the globe, social media is about not being alone. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before.
Talking recently with Cheryl Burgess (@ckburgess)—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog—we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well). Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities.
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. We decided to recognize and share the names of some of these noteworthy individuals with our respective readers and followers, starting today with 50 remarkable women (just in time for Mother’s Day, as we’re pretty certain that every woman on this list either is a mom, has a mom, knows someone who’s a mom, or some combination thereof).
One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams (@adamsconsulting) and Amy D. Howell (@HowellMarketing), a list on which Cheryl was honored. Though it’s a remarkable list, to keep ours distinct we haven’t duplicated any of Diana and Amy’s picks.
Next month, we are following up with our list of 50 men, just in time for Father’s Day. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.
Diana is a USC grad now based in Atlanta. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s smart, personable, sometimes controversial and never dull.
Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.
Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences.
Ambal is co-founder of ClickDocuments, based in Silicon Valley. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone—is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.
Director of Sales for @klout. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. A USC grad, Amber’s past includes stints at Hulu, Yahoo!, and the E! Entertainment Network.
Amy serves as social media editor for the St. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. She’s an informative and prolific Twitterer, and active in Twin Cities social media.
A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Friend, mentor, and source of inspiration. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her).
Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.
Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Becky is also an MBA Candidate at San Francisco State University with a strong appetite for Social Media and Marketing.
Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME, BlackBook Magazine, and NextBillion.
Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer.
Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Connie recently migrated from the frozen tundra of northern Minnesota to much balmier climate of Minneapolis.
Diedre is the president of Mango! Marketing, author of PR 2.0: New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, an adjunct professor in the New York city area, and co-founder of #PRStudChat.
Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. And she’s energetic and inspirational on Twitter.
Eileen has more than 14 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses pharma marketing and social media.
Oregon-based Ekaterina is a corporate social media strategist as well as a “speaker, connector (and) passionate marketer.” She’s also a frequent guest-poster who’s written bookmarkable pieces like 9 Ways to Sell Social Media to the Boss.
Ellen Hoenig Carlson
Based in New Jersey, Ellen is focused on simplifying consumer and healthcare marketing for “elegant solutions in a complex world.” Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.
Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.
Connecticut-based Elise is active in social media, an enterprise technology sales and business development pro who is passionate about inside sales and sales strategy. She’s a fellow member of the #Lebronians team “drafted” by Robert Rose in FollowFriday & Who’s The Lebron In Your Strategy – Maybe It’s You.
CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.
CEO of Chicago PR agency Arment Dietrich, author of spinsucks.com, Vistage member, author, speaker, communicator and writer of amazingly entertaining and insightful rants like Get Rich Quick! Lose Weight Tomorrow!.
Based in New York City, Gretchen is the best-selling author of The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun, the account of the year she spent test-driving studies and theories about how to be happier. On her blog, she shares her insights to help readers create their own happiness projects.
Heidi is a fascinating marketer who shares practical advice about marketing and life from New York, NY.
Minnesota social media rock star, Business Development Director at Pixel Farm Digital, founder of the annual Twin Cities Top 10 Titans in Social Media awards, talk show regular on myTalk 107.1, and never boring.
Karen heads Reciprocate LLC, a small business marketing consultancy in Minneapolis. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. She’s active in local community and business organizations as well as social media.
Katie reports on technology and pop-culture for one of the world’s greatest newspapers—the Wall Street Journal—and is the author of If You Knew Suzy: A Mother, a Daughter, a Reporter’s Notebook.
Eve Mayer Orsburn
Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. And yes, she really knows LinkedIn.
Based in Chicago, Lisa is CEO of C-Level Strategies Inc, CEO Connection Co-Chair, Leadership & Executive Marketing Consultant, and #LeadershipChat co-Founder. Like Elise Segar and Cheryl Burgess, Lisa is a star of the #Lebronians team.
Liz is the founder of SOBCon, a brand strategist and leadership trainer based in Chicago. She’s also an insightful, prolific and generous social media presence.
Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. Also big on green business marketing. Unofficially – friendly, smart, and writer of many highly bookmarkable blog posts.
Lucretia M. Pruitt
Living in and tweeting from beautiful Denver, Lucretia refers to herself as a “random muse, speaker, ex-CIS Professor, social media devotee, geek, mom, wife, & insomniac.” Lucretia is a highly engaging and sophisticated observer of technology developments.
Digital PR Specialist for the Mall of America in Bloomington, Minnesota, Lisa describes herself as “a gal constantly awed by the intricacies of human behavior. Love my family, peeps, dogs, film, food and learning.”
Mari (like Ferrari) describes herself as a “passionate leader of social media, relationship marketing and Facebook mastery,” but most of us know her as the ultimate guru-ess of Facebook marketing and co-author of Facebook Marketing: An Hour a Day. Formerly Canadian, now living in San Diego (nicer weather, but even worse taxes).
A phenomenally busy yet amazingly prolific blogger, Missy is a marketing pro at healthcare network Allina, co-founder of the Minnesota Blogger Conference, and is also active social media as the MarketingMama.
Idea generator, b2b marketing professional, creative director, process engineer and writer at MLT Creative in Atlanta, as well as a mother, friend, sister, daughter, diabetic, crocheter and jazz fan. She’s also really nice.
Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. She blogs about marketing strategy, market research, science, oncology, hematology and immunology.
Working and tweeting from New York, Michelle is a creative director, brand strategist, and author of The BrandForward Blog. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool.
A staff writer for the New York Times, Jennifer writes about the use of technology and social media in politics, government, and real life.
Susan Kang Nam
Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc., a member of Andover’s Harvard Club, founder of Boston-based career club Salty Legs, “an entrepreneur, former recruiter and non-profit advocate who grew up in Asia (Korea, Japan) and US (Hawaii, California, New Jersey, NYC) and since 1994…using the world wide web exploring different platforms to engage in various of conversations”—and a classical pianist.
Prolific Twitterer, Bostonite, CEO and founder of the oneforty social business software hub, as well as co-author of Twitter For Dummies.
Rebel has been a marketing and business consulting for more than 20 years, is a popular speaker and author of Defy Gravity. She’s also a self-described “spiritual seeker, horse crazy, ski freak, and animal lovin’ nature gal.”
Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. She’s also a founder of a cappella group Common Sound. And yes, she is a rock star.
Rosabeth Moss Kanter
Harvard Business School Professor, author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good – a look at how a new generation of values-driven businesses do well by doing good, and a living legend in the world of business strategy.
