Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted.
Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer.
Photos grab our attention. Photos of faces even more so, generating 38% more likes and comments. And pictures really draw us in when they are optimized, modified, and combined with other content.