A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. She is a former model, auxiliary member in the U.S. Air Force, and a self-proclaimed “SEO nerd” who loves NASCAR, steak and rock n’ roll. Definitely one of the most awesome and unique bios in social media.
CEO of Small Business Trends, an online small biz community reaching over 250,000 each month. Anita tweets from Cleveland, Ohio, the hometown of rock n’ roll.
Liana ‘Li’ Evans
Liana describes herself as “an online marketing geek girl who loves all things social media.” She’s a top expert in social media and SEO, and the author of Social Media Marketing.
Wendy is a blogger and digital marketer focused on the pharmaceutical industry. She’s an executive vice president at at Intouch Solutions, a marketing agency serving the pharmaceutical, animal health, medical device, and similarly regulated industries.
Based in Trumbull, CT, Wendy is an award-winning PR and marketing communications executive who helps B2B companies become well-known brands, and a truly engaging social media personality.
Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side), an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.”
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here, but what if you want to get a bit more granular and be a bit more selective in your following?
Here you go. This list is a tad shorter than Jeremiah’s original as some of these strategists appeared not to have Twitter accounts (an odd omission for a “Corporate Social Strategist,” or possibly just inadequate searching on my part) and includes only the Twitter accounts I could fairly confidently match up with these names, that tweeted in English, and that did not use “protected tweets.” (If your title includes “social media,” why on earth would you have a Twitter account but protect your tweets? Serious disconnect there.)
Followers range from less than 10 (no, that’s not a typo) to more than 10,000. It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Not that number of followers means everything, of course, and those few hundred followers may be really highly engaged. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!
List of Corporate Social Strategists for 2011
• Morgan Johnston – Manager Corporate Communication at JetBlue Airways
• Bowen Payson – Manager of Online and Digital Marketing at Virgin America
• Kim Snedaker – Social Media Manager at AAA Mid-Atlantic
• Christopher Barger – Director, Global Social Media at General Motors
• Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company
• Matt Anchin – Senior Vice President, Digital Communications at The Nielsen Company
• Collin Douma – Vice President Social Media at Proximity Worldwide (CAN)
• Debbie Curtis-Magley – Public Relations Manager at UPS
• Aneta Hall – Social Media Marketer at Pitney Bowes
• Jaimee Clements – Senior Online Product Manager, eBusiness at AAA NCNU
• Kenny Lauer – Vice President, Digital Experience at George P Johnson
• Rick Mans – Social Media Strategist, Capgemini
• Jodi Gersh – Manager, Social Media, Gannett
• Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com
• Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton
• Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies
• Kristina Bobrowski – Social Media Manager, Dow Corning
• Alison Buckley – Social Media Manager, Dow Corning
Consumer Product Goods
• Matt Ceniceros – Director, Global Media Relations at Applied Materials
• Philippe Borremans – Chief Social Media Officer at Van Marcke Group
• Jordan Williams – Manager of Digital Engagement at REI
• Bonin Bough – Global Director of Digital and Social Media at PepsiCo
• Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company
• Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak
• Jim Deitzel Sr. eMarketing Manager at Newell Rubbermaid
• Bert DuMars – Vice President E-Business & Interactive Marketing at Newell Rubbermaid
• Marisa Thalberg – VP, Global Digital Marketing at The Estee Lauder
• Gareth Hornberger, Digital Marketing Manager at Levi Strauss & Co.
• Brian Snyder – Senior Manager, Interactive Communications and Knowledge Management at Whirlpool Corporation
• Andrew D. Nystrom – Digital Marketing Manager – Social Media, Red Bull
• Debbie Weinstein – Senior Director, Global Media, Unilever
• Mike Rivera -New Media Strategist, University of Denver
Electronics, Devices, Mobile
• Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia
• Marcy Cohen – Sr. Manager at Sony Electronics
• Ray Haddow – Senior Manager at Nokia
• Ian Kennedy – Head of Service Innovation at Nokia
• Esteban Contreras – Social Media Manager at Samsung
• Dan Anderson – Emerging Media Manager at T-Mobile
• Christopher Baccus – Executive Director of Digital and Social Media at AT&T
• Michelle Kostya – Social Media Support Program Manager, Research in Motion
• Baldev Solanki – Manager, Self Service, Research in Motion
• Angela Losasso – Director, Social Media, Research in Motion
• Felix Leander – Senior Social Media Marketing Manager, Research In Motion
• John Pope – Senior Communications Manager, Nokia
• Maria Amezaga, Global Social Media Advisor, Shell
• Lanie James – Social Media Specialist, Chesapeake Energy
• Ken Hittel – Vice President, Corporate Internet Dept. at New York Life Insurance Co.
• Allan Schoenberg – Director, Corporate Communications at CME Group
• Ed Terpening – VP Social Network Marketing at Wells Fargo
• Betsy Flanagan, Social Media Strategist, Wells Fargo Bank
• Christine Morrison Roszak – Social Media Marketing Manager at Intuit
• Annalie Killian – Director Innovation, Communication, & Collaboration at AMP Ltd
• Shawn Morton – Director of Mobile, Social and Emerging Media at Nationwide Insurance
• Zena Weist – Director of Social Media at H&R Block
• Stacy Gratz – Social Media Marketing Manager at American Express
• Steve Furman – Director, Design, Customer Experience and Social Media at Discover Financial Services
• David Meiselman, Director of Digital/Web Strategy, The Hanover Insurance Group
• Jennefer Meyer – VP Social Media Strategies at BBVA Compass
• Suzanne Stull – Social Media & Brand Manager, E-Business at Discover Financial Services
• Michael Rubin – Social Media Strategist at Fifth Third Bank
• Kimberly Mahan – Director of Emerging Technologies, Genworth Financial
• Ryon Harms – Director of Social Media, Farmers Insurance
• Jim Rosenberg- Head of Social Media, The World Bank
• April Hammons – Social Media Manager at Bank of Oklahoma
• Jason Diperstein – Online Channel Coordinator at Aetna
Health and Life Sciences
• Jessica Soulliere – Social Media Communications Coordinator at University of Michigan Health System
• Ryan Squire – Social Media Program Director at The Ohio State University Medical Center
• Bob Stanke – Community Manager, Interactive Community Manager | Social Marketing Strategist at Life Time Fitness
• Shwen Gwee, Lead New Media Communications, Vertex Pharmaceuticals
• Charlie Schick, Sr Media Producer, Children’s Hospital Boston
• Lee Aase – Syndication and Social Media Manager at Mayo Clinic
• Holly Potter – VP Public Relations at Kaiser Permanente
• Vince Golla – Director, Digital Media and Syndication at Kaiser Permanente
• Erin Macartney – Public Affairs Specialist/Social Media at Palo Alto Medical Foundation
• Nick Dawson – Director of Communications & Community Engagement at Bon Secours Health System
• Jamey Shiels – Director Social Media and Digital Communications at Aurora Health Care
Hospitality, Food Service
• Vanessa Sain-Dieguez – Social Media Strategists at Hilton
• Virginia Suliman -Vice President – Websites at Hilton
• Kara Imai – Senior Director, Online Marketing at Hawaii Visitors & Convention Bureau
• Shannon McDowell – Director, Website Management & Communication at Hilton Worldwide
• Diana Plazas – Director, Doubletree Online Marketing at Hilton Hotels Corporation
• Scott Gulbransen, Director of Social Media & Digital Marketing at Applebee’s
• Nick Ayres – Social Marketing Manager at IHG
• Rick Wion – Director of Social Media, McDonald’s Corporation
• Eric Schechter – Social Media Manager, Carnival Cruise Lines
• Joe Curry, Social Media Manager, Global Web Communications at McDonald’s Corporation
Government, Armed Services, Education
• Christina Whitlock – Social Media Management, Supervisor at Marine Corps Recruiting
• Kevin Jones – Social Media Manager at NASA / SAIC
• Scott McIlnay – Director, Emerging Media Integration, Dept. of the Navy, Office of Information at U.S. Navy
• Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency
• Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services
• Sonny Gill – Online Marketing and Social Media Strategist at DeVry University
Media and Entertainment
• Brett Rudy – Director, Strategic Consulting at Epsilon
• Charles Miller Director – Digital Care/Social Media Strategy at DIRECTV, Inc.
• Michael Hall – Director of NESN.com at New England Sports Network
• Amy Worley – Vice President of Marketing at Andrews McMeel Publishing
• Robert Michael Murray – Vice President, Social Media at National Geographic Society
• Kelly Owen – Social Media Manager and Strategist at SPEED Channel, Inc., Fox Entertainment Group
• Tom Fishman – Manager, Social Media & Community at MTV Networks
• Kate Farber Gold – Social Media Director at Scripps Networks
• Ryan Osborn – Director of Social Media at NBC News
• Matthew Milner – VP, Social Media, Hearst Magazines Digital Media
• Gayle Weiswasser -Vice President, Social Media Communications, Discovery
• Winnie Hsia – Social Media Specialist at Whole Foods Market
• Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy
• Gary Koelling – Director Emerging Media Technology at Best Buy
• Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation
• Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company
• Sarah Molinari – Senior Manager, Social Media, The Home Depot
• Dan Beranek – Social Business Strategy Leader, Target
• Daniel B. Honigman – Social Media Manager at Sears Holdings Corporation
Technology: Hardware, Networking, Component, Computer, Devices
• Bill Johnston, Head of Global Community at Dell
• Todd Shimizu – Director of Communities at Juniper Networks
• Len Devanna – Director Web Strategy & Operations at EMC
• Gunjan Rawal – Developer Marketing Manager, Intel AppUp dev program at Intel Corporation
• John Earnhardt – Senior Manager, Global Media Operations at Cisco Systems
• LaSandra Brill – Senior Manager, Global Social Media Marketing
• Richard Binhammer – Senior Manager at Dell
• Bill Pearson – Manager, Intel Software Network at Intel Corp
• Aaron Tersteeg – Communities Team Manager at Intel Corporation
• Bryan Rhoads – Sr. Digital Marketing Strategist at Intel Corporation
• Amy Barton – New Media Communications Manager at Intel Corporation
• Bob Duffy – Social Media Strategist at Intel Corporation
• Ken Kaplan – Broadcast and New Media Manager, Global Communications at Intel Corporation
• Adam Christensen – Social Media – IBM Corporate Headquarters at IBM
• Jeanette Gibson – Director, New Media at Cisco Systems
• Deirdre Walsh – Community and Social Media Manager at National Instruments
• Annie Rodkins, Program Manager at Intel Corporation
• Kelly Ripley Feller – Social Media Strategist, Sales & Marketing Group at Intel Corporation
• Adam Gartenberg – Program Director, Information Management Marketing and Strategy at IBM
• Todd Watson – Social Media and Search Marketing Manager, IBM Software Group at IBM
• Jamie Pappas – Manager, Social Media Strategy at EMC Corporation
• Colleen Swanger – Director, Graphics and Digital Marketing at NCR
• Tony “Frosty” Welch – Lead Social Media Strategist and Community Manager : Personal Systems Group at HP
• Amy Paquette – Sr. Manager, New Media Communications at Cisco
• Zoya Fallah – Social Media Expert, Consumer Marketing at Cisco
• Frank Days – Director, New and Social Media at Novell
• Stephanie Marx – Social Media Marketing at Cisco Systems
• Steven Lazarus, Lead Strategist, Social Media & Interactive Marketing for SOA and WebSphere Software at IBM
• Carolina Velis – Social Media Strategist at Intel
• Ekaterina Walter, Social Media Strategist at Intel
• Petra Neiger – Senior Manager, Global Social Media at Cisco
• Becky Brown – Director, Social Media Strategy at Intel Corporation
• Deanna Govoni – Social Media Marketing Manager, Cisco
• Allison Johnson, Social Media Manager, Cisco Systems
• Sharon Crost – Global Online Marketing/ Social Media Manager, Hitachi Data Systems
• Shanee Ben-Zur, Social Media Manager, NVIDIA
• Kerry Bridge Social Media Communications Manager, EMEA
• Chris Byrd – Social Media Strategist – Dell Corporate Reputation & Relations, Dell
• Cory Edwards – Director, Social Media & Corporate Reputation at Dell
Technology: Software, Internet
• Diane Davidson – Sr. Manager of Customer Success and Community Program at Cisco WebEx Technology group
• Steven Tedjamulia – Head of Social Commerce Innovation at Dell
• Alison Bolen – Editor, blogs and social content at SAS Institute
• Marty Collins – Director of Emerging Media at Microsoft
• Mark Yolton – Senior Vice President – SAP Community Network at SAP
• Brian Ellefritz – Sr. Director, Social Media Marketing at SAP
• Maria Poveromo – Director, Social Media at Adobe Systems
• Shashi Bellamkonda – Director Social Media, Network Solution
• Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP
• Lorna Li – SEO & Social Media Marketing Manager at Salesforce.com
• David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation
• Fred “Fritz” Alberti – Director of Social Media at Salem Web Network
• Vishal Ganeriwala – Sr. Manager Citrix Ready Program at Citrix Systems
• Peter Parkes – Social Media Communications Lead at Skype
• Betsy Aoki – Sr. Program/Product Manager, Social Media at Microsoft Bing
• Marcus Nelson – Director of Social Media, Corporate Communications Salesforce.com
• Michael Procopio – Social Media Strategist at HP Software
• Karen Wickre – Senior Manager, Global Communications & Public Affairs at Google
• Gurmeet Dhaliwal – VP, Internet Marketing at CA Technologies (formerly Computer Associates)
• Justin Kistner – Sr. Manager Social Media Marketing at Webtrends
• Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp
• Jamie Grenney – Sr. Director of Social Media at Salesforce.com
• Brian Kling – Social Media Manager, eService at Autodesk
• Kirsten Watson – Director, Marketing at Kinaxis
• Gail Lyon – Global Internet & Social Media Manager at Siemens Enterprise Communications (UK)
• Venson Kuchipudi – Senior Director of Social Computing Strategy, Infor
• Benjamin Gauthey – Digital Marketing Manager/Marketing Technopologist at Microsoft
• Chip Rodgers, Vice President and COO, SAP Community Network
• Diane Beaudet – Vice President, Marketing Programs and Communications, Webroot Software
• Kris Kozamchak, Director of Marketing and Corporate Communications, NEC Corporation of America
• Doug Kern – Director, Corporate Communications at GXS
• Rawn Shah – Social Software Practices and Business Transformation Consultant at IBM
• Laurie G Buczek – Social Media Strategist & Platform Vision Team Manager at Intel
• Kirsten Hamstra – Social Media Manager at SAS Institute
• Rob La Gesse – Director of Customer Development, Rackspace
• Mario Sundar, Social Media Manager, LinkedIn
• Alan Belniak – Director of Social Media Marketing at PTC
• Dora Smith – Director of Global Social Media, Industry Automation, Siemens
• Robert Dell’Immagine – Director of Community at Qualys
• Adam Kranitz – Social Strategy, Segment & Product Marketing, Avid, Inc.
• Atom McCree- Digital Marketing Manager, ASG Software Solutions
• Charl Pearce -Sr. Marketing Manager, Emerging Media, US Integrated Marketing Programs, Microsoft Corp.
• Jacob Mullins – Sr. Marketing Manager, @BizSpark & Windows Phone 7, Microsoft Corp
• Claire Flanagan -Director, Social Collaboration Strategy, CSC
• Justin Levy – Senior Social Communications Manager, Citrix Online
• Tony Dunn – Social Media, Community & Web Marketing Manager, VMWare
• Nicholas Polt, Manager of Online Marketing and Social Media, MicroStrategy
• Sherri Maxson – Director Interactive at US Cellular
• Keith McArthur – Senior Director of Social Media and Digital Communications at Rogers
• Bill Strawderman – Digital Marketing Lead, AT&T Business Marketing
• Trish Nettleship – Social Media Lead, AT&T Business Marketing
• Heather Thoms – Senior Communications Specialist, Tellabs
• Ronan Keane – Social Media Marketing Manager, XO Communications
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? Which tools are most important for social media participation, analyzing what’s being said, and separating important substance from the noise?
Discover the answers to these questions and others here in more of the best posts on social media from this year.
ROI Is Dead by StraightUpSearch
This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.” Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.
Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily
Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines.”
How to Build a Reputation Monitoring Dashboard by aimClear
Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. The set up takes some time, but the end result is a powerful monitoring tool without the cost of a paid social media monitoring application. This tutorial is clear and generously illustrated with screenshots.
Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle” syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.
A free DIY approach to social media by iMedia Connection
Rebecca Weeks provides a “cheat sheet” with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers, in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.” Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that “they are more reticent to share information, less likely to leave comments and a bit slower to join groups.”
8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today
Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,” Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer, Trendistic (formerly Twist), Twitt(url)y and TweetStats.
What’s In Your Social Media Toolkit? by Dave Fleet
In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.
Video search 101: Marketing and optimization by iMedia Connection
Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research
It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. As the release notes, “Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers.” For those marketers, reading this announcement is a starting point.
6 Steps for Creating a Social Media Marketing Roadmap & Plan by Social Media Today
Lorna Li provides an outstanding roadmap for b2b social media marketing, starting with an understanding of what social media is and what it can and can’t do. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Another noteworthy post from SMT is Social Media ROI – a financially sound method. After noting that no “even ‘somewhat’ acceptable method for calculating marketing ROI” exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. But measuring the return from social media investments is problematic for several reasons, and the notion of being able to do so with any accuracy remains controversial, as indicated in the large number of comments generated by Axel’s post.
Top 25 Social Networks by Navel Marketing
Brian Critchfield reports on the top social networks ranked by traffic. The list also shows previous rank—indicating which networks are growing and which faltering. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.
Noting that “Depending on how popular and well-known your brand is, there may be few or many people talking about it,” Dan Schawbel recommends setting up an RSS feed reader and Delicious account, then using free monitoring tools such as Google Alerts, Technorati, Twitter and Social Mention to keep tabs on discussions of your company and products across social media platforms. For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For, including Buzzlogic, Radian 6 and Cision.
5 forces that are strangling conversational marketing by iMedia Connection
Tom Hespos warns marketers against five practices that can damage a brand in the social media sphere, like failing to think about conversational marketing strategically, or flooding Twitter with brand messages rather than engaging in true dialogue.
11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz
Social media now has wide adoption as a marketing and PR tool, but for those still reluctant to use tools like blogs, video, LinkedIn and Twitter for marketing, Eric Brantner offers almost a dozen reasons to get started, such as “social media is gaining trust,” it’s fast, it’s passionate, and it’s free (at least the tools are for the most part).
Study: Company Blogs Lead Social Media Options by MediaPost
Mark Walsh reports that “blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg” (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.”
Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers. Gavin O’Malley writes that Scout Labs offers “a more economical consumer sentiment-tracking service for agencies and marketers” than Nielsen BuzzMetrics or TNS Cymfony. The company has an impressive list of clients using its tool to monitor and analyze brand conversations across the social media landscape.
John McElhenney praises SlideShare as an innovative social media tool and links to his favorite groups for learning about and sharing knowledge of social media.
How to be a LinkedIn superstar by iMedia Connection
Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.
Social Media Marketing 101, Part 1 by Search Engine Watch
For those either still new to social media, or just struggling to explain its value to a manager or client, Ron Jones provides an excellent explanation of social media, the different types of sites on the social media landscape, and the marketing and PR benefits of using social media.
50 Ideas on Using Twitter for Business by Social for Business
As the title promises, here are more than four dozen ideas on how to use Twitter for business, categorized into five groups including “Ideas about WHAT to Tweet” (e.g., ask questions, retweet interesting information from others, and when retweeting your own stuff, make sure it has value to the reader and isn’t just self-promotion) and “Some Positives to Throw Back” when people argue that Twitter is a waste of time, such as Twitter’s value in breaking real-time news and quickly collecting market feedback.
This very clever and ambitious post compares social media to chemistry, and lays out a “periodic table” for social media encompassing different behaviors (e.g., sharing and listening), key influencers (David Meerman Scott, Brian Solis, Joe Pulizzi, etc.), tools (delicious, Feedburner, LinkedIn et al.), practices, blogs and more.
7 Social Media Predictions for 2009 by Search Engine Watch
Erik Qualman produced this list of predictions in January. Granted, perhaps none were particularly daring, but his clairvoyance has proven remarkably accurate to this point. “Social media continues its rapid growth”—check. “Marketing budgets will continue shrinking”—yup. “Many free services will become defunct”—hmm, not yet, but there are still three months of 2009 to to.
John McElhenney lays out a process for mapping your social media communities, then capitalizing on their structures by letting your customers and partners tell your story for you.
Marta Kagan has put together possibly the best single presentation on social media ever. Not sure how to explain the potential and elements of social media marketing to your boss or client? Borrow some wisdom from Marta’s slide deck:
20 Totally Free Buzz Pocket Mining Tools by aimClear
Want to know what’s being said in social media circles about your company, competitors and industry but don’t have the budget for a tool like Techrigy SM2 or Radian 6? The inscrutable Marty Weintraub reviews 20 free tools for monitoring social media buzz, including StumbleUpon Recently & All Time Most Popular Hot Tags, Facebook Lexicon. Twitter search engines, Google Advanced Blog Search and a few you’ve probably never heard of.
Todd Malicoat advises marketers on how to avoid social media marketing failure by outlining seven reasons results may fall short of expectations, including “you chose the wrong channels” and “your content sucked.”
5 Social Media Mistakes To Avoid by ZoopMedia
In another post on the theme of social media mistakes to avoid, Justin Wright offers up five surefire ways to fail, such as spamming the networks with only your own content and not taking full advantage of the messaging and SEO potential of social media profiles.
The Six Fears of Facebook and Other Social Media Channels by Internet Marketing Strategies and Secrets
Bob Cargill analyzes the fears that keep some people out of the social media realm. These are individual fears (e.g., fear of rejection, loss of privacy, time commitment) rather than the social media ostrich type fears that prevent businesses from taking advantage of it.
How to Make Money Off Social Media (originally titled: Selling Social Media to Your Clients) by Webdesigner Depot
Despite the spammy title, this is a very worthwhile piece for corporate b2b marketers or those who work with them. Most helpfully, for those just getting started with social media (or not sure if they’ve started correctly), this post provides a “Suggested Social Media Package” with a list of must-haves (e.g., a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g., a YouTube channel and Live Help component on your website). One caveat to the advice given in this post: for businesses, a Facebook page is generally a better option than a Facebook group.
Originally published on WebMarketCentral between July 2008 and August 2009.
Search, Social and Direct Traffic by ProBlogger
Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. StumbleUpon and Digg) is “spiky” and doesn’t convert well, but supports SEO through the links generated. There’s lots more red meat for web analytics data junkies as well.
Six Things You Might Be Doing Wrong (And How to Fix Them)! by Search Engine Watch
The insightful Carrie Hill writes that “In doing a wide variety research into what is and isn’t working for a small business Web site, I find the most frequent issues fall within the following six categories.” These include duplicate content, lack of keyword research, ignoring link building, and…read her post!
27 Quick Tips To Top Search Engine Rankings by Mike’s Marketing Tools
How to make sure search-engine users find your Web site by IT World Canada
In this SEO for Dummies-style piece, Christopher Null interviews Rand Fishkin of SEOmoz, Danny Sullivan of Search Engine Land, and Michael H. Fleischner, author of SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine to share their best tips and tricks for SEO newbies. Still, even experienced SEOs may find some useful tips here.
Is SEO Worth the Cost & Effort? by SEO Book
Aaron Wall makes the case for SEO with a brief case study of two similar websites. Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!) but his overall argument is pretty incontestable.
In this brilliant piece, Max Capener provides a dozen tips for optimizing meta description tags to help get the click even when your site doesn’t get a top 3 spot in the search rankings. These tactics range from adding a phone number or special characters to your description to catch the searcher’s eye to keeping title tags as short as possible and using friendly URLs. As Max notes, “No significant weight is given to the meta description for SEO purposes. It is therefore a great opportunity to use this space to help sell the click.”
Google’s Top Search Engine Ranking Factors by Green Marketing 2.0
While noting that “Google’s ranking algorithm takes into account approximately 200+ attributes when determining the position of websites in search engine results,” Lorna Li details the top 10 factors that account for most of the ranking results. This helpful post shows the relative importance of keywords, links, site age and other factors.
The SEO Success Pyramid by Small Business Search Marketing
In this outstanding post, frequent best-of contributor Matt McGee provides a visual model of SEO in pyramid form, with factors such as Planning and Patience at the base, rising to Trust at the peak. The post links to a full-size printable version of the model, handy for tacking up on your wall for inspiration and guidance when scoping out a new SEO project.
The Internet Marketing Handbook by SEOmoz
In one of the best lists of SEO resources ever—and I do not say that lightly—Danny Dover provides links to and short summaries of “almost 100 tools and learning resource that help to master Internet Marketing,” from tools for link building and keyword research to a wide range of learning resources and tools for social media marketing. Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner’s Checklist for Learning SEO, a step-by-step guide to creating a well-optimized website.
Google’s SEO Starter Guide by the Google Webmaster Central Blog
Google made quite a splash when it published this guide last November. They not only provided practical, helpful information for SEO’s trying to optimize for dominant search engine but legitimized the entire practice as well. In this post, Brandon Falls briefly explains the purpose and content of the guide.
Redirects for SEOs by Search Engine People
Shannon Hutcheson does an excellent job of dissecting why redirects are important and the relative value of different types of redirects. A bit more instructional information about server-side redirects and using .htaccess for redirects—or links to such info—would have been a nice touch, but this is an helpful post nonetheless.
How to Find SEO Competitor Keywords, Social Media & Backlinks by Search Engine Journal
Frequent “best of” contributor Ann Smarty provides tools and techniques for analyzing your competitors’ keywords, backlinks and social media presence, noting that these tasks are critical because “promoting a site without proper competition research means to promote it blind (and) if you focus on finding what your competitor is doing profoundly wrong, you have good chances to get ahead of him.”
Bare Lying Google Myths by HomeBiz Resource
Louis Liem summarizes the Q&A from a Google webmaster event by dispelling a number of common myths about SEO and how Google ranks websites. Among the myths flayed here: duplicate content isn’t that big of a deal, although webmasters should “make it easy for us (Google) to find the preferred version;” XML sitemaps harm your rankings (quite the opposite!); and PageRank is everything (no, Google uses this, but it’s only one of more than 200 factors that determine where your pages will show up in searches for specific search terms).
The Art Of The SEO Proposal by SEO Book
Peter Da Vanzo offers an outstanding primer on preparing SEO proposals, from really understanding the client’s world and using tools like Google Traffic Estimator to show the value of search traffic to determining if there’s a suitable fit between you and the client.
Preparing the Ultimate SEO Proposal by SEO Today
An excellent follow-up to Peter’s post above is this one from Eric Lander, in which he outlines how to draft an ideal SEO proposal that both educates and “sells” the client. Eric contents that a proposal is not to be confused with an estimate; in his words, “A proposal is a document that outlines the goals of a project, states the objective, target audience, assignment of responsibilities, and so on. In the ideal situation, offer some ‘sell’ information as well – or credentials that justify your staff and organizations legitimacy.” An estimate is a preview of the expected costs of the project—which can be affected by how well your initial proposal is crafted.
Translating the Language of Search by ClickZ
Julie Batten translates “SEO speak,” providing definitions for more than a dozen commonly used terms / jargon in search marketing. Experienced SEOs know what these terms mean of course, but it’s helpful to keep in mind when talking to clients or prospects, particularly when drafting a proposal (see above), that most other people don’t. In many communications, it’s best to avoid jargon or at least define it.
The 3 Cornerstones of SEO by SEOmoz
Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings). It’s a highly simplified model for SEO, but as Duncan astutely notes, “often SEO is about doing the simple things right, and being able to communicate with your potential clients.”
Site Architecture and SEO by Spinfield
SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.
These 10 SEO Tactics Bring Me Over 2000 Visitors Daily by Site Reference
The spammy title aside, this is a solid piece on SEO basics. Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools, article marketing and building traffic hubs within your site structure.
SEO on a shoestring by iMedia Connection
Noting that “more than 70 percent of internet users start off with a search engine before they buy a product or service,” Claudia Bruemmer covers an impressive amount of ground in this article. She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.
10 SEO and Marketing-Friendly Title Tag Formulas by Conversation Marketing
The brilliant and creative Ian Lurie offers ten (well, eight really) title tag formulas that provide both SEO and branding benefits along with suggestions for best practices to satisfy both search engine bots and your human site visitors.
Evolution and the art of SEO by HuoMah
Beating down the SEO is dead argument that pops up periodically, David Harry provides a “mental 301 redirect” by noting the continual stream of new techniques and technologies SEOs need to master (such as mobile search and universal search), core SEO topics that are often overlooked (e.g., TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners.
SEO Wireframing by SEOmoz
Suggesting that “If the individual pages are wired together (with SEO in mind) at the early stages of design, this makes for easier implementation of other key components for on and off-page optimization,” this brief but instructive post provides a four-step plan to lay the groundwork for effective on-site SEO before the design stage begins.
The 5 Goals Of A Search Optimized Page – SEO 101 by SEO Scoop
DazzlinDonna Fontenot nicely explains the basic goals of SEO: to help search engines find, index, understand, evaluate and rank the pages on your website. Not just for newbies, this is also a helpful post for experienced SEO consulants to use in explaining the goals (and limitations) of SEO to prospective new clients.
The Yin Yang of PR and SEO by Online Marketing Blog
The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant content for your industry increases the odds that harried journalists will find you and write about you.
As It Turns Out, Content Is King by Court’s Internet Marketing School
Correcting an earlier post entitled “Content Has Never Been The King,” the author notes that “If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button. On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. This doesn’t mean they will give you a manual boost—Google doesn’t work that way. It does mean that you are protected because of the quality of your site. Google isn’t going to smack the legitimate, solid sites.” This post also inspired an amazing 172 comments; suffice it to say, opinions on this topic aren’t exactly universally in sync.
Deadly SEO mistakes that even an expert may make by Newbornbusiness
Even SEO tactics that are common knowledge can cause problems if poorly applied. With that in mind, this post warns against potential SEO errors like crafting less-than-optimal page titles, writing too much for search engines (and not enough for human readers), and building links from low-value sites or bad neighborhoods.
The exceedingly modest Darren Slatten demonstrates in very entertaining fashion that keyword stuffing doesn’t always harm your search position—even if you want it to. Okay, so it’s not the most useful SEO post of last year, but c’mon, how often do you read a post about search that’s actually kinda funny?
Julie Batten helps SEO novices short-circuit the typical, excruciatingly painful SEO learning curve with 10 resources that provide a solid foundation for further exploration and education.
Joomla SEO Solutions for 5 Common Issues by Internet Marketing Blog
Frank Levert offers some crucial SEO tips to anyone tasked with building a site on open-source CMS tool Joomla, including instructions for changing the ugly (and SEO-unfriendly) default URLs Joomla creates, fixing title tags, and avoiding duplicate meta tag issues.
Top 5 Reasons Your Search Engine Rankings Dropped by Duct Tape Marketing
If you’ve ever experienced a sudden, gut-wrenching drop in your site’s search engine position, Karen Scharf presents five possible reasons. SEO efforts themselves (making too many content changes or adding too many new links in a short time period) can even sometimes trigger a drop, though this is generally a temporary situation.
7 Ways to Get Your Website to Page 1 Organically – Day 2 SES San Jose by Top Dealer SEO
This dispatch from last August’s Search Engine Strategies event details a presentation from Shawn Moore of Think Profits on tactics for getting a site to the first page of Google. Among Shawn’s tips: write a blog, make sure your database is crawlable by search engine spiders, and create optimized press releases.
The future of search by The Official Google Blog
Writing that the ideal engine would be “Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know,” Marissa Mayer, VP Search Products & User Experience at Google reveals several attributes of the future direction of search at Google, which will incorporate new modes (e.g. voice, natural language, images, audio), a wider variety of media, personalization, and machine language translation.
Get Indexed and Ranked in Google News by Search Engine Journal
Noting that “Google News can bring tons of traffic and boost your site performance, ” the brilliant Ann Smarty explains the technical requirements for inclusion as well as recommendations (i..e use properly labeled images and video, mobile-friendly design, update frequency of at least three times per day) for high ranking.
SEO expert Brent D. Payne summarizes nuggets of SEO knowledge gleaned from an interview Eric Enge did with Matt Cutts. Among his conclusions: social media marketing is a valid link-building activity, widgetbait is helpful for SEO, anchor text should be natural (i.e., not too many links pointing to your site with the same exact text), and, wait, there’s more!
100 Awesome Webmaster Videos on YouTube by Inside CRM
The editors at Inside CRM compile their list of favorite videos about SEO, link building, web design, blogging, usability and other issues, including this bit of geek humor—the SEO song:
The ubiquitous Ann Smarty explores the relative SEO value of .com top level domains (TLDs) vs. .net, .edu, .org etc. Not her best stuff perhaps, but still interesting.
16 Things to Look for in a Website Health Check by PluginHQ
Glen Allsopp offers his list of SEO health check items for websites, including use of proper use of the non-WWW to WWW redirect, unique page titles, sitemaps, anchor text, header tags and more. My only quarrel would be with the inclusion of insidious no-follow tags, which should be banned not encouraged.
How to Fix the Bloated Code that is Jacking Up Your SEO by Search Engine Guide
First off, you gotta love that title. Web design guru Stoney deGeyter explains four coding issues that can “screw up your on-page optimization processes,” such as a very high code-to-content ratio, and how to fix them.
10 SEO myths debunked by iMedia Connection
Writer Michael Estrin interviews a group of SEO experts to dispel some “common misperceptions about SEO” such as that SEO is about secret tactics, submitting your site to thousands of directories is helpful, SEO is a one-time event, and my favorite, “SEO is free.” Among the experts are Danny Sullivan, Aaron Wall and Shimon Sandler.
The SEO makeover: simple tools for better traffic by iMedia Connection
SEM Bootcamp: Five Steps to Organic Success by Search Engine Guide
SEO educator Jennifer Laycock offers small business owners and SEO newbies “five steps that…can go a long way toward helping you build a good understanding of what organic optimization is all about,” including search-friendly design, proper keyword research and on-page optimization.
Taken together, this post and the resulting comments provide an interesting discourse on why microsites are bad for SEO—but why you may want to use them anyway (to support multiple brands, for time-sensitive campaigns, etc.).
Interview With Aaron Wall from SEOBook.com – SEO Legend by PingPongPie
In this interview transcript, SEO guru Aaron Wall discusses future trends in search, the difficulty in scaling SEO, coping with Google’s mood swings, competition, social media and more.
How to Optimize for Google – Part 1 of 3 by Internet Search Engine Database
In part one of this series, SEO pro Scott Van Achte provides a comprehensive guide to the factors that need to be considered on-page website optimization, including title and meta tags, synonyms, headings and navigation. Even for experienced SEO practitioners, this post serves as a good reminder of what not to forget.
When, Why and How to Construct a Meta Description Tag by Search Engine Guide
The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO.
The Importance of Internal Linking, and How to Do it Right by Search Engine Guide
In another post from Search Engine Guide, Scott Allen provides an in-depth guide to maximizing the value of internal links, which, as he points out, provide two key benefits when done right: improving search engine rank and usability.
Introduction to Google Search Quality by The Official Google Blog
Since Google is the most important search engine for SEOs, it’s helpful to understand how its engineers view search. Udi Manber, VP of Search Quality, provides a glimpse behind the curtain. He doesn’t share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).
Cheap SEO: it’s about quality, not price by Internet Business
U.K.-based SEO consultant Brian Turner makes a compelling case for buying SEO services based on your specific needs—but most definitely not on price. As Brian bluntly points out, “”Buying SEO services by price point alone is definitely in invitation for poor quality services, and even worse, can invite a penalty in Google. India has probably done more than any other country to position itself as the ‘SEO spam’ capital, with a huge number of companies fighting to offer the cheapest service that delivers the smallest results.”
Gain the competitive edge with SEO by iMedia Connection
Craig Macdonald, VP of Marketing and Product Management at marketing analytics provider Covario, outlines a “a strategic, scalable system for success” at SEO. His advice, which includes setting up a search “center of excellence” and performing sophisticated analysis, is targeted primarily at very large enterprises, though other pieces of information—such as noting that page file names are much more important to Google than Yahoo results—are more universally helpful.
The new SEO: organic search by iMedia Connection
In another noteworthy article fro iMedia, Andrew Rodrigues of Geary Interactive explores how the emergence of social bookmarking, blended search, link competition and other developments have forced a more strategic approach to SEO.
How to Take on a Major SEO Client by Search Engine Watch
When it comes to SEO, size does matter. William Flaiz, VP of SEO at Razorfish, offers a guide to SEO for very large websites, from site architecture and internal linking strategies to social media and reputation management.
Google Previous Query Reason For Crazy Google Rankings? by SiteProNews
This posts suggests that Google’s “previous query” feature may be one explanation for volatile search rankings, though as one commenter points out, later changes to the algorithm may have blunted this effect somewhat.
How to Prioritize Your Optimization by GrokDotCom
Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow’s famous hierarchy of needs. As with Maslow’s pyramid, Eisenberg’s maps out progressive levels of website impact, from being merely functional to truly persuasive.
An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing. It’s almost like a syllabus for your own self-paced interactive marketing guru course.
The SEO Website Overhaul by PromotionWorld
Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.
Learning SEO and SEM – Where to Start? by High Rankings Advisor
A look at the various options for getting SEO training, including online courses, in-person training at industry conferences, and customized training classes. A tad self-serving, but informative.
Q&A With Google’s Matt Cutts About SEO and the Future of Search by the Epicenter blog from Wired.com
Betsy Schiffman posts a brief interview with the head of Google’s quality team. Included is Matt’s response to the question of whether SEO really works: “It does to some degree. Think of it this way: When you put a resume forward, you want it to be as clean as possible. If the resume is sloppy, you’re not going to get interviewed for the job. SEO is sort of like tweaking your resume . . . It’s helpful if you just think about which words people would use to search for your content. If you’re writing something about Mount Everest, for example, people are probably going to look for ‘How high is Mount Everest?’ . . . If done responsibly, [SEO] can be a great thing.”
What you need to know about SEO in 2009 by BlogStorm
Patrick Altoft notes that by the time an SEO strategy becomes popular, it generally doesn’t work anymore. While no one (other than Matt Cutts) knows what will be important next year, Patrick takes some guesses.
Combining PPC and SEO to Completely Dominate a Niche by Slightly Shady SEO
It’s no secret that SEO and SEM are each more effective when used together, but this post goes beyond the obvious to detail some specific strategies to use these tools together to dominate the home page of Google (or any other search engine) on a core set of specific terms.
Google Benchmarking and how it can generate more traffic by Latest SEO Buzz
A concise basic explanation of how to use Google Benchmarking to identify the most promising potential areas of improvement for a site.
In-Bound Linking Vs. On-Page SEO by SEO-Space
Thoughts on the relative importance of on-site SEO efforts vs. link building (do the on-site stuff first) and the use of microsites for expanding external links.
The SEO Industry Survey Results by SEOmoz
A wealth of data about working in SEO, with an interesting high-level summary as well as links to detail data. Among the conclusions: the vast majority of SEOs are self-taught (ranging from close to 60% in SEM agencies to more than 80% of “self-employed, non-consultant” whatever that is); SEOs are underpaid (even in the U.S., close to half earn less than $60K per year and nearly 60% make less than $75K); and far too many use insidious no-follow tags.
Analyze Your Competition before Starting an SEO & Marketing Campaign by PromotionWorld
Wendy Suto provides an excellent guide to improving your own SEO efforts by analyzing what competitors are doing in areas such as spider-friendly code, navigation, volume of content, meta tags, keyword density and external links. Understanding how the sites that rank higher than yours (or your client’s) for certain highly relevant key phrases can help you implement changes to leapfrog them.
A white hat super affiliate? by CDF Networks
A concise and compelling argument for using white hat over black hat (or gray hat) tactics in SEO. Judging by the volume of comments, apparently the topic of online ethics is anything but boring.
How To Sell “Mom and Pop” On SEO Services by Search Engine People Blog
A wonderful post on the challenges and rewards of working with small business owners on SEO. One key is to not overwhelm them with everything that needs doing at once; simply fixing title meta tags can often provide a significant bang for a small number of bucks. And it’s true that small business owners are frequently more appreciative and loyal than are big companies.
SEO Step Ten Of Ten: Keeping It Up by WebProNews
Jim Hedger writes about what to do once an SEO project is “done,” such as monitoring analytics and tweaking content, or as he puts it, “continuing to update the blog, link building and social media marketing.”
SEO Best Practices: Essential To Do’s for A New Website by Search Engine People
Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. This was actually from December 2007, but I overlooked it last January. Oops.
Prioritizing SEO Tasks by Shimon Sandler
A concise, easily digestible post that covers half a dozen high priory basic SEO tactics (such as title tags, H1 tags and keyword links) with links through to more detail on each.
25 SEO-Related Things To Do During Must See TV Thursdays by Cape Cod SEO
In this witty and very useful SEO post, Derek Edmond pretty much skips the usual tips about title tags and internal links and instead provides some fresh, off-the-beaten-path ideas such as “Research 2 or 3 of your main competition’s websites for 1 or 2 things they have (on their site) that you don’t have (and want),” “Check your Google AdWords reports for three profitable keyword referrals that you had not been optimizing organically for” and “Find 2 industry related resources that offer opportunities for article submissions, record the contact information and set a goal of contacting them for information on how to send one of your articles.”
Recession Proof Search Engine Optimization Tips by TopRank Online Marketing Blog
Search guru Lee Odden recommends getting creative rather than conservative when it comes to beefing up SEO efforts during a downturn. He recommends aggressive content promotion, using social media, and experimenting with universal search among other tactics.
The Meta Tag Question by PromotionWorld
Writer Carrie Marie Haggerty attempts to cut through some of the confusion over the value of meta tags, which ones are most useful and how to use them.
SEO is fundamentally about driving website traffic. Generating clicks isn’t only a matter of top ranking, but also having a well-written description meta tag that appeals to searchers. Somewhat lower ranked sites can outdraw those in the top position with a description tag that is carefully crafted to appeal to both search engines and people.
22 Considerations for Improving Natural Search Performance by MediaPost Search Insider
How to hire an SEO Rockstar by Search Engine People
Author Jennifer Osborne offers a useful checklist to use when determining what type of SEO talent you need and then evaluating candidates.
Link Building Campaigns That Work by Link Building Best Practices
Because search engine algorithms are constantly changing, a solid link-building strategy shouldn’t be “trendy” but rather balanced between different types of link sites including blogs, forums, directories, articles and reciprocal link partners.
4 questions every web site owner needs to answer by Search Engine Marketing Exposed
A fairly short yet very thoughtful post that is more strategic than tactical. Stepping back and answering some basic questions about why someone would visit your site and what exactly you’d like them to do there provides a helpful starting point for SEO efforts.
The Ultimate Guide to Directory Submissions by SiteProNews
While this article doesn’t quite live up to its headline, it’s nevertheless an educational quick read for anyone starting link building efforts as well as a helpful refresher for more experienced SEO practitioners.
SEO Your Site in 60 Minutes by Search Marketing Blog Online
Another excellent post with a somewhat misleading title, this piece from Jon Clark is packed with three dozen checklist items to make sure your SEO tactics are on track, divided into home page, site and external activities. Items range from basic (formatting of title tags, use of H2 tags, internal text links) to advanced (setting up a domain name redirect, “link funneling” using insidious nofollow tags). While going through this list will take considerably longer than 60 minutes, but it’s a worthwhile effort.
Deconstructing Search Engine Bias by MediaPost Search Insider
This post helps SEO pros understand, at a high level, the “biases” built into search engine algorithms in order to craft strategies and tactics to capitalize on them. These biases include factors like “spamminess,” authority, blog buzz and links.
A thoughtful piece from Scott Buresh on the value of adjectives for search; using modifiers in search phrases can simplify SEO efforts while delivering more highly qualified traffic. This works with descriptors (e.g. “B2B email marketing” vs. just “email marketing”), location (e.g. “search marketing services Minnesota”) and other attributes.